Sprinklr’s valuation could hit $5 billion when the tech start-up makes its public equities market debut next week.
On Monday, Sprinklr set terms for its initial public offering. The software company, backed by private-equity firm Hellman & Friedman, plans to offer 19 million shares at $18 to $20 each. It will trade under the ticker CXM on the New York Stock Exchange.
Sprinklr confidentially filedfor its IPO in March. Fourteen investment banks are listed on the deal.Morgan Stanley,JP Morgan,Citigroup,Barclays and Wells Fargo Securities are lead underwriters.
The New York company is scheduled to price its deal on June 22, and would trade the next day, a person familiar with the situation said. At $20 a share, Sprinklr’s valuation would reach $5 billion.
Founded in 2009, Sprinklr provides a customer-experience management platform that assists companies in managing their digital identities—in advertising, marketing, research and on social media. The company has 1,021 customers, including McDonald’s (ticker: MCD),Microsoft(MSFT), L’Oréal and Verizon Communications(VZ).
Sprinklr generates revenue from the sale of subscriptions to its Unified CXM cloud-based software platform and other services. Revenue jumped 19% to nearly $111 million for the quarter ended April 30,the prospectus said.
Sprinklr, however, isn’t profitable. Losses widened to $14.7 million for the quarter ended April 30 from $11.2 million for the same period in 2020. The company has 2,469 employees.
Hellman & Friedman invested $200 million in Sprinklr last year at a $2.7 billion valuation. The private-equity firm will have nearly 25% voting power after the offering.
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