- Apple is reportedly on the hunt for a large production base in Los Angeles to increase its foothold in the competitive streaming market.
- Wall Street Journalsources say the production hub could exceed half a million square feet and would complement rather than replace the current soundstages.
- Apple TV+ launched in 2019 and remains a smaller fish in the streaming pond despite the critical success of original programming such as "Ted Lasso" and "The Morning Show." The service is increasingly moving into original movies.
- Earlier this month, the WSJ reported that "The Morning Show" star Reese Witherspoon is mulling strategic options for her successful Hello Sunshine production company, including a potential sale. Apple was named among thepossible suitors.
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