Consortium Near Deal to Buy Nielsen for $16 Billion Including Debt

The Wall Street Journal2022-03-29

Brookfield, Elliott close to agreement to pay $28 a share for TV ratings company

Nielsen Holdings nearing a sale to a group of private-equity firms that would value the TV ratings company at around $16 billion including debt.

Nielsen Holdings PLC is nearing a sale to a group of private-equity firms that would value the TV ratings company at around $16 billion including debt, resurrecting a deal after talks fell apart last week.

A consortium led by Brookfield Asset Management Inc. and Elliott Management Corp. are close to an agreement to pay $28 a share for the TV ratings company, according to people familiar with the matter.

A deal could be finalized Tuesday, the people said.

Nielsen shares surged 21% in premarket trading.

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