During peak meal times in the Jing'an Temple commercial area, the surge is not only in pedestrian flow but also in continuously generated orders. In urban development, people often focus on the "last mile" problem to enhance travel efficiency. However, in core areas like the Jing'an Temple commercial zone, which boasts convenient transportation and highly concentrated functions, the challenge is further refined into the more practical "most difficult 100 meters" for food delivery—the final stretch from the commercial area entrance to the building terminal. While seemingly short, this segment often consumes significant time and effort for delivery riders, disrupts merchants' meal preparation rhythm, prolongs consumer wait times, and subjects mall management to dual pressures of order and safety. Finding a balance between speed and stability has become a practical issue for refined urban governance.
In response, Jing'an Temple Sub-district chose to collaborate with the food delivery platform Taobao Instant Delivery to jointly establish the "Jing'an Temple Commercial Area × Taobao Instant Delivery Service Relay Station," proactively addressing the problem through innovative exploration.
Tackling the problem starts at the source. Jing'an Temple Sub-district and the Taobao Instant Delivery platform worked together, leveraging grid-based Party building to coordinate joint efforts, mobilize various administrative forces, and integrate resources such as transportation hubs, office buildings, and online platforms within the jurisdiction to create the relay station. The station is located on the LG1 floor of Shanghai CP Jing'an Mall, the core area of the Jing'an Temple commercial district, characterized by high restaurant density, large order volumes, and frequent rider traffic. Additionally, the Jing'an Temple Commercial Area Party-Mass Service Station already operates a 24-hour service point for new employment groups here, providing advantages in space, service foundation, and rider awareness. Building on this foundation, and incorporating Taobao Instant Delivery's mature product system and technical capabilities, the relay station was efficiently embedded, achieving localized resource integration and rapid functional implementation.
Relying on this station, the delivery model has shifted from a single rider handling the entire journey to a "segmented relay" system. The "most difficult 100 meters" delivery process is now restructured into three steps: After an order is placed, an "initial-stage rider" dedicated to specific zones within the mall directly transports the order from the merchant to the relay station. The station then centrally stores, categorizes, and systematically hands over the orders. Finally, a "second-stage rider" takes over the delivery to the final destinations like office buildings. The relay station is equipped with standardized meal pickup shelves, organized by floor, category (coffee/tea, main meals, retail), and managed by dedicated staff. Service hours are being adjusted to cover daily peak delivery periods.
Dedicated delivery personnel familiar with the mall environment pick up orders from shops and deliver them to the relay station for unified handover. External riders only need to collect the orders from the station. Under this two-stage relay system, average delivery efficiency within the commercial area has improved by 10 minutes. Orders now generally arrive on time, significantly enhancing delivery stability. The "most difficult 100 meters" delivery path has been effectively streamlined, balancing efficiency and order, achieving co-construction and co-governance through multi-party collaboration.
Guided by the Jing'an District Committee's Social Work Department, Jing'an Temple Sub-district actively explores and promotes the construction of a "Connecting the New" friendly mechanism. Relying on the "Jing Xin Chang Yi" platform and the creation of a series of friendly scenarios, a positive atmosphere for joint discussion and collaborative consultation has been formed. Guided by the "Jing 'Xin' deliberation rules," key issues are identified and targeted multi-round consultations are conducted through comprehensive grid Party building joint meetings. During these meetings, feedback from buildings, merchants, and residential communities highlighted issues like disorderly rider traffic during peak hours and haphazard parking of non-motorized vehicles around the commercial area. The Jing'an Temple commercial area comprehensive grid promptly included this in its annual key tasks, inviting members of the Chinese People's Political Consultative Conference (CPPCC), traffic police, building and merchant representatives, platform companies, and rider representatives for multiple rounds of diverse consultations to jointly study solutions.
With proposals and facilitation from CPPCC members, the collaborative "relay delivery" service with Taobao Instant Delivery was pioneered in the core commercial area. Starting from problem identification, the whole-process consultation mechanism, coordinated by Party organizations and the comprehensive grid, ensured precise implementation and concerted efforts. At a thematic event in the Jing'an Temple commercial area, the "CP Jing'an Relay Delivery - Area-wide Friendly Project" was launched, alongside a series of measures focused on "how to sustain and improve this initiative." Representatives from Jing'an traffic management, neighborhood Party branches, and district CPPCC members were appointed as "Rider Guardian" instructors and observers, ensuring the new practice is not only implemented but also "supervised, optimized, and supported." The Jing'an Temple Sub-district Party Working Committee and the Taobao Instant Delivery Party Committee signed a Party building co-construction agreement, establishing a clear, orderly operational system involving grid coordination, platform technical support, and active participation from mall management.
Leveraging the Jing'an Temple commercial area comprehensive grid, Jing'an Temple Sub-district integrates rider services with commercial area governance, continuously improving measures for building a new employment group-friendly business district. Efforts to optimize the environment around traffic guidance, temporary parking, rest, and replenishment are ongoing, making services more targeted and management more orderly. The implementation of the "delivery relay" model also alleviates the practical pressures riders face, such as time constraints and parking difficulties, at the source.
Since the trial operation of the relay station, daily delivery orders at CP Jing'an during pilot periods have increased from 150 to 650 orders. The average time riders spend within the commercial area has shortened by approximately 5 minutes, and meal pickup time has been reduced from about 6 minutes to just 1 minute. The station has cumulatively served tens of thousands of riders and consumers, effectively enhancing delivery efficiency and traffic flow.
With improved delivery efficiency, merchant operations have also seen benefits. The connection between meal preparation and pickup has become smoother, table turnover and order fulfillment rhythms are more stable, and some catering merchants have significantly enhanced their order handling capacity, forming a virtuous cycle of "efficiency improvement - order growth - operational improvement." Furthermore, using fixed dedicated delivery personnel within the mall effectively reduces pressure on elevator operations and minimizes conflicts between riders and merchants caused by order催促 or errors. Riders' quick in-and-out movement also greatly alleviates non-motorized vehicle parking pressure around the mall.
Jing'an Temple Sub-district is also leveraging the guiding role of comprehensive grid Party building to integrate resources from various parties. Through proposals from CPPCC members, traffic management department efforts to optimize the commercial area's traffic layout, mall property upgrades to non-motorized vehicle parking facilities, and the establishment of dedicated delivery parking areas, multiple measures are being taken to collectively solve the challenge of difficult and disorderly parking of delivery vehicles. Activities like rider care markets, rider photography exhibitions, and caravan tours have also significantly enriched the sense of participation and fulfillment among new employment groups. Rider representatives have issued civilized initiatives advocating for standardized helmet use, courteous riding, yielding to pedestrians, and proper parking, promoting the internalization of safety awareness and civilized concepts in daily work, and building consensus between rules and goodwill.
Starting from the Jing'an Temple commercial area during this "City Rider Day," Taobao Instant Delivery launched this year's "City Rider Festival" and "Caravan National Tour Plan," simultaneously announcing that the "delivery relay" experience will be replicated and promoted to more challenging pickup and delivery points.
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