JD's Chairman to Launch Livestream, Aiming to Hype Up Content & Short Video Creation

Aastocks2024-04-15

Chinese media reported that Liu Qiangdong, Chairman of JD-SW (09618.HK), is about to launch a livestream on JD's App, which is expected to be officially started this week at the earliest. Liu's participation in the livestream is to hype up JD's content ecology and short video creation.

JD.com’s U.S.-listed shares rose 2.48% in premarket trading.

JD announced earlier that it would invest RMB1 billion in cash and 1 billion in traffic as incentives to attract more original authors and quality content organisations to join the company, bringing a better consumer experience to users with quality content and helping brand merchants find new growth points.

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