蔚来出海为什么选挪威？

钛媒体2021-05-06

蔚来进入海外市场，终于迈出了重要的第一步。 5月6日，蔚来对外发布挪威战略，正式进入挪威市场。这是蔚来进入中国以外市场的第一步，也是关键的一步。近年来，有越来越多的中国自主车企开始出海，开启全球化战略。此次蔚来挪威战略与其他中国车企出海战略的不同之处，在发布会开始之前的媒体沟通会上，蔚来创始人、董事长、CEO李斌表示，大家看得见的不一样的地方，就是蔚来是一家基础设施先行、直营直销、直接服务用户的...

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Comments

Rinehart__
2021-05-07
Rinehart__
因爲本來挪威也出不了量效果等同於登陸美利堅。然後還可以高呼一句 WL已經北歐登陸。。。
你蔚
2021-05-07
你蔚
因爲挪威人政府開放看好電動車；反而某大國封閉⋯⋯橫不講理
- 萎莱Reply你蔚:
  那也没办法，外资车企来中国交了保护费的，所以zf默许他当大爷
- 萎莱Reply你蔚:
  跑到海外跟传统车企抢市场就要遵守海外市场的规则，就跟外资车企进入中国一定要找个本地的合资一样，不遵守各自市场都没得玩
- 你蔚Reply萎莱:
  是一些国家连遵守機會都不會给你；反而来了中國的外資車企来了中國牛逼得像个大爷一样⋯⋯你們中國人也受⋯也拿它没辦法[笑哭]
- 你蔚:
  所以就是嘛！别国正常貿易都排斥中國车，咱們中國人就不争气；不是洋的都高檔；反正我就买蔚来
- 萎莱:
  不是的，蔚来汽车第一站准备放在德国，后来因为谈不拢，又找西欧其他国家，都谈不拢，最后半推半就的找上了挪威，提供本地就业等一系列协议才选择了挪威，说白了就是找发达的德英法西欧国家人家不鸟，半卖半送找上了挪威，然后现在开始编故事画饼
大秦阳泉君
2021-05-07
大秦阳泉君
難道跟挪威主權基金沒關係？
- Phantom121:
  cool
秋诗
2021-05-07
秋诗
??
杭州小道投资
2021-05-06
杭州小道投资
因爲挪威有森林。
Miaw
2021-05-06
Miaw
有先見之明啊
- AB_Iphone:
  [强]
- GotoAlan:
  [得意]

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将于明年正式进入挪威市场。\n\n蔚来从成立之初，就朝着全球化去打造，进入全球市场也一直都是蔚来计划中的事情。\n但为什么蔚来出海首站会选择挪威？背后的原因可能是出于多方面的考量。\n李斌给出的解释是，挪威对于电动汽车是最友好的国家，更因为挪威热爱环保，追求创新的文化与NIO的愿景有很多的共同之处。\n由于去年疫情的影响，蔚来进军挪威市场看似比计划晚了一些。但据李斌在媒体沟通会上透露，实际上，早在2018年，蔚来就已经开始筹备进入挪威市场。\n2018年10月16日，李斌在蔚来APP上曾公布消息称，“在挪威国王见证下，蔚来和挪威电动汽车协会签署战略合作协议。作为重要石油生产国，挪威普及电动汽车的决心为全球做出了榜样。”\n据挪威公路联盟数据显示，2020年挪威销售的纯电动新能源车占北欧国家销量的54.3%，高于2019年的42.4%，十年前的数据则仅为1%。挪威方面计划，将在2025年停售燃油车。此外，挪威公路联盟预测，2021年挪威销售的纯电动新能源车将占北欧国家销量的65%。\n可以看出，作为大力拥抱新能源汽车的欧洲主要国家之一，从2020年开始，挪威市场的纯电新车的销量数据将会在接下来，持续超过汽油、柴油和混合动力车型的总和，不断打破记录。\n基于这样的市场现状，正如李斌在媒体沟通会上所言，“挪威在电动车的体量规模上比较合适，不是很小，也不是那么大。”\n体量不是很小，也不是很大，这说明挪威在电动车方面已经有了一定的基础，消费者对于纯电汽车也有了一定的认知。\n这样来看，蔚来在今年选择进军挪威市场，时间上并不算晚，而是恰逢其时；之所以选择挪威而没有选择欧洲其他市场，背后也是有一些渊源。\n且经过近三年的各种布局，蔚来目前在产品、用户运营体系等各个方面都已逐渐成熟，对于复制出海，也有了更多的一份底气。\n另外，在当下出海挪威，蔚来除了有天时地利之外，还有“人和”。早在2015、2016年，蔚来就在美国、欧洲建立了研发团队，在当地就有合作伙伴。\n“我们对全球化的理解可能会平和一些。”蔚来汽车联合创始人、总裁秦力洪说。他在媒体沟通会上回忆早年间，李斌来找他谈蔚来这个项目时，曾说汽车市场有两个特点，第一个特点是汽车行业不是赢者通吃，在这场汽车行业大变革中，蔚来有机会；第二特点则是汽车是生而全球化，因为客观来说，没有任何一个国家可以关起门来做出一台完整的车。\n“汽车从研发、供应链、制造、市场整个发展，它天然是这种全球化的产品，蔚来一直是按照这样的思维在做。”秦力洪说。\n在他看来，今年蔚来进军挪威，很多准备工作当然有其特殊性，但和当年李斌拉着他聊怎么在东北卖车，其实对他来说，压力区别并不大。\n对于挪威市场，蔚来依然采用的是直营的销售与服务网络，根据其规划，中国市场之外的首个蔚来中心将于今年三季度在挪威首都奥斯陆的商业、文化中心卡尔·约翰斯大道开业；2022 年，蔚来还将在挪威卑尔根、斯塔万格、 特隆赫姆和克里斯蒂安桑建设四座蔚来空间(NIO Space)。\n在此次挪威战略发布会上，蔚来宣布，今年 9 月，蔚来挪威首个服务与交付中心将在奥斯陆开业；明年，蔚来售后服务将覆盖挪威全国。同时，蔚来在挪威市场也将提供移动服务车、上门取送车等服务。\n关于加电体系方面，蔚来表示，将在挪威构建完善的加电体系，今年，蔚来欧洲版充电地图和首批 4 座第二代换电站将投入运营；2022 年，蔚来将在挪威五座城市建设换电站。\n作为蔚来社区和用戶服务的重要组成部分，NIO App 欧洲版将于今年第三季度上线；蔚来原创设计生活方式品牌 NIO Life 也即将与挪威用戶见面。\n值得注意的是，NIO Life 与挪威本土艺术家 Anette Moi 和 Sandra Blikaas 合作开发的挪威主题系列产品将在挪威与中国同步发售。\n随着挪威战略开启，蔚来宣布挪威“用戶顾问团”即日起也开始招募，期待挪威用戶能够在产品本土化体验、服务质量、加电网络、⻔店体验等方面提出建议，帮助蔚来不断完善产品与服务。\n总之，蔚来希望将在中国市场成功的用户运营模式和营销模式等，复制到海外。但不可否认的是，欧洲消费者与国内消费者对于汽车的需求，有着很多差异化的地方，完全复制也一定会水土不服。\n对此，李斌指出，蔚来对挪威市场和对中国市场的态度，以及蔚来的战略，没有本质的变化，在中国怎么做，怎么对待用户，怎么做服务，将来在不同国家的市场都会同样在做。只不过会根据当地的市场法规，以及民情和文化影响做一定的修正。\n李斌举例称，在中国，蔚来在服务方面有大量的人工服务，在欧洲，可能就要推出更多的自助服务，这其实就是一个战术上的变化。\n总结来说，李斌想要表达意思是，蔚来不管是在国内市场，还是在海外市场，其对于每个市场的出发点和商业运营模式都是一样的。\n“好的产品、好的服务，它应该给全世界的用户去使用。”李斌强调说。\n蔚来带着自己的产品，走出了国门，未来还会走向更多的海外市场。挪威市场能否一炮走红，或将直接决定着蔚来下一个海外市场的战略走向。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":104640897,"gmtCreate":1620388589419,"gmtModify":1704342941364,"author":{"id":"3550647963874867","authorId":"3550647963874867","name":"Rinehart__","avatar":"https://static.tigerbbs.com/2d7e9492bad386cb05074fef9a8af592","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3550647963874867","idStr":"3550647963874867"},"htmlText":"因爲本來挪威也出不了量 效果等同於登陸美利堅。然後還可以高呼一句 &nbsp; WL已經北歐登陸。。。","listText":"因爲本來挪威也出不了量 效果等同於登陸美利堅。然後還可以高呼一句 &nbsp; WL已經北歐登陸。。。","text":"因爲本來挪威也出不了量 效果等同於登陸美利堅。然後還可以高呼一句 WL已經北歐登陸。。。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/104640897","repostId":2133573424,"repostType":2,"repost":{"id":"2133573424","kind":"news","pubTimestamp":1620308821,"share":"https://ttm.financial/m/news/2133573424?lang=en_US&edition=fundamental","pubTime":"2021-05-06 21:47","market":"us","language":"zh","title":"Why did Nio choose Norway to go overseas?","url":"https://stock-news.laohu8.com/highlight/detail?id=2133573424","media":"钛媒体","summary":"蔚来进入海外市场，终于迈出了重要的第一步。\n5月6日，蔚来对外发布挪威战略，正式进入挪威市场。这是蔚来进入中国以外市场的第一步，也是关键的一步。\n近年来，有越来越多的中国自主车企开始出海，开启全球化战","content":"<img src=\"https://static.tigerbbs.com/a4da7cc44b3efd85f6b89df3af8c59ce\" tg-width=\"1399\" tg-height=\"787\" referrerpolicy=\"no-referrer\"><a href=\"https://laohu8.com/S/NIO\">Nio</a>Entering overseas markets has finally taken an important first step.On May 6, Nio released its Norwegian strategy and officially entered the Norwegian market. This is the first and crucial step for Nio to enter markets outside China.In recent years, more and more Chinese independent car companies have begun to go overseas and launch a globalization strategy. The difference between Nio's Norwegian strategy and other Chinese car companies' overseas strategies is that at the media communication meeting before the press conference, Li Bin, founder, chairman and CEO of Nio, said that the difference everyone can see is that Nio is an enterprise with infrastructure first, direct sales and direct service to users. Other companies may cooperate with global dealers overseas.<img src=\"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47\" tg-width=\"1399\" tg-height=\"938\" referrerpolicy=\"no-referrer\">According to Nio's plan, it will build its own complete operating system consisting of cars, services, digitalization and lifestyle in Norway to create a community starting from cars. In September this year, it will start the delivery of its first model, the new ES8, in Norway. ET7 will officially enter the Norwegian market next year.<img src=\"https://static.tigerbbs.com/6eaa30d28dfd14d13f81e5ab59b1ffa6\" tg-width=\"7403\" tg-height=\"5551\" referrerpolicy=\"no-referrer\">Since its establishment, Nio has been building towards globalization, and entering the global market has always been a matter in Nio's plan.But why did Nio choose Norway as its first stop? The reason behind it may be due to many considerations.Li Bin's explanation is that Norway is the friendliest country for electric vehicles, and because Norway loves environmental protection and its culture of pursuing innovation has a lot in common with NIO's vision.Due to the impact of the epidemic last year, Nio's entry into the Norwegian market seems to be a little later than planned. However, according to Li Bin's disclosure at the media communication meeting, in fact, as early as 2018, Nio had already begun preparations to enter the Norwegian market.On October 16, 2018, Li Bin announced on the Nio APP, \"Witnessed by the King of Norway, Nio and the Norwegian Electric Vehicle Association signed a strategic cooperation agreement. As an important oil producer, Norway's determination to popularize electric vehicles has set an example for the world.\"According to data from the Norwegian Road Alliance, pure electric new energy vehicles sold in Norway accounted for 54.3% of sales in Nordic countries in 2020, up from 42.4% in 2019, and only 1% ten years ago. Norway plans to stop selling fuel vehicles in 2025. In addition, the Norwegian Road Alliance predicts that pure electric new energy vehicles sold in Norway will account for 65% of sales in Nordic countries in 2021.It can be seen that as one of the major European countries that vigorously embrace new energy vehicles, starting from 2020, the sales data of pure electric new vehicles in the Norwegian market will continue to exceed the sum of gasoline, diesel and hybrid models in the future. Break records.Based on this current market situation, as Li Bin said at the media communication meeting, \"Norway is more suitable in terms of the size of electric vehicles, neither very small nor that big.\"The volume is neither very small nor very large, which shows that Norway already has a certain foundation in electric vehicles, and consumers also have a certain understanding of pure electric vehicles.From this point of view, it is not too late for Nio to choose to enter the Norwegian market this year, but just in time; There are some origins behind the reason why Norway was chosen instead of other European markets.And after nearly three years of various layouts, Nio has gradually matured in various aspects such as products and user operation systems, and has more confidence in copying overseas.In addition, when going to sea at present, Nio not only has the right time and place, but also has \"people and harmony\". As early as 2015 and 2016, Nio established R&D teams in the United States and Europe, and had local partners.\"Our understanding of globalization may be a little more peaceful,\" said Qin Lihong, co-founder and president of Nio Motor. He recalled at the media communication meeting that in the early years, when Li Bin came to him to talk about the Nio project, he once said that the automobile market has two characteristics. The first characteristic isThe auto industry is not a winner-take-all, in this major change in the automobile industry, Nio has an opportunity; The second feature isCars are born globally, because objectively speaking, no country can make a complete car behind closed doors.\"The whole development of automobiles from R&D, supply chain, manufacturing and market is naturally a global product, and Nio has always been doing it according to this thinking.\" Qin Lihong said.In his view, many preparations for Nio's entry into Norway this year certainly have their own particularity, but when Li Bin pulled him to talk about how to sell cars in Northeast China, in fact, there is not much difference in pressure for him.For the Norwegian market, Nio still adopts a direct sales and service network. According to its plan, the first Nio center outside the Chinese market will open in the third quarter of this year in Karl Johns Avenue, the commercial and cultural center of Oslo, Norway; In 2022, Nio will also build four Norwegian Nio Spaces (NIO Spaces) in Bergen, Stavanger, Trondheim and Kristiansand.At this Norwegian strategy conference, Nio announced that in September this year, Nio Norway's first service and delivery center will open in Oslo; Next year, Nio's after-sales service will cover the whole country. At the same time, Nio will also provide mobile service vehicles, door-to-door pick-up and delivery services in the Norwegian market.Regarding the power-up system, Nio said that it will build a complete power-up system in Norwegian. This year, Nio's European version of the charging map and the first batch of four second-generation power swap stations will be put into operation; In 2022, Nio will build battery swap stations in five Norwegian cities.As an important part of Nio's community and user services, the European version of NIO App will be launched in the third quarter of this year; Nio's original design lifestyle brand NIO Life is also about to meet Norwegian users.It is worth noting that the Norwegian-themed series of products developed by NIO Life in collaboration with Norwegian native artists Anette Moi and Sandra Blikaas will be released simultaneously in Norway and China.With the launch of the Norwegian strategy, Nio announced that the Norwegian \"User Advisory Group\" will also start recruiting from now on. It is expected that Norwegian users can make suggestions on product localization experience, service quality, power-on network, store experience, etc. to help Nio continuously improve products and services.In short, Nio hopes to copy the successful user operation model and marketing model in the Chinese market overseas. But it is undeniable that there are many differences in the demand for cars between European consumers and domestic consumers, and complete copying will definitely be acclimatized.In this regard, Li Bin pointed out that there is no essential change in Nio's attitude towards the Norwegian market and the Chinese market, as well as Nio's strategy. What to do in China, how to treat users and how to provide services will be done in different countries' markets in the future. It will only be revised according to local market regulations, as well as public sentiments and cultural influences.For example, Li Bin said that in China, Nio has a large number of manual services in terms of service, and in Europe, it may be necessary to introduce more self-service services, which is actually a tactical change.To sum up, what Li Bin wants to express is that whether Nio is in the domestic market or overseas market, its starting point and business operation model for each market are the same.\"Good products and good services should be used by users all over the world.\" Li Bin emphasized.Nio has gone abroad with its own products and will go to more overseas markets in the future. Whether the Norwegian market can become an instant hit may directly determine the strategic direction of Nio's next overseas market.","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why did Nio choose Norway to go overseas?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy did Nio choose Norway to go overseas?\n</h2>\n<h4 class=\"meta\">\n\n钛媒体2021-05-06 21:47\n\n</h4>\n</header>\n<article>\n<img src=\"https://static.tigerbbs.com/a4da7cc44b3efd85f6b89df3af8c59ce\" tg-width=\"1399\" tg-height=\"787\" referrerpolicy=\"no-referrer\"><a href=\"https://laohu8.com/S/NIO\">Nio</a>Entering overseas markets has finally taken an important first step.On May 6, Nio released its Norwegian strategy and officially entered the Norwegian market. This is the first and crucial step for Nio to enter markets outside China.In recent years, more and more Chinese independent car companies have begun to go overseas and launch a globalization strategy. The difference between Nio's Norwegian strategy and other Chinese car companies' overseas strategies is that at the media communication meeting before the press conference, Li Bin, founder, chairman and CEO of Nio, said that the difference everyone can see is that Nio is an enterprise with infrastructure first, direct sales and direct service to users. Other companies may cooperate with global dealers overseas.<img src=\"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47\" tg-width=\"1399\" tg-height=\"938\" referrerpolicy=\"no-referrer\">According to Nio's plan, it will build its own complete operating system consisting of cars, services, digitalization and lifestyle in Norway to create a community starting from cars. In September this year, it will start the delivery of its first model, the new ES8, in Norway. ET7 will officially enter the Norwegian market next year.<img src=\"https://static.tigerbbs.com/6eaa30d28dfd14d13f81e5ab59b1ffa6\" tg-width=\"7403\" tg-height=\"5551\" referrerpolicy=\"no-referrer\">Since its establishment, Nio has been building towards globalization, and entering the global market has always been a matter in Nio's plan.But why did Nio choose Norway as its first stop? The reason behind it may be due to many considerations.Li Bin's explanation is that Norway is the friendliest country for electric vehicles, and because Norway loves environmental protection and its culture of pursuing innovation has a lot in common with NIO's vision.Due to the impact of the epidemic last year, Nio's entry into the Norwegian market seems to be a little later than planned. However, according to Li Bin's disclosure at the media communication meeting, in fact, as early as 2018, Nio had already begun preparations to enter the Norwegian market.On October 16, 2018, Li Bin announced on the Nio APP, \"Witnessed by the King of Norway, Nio and the Norwegian Electric Vehicle Association signed a strategic cooperation agreement. As an important oil producer, Norway's determination to popularize electric vehicles has set an example for the world.\"According to data from the Norwegian Road Alliance, pure electric new energy vehicles sold in Norway accounted for 54.3% of sales in Nordic countries in 2020, up from 42.4% in 2019, and only 1% ten years ago. Norway plans to stop selling fuel vehicles in 2025. In addition, the Norwegian Road Alliance predicts that pure electric new energy vehicles sold in Norway will account for 65% of sales in Nordic countries in 2021.It can be seen that as one of the major European countries that vigorously embrace new energy vehicles, starting from 2020, the sales data of pure electric new vehicles in the Norwegian market will continue to exceed the sum of gasoline, diesel and hybrid models in the future. Break records.Based on this current market situation, as Li Bin said at the media communication meeting, \"Norway is more suitable in terms of the size of electric vehicles, neither very small nor that big.\"The volume is neither very small nor very large, which shows that Norway already has a certain foundation in electric vehicles, and consumers also have a certain understanding of pure electric vehicles.From this point of view, it is not too late for Nio to choose to enter the Norwegian market this year, but just in time; There are some origins behind the reason why Norway was chosen instead of other European markets.And after nearly three years of various layouts, Nio has gradually matured in various aspects such as products and user operation systems, and has more confidence in copying overseas.In addition, when going to sea at present, Nio not only has the right time and place, but also has \"people and harmony\". As early as 2015 and 2016, Nio established R&D teams in the United States and Europe, and had local partners.\"Our understanding of globalization may be a little more peaceful,\" said Qin Lihong, co-founder and president of Nio Motor. He recalled at the media communication meeting that in the early years, when Li Bin came to him to talk about the Nio project, he once said that the automobile market has two characteristics. The first characteristic isThe auto industry is not a winner-take-all, in this major change in the automobile industry, Nio has an opportunity; The second feature isCars are born globally, because objectively speaking, no country can make a complete car behind closed doors.\"The whole development of automobiles from R&D, supply chain, manufacturing and market is naturally a global product, and Nio has always been doing it according to this thinking.\" Qin Lihong said.In his view, many preparations for Nio's entry into Norway this year certainly have their own particularity, but when Li Bin pulled him to talk about how to sell cars in Northeast China, in fact, there is not much difference in pressure for him.For the Norwegian market, Nio still adopts a direct sales and service network. According to its plan, the first Nio center outside the Chinese market will open in the third quarter of this year in Karl Johns Avenue, the commercial and cultural center of Oslo, Norway; In 2022, Nio will also build four Norwegian Nio Spaces (NIO Spaces) in Bergen, Stavanger, Trondheim and Kristiansand.At this Norwegian strategy conference, Nio announced that in September this year, Nio Norway's first service and delivery center will open in Oslo; Next year, Nio's after-sales service will cover the whole country. At the same time, Nio will also provide mobile service vehicles, door-to-door pick-up and delivery services in the Norwegian market.Regarding the power-up system, Nio said that it will build a complete power-up system in Norwegian. This year, Nio's European version of the charging map and the first batch of four second-generation power swap stations will be put into operation; In 2022, Nio will build battery swap stations in five Norwegian cities.As an important part of Nio's community and user services, the European version of NIO App will be launched in the third quarter of this year; Nio's original design lifestyle brand NIO Life is also about to meet Norwegian users.It is worth noting that the Norwegian-themed series of products developed by NIO Life in collaboration with Norwegian native artists Anette Moi and Sandra Blikaas will be released simultaneously in Norway and China.With the launch of the Norwegian strategy, Nio announced that the Norwegian \"User Advisory Group\" will also start recruiting from now on. It is expected that Norwegian users can make suggestions on product localization experience, service quality, power-on network, store experience, etc. to help Nio continuously improve products and services.In short, Nio hopes to copy the successful user operation model and marketing model in the Chinese market overseas. But it is undeniable that there are many differences in the demand for cars between European consumers and domestic consumers, and complete copying will definitely be acclimatized.In this regard, Li Bin pointed out that there is no essential change in Nio's attitude towards the Norwegian market and the Chinese market, as well as Nio's strategy. What to do in China, how to treat users and how to provide services will be done in different countries' markets in the future. It will only be revised according to local market regulations, as well as public sentiments and cultural influences.For example, Li Bin said that in China, Nio has a large number of manual services in terms of service, and in Europe, it may be necessary to introduce more self-service services, which is actually a tactical change.To sum up, what Li Bin wants to express is that whether Nio is in the domestic market or overseas market, its starting point and business operation model for each market are the same.\"Good products and good services should be used by users all over the world.\" Li Bin emphasized.Nio has gone abroad with its own products and will go to more overseas markets in the future. Whether the Norwegian market can become an instant hit may directly determine the strategic direction of Nio's next overseas market.\n<div class=\"bt-text\">\n\n\n source：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202105062055547e6d9210&s=b\">钛媒体</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47","relate_stocks":{"NIO":"蔚来"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202105062055547e6d9210&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2133573424","content_text":"蔚来进入海外市场，终于迈出了重要的第一步。\n5月6日，蔚来对外发布挪威战略，正式进入挪威市场。这是蔚来进入中国以外市场的第一步，也是关键的一步。\n近年来，有越来越多的中国自主车企开始出海，开启全球化战略。此次蔚来挪威战略与其他中国车企出海战略的不同之处，在发布会开始之前的媒体沟通会上，蔚来创始人、董事长、CEO李斌表示，大家看得见的不一样的地方，就是蔚来是一家基础设施先行、直营直销、直接服务用户的企业，其他公司可能在海外是与全球经销商合作的模式。\n\n根据蔚来的规划，其将在挪威自建由车、服务、数字化和生活方式构成的完整运营体系，打造以车为起点的社区，今年 9 月在挪威开启首款车型全新 ES8 的交付，ET7 将于明年正式进入挪威市场。\n\n蔚来从成立之初，就朝着全球化去打造，进入全球市场也一直都是蔚来计划中的事情。\n但为什么蔚来出海首站会选择挪威？背后的原因可能是出于多方面的考量。\n李斌给出的解释是，挪威对于电动汽车是最友好的国家，更因为挪威热爱环保，追求创新的文化与NIO的愿景有很多的共同之处。\n由于去年疫情的影响，蔚来进军挪威市场看似比计划晚了一些。但据李斌在媒体沟通会上透露，实际上，早在2018年，蔚来就已经开始筹备进入挪威市场。\n2018年10月16日，李斌在蔚来APP上曾公布消息称，“在挪威国王见证下，蔚来和挪威电动汽车协会签署战略合作协议。作为重要石油生产国，挪威普及电动汽车的决心为全球做出了榜样。”\n据挪威公路联盟数据显示，2020年挪威销售的纯电动新能源车占北欧国家销量的54.3%，高于2019年的42.4%，十年前的数据则仅为1%。挪威方面计划，将在2025年停售燃油车。此外，挪威公路联盟预测，2021年挪威销售的纯电动新能源车将占北欧国家销量的65%。\n可以看出，作为大力拥抱新能源汽车的欧洲主要国家之一，从2020年开始，挪威市场的纯电新车的销量数据将会在接下来，持续超过汽油、柴油和混合动力车型的总和，不断打破记录。\n基于这样的市场现状，正如李斌在媒体沟通会上所言，“挪威在电动车的体量规模上比较合适，不是很小，也不是那么大。”\n体量不是很小，也不是很大，这说明挪威在电动车方面已经有了一定的基础，消费者对于纯电汽车也有了一定的认知。\n这样来看，蔚来在今年选择进军挪威市场，时间上并不算晚，而是恰逢其时；之所以选择挪威而没有选择欧洲其他市场，背后也是有一些渊源。\n且经过近三年的各种布局，蔚来目前在产品、用户运营体系等各个方面都已逐渐成熟，对于复制出海，也有了更多的一份底气。\n另外，在当下出海挪威，蔚来除了有天时地利之外，还有“人和”。早在2015、2016年，蔚来就在美国、欧洲建立了研发团队，在当地就有合作伙伴。\n“我们对全球化的理解可能会平和一些。”蔚来汽车联合创始人、总裁秦力洪说。他在媒体沟通会上回忆早年间，李斌来找他谈蔚来这个项目时，曾说汽车市场有两个特点，第一个特点是汽车行业不是赢者通吃，在这场汽车行业大变革中，蔚来有机会；第二特点则是汽车是生而全球化，因为客观来说，没有任何一个国家可以关起门来做出一台完整的车。\n“汽车从研发、供应链、制造、市场整个发展，它天然是这种全球化的产品，蔚来一直是按照这样的思维在做。”秦力洪说。\n在他看来，今年蔚来进军挪威，很多准备工作当然有其特殊性，但和当年李斌拉着他聊怎么在东北卖车，其实对他来说，压力区别并不大。\n对于挪威市场，蔚来依然采用的是直营的销售与服务网络，根据其规划，中国市场之外的首个蔚来中心将于今年三季度在挪威首都奥斯陆的商业、文化中心卡尔·约翰斯大道开业；2022 年，蔚来还将在挪威卑尔根、斯塔万格、 特隆赫姆和克里斯蒂安桑建设四座蔚来空间(NIO Space)。\n在此次挪威战略发布会上，蔚来宣布，今年 9 月，蔚来挪威首个服务与交付中心将在奥斯陆开业；明年，蔚来售后服务将覆盖挪威全国。同时，蔚来在挪威市场也将提供移动服务车、上门取送车等服务。\n关于加电体系方面，蔚来表示，将在挪威构建完善的加电体系，今年，蔚来欧洲版充电地图和首批 4 座第二代换电站将投入运营；2022 年，蔚来将在挪威五座城市建设换电站。\n作为蔚来社区和用戶服务的重要组成部分，NIO App 欧洲版将于今年第三季度上线；蔚来原创设计生活方式品牌 NIO Life 也即将与挪威用戶见面。\n值得注意的是，NIO Life 与挪威本土艺术家 Anette Moi 和 Sandra Blikaas 合作开发的挪威主题系列产品将在挪威与中国同步发售。\n随着挪威战略开启，蔚来宣布挪威“用戶顾问团”即日起也开始招募，期待挪威用戶能够在产品本土化体验、服务质量、加电网络、⻔店体验等方面提出建议，帮助蔚来不断完善产品与服务。\n总之，蔚来希望将在中国市场成功的用户运营模式和营销模式等，复制到海外。但不可否认的是，欧洲消费者与国内消费者对于汽车的需求，有着很多差异化的地方，完全复制也一定会水土不服。\n对此，李斌指出，蔚来对挪威市场和对中国市场的态度，以及蔚来的战略，没有本质的变化，在中国怎么做，怎么对待用户，怎么做服务，将来在不同国家的市场都会同样在做。只不过会根据当地的市场法规，以及民情和文化影响做一定的修正。\n李斌举例称，在中国，蔚来在服务方面有大量的人工服务，在欧洲，可能就要推出更多的自助服务，这其实就是一个战术上的变化。\n总结来说，李斌想要表达意思是，蔚来不管是在国内市场，还是在海外市场，其对于每个市场的出发点和商业运营模式都是一样的。\n“好的产品、好的服务，它应该给全世界的用户去使用。”李斌强调说。\n蔚来带着自己的产品，走出了国门，未来还会走向更多的海外市场。挪威市场能否一炮走红，或将直接决定着蔚来下一个海外市场的战略走向。","news_type":1,"symbols_score_info":{"NIO":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":104057766,"gmtCreate":1620346979455,"gmtModify":1704342249978,"author":{"id":"3538182554979547","authorId":"3538182554979547","name":"你蔚","avatar":"https://static.tigerbbs.com/ace8da452b181e90404b43523c6aa0ca","vip":1,"crmLevel":2,"crmLevelSwitch":0,"authorIdStr":"3538182554979547","idStr":"3538182554979547"},"htmlText":"因爲挪威人政府開放看好電動車；反而某大國封閉⋯⋯橫不講理","listText":"因爲挪威人政府開放看好電動車；反而某大國封閉⋯⋯橫不講理","text":"因爲挪威人政府開放看好電動車；反而某大國封閉⋯⋯橫不講理","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":5,"repostSize":0,"link":"https://ttm.financial/post/104057766","repostId":2133573424,"repostType":2,"repost":{"id":"2133573424","kind":"news","pubTimestamp":1620308821,"share":"https://ttm.financial/m/news/2133573424?lang=en_US&edition=fundamental","pubTime":"2021-05-06 21:47","market":"us","language":"zh","title":"Why did Nio choose Norway to go overseas?","url":"https://stock-news.laohu8.com/highlight/detail?id=2133573424","media":"钛媒体","summary":"蔚来进入海外市场，终于迈出了重要的第一步。\n5月6日，蔚来对外发布挪威战略，正式进入挪威市场。这是蔚来进入中国以外市场的第一步，也是关键的一步。\n近年来，有越来越多的中国自主车企开始出海，开启全球化战","content":"<img src=\"https://static.tigerbbs.com/a4da7cc44b3efd85f6b89df3af8c59ce\" tg-width=\"1399\" tg-height=\"787\" referrerpolicy=\"no-referrer\"><a href=\"https://laohu8.com/S/NIO\">Nio</a>Entering overseas markets has finally taken an important first step.On May 6, Nio released its Norwegian strategy and officially entered the Norwegian market. This is the first and crucial step for Nio to enter markets outside China.In recent years, more and more Chinese independent car companies have begun to go overseas and launch a globalization strategy. The difference between Nio's Norwegian strategy and other Chinese car companies' overseas strategies is that at the media communication meeting before the press conference, Li Bin, founder, chairman and CEO of Nio, said that the difference everyone can see is that Nio is an enterprise with infrastructure first, direct sales and direct service to users. Other companies may cooperate with global dealers overseas.<img src=\"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47\" tg-width=\"1399\" tg-height=\"938\" referrerpolicy=\"no-referrer\">According to Nio's plan, it will build its own complete operating system consisting of cars, services, digitalization and lifestyle in Norway to create a community starting from cars. In September this year, it will start the delivery of its first model, the new ES8, in Norway. ET7 will officially enter the Norwegian market next year.<img src=\"https://static.tigerbbs.com/6eaa30d28dfd14d13f81e5ab59b1ffa6\" tg-width=\"7403\" tg-height=\"5551\" referrerpolicy=\"no-referrer\">Since its establishment, Nio has been building towards globalization, and entering the global market has always been a matter in Nio's plan.But why did Nio choose Norway as its first stop? The reason behind it may be due to many considerations.Li Bin's explanation is that Norway is the friendliest country for electric vehicles, and because Norway loves environmental protection and its culture of pursuing innovation has a lot in common with NIO's vision.Due to the impact of the epidemic last year, Nio's entry into the Norwegian market seems to be a little later than planned. However, according to Li Bin's disclosure at the media communication meeting, in fact, as early as 2018, Nio had already begun preparations to enter the Norwegian market.On October 16, 2018, Li Bin announced on the Nio APP, \"Witnessed by the King of Norway, Nio and the Norwegian Electric Vehicle Association signed a strategic cooperation agreement. As an important oil producer, Norway's determination to popularize electric vehicles has set an example for the world.\"According to data from the Norwegian Road Alliance, pure electric new energy vehicles sold in Norway accounted for 54.3% of sales in Nordic countries in 2020, up from 42.4% in 2019, and only 1% ten years ago. Norway plans to stop selling fuel vehicles in 2025. In addition, the Norwegian Road Alliance predicts that pure electric new energy vehicles sold in Norway will account for 65% of sales in Nordic countries in 2021.It can be seen that as one of the major European countries that vigorously embrace new energy vehicles, starting from 2020, the sales data of pure electric new vehicles in the Norwegian market will continue to exceed the sum of gasoline, diesel and hybrid models in the future. Break records.Based on this current market situation, as Li Bin said at the media communication meeting, \"Norway is more suitable in terms of the size of electric vehicles, neither very small nor that big.\"The volume is neither very small nor very large, which shows that Norway already has a certain foundation in electric vehicles, and consumers also have a certain understanding of pure electric vehicles.From this point of view, it is not too late for Nio to choose to enter the Norwegian market this year, but just in time; There are some origins behind the reason why Norway was chosen instead of other European markets.And after nearly three years of various layouts, Nio has gradually matured in various aspects such as products and user operation systems, and has more confidence in copying overseas.In addition, when going to sea at present, Nio not only has the right time and place, but also has \"people and harmony\". As early as 2015 and 2016, Nio established R&D teams in the United States and Europe, and had local partners.\"Our understanding of globalization may be a little more peaceful,\" said Qin Lihong, co-founder and president of Nio Motor. He recalled at the media communication meeting that in the early years, when Li Bin came to him to talk about the Nio project, he once said that the automobile market has two characteristics. The first characteristic isThe auto industry is not a winner-take-all, in this major change in the automobile industry, Nio has an opportunity; The second feature isCars are born globally, because objectively speaking, no country can make a complete car behind closed doors.\"The whole development of automobiles from R&D, supply chain, manufacturing and market is naturally a global product, and Nio has always been doing it according to this thinking.\" Qin Lihong said.In his view, many preparations for Nio's entry into Norway this year certainly have their own particularity, but when Li Bin pulled him to talk about how to sell cars in Northeast China, in fact, there is not much difference in pressure for him.For the Norwegian market, Nio still adopts a direct sales and service network. According to its plan, the first Nio center outside the Chinese market will open in the third quarter of this year in Karl Johns Avenue, the commercial and cultural center of Oslo, Norway; In 2022, Nio will also build four Norwegian Nio Spaces (NIO Spaces) in Bergen, Stavanger, Trondheim and Kristiansand.At this Norwegian strategy conference, Nio announced that in September this year, Nio Norway's first service and delivery center will open in Oslo; Next year, Nio's after-sales service will cover the whole country. At the same time, Nio will also provide mobile service vehicles, door-to-door pick-up and delivery services in the Norwegian market.Regarding the power-up system, Nio said that it will build a complete power-up system in Norwegian. This year, Nio's European version of the charging map and the first batch of four second-generation power swap stations will be put into operation; In 2022, Nio will build battery swap stations in five Norwegian cities.As an important part of Nio's community and user services, the European version of NIO App will be launched in the third quarter of this year; Nio's original design lifestyle brand NIO Life is also about to meet Norwegian users.It is worth noting that the Norwegian-themed series of products developed by NIO Life in collaboration with Norwegian native artists Anette Moi and Sandra Blikaas will be released simultaneously in Norway and China.With the launch of the Norwegian strategy, Nio announced that the Norwegian \"User Advisory Group\" will also start recruiting from now on. It is expected that Norwegian users can make suggestions on product localization experience, service quality, power-on network, store experience, etc. to help Nio continuously improve products and services.In short, Nio hopes to copy the successful user operation model and marketing model in the Chinese market overseas. But it is undeniable that there are many differences in the demand for cars between European consumers and domestic consumers, and complete copying will definitely be acclimatized.In this regard, Li Bin pointed out that there is no essential change in Nio's attitude towards the Norwegian market and the Chinese market, as well as Nio's strategy. What to do in China, how to treat users and how to provide services will be done in different countries' markets in the future. It will only be revised according to local market regulations, as well as public sentiments and cultural influences.For example, Li Bin said that in China, Nio has a large number of manual services in terms of service, and in Europe, it may be necessary to introduce more self-service services, which is actually a tactical change.To sum up, what Li Bin wants to express is that whether Nio is in the domestic market or overseas market, its starting point and business operation model for each market are the same.\"Good products and good services should be used by users all over the world.\" Li Bin emphasized.Nio has gone abroad with its own products and will go to more overseas markets in the future. Whether the Norwegian market can become an instant hit may directly determine the strategic direction of Nio's next overseas market.","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why did Nio choose Norway to go overseas?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy did Nio choose Norway to go overseas?\n</h2>\n<h4 class=\"meta\">\n\n钛媒体2021-05-06 21:47\n\n</h4>\n</header>\n<article>\n<img src=\"https://static.tigerbbs.com/a4da7cc44b3efd85f6b89df3af8c59ce\" tg-width=\"1399\" tg-height=\"787\" referrerpolicy=\"no-referrer\"><a href=\"https://laohu8.com/S/NIO\">Nio</a>Entering overseas markets has finally taken an important first step.On May 6, Nio released its Norwegian strategy and officially entered the Norwegian market. This is the first and crucial step for Nio to enter markets outside China.In recent years, more and more Chinese independent car companies have begun to go overseas and launch a globalization strategy. The difference between Nio's Norwegian strategy and other Chinese car companies' overseas strategies is that at the media communication meeting before the press conference, Li Bin, founder, chairman and CEO of Nio, said that the difference everyone can see is that Nio is an enterprise with infrastructure first, direct sales and direct service to users. Other companies may cooperate with global dealers overseas.<img src=\"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47\" tg-width=\"1399\" tg-height=\"938\" referrerpolicy=\"no-referrer\">According to Nio's plan, it will build its own complete operating system consisting of cars, services, digitalization and lifestyle in Norway to create a community starting from cars. In September this year, it will start the delivery of its first model, the new ES8, in Norway. ET7 will officially enter the Norwegian market next year.<img src=\"https://static.tigerbbs.com/6eaa30d28dfd14d13f81e5ab59b1ffa6\" tg-width=\"7403\" tg-height=\"5551\" referrerpolicy=\"no-referrer\">Since its establishment, Nio has been building towards globalization, and entering the global market has always been a matter in Nio's plan.But why did Nio choose Norway as its first stop? The reason behind it may be due to many considerations.Li Bin's explanation is that Norway is the friendliest country for electric vehicles, and because Norway loves environmental protection and its culture of pursuing innovation has a lot in common with NIO's vision.Due to the impact of the epidemic last year, Nio's entry into the Norwegian market seems to be a little later than planned. However, according to Li Bin's disclosure at the media communication meeting, in fact, as early as 2018, Nio had already begun preparations to enter the Norwegian market.On October 16, 2018, Li Bin announced on the Nio APP, \"Witnessed by the King of Norway, Nio and the Norwegian Electric Vehicle Association signed a strategic cooperation agreement. As an important oil producer, Norway's determination to popularize electric vehicles has set an example for the world.\"According to data from the Norwegian Road Alliance, pure electric new energy vehicles sold in Norway accounted for 54.3% of sales in Nordic countries in 2020, up from 42.4% in 2019, and only 1% ten years ago. Norway plans to stop selling fuel vehicles in 2025. In addition, the Norwegian Road Alliance predicts that pure electric new energy vehicles sold in Norway will account for 65% of sales in Nordic countries in 2021.It can be seen that as one of the major European countries that vigorously embrace new energy vehicles, starting from 2020, the sales data of pure electric new vehicles in the Norwegian market will continue to exceed the sum of gasoline, diesel and hybrid models in the future. Break records.Based on this current market situation, as Li Bin said at the media communication meeting, \"Norway is more suitable in terms of the size of electric vehicles, neither very small nor that big.\"The volume is neither very small nor very large, which shows that Norway already has a certain foundation in electric vehicles, and consumers also have a certain understanding of pure electric vehicles.From this point of view, it is not too late for Nio to choose to enter the Norwegian market this year, but just in time; There are some origins behind the reason why Norway was chosen instead of other European markets.And after nearly three years of various layouts, Nio has gradually matured in various aspects such as products and user operation systems, and has more confidence in copying overseas.In addition, when going to sea at present, Nio not only has the right time and place, but also has \"people and harmony\". As early as 2015 and 2016, Nio established R&D teams in the United States and Europe, and had local partners.\"Our understanding of globalization may be a little more peaceful,\" said Qin Lihong, co-founder and president of Nio Motor. He recalled at the media communication meeting that in the early years, when Li Bin came to him to talk about the Nio project, he once said that the automobile market has two characteristics. The first characteristic isThe auto industry is not a winner-take-all, in this major change in the automobile industry, Nio has an opportunity; The second feature isCars are born globally, because objectively speaking, no country can make a complete car behind closed doors.\"The whole development of automobiles from R&D, supply chain, manufacturing and market is naturally a global product, and Nio has always been doing it according to this thinking.\" Qin Lihong said.In his view, many preparations for Nio's entry into Norway this year certainly have their own particularity, but when Li Bin pulled him to talk about how to sell cars in Northeast China, in fact, there is not much difference in pressure for him.For the Norwegian market, Nio still adopts a direct sales and service network. According to its plan, the first Nio center outside the Chinese market will open in the third quarter of this year in Karl Johns Avenue, the commercial and cultural center of Oslo, Norway; In 2022, Nio will also build four Norwegian Nio Spaces (NIO Spaces) in Bergen, Stavanger, Trondheim and Kristiansand.At this Norwegian strategy conference, Nio announced that in September this year, Nio Norway's first service and delivery center will open in Oslo; Next year, Nio's after-sales service will cover the whole country. At the same time, Nio will also provide mobile service vehicles, door-to-door pick-up and delivery services in the Norwegian market.Regarding the power-up system, Nio said that it will build a complete power-up system in Norwegian. This year, Nio's European version of the charging map and the first batch of four second-generation power swap stations will be put into operation; In 2022, Nio will build battery swap stations in five Norwegian cities.As an important part of Nio's community and user services, the European version of NIO App will be launched in the third quarter of this year; Nio's original design lifestyle brand NIO Life is also about to meet Norwegian users.It is worth noting that the Norwegian-themed series of products developed by NIO Life in collaboration with Norwegian native artists Anette Moi and Sandra Blikaas will be released simultaneously in Norway and China.With the launch of the Norwegian strategy, Nio announced that the Norwegian \"User Advisory Group\" will also start recruiting from now on. It is expected that Norwegian users can make suggestions on product localization experience, service quality, power-on network, store experience, etc. to help Nio continuously improve products and services.In short, Nio hopes to copy the successful user operation model and marketing model in the Chinese market overseas. But it is undeniable that there are many differences in the demand for cars between European consumers and domestic consumers, and complete copying will definitely be acclimatized.In this regard, Li Bin pointed out that there is no essential change in Nio's attitude towards the Norwegian market and the Chinese market, as well as Nio's strategy. What to do in China, how to treat users and how to provide services will be done in different countries' markets in the future. It will only be revised according to local market regulations, as well as public sentiments and cultural influences.For example, Li Bin said that in China, Nio has a large number of manual services in terms of service, and in Europe, it may be necessary to introduce more self-service services, which is actually a tactical change.To sum up, what Li Bin wants to express is that whether Nio is in the domestic market or overseas market, its starting point and business operation model for each market are the same.\"Good products and good services should be used by users all over the world.\" Li Bin emphasized.Nio has gone abroad with its own products and will go to more overseas markets in the future. Whether the Norwegian market can become an instant hit may directly determine the strategic direction of Nio's next overseas market.\n<div class=\"bt-text\">\n\n\n source：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202105062055547e6d9210&s=b\">钛媒体</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47","relate_stocks":{"NIO":"蔚来"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202105062055547e6d9210&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2133573424","content_text":"蔚来进入海外市场，终于迈出了重要的第一步。\n5月6日，蔚来对外发布挪威战略，正式进入挪威市场。这是蔚来进入中国以外市场的第一步，也是关键的一步。\n近年来，有越来越多的中国自主车企开始出海，开启全球化战略。此次蔚来挪威战略与其他中国车企出海战略的不同之处，在发布会开始之前的媒体沟通会上，蔚来创始人、董事长、CEO李斌表示，大家看得见的不一样的地方，就是蔚来是一家基础设施先行、直营直销、直接服务用户的企业，其他公司可能在海外是与全球经销商合作的模式。\n\n根据蔚来的规划，其将在挪威自建由车、服务、数字化和生活方式构成的完整运营体系，打造以车为起点的社区，今年 9 月在挪威开启首款车型全新 ES8 的交付，ET7 将于明年正式进入挪威市场。\n\n蔚来从成立之初，就朝着全球化去打造，进入全球市场也一直都是蔚来计划中的事情。\n但为什么蔚来出海首站会选择挪威？背后的原因可能是出于多方面的考量。\n李斌给出的解释是，挪威对于电动汽车是最友好的国家，更因为挪威热爱环保，追求创新的文化与NIO的愿景有很多的共同之处。\n由于去年疫情的影响，蔚来进军挪威市场看似比计划晚了一些。但据李斌在媒体沟通会上透露，实际上，早在2018年，蔚来就已经开始筹备进入挪威市场。\n2018年10月16日，李斌在蔚来APP上曾公布消息称，“在挪威国王见证下，蔚来和挪威电动汽车协会签署战略合作协议。作为重要石油生产国，挪威普及电动汽车的决心为全球做出了榜样。”\n据挪威公路联盟数据显示，2020年挪威销售的纯电动新能源车占北欧国家销量的54.3%，高于2019年的42.4%，十年前的数据则仅为1%。挪威方面计划，将在2025年停售燃油车。此外，挪威公路联盟预测，2021年挪威销售的纯电动新能源车将占北欧国家销量的65%。\n可以看出，作为大力拥抱新能源汽车的欧洲主要国家之一，从2020年开始，挪威市场的纯电新车的销量数据将会在接下来，持续超过汽油、柴油和混合动力车型的总和，不断打破记录。\n基于这样的市场现状，正如李斌在媒体沟通会上所言，“挪威在电动车的体量规模上比较合适，不是很小，也不是那么大。”\n体量不是很小，也不是很大，这说明挪威在电动车方面已经有了一定的基础，消费者对于纯电汽车也有了一定的认知。\n这样来看，蔚来在今年选择进军挪威市场，时间上并不算晚，而是恰逢其时；之所以选择挪威而没有选择欧洲其他市场，背后也是有一些渊源。\n且经过近三年的各种布局，蔚来目前在产品、用户运营体系等各个方面都已逐渐成熟，对于复制出海，也有了更多的一份底气。\n另外，在当下出海挪威，蔚来除了有天时地利之外，还有“人和”。早在2015、2016年，蔚来就在美国、欧洲建立了研发团队，在当地就有合作伙伴。\n“我们对全球化的理解可能会平和一些。”蔚来汽车联合创始人、总裁秦力洪说。他在媒体沟通会上回忆早年间，李斌来找他谈蔚来这个项目时，曾说汽车市场有两个特点，第一个特点是汽车行业不是赢者通吃，在这场汽车行业大变革中，蔚来有机会；第二特点则是汽车是生而全球化，因为客观来说，没有任何一个国家可以关起门来做出一台完整的车。\n“汽车从研发、供应链、制造、市场整个发展，它天然是这种全球化的产品，蔚来一直是按照这样的思维在做。”秦力洪说。\n在他看来，今年蔚来进军挪威，很多准备工作当然有其特殊性，但和当年李斌拉着他聊怎么在东北卖车，其实对他来说，压力区别并不大。\n对于挪威市场，蔚来依然采用的是直营的销售与服务网络，根据其规划，中国市场之外的首个蔚来中心将于今年三季度在挪威首都奥斯陆的商业、文化中心卡尔·约翰斯大道开业；2022 年，蔚来还将在挪威卑尔根、斯塔万格、 特隆赫姆和克里斯蒂安桑建设四座蔚来空间(NIO Space)。\n在此次挪威战略发布会上，蔚来宣布，今年 9 月，蔚来挪威首个服务与交付中心将在奥斯陆开业；明年，蔚来售后服务将覆盖挪威全国。同时，蔚来在挪威市场也将提供移动服务车、上门取送车等服务。\n关于加电体系方面，蔚来表示，将在挪威构建完善的加电体系，今年，蔚来欧洲版充电地图和首批 4 座第二代换电站将投入运营；2022 年，蔚来将在挪威五座城市建设换电站。\n作为蔚来社区和用戶服务的重要组成部分，NIO App 欧洲版将于今年第三季度上线；蔚来原创设计生活方式品牌 NIO Life 也即将与挪威用戶见面。\n值得注意的是，NIO Life 与挪威本土艺术家 Anette Moi 和 Sandra Blikaas 合作开发的挪威主题系列产品将在挪威与中国同步发售。\n随着挪威战略开启，蔚来宣布挪威“用戶顾问团”即日起也开始招募，期待挪威用戶能够在产品本土化体验、服务质量、加电网络、⻔店体验等方面提出建议，帮助蔚来不断完善产品与服务。\n总之，蔚来希望将在中国市场成功的用户运营模式和营销模式等，复制到海外。但不可否认的是，欧洲消费者与国内消费者对于汽车的需求，有着很多差异化的地方，完全复制也一定会水土不服。\n对此，李斌指出，蔚来对挪威市场和对中国市场的态度，以及蔚来的战略，没有本质的变化，在中国怎么做，怎么对待用户，怎么做服务，将来在不同国家的市场都会同样在做。只不过会根据当地的市场法规，以及民情和文化影响做一定的修正。\n李斌举例称，在中国，蔚来在服务方面有大量的人工服务，在欧洲，可能就要推出更多的自助服务，这其实就是一个战术上的变化。\n总结来说，李斌想要表达意思是，蔚来不管是在国内市场，还是在海外市场，其对于每个市场的出发点和商业运营模式都是一样的。\n“好的产品、好的服务，它应该给全世界的用户去使用。”李斌强调说。\n蔚来带着自己的产品，走出了国门，未来还会走向更多的海外市场。挪威市场能否一炮走红，或将直接决定着蔚来下一个海外市场的战略走向。","news_type":1,"symbols_score_info":{"NIO":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4250402,"gmtCreate":1620363930699,"gmtModify":1680787427728,"authorId":3560085402250604,"author":{"id":3560085402250604,"idStr":"3560085402250604","authorId":3560085402250604,"name":"萎莱","avatar":"https://static.tigerbbs.com/578ac994ad69614ee393c7c08aca3a38","vip":1,"crmLevel":11,"crmLevelSwitch":1,"individualDisplayBadges":[]},"repliedAuthorId":3538182554979547,"repliedAuthor":{"id":3538182554979547,"idStr":"3538182554979547","authorId":3538182554979547,"name":"你蔚","avatar":"https://static.tigerbbs.com/ace8da452b181e90404b43523c6aa0ca","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"objectId":104057766,"type":1,"supId":4249806,"prevId":4250287,"content":"那也没办法，外资车企来中国交了保护费的，所以zf默许他当大爷","text":"那也没办法，外资车企来中国交了保护费的，所以zf默许他当大爷","html":"那也没办法，外资车企来中国交了保护费的，所以zf默许他当大爷"},{"id":4250170,"gmtCreate":1620362454616,"gmtModify":1680787427217,"authorId":3560085402250604,"author":{"id":3560085402250604,"idStr":"3560085402250604","authorId":3560085402250604,"name":"萎莱","avatar":"https://static.tigerbbs.com/578ac994ad69614ee393c7c08aca3a38","vip":1,"crmLevel":11,"crmLevelSwitch":1,"individualDisplayBadges":[]},"repliedAuthorId":3538182554979547,"repliedAuthor":{"id":3538182554979547,"idStr":"3538182554979547","authorId":3538182554979547,"name":"你蔚","avatar":"https://static.tigerbbs.com/ace8da452b181e90404b43523c6aa0ca","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"objectId":104057766,"type":1,"supId":4249806,"prevId":4249901,"content":"跑到海外跟传统车企抢市场就要遵守海外市场的规则，就跟外资车企进入中国一定要找个本地的合资一样，不遵守各自市场都没得玩","text":"跑到海外跟传统车企抢市场就要遵守海外市场的规则，就跟外资车企进入中国一定要找个本地的合资一样，不遵守各自市场都没得玩","html":"跑到海外跟传统车企抢市场就要遵守海外市场的规则，就跟外资车企进入中国一定要找个本地的合资一样，不遵守各自市场都没得玩"},{"id":4250287,"gmtCreate":1620363069905,"gmtModify":1680787427045,"authorId":3538182554979547,"author":{"id":3538182554979547,"idStr":"3538182554979547","authorId":3538182554979547,"name":"你蔚","avatar":"https://static.tigerbbs.com/ace8da452b181e90404b43523c6aa0ca","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":3560085402250604,"repliedAuthor":{"id":3560085402250604,"idStr":"3560085402250604","authorId":3560085402250604,"name":"萎莱","avatar":"https://static.tigerbbs.com/578ac994ad69614ee393c7c08aca3a38","vip":1,"crmLevel":11,"crmLevelSwitch":1,"individualDisplayBadges":[]},"objectId":104057766,"type":1,"supId":4249806,"prevId":4250170,"content":"是一些国家连遵守機會都不會给你；反而来了中國的外資車企来了中國牛逼得像个大爷一样⋯⋯你們中國人也受⋯也拿它没辦法[笑哭]","text":"是一些国家连遵守機會都不會给你；反而来了中國的外資車企来了中國牛逼得像个大爷一样⋯⋯你們中國人也受⋯也拿它没辦法[笑哭]","html":"是一些国家连遵守機會都不會给你；反而来了中國的外資車企来了中國牛逼得像个大爷一样⋯⋯你們中國人也受⋯也拿它没辦法[笑哭]"},{"id":4249901,"gmtCreate":1620360564047,"gmtModify":1680787421485,"authorId":3538182554979547,"author":{"id":3538182554979547,"idStr":"3538182554979547","authorId":3538182554979547,"name":"你蔚","avatar":"https://static.tigerbbs.com/ace8da452b181e90404b43523c6aa0ca","vip":1,"crmLevel":2,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":104057766,"type":1,"supId":4249806,"prevId":0,"content":"所以就是嘛！别国正常貿易都排斥中國车，咱們中國人就不争气；不是洋的都高檔；反正我就买蔚来","text":"所以就是嘛！别国正常貿易都排斥中國车，咱們中國人就不争气；不是洋的都高檔；反正我就买蔚来","html":"所以就是嘛！别国正常貿易都排斥中國车，咱們中國人就不争气；不是洋的都高檔；反正我就买蔚来"},{"id":4249806,"gmtCreate":1620359828172,"gmtModify":1680787416276,"authorId":3560085402250604,"author":{"id":3560085402250604,"idStr":"3560085402250604","authorId":3560085402250604,"name":"萎莱","avatar":"https://static.tigerbbs.com/578ac994ad69614ee393c7c08aca3a38","vip":1,"crmLevel":11,"crmLevelSwitch":1,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":104057766,"type":1,"supId":0,"prevId":0,"content":"不是的，蔚来汽车第一站准备放在德国，后来因为谈不拢，又找西欧其他国家，都谈不拢，最后半推半就的找上了挪威，提供本地就业等一系列协议才选择了挪威，说白了就是找发达的德英法西欧国家人家不鸟，半卖半送找上了挪威，然后现在开始编故事画饼","text":"不是的，蔚来汽车第一站准备放在德国，后来因为谈不拢，又找西欧其他国家，都谈不拢，最后半推半就的找上了挪威，提供本地就业等一系列协议才选择了挪威，说白了就是找发达的德英法西欧国家人家不鸟，半卖半送找上了挪威，然后现在开始编故事画饼","html":"不是的，蔚来汽车第一站准备放在德国，后来因为谈不拢，又找西欧其他国家，都谈不拢，最后半推半就的找上了挪威，提供本地就业等一系列协议才选择了挪威，说白了就是找发达的德英法西欧国家人家不鸟，半卖半送找上了挪威，然后现在开始编故事画饼"}],"langContent":"CN"},{"id":105728005,"gmtCreate":1620341714407,"gmtModify":1704342099281,"author":{"id":"3553989354559728","authorId":"3553989354559728","name":"大秦阳泉君","avatar":"https://static.tigerbbs.com/e188ba261bbc84be9140102f00fe02f8","vip":1,"crmLevel":1,"crmLevelSwitch":0,"authorIdStr":"3553989354559728","idStr":"3553989354559728"},"htmlText":"難道跟挪威主權基金沒關係？","listText":"難道跟挪威主權基金沒關係？","text":"難道跟挪威主權基金沒關係？","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":3,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/105728005","repostId":2133573424,"repostType":4,"repost":{"id":"2133573424","kind":"news","pubTimestamp":1620308821,"share":"https://ttm.financial/m/news/2133573424?lang=en_US&edition=fundamental","pubTime":"2021-05-06 21:47","market":"us","language":"zh","title":"Why did Nio choose Norway to go overseas?","url":"https://stock-news.laohu8.com/highlight/detail?id=2133573424","media":"钛媒体","summary":"蔚来进入海外市场，终于迈出了重要的第一步。\n5月6日，蔚来对外发布挪威战略，正式进入挪威市场。这是蔚来进入中国以外市场的第一步，也是关键的一步。\n近年来，有越来越多的中国自主车企开始出海，开启全球化战","content":"<img src=\"https://static.tigerbbs.com/a4da7cc44b3efd85f6b89df3af8c59ce\" tg-width=\"1399\" tg-height=\"787\" referrerpolicy=\"no-referrer\"><a href=\"https://laohu8.com/S/NIO\">Nio</a>Entering overseas markets has finally taken an important first step.On May 6, Nio released its Norwegian strategy and officially entered the Norwegian market. This is the first and crucial step for Nio to enter markets outside China.In recent years, more and more Chinese independent car companies have begun to go overseas and launch a globalization strategy. The difference between Nio's Norwegian strategy and other Chinese car companies' overseas strategies is that at the media communication meeting before the press conference, Li Bin, founder, chairman and CEO of Nio, said that the difference everyone can see is that Nio is an enterprise with infrastructure first, direct sales and direct service to users. Other companies may cooperate with global dealers overseas.<img src=\"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47\" tg-width=\"1399\" tg-height=\"938\" referrerpolicy=\"no-referrer\">According to Nio's plan, it will build its own complete operating system consisting of cars, services, digitalization and lifestyle in Norway to create a community starting from cars. In September this year, it will start the delivery of its first model, the new ES8, in Norway. ET7 will officially enter the Norwegian market next year.<img src=\"https://static.tigerbbs.com/6eaa30d28dfd14d13f81e5ab59b1ffa6\" tg-width=\"7403\" tg-height=\"5551\" referrerpolicy=\"no-referrer\">Since its establishment, Nio has been building towards globalization, and entering the global market has always been a matter in Nio's plan.But why did Nio choose Norway as its first stop? The reason behind it may be due to many considerations.Li Bin's explanation is that Norway is the friendliest country for electric vehicles, and because Norway loves environmental protection and its culture of pursuing innovation has a lot in common with NIO's vision.Due to the impact of the epidemic last year, Nio's entry into the Norwegian market seems to be a little later than planned. However, according to Li Bin's disclosure at the media communication meeting, in fact, as early as 2018, Nio had already begun preparations to enter the Norwegian market.On October 16, 2018, Li Bin announced on the Nio APP, \"Witnessed by the King of Norway, Nio and the Norwegian Electric Vehicle Association signed a strategic cooperation agreement. As an important oil producer, Norway's determination to popularize electric vehicles has set an example for the world.\"According to data from the Norwegian Road Alliance, pure electric new energy vehicles sold in Norway accounted for 54.3% of sales in Nordic countries in 2020, up from 42.4% in 2019, and only 1% ten years ago. Norway plans to stop selling fuel vehicles in 2025. In addition, the Norwegian Road Alliance predicts that pure electric new energy vehicles sold in Norway will account for 65% of sales in Nordic countries in 2021.It can be seen that as one of the major European countries that vigorously embrace new energy vehicles, starting from 2020, the sales data of pure electric new vehicles in the Norwegian market will continue to exceed the sum of gasoline, diesel and hybrid models in the future. Break records.Based on this current market situation, as Li Bin said at the media communication meeting, \"Norway is more suitable in terms of the size of electric vehicles, neither very small nor that big.\"The volume is neither very small nor very large, which shows that Norway already has a certain foundation in electric vehicles, and consumers also have a certain understanding of pure electric vehicles.From this point of view, it is not too late for Nio to choose to enter the Norwegian market this year, but just in time; There are some origins behind the reason why Norway was chosen instead of other European markets.And after nearly three years of various layouts, Nio has gradually matured in various aspects such as products and user operation systems, and has more confidence in copying overseas.In addition, when going to sea at present, Nio not only has the right time and place, but also has \"people and harmony\". As early as 2015 and 2016, Nio established R&D teams in the United States and Europe, and had local partners.\"Our understanding of globalization may be a little more peaceful,\" said Qin Lihong, co-founder and president of Nio Motor. He recalled at the media communication meeting that in the early years, when Li Bin came to him to talk about the Nio project, he once said that the automobile market has two characteristics. The first characteristic isThe auto industry is not a winner-take-all, in this major change in the automobile industry, Nio has an opportunity; The second feature isCars are born globally, because objectively speaking, no country can make a complete car behind closed doors.\"The whole development of automobiles from R&D, supply chain, manufacturing and market is naturally a global product, and Nio has always been doing it according to this thinking.\" Qin Lihong said.In his view, many preparations for Nio's entry into Norway this year certainly have their own particularity, but when Li Bin pulled him to talk about how to sell cars in Northeast China, in fact, there is not much difference in pressure for him.For the Norwegian market, Nio still adopts a direct sales and service network. According to its plan, the first Nio center outside the Chinese market will open in the third quarter of this year in Karl Johns Avenue, the commercial and cultural center of Oslo, Norway; In 2022, Nio will also build four Norwegian Nio Spaces (NIO Spaces) in Bergen, Stavanger, Trondheim and Kristiansand.At this Norwegian strategy conference, Nio announced that in September this year, Nio Norway's first service and delivery center will open in Oslo; Next year, Nio's after-sales service will cover the whole country. At the same time, Nio will also provide mobile service vehicles, door-to-door pick-up and delivery services in the Norwegian market.Regarding the power-up system, Nio said that it will build a complete power-up system in Norwegian. This year, Nio's European version of the charging map and the first batch of four second-generation power swap stations will be put into operation; In 2022, Nio will build battery swap stations in five Norwegian cities.As an important part of Nio's community and user services, the European version of NIO App will be launched in the third quarter of this year; Nio's original design lifestyle brand NIO Life is also about to meet Norwegian users.It is worth noting that the Norwegian-themed series of products developed by NIO Life in collaboration with Norwegian native artists Anette Moi and Sandra Blikaas will be released simultaneously in Norway and China.With the launch of the Norwegian strategy, Nio announced that the Norwegian \"User Advisory Group\" will also start recruiting from now on. It is expected that Norwegian users can make suggestions on product localization experience, service quality, power-on network, store experience, etc. to help Nio continuously improve products and services.In short, Nio hopes to copy the successful user operation model and marketing model in the Chinese market overseas. But it is undeniable that there are many differences in the demand for cars between European consumers and domestic consumers, and complete copying will definitely be acclimatized.In this regard, Li Bin pointed out that there is no essential change in Nio's attitude towards the Norwegian market and the Chinese market, as well as Nio's strategy. What to do in China, how to treat users and how to provide services will be done in different countries' markets in the future. It will only be revised according to local market regulations, as well as public sentiments and cultural influences.For example, Li Bin said that in China, Nio has a large number of manual services in terms of service, and in Europe, it may be necessary to introduce more self-service services, which is actually a tactical change.To sum up, what Li Bin wants to express is that whether Nio is in the domestic market or overseas market, its starting point and business operation model for each market are the same.\"Good products and good services should be used by users all over the world.\" Li Bin emphasized.Nio has gone abroad with its own products and will go to more overseas markets in the future. Whether the Norwegian market can become an instant hit may directly determine the strategic direction of Nio's next overseas market.","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why did Nio choose Norway to go overseas?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy did Nio choose Norway to go overseas?\n</h2>\n<h4 class=\"meta\">\n\n钛媒体2021-05-06 21:47\n\n</h4>\n</header>\n<article>\n<img src=\"https://static.tigerbbs.com/a4da7cc44b3efd85f6b89df3af8c59ce\" tg-width=\"1399\" tg-height=\"787\" referrerpolicy=\"no-referrer\"><a href=\"https://laohu8.com/S/NIO\">Nio</a>Entering overseas markets has finally taken an important first step.On May 6, Nio released its Norwegian strategy and officially entered the Norwegian market. This is the first and crucial step for Nio to enter markets outside China.In recent years, more and more Chinese independent car companies have begun to go overseas and launch a globalization strategy. The difference between Nio's Norwegian strategy and other Chinese car companies' overseas strategies is that at the media communication meeting before the press conference, Li Bin, founder, chairman and CEO of Nio, said that the difference everyone can see is that Nio is an enterprise with infrastructure first, direct sales and direct service to users. Other companies may cooperate with global dealers overseas.<img src=\"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47\" tg-width=\"1399\" tg-height=\"938\" referrerpolicy=\"no-referrer\">According to Nio's plan, it will build its own complete operating system consisting of cars, services, digitalization and lifestyle in Norway to create a community starting from cars. In September this year, it will start the delivery of its first model, the new ES8, in Norway. ET7 will officially enter the Norwegian market next year.<img src=\"https://static.tigerbbs.com/6eaa30d28dfd14d13f81e5ab59b1ffa6\" tg-width=\"7403\" tg-height=\"5551\" referrerpolicy=\"no-referrer\">Since its establishment, Nio has been building towards globalization, and entering the global market has always been a matter in Nio's plan.But why did Nio choose Norway as its first stop? The reason behind it may be due to many considerations.Li Bin's explanation is that Norway is the friendliest country for electric vehicles, and because Norway loves environmental protection and its culture of pursuing innovation has a lot in common with NIO's vision.Due to the impact of the epidemic last year, Nio's entry into the Norwegian market seems to be a little later than planned. However, according to Li Bin's disclosure at the media communication meeting, in fact, as early as 2018, Nio had already begun preparations to enter the Norwegian market.On October 16, 2018, Li Bin announced on the Nio APP, \"Witnessed by the King of Norway, Nio and the Norwegian Electric Vehicle Association signed a strategic cooperation agreement. As an important oil producer, Norway's determination to popularize electric vehicles has set an example for the world.\"According to data from the Norwegian Road Alliance, pure electric new energy vehicles sold in Norway accounted for 54.3% of sales in Nordic countries in 2020, up from 42.4% in 2019, and only 1% ten years ago. Norway plans to stop selling fuel vehicles in 2025. In addition, the Norwegian Road Alliance predicts that pure electric new energy vehicles sold in Norway will account for 65% of sales in Nordic countries in 2021.It can be seen that as one of the major European countries that vigorously embrace new energy vehicles, starting from 2020, the sales data of pure electric new vehicles in the Norwegian market will continue to exceed the sum of gasoline, diesel and hybrid models in the future. Break records.Based on this current market situation, as Li Bin said at the media communication meeting, \"Norway is more suitable in terms of the size of electric vehicles, neither very small nor that big.\"The volume is neither very small nor very large, which shows that Norway already has a certain foundation in electric vehicles, and consumers also have a certain understanding of pure electric vehicles.From this point of view, it is not too late for Nio to choose to enter the Norwegian market this year, but just in time; There are some origins behind the reason why Norway was chosen instead of other European markets.And after nearly three years of various layouts, Nio has gradually matured in various aspects such as products and user operation systems, and has more confidence in copying overseas.In addition, when going to sea at present, Nio not only has the right time and place, but also has \"people and harmony\". As early as 2015 and 2016, Nio established R&D teams in the United States and Europe, and had local partners.\"Our understanding of globalization may be a little more peaceful,\" said Qin Lihong, co-founder and president of Nio Motor. He recalled at the media communication meeting that in the early years, when Li Bin came to him to talk about the Nio project, he once said that the automobile market has two characteristics. The first characteristic isThe auto industry is not a winner-take-all, in this major change in the automobile industry, Nio has an opportunity; The second feature isCars are born globally, because objectively speaking, no country can make a complete car behind closed doors.\"The whole development of automobiles from R&D, supply chain, manufacturing and market is naturally a global product, and Nio has always been doing it according to this thinking.\" Qin Lihong said.In his view, many preparations for Nio's entry into Norway this year certainly have their own particularity, but when Li Bin pulled him to talk about how to sell cars in Northeast China, in fact, there is not much difference in pressure for him.For the Norwegian market, Nio still adopts a direct sales and service network. According to its plan, the first Nio center outside the Chinese market will open in the third quarter of this year in Karl Johns Avenue, the commercial and cultural center of Oslo, Norway; In 2022, Nio will also build four Norwegian Nio Spaces (NIO Spaces) in Bergen, Stavanger, Trondheim and Kristiansand.At this Norwegian strategy conference, Nio announced that in September this year, Nio Norway's first service and delivery center will open in Oslo; Next year, Nio's after-sales service will cover the whole country. At the same time, Nio will also provide mobile service vehicles, door-to-door pick-up and delivery services in the Norwegian market.Regarding the power-up system, Nio said that it will build a complete power-up system in Norwegian. This year, Nio's European version of the charging map and the first batch of four second-generation power swap stations will be put into operation; In 2022, Nio will build battery swap stations in five Norwegian cities.As an important part of Nio's community and user services, the European version of NIO App will be launched in the third quarter of this year; Nio's original design lifestyle brand NIO Life is also about to meet Norwegian users.It is worth noting that the Norwegian-themed series of products developed by NIO Life in collaboration with Norwegian native artists Anette Moi and Sandra Blikaas will be released simultaneously in Norway and China.With the launch of the Norwegian strategy, Nio announced that the Norwegian \"User Advisory Group\" will also start recruiting from now on. It is expected that Norwegian users can make suggestions on product localization experience, service quality, power-on network, store experience, etc. to help Nio continuously improve products and services.In short, Nio hopes to copy the successful user operation model and marketing model in the Chinese market overseas. But it is undeniable that there are many differences in the demand for cars between European consumers and domestic consumers, and complete copying will definitely be acclimatized.In this regard, Li Bin pointed out that there is no essential change in Nio's attitude towards the Norwegian market and the Chinese market, as well as Nio's strategy. What to do in China, how to treat users and how to provide services will be done in different countries' markets in the future. It will only be revised according to local market regulations, as well as public sentiments and cultural influences.For example, Li Bin said that in China, Nio has a large number of manual services in terms of service, and in Europe, it may be necessary to introduce more self-service services, which is actually a tactical change.To sum up, what Li Bin wants to express is that whether Nio is in the domestic market or overseas market, its starting point and business operation model for each market are the same.\"Good products and good services should be used by users all over the world.\" Li Bin emphasized.Nio has gone abroad with its own products and will go to more overseas markets in the future. Whether the Norwegian market can become an instant hit may directly determine the strategic direction of Nio's next overseas market.\n<div class=\"bt-text\">\n\n\n source：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202105062055547e6d9210&s=b\">钛媒体</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47","relate_stocks":{"NIO":"蔚来"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202105062055547e6d9210&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2133573424","content_text":"蔚来进入海外市场，终于迈出了重要的第一步。\n5月6日，蔚来对外发布挪威战略，正式进入挪威市场。这是蔚来进入中国以外市场的第一步，也是关键的一步。\n近年来，有越来越多的中国自主车企开始出海，开启全球化战略。此次蔚来挪威战略与其他中国车企出海战略的不同之处，在发布会开始之前的媒体沟通会上，蔚来创始人、董事长、CEO李斌表示，大家看得见的不一样的地方，就是蔚来是一家基础设施先行、直营直销、直接服务用户的企业，其他公司可能在海外是与全球经销商合作的模式。\n\n根据蔚来的规划，其将在挪威自建由车、服务、数字化和生活方式构成的完整运营体系，打造以车为起点的社区，今年 9 月在挪威开启首款车型全新 ES8 的交付，ET7 将于明年正式进入挪威市场。\n\n蔚来从成立之初，就朝着全球化去打造，进入全球市场也一直都是蔚来计划中的事情。\n但为什么蔚来出海首站会选择挪威？背后的原因可能是出于多方面的考量。\n李斌给出的解释是，挪威对于电动汽车是最友好的国家，更因为挪威热爱环保，追求创新的文化与NIO的愿景有很多的共同之处。\n由于去年疫情的影响，蔚来进军挪威市场看似比计划晚了一些。但据李斌在媒体沟通会上透露，实际上，早在2018年，蔚来就已经开始筹备进入挪威市场。\n2018年10月16日，李斌在蔚来APP上曾公布消息称，“在挪威国王见证下，蔚来和挪威电动汽车协会签署战略合作协议。作为重要石油生产国，挪威普及电动汽车的决心为全球做出了榜样。”\n据挪威公路联盟数据显示，2020年挪威销售的纯电动新能源车占北欧国家销量的54.3%，高于2019年的42.4%，十年前的数据则仅为1%。挪威方面计划，将在2025年停售燃油车。此外，挪威公路联盟预测，2021年挪威销售的纯电动新能源车将占北欧国家销量的65%。\n可以看出，作为大力拥抱新能源汽车的欧洲主要国家之一，从2020年开始，挪威市场的纯电新车的销量数据将会在接下来，持续超过汽油、柴油和混合动力车型的总和，不断打破记录。\n基于这样的市场现状，正如李斌在媒体沟通会上所言，“挪威在电动车的体量规模上比较合适，不是很小，也不是那么大。”\n体量不是很小，也不是很大，这说明挪威在电动车方面已经有了一定的基础，消费者对于纯电汽车也有了一定的认知。\n这样来看，蔚来在今年选择进军挪威市场，时间上并不算晚，而是恰逢其时；之所以选择挪威而没有选择欧洲其他市场，背后也是有一些渊源。\n且经过近三年的各种布局，蔚来目前在产品、用户运营体系等各个方面都已逐渐成熟，对于复制出海，也有了更多的一份底气。\n另外，在当下出海挪威，蔚来除了有天时地利之外，还有“人和”。早在2015、2016年，蔚来就在美国、欧洲建立了研发团队，在当地就有合作伙伴。\n“我们对全球化的理解可能会平和一些。”蔚来汽车联合创始人、总裁秦力洪说。他在媒体沟通会上回忆早年间，李斌来找他谈蔚来这个项目时，曾说汽车市场有两个特点，第一个特点是汽车行业不是赢者通吃，在这场汽车行业大变革中，蔚来有机会；第二特点则是汽车是生而全球化，因为客观来说，没有任何一个国家可以关起门来做出一台完整的车。\n“汽车从研发、供应链、制造、市场整个发展，它天然是这种全球化的产品，蔚来一直是按照这样的思维在做。”秦力洪说。\n在他看来，今年蔚来进军挪威，很多准备工作当然有其特殊性，但和当年李斌拉着他聊怎么在东北卖车，其实对他来说，压力区别并不大。\n对于挪威市场，蔚来依然采用的是直营的销售与服务网络，根据其规划，中国市场之外的首个蔚来中心将于今年三季度在挪威首都奥斯陆的商业、文化中心卡尔·约翰斯大道开业；2022 年，蔚来还将在挪威卑尔根、斯塔万格、 特隆赫姆和克里斯蒂安桑建设四座蔚来空间(NIO Space)。\n在此次挪威战略发布会上，蔚来宣布，今年 9 月，蔚来挪威首个服务与交付中心将在奥斯陆开业；明年，蔚来售后服务将覆盖挪威全国。同时，蔚来在挪威市场也将提供移动服务车、上门取送车等服务。\n关于加电体系方面，蔚来表示，将在挪威构建完善的加电体系，今年，蔚来欧洲版充电地图和首批 4 座第二代换电站将投入运营；2022 年，蔚来将在挪威五座城市建设换电站。\n作为蔚来社区和用戶服务的重要组成部分，NIO App 欧洲版将于今年第三季度上线；蔚来原创设计生活方式品牌 NIO Life 也即将与挪威用戶见面。\n值得注意的是，NIO Life 与挪威本土艺术家 Anette Moi 和 Sandra Blikaas 合作开发的挪威主题系列产品将在挪威与中国同步发售。\n随着挪威战略开启，蔚来宣布挪威“用戶顾问团”即日起也开始招募，期待挪威用戶能够在产品本土化体验、服务质量、加电网络、⻔店体验等方面提出建议，帮助蔚来不断完善产品与服务。\n总之，蔚来希望将在中国市场成功的用户运营模式和营销模式等，复制到海外。但不可否认的是，欧洲消费者与国内消费者对于汽车的需求，有着很多差异化的地方，完全复制也一定会水土不服。\n对此，李斌指出，蔚来对挪威市场和对中国市场的态度，以及蔚来的战略，没有本质的变化，在中国怎么做，怎么对待用户，怎么做服务，将来在不同国家的市场都会同样在做。只不过会根据当地的市场法规，以及民情和文化影响做一定的修正。\n李斌举例称，在中国，蔚来在服务方面有大量的人工服务，在欧洲，可能就要推出更多的自助服务，这其实就是一个战术上的变化。\n总结来说，李斌想要表达意思是，蔚来不管是在国内市场，还是在海外市场，其对于每个市场的出发点和商业运营模式都是一样的。\n“好的产品、好的服务，它应该给全世界的用户去使用。”李斌强调说。\n蔚来带着自己的产品，走出了国门，未来还会走向更多的海外市场。挪威市场能否一炮走红，或将直接决定着蔚来下一个海外市场的战略走向。","news_type":1,"symbols_score_info":{"NIO":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4246565,"gmtCreate":1620345012270,"gmtModify":1680787362127,"authorId":3560474608445356,"author":{"id":3560474608445356,"idStr":"3560474608445356","authorId":3560474608445356,"name":"Phantom121","avatar":"https://community-static.tradeup.com/news/e8c486af0a68427c4203e2d36d27c057","vip":1,"crmLevel":12,"crmLevelSwitch":1,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":105728005,"type":1,"supId":0,"prevId":0,"content":"cool","text":"cool","html":"cool"}],"langContent":"CN"},{"id":105460749,"gmtCreate":1620317283581,"gmtModify":1704341946957,"author":{"id":"3570275038592706","authorId":"3570275038592706","name":"秋诗","avatar":"https://static.tigerbbs.com/4b11a112dc276a8fd4bb9b227bfa19c7","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3570275038592706","idStr":"3570275038592706"},"htmlText":"??","listText":"??","text":"??","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/105460749","repostId":2133573424,"repostType":4,"repost":{"id":"2133573424","kind":"news","pubTimestamp":1620308821,"share":"https://ttm.financial/m/news/2133573424?lang=en_US&edition=fundamental","pubTime":"2021-05-06 21:47","market":"us","language":"zh","title":"Why did Nio choose Norway to go overseas?","url":"https://stock-news.laohu8.com/highlight/detail?id=2133573424","media":"钛媒体","summary":"蔚来进入海外市场，终于迈出了重要的第一步。\n5月6日，蔚来对外发布挪威战略，正式进入挪威市场。这是蔚来进入中国以外市场的第一步，也是关键的一步。\n近年来，有越来越多的中国自主车企开始出海，开启全球化战","content":"<img src=\"https://static.tigerbbs.com/a4da7cc44b3efd85f6b89df3af8c59ce\" tg-width=\"1399\" tg-height=\"787\" referrerpolicy=\"no-referrer\"><a href=\"https://laohu8.com/S/NIO\">Nio</a>Entering overseas markets has finally taken an important first step.On May 6, Nio released its Norwegian strategy and officially entered the Norwegian market. This is the first and crucial step for Nio to enter markets outside China.In recent years, more and more Chinese independent car companies have begun to go overseas and launch a globalization strategy. The difference between Nio's Norwegian strategy and other Chinese car companies' overseas strategies is that at the media communication meeting before the press conference, Li Bin, founder, chairman and CEO of Nio, said that the difference everyone can see is that Nio is an enterprise with infrastructure first, direct sales and direct service to users. Other companies may cooperate with global dealers overseas.<img src=\"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47\" tg-width=\"1399\" tg-height=\"938\" referrerpolicy=\"no-referrer\">According to Nio's plan, it will build its own complete operating system consisting of cars, services, digitalization and lifestyle in Norway to create a community starting from cars. In September this year, it will start the delivery of its first model, the new ES8, in Norway. ET7 will officially enter the Norwegian market next year.<img src=\"https://static.tigerbbs.com/6eaa30d28dfd14d13f81e5ab59b1ffa6\" tg-width=\"7403\" tg-height=\"5551\" referrerpolicy=\"no-referrer\">Since its establishment, Nio has been building towards globalization, and entering the global market has always been a matter in Nio's plan.But why did Nio choose Norway as its first stop? The reason behind it may be due to many considerations.Li Bin's explanation is that Norway is the friendliest country for electric vehicles, and because Norway loves environmental protection and its culture of pursuing innovation has a lot in common with NIO's vision.Due to the impact of the epidemic last year, Nio's entry into the Norwegian market seems to be a little later than planned. However, according to Li Bin's disclosure at the media communication meeting, in fact, as early as 2018, Nio had already begun preparations to enter the Norwegian market.On October 16, 2018, Li Bin announced on the Nio APP, \"Witnessed by the King of Norway, Nio and the Norwegian Electric Vehicle Association signed a strategic cooperation agreement. As an important oil producer, Norway's determination to popularize electric vehicles has set an example for the world.\"According to data from the Norwegian Road Alliance, pure electric new energy vehicles sold in Norway accounted for 54.3% of sales in Nordic countries in 2020, up from 42.4% in 2019, and only 1% ten years ago. Norway plans to stop selling fuel vehicles in 2025. In addition, the Norwegian Road Alliance predicts that pure electric new energy vehicles sold in Norway will account for 65% of sales in Nordic countries in 2021.It can be seen that as one of the major European countries that vigorously embrace new energy vehicles, starting from 2020, the sales data of pure electric new vehicles in the Norwegian market will continue to exceed the sum of gasoline, diesel and hybrid models in the future. Break records.Based on this current market situation, as Li Bin said at the media communication meeting, \"Norway is more suitable in terms of the size of electric vehicles, neither very small nor that big.\"The volume is neither very small nor very large, which shows that Norway already has a certain foundation in electric vehicles, and consumers also have a certain understanding of pure electric vehicles.From this point of view, it is not too late for Nio to choose to enter the Norwegian market this year, but just in time; There are some origins behind the reason why Norway was chosen instead of other European markets.And after nearly three years of various layouts, Nio has gradually matured in various aspects such as products and user operation systems, and has more confidence in copying overseas.In addition, when going to sea at present, Nio not only has the right time and place, but also has \"people and harmony\". As early as 2015 and 2016, Nio established R&D teams in the United States and Europe, and had local partners.\"Our understanding of globalization may be a little more peaceful,\" said Qin Lihong, co-founder and president of Nio Motor. He recalled at the media communication meeting that in the early years, when Li Bin came to him to talk about the Nio project, he once said that the automobile market has two characteristics. The first characteristic isThe auto industry is not a winner-take-all, in this major change in the automobile industry, Nio has an opportunity; The second feature isCars are born globally, because objectively speaking, no country can make a complete car behind closed doors.\"The whole development of automobiles from R&D, supply chain, manufacturing and market is naturally a global product, and Nio has always been doing it according to this thinking.\" Qin Lihong said.In his view, many preparations for Nio's entry into Norway this year certainly have their own particularity, but when Li Bin pulled him to talk about how to sell cars in Northeast China, in fact, there is not much difference in pressure for him.For the Norwegian market, Nio still adopts a direct sales and service network. According to its plan, the first Nio center outside the Chinese market will open in the third quarter of this year in Karl Johns Avenue, the commercial and cultural center of Oslo, Norway; In 2022, Nio will also build four Norwegian Nio Spaces (NIO Spaces) in Bergen, Stavanger, Trondheim and Kristiansand.At this Norwegian strategy conference, Nio announced that in September this year, Nio Norway's first service and delivery center will open in Oslo; Next year, Nio's after-sales service will cover the whole country. At the same time, Nio will also provide mobile service vehicles, door-to-door pick-up and delivery services in the Norwegian market.Regarding the power-up system, Nio said that it will build a complete power-up system in Norwegian. This year, Nio's European version of the charging map and the first batch of four second-generation power swap stations will be put into operation; In 2022, Nio will build battery swap stations in five Norwegian cities.As an important part of Nio's community and user services, the European version of NIO App will be launched in the third quarter of this year; Nio's original design lifestyle brand NIO Life is also about to meet Norwegian users.It is worth noting that the Norwegian-themed series of products developed by NIO Life in collaboration with Norwegian native artists Anette Moi and Sandra Blikaas will be released simultaneously in Norway and China.With the launch of the Norwegian strategy, Nio announced that the Norwegian \"User Advisory Group\" will also start recruiting from now on. It is expected that Norwegian users can make suggestions on product localization experience, service quality, power-on network, store experience, etc. to help Nio continuously improve products and services.In short, Nio hopes to copy the successful user operation model and marketing model in the Chinese market overseas. But it is undeniable that there are many differences in the demand for cars between European consumers and domestic consumers, and complete copying will definitely be acclimatized.In this regard, Li Bin pointed out that there is no essential change in Nio's attitude towards the Norwegian market and the Chinese market, as well as Nio's strategy. What to do in China, how to treat users and how to provide services will be done in different countries' markets in the future. It will only be revised according to local market regulations, as well as public sentiments and cultural influences.For example, Li Bin said that in China, Nio has a large number of manual services in terms of service, and in Europe, it may be necessary to introduce more self-service services, which is actually a tactical change.To sum up, what Li Bin wants to express is that whether Nio is in the domestic market or overseas market, its starting point and business operation model for each market are the same.\"Good products and good services should be used by users all over the world.\" Li Bin emphasized.Nio has gone abroad with its own products and will go to more overseas markets in the future. Whether the Norwegian market can become an instant hit may directly determine the strategic direction of Nio's next overseas market.","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why did Nio choose Norway to go overseas?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy did Nio choose Norway to go overseas?\n</h2>\n<h4 class=\"meta\">\n\n钛媒体2021-05-06 21:47\n\n</h4>\n</header>\n<article>\n<img src=\"https://static.tigerbbs.com/a4da7cc44b3efd85f6b89df3af8c59ce\" tg-width=\"1399\" tg-height=\"787\" referrerpolicy=\"no-referrer\"><a href=\"https://laohu8.com/S/NIO\">Nio</a>Entering overseas markets has finally taken an important first step.On May 6, Nio released its Norwegian strategy and officially entered the Norwegian market. This is the first and crucial step for Nio to enter markets outside China.In recent years, more and more Chinese independent car companies have begun to go overseas and launch a globalization strategy. The difference between Nio's Norwegian strategy and other Chinese car companies' overseas strategies is that at the media communication meeting before the press conference, Li Bin, founder, chairman and CEO of Nio, said that the difference everyone can see is that Nio is an enterprise with infrastructure first, direct sales and direct service to users. Other companies may cooperate with global dealers overseas.<img src=\"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47\" tg-width=\"1399\" tg-height=\"938\" referrerpolicy=\"no-referrer\">According to Nio's plan, it will build its own complete operating system consisting of cars, services, digitalization and lifestyle in Norway to create a community starting from cars. In September this year, it will start the delivery of its first model, the new ES8, in Norway. ET7 will officially enter the Norwegian market next year.<img src=\"https://static.tigerbbs.com/6eaa30d28dfd14d13f81e5ab59b1ffa6\" tg-width=\"7403\" tg-height=\"5551\" referrerpolicy=\"no-referrer\">Since its establishment, Nio has been building towards globalization, and entering the global market has always been a matter in Nio's plan.But why did Nio choose Norway as its first stop? The reason behind it may be due to many considerations.Li Bin's explanation is that Norway is the friendliest country for electric vehicles, and because Norway loves environmental protection and its culture of pursuing innovation has a lot in common with NIO's vision.Due to the impact of the epidemic last year, Nio's entry into the Norwegian market seems to be a little later than planned. However, according to Li Bin's disclosure at the media communication meeting, in fact, as early as 2018, Nio had already begun preparations to enter the Norwegian market.On October 16, 2018, Li Bin announced on the Nio APP, \"Witnessed by the King of Norway, Nio and the Norwegian Electric Vehicle Association signed a strategic cooperation agreement. As an important oil producer, Norway's determination to popularize electric vehicles has set an example for the world.\"According to data from the Norwegian Road Alliance, pure electric new energy vehicles sold in Norway accounted for 54.3% of sales in Nordic countries in 2020, up from 42.4% in 2019, and only 1% ten years ago. Norway plans to stop selling fuel vehicles in 2025. In addition, the Norwegian Road Alliance predicts that pure electric new energy vehicles sold in Norway will account for 65% of sales in Nordic countries in 2021.It can be seen that as one of the major European countries that vigorously embrace new energy vehicles, starting from 2020, the sales data of pure electric new vehicles in the Norwegian market will continue to exceed the sum of gasoline, diesel and hybrid models in the future. Break records.Based on this current market situation, as Li Bin said at the media communication meeting, \"Norway is more suitable in terms of the size of electric vehicles, neither very small nor that big.\"The volume is neither very small nor very large, which shows that Norway already has a certain foundation in electric vehicles, and consumers also have a certain understanding of pure electric vehicles.From this point of view, it is not too late for Nio to choose to enter the Norwegian market this year, but just in time; There are some origins behind the reason why Norway was chosen instead of other European markets.And after nearly three years of various layouts, Nio has gradually matured in various aspects such as products and user operation systems, and has more confidence in copying overseas.In addition, when going to sea at present, Nio not only has the right time and place, but also has \"people and harmony\". As early as 2015 and 2016, Nio established R&D teams in the United States and Europe, and had local partners.\"Our understanding of globalization may be a little more peaceful,\" said Qin Lihong, co-founder and president of Nio Motor. He recalled at the media communication meeting that in the early years, when Li Bin came to him to talk about the Nio project, he once said that the automobile market has two characteristics. The first characteristic isThe auto industry is not a winner-take-all, in this major change in the automobile industry, Nio has an opportunity; The second feature isCars are born globally, because objectively speaking, no country can make a complete car behind closed doors.\"The whole development of automobiles from R&D, supply chain, manufacturing and market is naturally a global product, and Nio has always been doing it according to this thinking.\" Qin Lihong said.In his view, many preparations for Nio's entry into Norway this year certainly have their own particularity, but when Li Bin pulled him to talk about how to sell cars in Northeast China, in fact, there is not much difference in pressure for him.For the Norwegian market, Nio still adopts a direct sales and service network. According to its plan, the first Nio center outside the Chinese market will open in the third quarter of this year in Karl Johns Avenue, the commercial and cultural center of Oslo, Norway; In 2022, Nio will also build four Norwegian Nio Spaces (NIO Spaces) in Bergen, Stavanger, Trondheim and Kristiansand.At this Norwegian strategy conference, Nio announced that in September this year, Nio Norway's first service and delivery center will open in Oslo; Next year, Nio's after-sales service will cover the whole country. At the same time, Nio will also provide mobile service vehicles, door-to-door pick-up and delivery services in the Norwegian market.Regarding the power-up system, Nio said that it will build a complete power-up system in Norwegian. This year, Nio's European version of the charging map and the first batch of four second-generation power swap stations will be put into operation; In 2022, Nio will build battery swap stations in five Norwegian cities.As an important part of Nio's community and user services, the European version of NIO App will be launched in the third quarter of this year; Nio's original design lifestyle brand NIO Life is also about to meet Norwegian users.It is worth noting that the Norwegian-themed series of products developed by NIO Life in collaboration with Norwegian native artists Anette Moi and Sandra Blikaas will be released simultaneously in Norway and China.With the launch of the Norwegian strategy, Nio announced that the Norwegian \"User Advisory Group\" will also start recruiting from now on. It is expected that Norwegian users can make suggestions on product localization experience, service quality, power-on network, store experience, etc. to help Nio continuously improve products and services.In short, Nio hopes to copy the successful user operation model and marketing model in the Chinese market overseas. But it is undeniable that there are many differences in the demand for cars between European consumers and domestic consumers, and complete copying will definitely be acclimatized.In this regard, Li Bin pointed out that there is no essential change in Nio's attitude towards the Norwegian market and the Chinese market, as well as Nio's strategy. What to do in China, how to treat users and how to provide services will be done in different countries' markets in the future. It will only be revised according to local market regulations, as well as public sentiments and cultural influences.For example, Li Bin said that in China, Nio has a large number of manual services in terms of service, and in Europe, it may be necessary to introduce more self-service services, which is actually a tactical change.To sum up, what Li Bin wants to express is that whether Nio is in the domestic market or overseas market, its starting point and business operation model for each market are the same.\"Good products and good services should be used by users all over the world.\" Li Bin emphasized.Nio has gone abroad with its own products and will go to more overseas markets in the future. Whether the Norwegian market can become an instant hit may directly determine the strategic direction of Nio's next overseas market.\n<div class=\"bt-text\">\n\n\n source：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202105062055547e6d9210&s=b\">钛媒体</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47","relate_stocks":{"NIO":"蔚来"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202105062055547e6d9210&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2133573424","content_text":"蔚来进入海外市场，终于迈出了重要的第一步。\n5月6日，蔚来对外发布挪威战略，正式进入挪威市场。这是蔚来进入中国以外市场的第一步，也是关键的一步。\n近年来，有越来越多的中国自主车企开始出海，开启全球化战略。此次蔚来挪威战略与其他中国车企出海战略的不同之处，在发布会开始之前的媒体沟通会上，蔚来创始人、董事长、CEO李斌表示，大家看得见的不一样的地方，就是蔚来是一家基础设施先行、直营直销、直接服务用户的企业，其他公司可能在海外是与全球经销商合作的模式。\n\n根据蔚来的规划，其将在挪威自建由车、服务、数字化和生活方式构成的完整运营体系，打造以车为起点的社区，今年 9 月在挪威开启首款车型全新 ES8 的交付，ET7 将于明年正式进入挪威市场。\n\n蔚来从成立之初，就朝着全球化去打造，进入全球市场也一直都是蔚来计划中的事情。\n但为什么蔚来出海首站会选择挪威？背后的原因可能是出于多方面的考量。\n李斌给出的解释是，挪威对于电动汽车是最友好的国家，更因为挪威热爱环保，追求创新的文化与NIO的愿景有很多的共同之处。\n由于去年疫情的影响，蔚来进军挪威市场看似比计划晚了一些。但据李斌在媒体沟通会上透露，实际上，早在2018年，蔚来就已经开始筹备进入挪威市场。\n2018年10月16日，李斌在蔚来APP上曾公布消息称，“在挪威国王见证下，蔚来和挪威电动汽车协会签署战略合作协议。作为重要石油生产国，挪威普及电动汽车的决心为全球做出了榜样。”\n据挪威公路联盟数据显示，2020年挪威销售的纯电动新能源车占北欧国家销量的54.3%，高于2019年的42.4%，十年前的数据则仅为1%。挪威方面计划，将在2025年停售燃油车。此外，挪威公路联盟预测，2021年挪威销售的纯电动新能源车将占北欧国家销量的65%。\n可以看出，作为大力拥抱新能源汽车的欧洲主要国家之一，从2020年开始，挪威市场的纯电新车的销量数据将会在接下来，持续超过汽油、柴油和混合动力车型的总和，不断打破记录。\n基于这样的市场现状，正如李斌在媒体沟通会上所言，“挪威在电动车的体量规模上比较合适，不是很小，也不是那么大。”\n体量不是很小，也不是很大，这说明挪威在电动车方面已经有了一定的基础，消费者对于纯电汽车也有了一定的认知。\n这样来看，蔚来在今年选择进军挪威市场，时间上并不算晚，而是恰逢其时；之所以选择挪威而没有选择欧洲其他市场，背后也是有一些渊源。\n且经过近三年的各种布局，蔚来目前在产品、用户运营体系等各个方面都已逐渐成熟，对于复制出海，也有了更多的一份底气。\n另外，在当下出海挪威，蔚来除了有天时地利之外，还有“人和”。早在2015、2016年，蔚来就在美国、欧洲建立了研发团队，在当地就有合作伙伴。\n“我们对全球化的理解可能会平和一些。”蔚来汽车联合创始人、总裁秦力洪说。他在媒体沟通会上回忆早年间，李斌来找他谈蔚来这个项目时，曾说汽车市场有两个特点，第一个特点是汽车行业不是赢者通吃，在这场汽车行业大变革中，蔚来有机会；第二特点则是汽车是生而全球化，因为客观来说，没有任何一个国家可以关起门来做出一台完整的车。\n“汽车从研发、供应链、制造、市场整个发展，它天然是这种全球化的产品，蔚来一直是按照这样的思维在做。”秦力洪说。\n在他看来，今年蔚来进军挪威，很多准备工作当然有其特殊性，但和当年李斌拉着他聊怎么在东北卖车，其实对他来说，压力区别并不大。\n对于挪威市场，蔚来依然采用的是直营的销售与服务网络，根据其规划，中国市场之外的首个蔚来中心将于今年三季度在挪威首都奥斯陆的商业、文化中心卡尔·约翰斯大道开业；2022 年，蔚来还将在挪威卑尔根、斯塔万格、 特隆赫姆和克里斯蒂安桑建设四座蔚来空间(NIO Space)。\n在此次挪威战略发布会上，蔚来宣布，今年 9 月，蔚来挪威首个服务与交付中心将在奥斯陆开业；明年，蔚来售后服务将覆盖挪威全国。同时，蔚来在挪威市场也将提供移动服务车、上门取送车等服务。\n关于加电体系方面，蔚来表示，将在挪威构建完善的加电体系，今年，蔚来欧洲版充电地图和首批 4 座第二代换电站将投入运营；2022 年，蔚来将在挪威五座城市建设换电站。\n作为蔚来社区和用戶服务的重要组成部分，NIO App 欧洲版将于今年第三季度上线；蔚来原创设计生活方式品牌 NIO Life 也即将与挪威用戶见面。\n值得注意的是，NIO Life 与挪威本土艺术家 Anette Moi 和 Sandra Blikaas 合作开发的挪威主题系列产品将在挪威与中国同步发售。\n随着挪威战略开启，蔚来宣布挪威“用戶顾问团”即日起也开始招募，期待挪威用戶能够在产品本土化体验、服务质量、加电网络、⻔店体验等方面提出建议，帮助蔚来不断完善产品与服务。\n总之，蔚来希望将在中国市场成功的用户运营模式和营销模式等，复制到海外。但不可否认的是，欧洲消费者与国内消费者对于汽车的需求，有着很多差异化的地方，完全复制也一定会水土不服。\n对此，李斌指出，蔚来对挪威市场和对中国市场的态度，以及蔚来的战略，没有本质的变化，在中国怎么做，怎么对待用户，怎么做服务，将来在不同国家的市场都会同样在做。只不过会根据当地的市场法规，以及民情和文化影响做一定的修正。\n李斌举例称，在中国，蔚来在服务方面有大量的人工服务，在欧洲，可能就要推出更多的自助服务，这其实就是一个战术上的变化。\n总结来说，李斌想要表达意思是，蔚来不管是在国内市场，还是在海外市场，其对于每个市场的出发点和商业运营模式都是一样的。\n“好的产品、好的服务，它应该给全世界的用户去使用。”李斌强调说。\n蔚来带着自己的产品，走出了国门，未来还会走向更多的海外市场。挪威市场能否一炮走红，或将直接决定着蔚来下一个海外市场的战略走向。","news_type":1,"symbols_score_info":{"NIO":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"},{"id":105436772,"gmtCreate":1620315211796,"gmtModify":1704341914643,"author":{"id":"3527225635722023","authorId":"3527225635722023","name":"杭州小道投资","avatar":"https://static.tigerbbs.com/343f65d88b9e505707aed1ecbf416ad9","vip":1,"crmLevel":7,"crmLevelSwitch":0,"authorIdStr":"3527225635722023","idStr":"3527225635722023"},"htmlText":"因爲挪威有森林。","listText":"因爲挪威有森林。","text":"因爲挪威有森林。","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/105436772","repostId":2133573424,"repostType":2,"repost":{"id":"2133573424","kind":"news","pubTimestamp":1620308821,"share":"https://ttm.financial/m/news/2133573424?lang=en_US&edition=fundamental","pubTime":"2021-05-06 21:47","market":"us","language":"zh","title":"Why did Nio choose Norway to go overseas?","url":"https://stock-news.laohu8.com/highlight/detail?id=2133573424","media":"钛媒体","summary":"蔚来进入海外市场，终于迈出了重要的第一步。\n5月6日，蔚来对外发布挪威战略，正式进入挪威市场。这是蔚来进入中国以外市场的第一步，也是关键的一步。\n近年来，有越来越多的中国自主车企开始出海，开启全球化战","content":"<img src=\"https://static.tigerbbs.com/a4da7cc44b3efd85f6b89df3af8c59ce\" tg-width=\"1399\" tg-height=\"787\" referrerpolicy=\"no-referrer\"><a href=\"https://laohu8.com/S/NIO\">Nio</a>Entering overseas markets has finally taken an important first step.On May 6, Nio released its Norwegian strategy and officially entered the Norwegian market. This is the first and crucial step for Nio to enter markets outside China.In recent years, more and more Chinese independent car companies have begun to go overseas and launch a globalization strategy. The difference between Nio's Norwegian strategy and other Chinese car companies' overseas strategies is that at the media communication meeting before the press conference, Li Bin, founder, chairman and CEO of Nio, said that the difference everyone can see is that Nio is an enterprise with infrastructure first, direct sales and direct service to users. Other companies may cooperate with global dealers overseas.<img src=\"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47\" tg-width=\"1399\" tg-height=\"938\" referrerpolicy=\"no-referrer\">According to Nio's plan, it will build its own complete operating system consisting of cars, services, digitalization and lifestyle in Norway to create a community starting from cars. In September this year, it will start the delivery of its first model, the new ES8, in Norway. ET7 will officially enter the Norwegian market next year.<img src=\"https://static.tigerbbs.com/6eaa30d28dfd14d13f81e5ab59b1ffa6\" tg-width=\"7403\" tg-height=\"5551\" referrerpolicy=\"no-referrer\">Since its establishment, Nio has been building towards globalization, and entering the global market has always been a matter in Nio's plan.But why did Nio choose Norway as its first stop? The reason behind it may be due to many considerations.Li Bin's explanation is that Norway is the friendliest country for electric vehicles, and because Norway loves environmental protection and its culture of pursuing innovation has a lot in common with NIO's vision.Due to the impact of the epidemic last year, Nio's entry into the Norwegian market seems to be a little later than planned. However, according to Li Bin's disclosure at the media communication meeting, in fact, as early as 2018, Nio had already begun preparations to enter the Norwegian market.On October 16, 2018, Li Bin announced on the Nio APP, \"Witnessed by the King of Norway, Nio and the Norwegian Electric Vehicle Association signed a strategic cooperation agreement. As an important oil producer, Norway's determination to popularize electric vehicles has set an example for the world.\"According to data from the Norwegian Road Alliance, pure electric new energy vehicles sold in Norway accounted for 54.3% of sales in Nordic countries in 2020, up from 42.4% in 2019, and only 1% ten years ago. Norway plans to stop selling fuel vehicles in 2025. In addition, the Norwegian Road Alliance predicts that pure electric new energy vehicles sold in Norway will account for 65% of sales in Nordic countries in 2021.It can be seen that as one of the major European countries that vigorously embrace new energy vehicles, starting from 2020, the sales data of pure electric new vehicles in the Norwegian market will continue to exceed the sum of gasoline, diesel and hybrid models in the future. Break records.Based on this current market situation, as Li Bin said at the media communication meeting, \"Norway is more suitable in terms of the size of electric vehicles, neither very small nor that big.\"The volume is neither very small nor very large, which shows that Norway already has a certain foundation in electric vehicles, and consumers also have a certain understanding of pure electric vehicles.From this point of view, it is not too late for Nio to choose to enter the Norwegian market this year, but just in time; There are some origins behind the reason why Norway was chosen instead of other European markets.And after nearly three years of various layouts, Nio has gradually matured in various aspects such as products and user operation systems, and has more confidence in copying overseas.In addition, when going to sea at present, Nio not only has the right time and place, but also has \"people and harmony\". As early as 2015 and 2016, Nio established R&D teams in the United States and Europe, and had local partners.\"Our understanding of globalization may be a little more peaceful,\" said Qin Lihong, co-founder and president of Nio Motor. He recalled at the media communication meeting that in the early years, when Li Bin came to him to talk about the Nio project, he once said that the automobile market has two characteristics. The first characteristic isThe auto industry is not a winner-take-all, in this major change in the automobile industry, Nio has an opportunity; The second feature isCars are born globally, because objectively speaking, no country can make a complete car behind closed doors.\"The whole development of automobiles from R&D, supply chain, manufacturing and market is naturally a global product, and Nio has always been doing it according to this thinking.\" Qin Lihong said.In his view, many preparations for Nio's entry into Norway this year certainly have their own particularity, but when Li Bin pulled him to talk about how to sell cars in Northeast China, in fact, there is not much difference in pressure for him.For the Norwegian market, Nio still adopts a direct sales and service network. According to its plan, the first Nio center outside the Chinese market will open in the third quarter of this year in Karl Johns Avenue, the commercial and cultural center of Oslo, Norway; In 2022, Nio will also build four Norwegian Nio Spaces (NIO Spaces) in Bergen, Stavanger, Trondheim and Kristiansand.At this Norwegian strategy conference, Nio announced that in September this year, Nio Norway's first service and delivery center will open in Oslo; Next year, Nio's after-sales service will cover the whole country. At the same time, Nio will also provide mobile service vehicles, door-to-door pick-up and delivery services in the Norwegian market.Regarding the power-up system, Nio said that it will build a complete power-up system in Norwegian. This year, Nio's European version of the charging map and the first batch of four second-generation power swap stations will be put into operation; In 2022, Nio will build battery swap stations in five Norwegian cities.As an important part of Nio's community and user services, the European version of NIO App will be launched in the third quarter of this year; Nio's original design lifestyle brand NIO Life is also about to meet Norwegian users.It is worth noting that the Norwegian-themed series of products developed by NIO Life in collaboration with Norwegian native artists Anette Moi and Sandra Blikaas will be released simultaneously in Norway and China.With the launch of the Norwegian strategy, Nio announced that the Norwegian \"User Advisory Group\" will also start recruiting from now on. It is expected that Norwegian users can make suggestions on product localization experience, service quality, power-on network, store experience, etc. to help Nio continuously improve products and services.In short, Nio hopes to copy the successful user operation model and marketing model in the Chinese market overseas. But it is undeniable that there are many differences in the demand for cars between European consumers and domestic consumers, and complete copying will definitely be acclimatized.In this regard, Li Bin pointed out that there is no essential change in Nio's attitude towards the Norwegian market and the Chinese market, as well as Nio's strategy. What to do in China, how to treat users and how to provide services will be done in different countries' markets in the future. It will only be revised according to local market regulations, as well as public sentiments and cultural influences.For example, Li Bin said that in China, Nio has a large number of manual services in terms of service, and in Europe, it may be necessary to introduce more self-service services, which is actually a tactical change.To sum up, what Li Bin wants to express is that whether Nio is in the domestic market or overseas market, its starting point and business operation model for each market are the same.\"Good products and good services should be used by users all over the world.\" Li Bin emphasized.Nio has gone abroad with its own products and will go to more overseas markets in the future. Whether the Norwegian market can become an instant hit may directly determine the strategic direction of Nio's next overseas market.","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why did Nio choose Norway to go overseas?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy did Nio choose Norway to go overseas?\n</h2>\n<h4 class=\"meta\">\n\n钛媒体2021-05-06 21:47\n\n</h4>\n</header>\n<article>\n<img src=\"https://static.tigerbbs.com/a4da7cc44b3efd85f6b89df3af8c59ce\" tg-width=\"1399\" tg-height=\"787\" referrerpolicy=\"no-referrer\"><a href=\"https://laohu8.com/S/NIO\">Nio</a>Entering overseas markets has finally taken an important first step.On May 6, Nio released its Norwegian strategy and officially entered the Norwegian market. This is the first and crucial step for Nio to enter markets outside China.In recent years, more and more Chinese independent car companies have begun to go overseas and launch a globalization strategy. The difference between Nio's Norwegian strategy and other Chinese car companies' overseas strategies is that at the media communication meeting before the press conference, Li Bin, founder, chairman and CEO of Nio, said that the difference everyone can see is that Nio is an enterprise with infrastructure first, direct sales and direct service to users. Other companies may cooperate with global dealers overseas.<img src=\"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47\" tg-width=\"1399\" tg-height=\"938\" referrerpolicy=\"no-referrer\">According to Nio's plan, it will build its own complete operating system consisting of cars, services, digitalization and lifestyle in Norway to create a community starting from cars. In September this year, it will start the delivery of its first model, the new ES8, in Norway. ET7 will officially enter the Norwegian market next year.<img src=\"https://static.tigerbbs.com/6eaa30d28dfd14d13f81e5ab59b1ffa6\" tg-width=\"7403\" tg-height=\"5551\" referrerpolicy=\"no-referrer\">Since its establishment, Nio has been building towards globalization, and entering the global market has always been a matter in Nio's plan.But why did Nio choose Norway as its first stop? The reason behind it may be due to many considerations.Li Bin's explanation is that Norway is the friendliest country for electric vehicles, and because Norway loves environmental protection and its culture of pursuing innovation has a lot in common with NIO's vision.Due to the impact of the epidemic last year, Nio's entry into the Norwegian market seems to be a little later than planned. However, according to Li Bin's disclosure at the media communication meeting, in fact, as early as 2018, Nio had already begun preparations to enter the Norwegian market.On October 16, 2018, Li Bin announced on the Nio APP, \"Witnessed by the King of Norway, Nio and the Norwegian Electric Vehicle Association signed a strategic cooperation agreement. As an important oil producer, Norway's determination to popularize electric vehicles has set an example for the world.\"According to data from the Norwegian Road Alliance, pure electric new energy vehicles sold in Norway accounted for 54.3% of sales in Nordic countries in 2020, up from 42.4% in 2019, and only 1% ten years ago. Norway plans to stop selling fuel vehicles in 2025. In addition, the Norwegian Road Alliance predicts that pure electric new energy vehicles sold in Norway will account for 65% of sales in Nordic countries in 2021.It can be seen that as one of the major European countries that vigorously embrace new energy vehicles, starting from 2020, the sales data of pure electric new vehicles in the Norwegian market will continue to exceed the sum of gasoline, diesel and hybrid models in the future. Break records.Based on this current market situation, as Li Bin said at the media communication meeting, \"Norway is more suitable in terms of the size of electric vehicles, neither very small nor that big.\"The volume is neither very small nor very large, which shows that Norway already has a certain foundation in electric vehicles, and consumers also have a certain understanding of pure electric vehicles.From this point of view, it is not too late for Nio to choose to enter the Norwegian market this year, but just in time; There are some origins behind the reason why Norway was chosen instead of other European markets.And after nearly three years of various layouts, Nio has gradually matured in various aspects such as products and user operation systems, and has more confidence in copying overseas.In addition, when going to sea at present, Nio not only has the right time and place, but also has \"people and harmony\". As early as 2015 and 2016, Nio established R&D teams in the United States and Europe, and had local partners.\"Our understanding of globalization may be a little more peaceful,\" said Qin Lihong, co-founder and president of Nio Motor. He recalled at the media communication meeting that in the early years, when Li Bin came to him to talk about the Nio project, he once said that the automobile market has two characteristics. The first characteristic isThe auto industry is not a winner-take-all, in this major change in the automobile industry, Nio has an opportunity; The second feature isCars are born globally, because objectively speaking, no country can make a complete car behind closed doors.\"The whole development of automobiles from R&D, supply chain, manufacturing and market is naturally a global product, and Nio has always been doing it according to this thinking.\" Qin Lihong said.In his view, many preparations for Nio's entry into Norway this year certainly have their own particularity, but when Li Bin pulled him to talk about how to sell cars in Northeast China, in fact, there is not much difference in pressure for him.For the Norwegian market, Nio still adopts a direct sales and service network. According to its plan, the first Nio center outside the Chinese market will open in the third quarter of this year in Karl Johns Avenue, the commercial and cultural center of Oslo, Norway; In 2022, Nio will also build four Norwegian Nio Spaces (NIO Spaces) in Bergen, Stavanger, Trondheim and Kristiansand.At this Norwegian strategy conference, Nio announced that in September this year, Nio Norway's first service and delivery center will open in Oslo; Next year, Nio's after-sales service will cover the whole country. At the same time, Nio will also provide mobile service vehicles, door-to-door pick-up and delivery services in the Norwegian market.Regarding the power-up system, Nio said that it will build a complete power-up system in Norwegian. This year, Nio's European version of the charging map and the first batch of four second-generation power swap stations will be put into operation; In 2022, Nio will build battery swap stations in five Norwegian cities.As an important part of Nio's community and user services, the European version of NIO App will be launched in the third quarter of this year; Nio's original design lifestyle brand NIO Life is also about to meet Norwegian users.It is worth noting that the Norwegian-themed series of products developed by NIO Life in collaboration with Norwegian native artists Anette Moi and Sandra Blikaas will be released simultaneously in Norway and China.With the launch of the Norwegian strategy, Nio announced that the Norwegian \"User Advisory Group\" will also start recruiting from now on. It is expected that Norwegian users can make suggestions on product localization experience, service quality, power-on network, store experience, etc. to help Nio continuously improve products and services.In short, Nio hopes to copy the successful user operation model and marketing model in the Chinese market overseas. But it is undeniable that there are many differences in the demand for cars between European consumers and domestic consumers, and complete copying will definitely be acclimatized.In this regard, Li Bin pointed out that there is no essential change in Nio's attitude towards the Norwegian market and the Chinese market, as well as Nio's strategy. What to do in China, how to treat users and how to provide services will be done in different countries' markets in the future. It will only be revised according to local market regulations, as well as public sentiments and cultural influences.For example, Li Bin said that in China, Nio has a large number of manual services in terms of service, and in Europe, it may be necessary to introduce more self-service services, which is actually a tactical change.To sum up, what Li Bin wants to express is that whether Nio is in the domestic market or overseas market, its starting point and business operation model for each market are the same.\"Good products and good services should be used by users all over the world.\" Li Bin emphasized.Nio has gone abroad with its own products and will go to more overseas markets in the future. Whether the Norwegian market can become an instant hit may directly determine the strategic direction of Nio's next overseas market.\n<div class=\"bt-text\">\n\n\n source：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202105062055547e6d9210&s=b\">钛媒体</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47","relate_stocks":{"NIO":"蔚来"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202105062055547e6d9210&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2133573424","content_text":"蔚来进入海外市场，终于迈出了重要的第一步。\n5月6日，蔚来对外发布挪威战略，正式进入挪威市场。这是蔚来进入中国以外市场的第一步，也是关键的一步。\n近年来，有越来越多的中国自主车企开始出海，开启全球化战略。此次蔚来挪威战略与其他中国车企出海战略的不同之处，在发布会开始之前的媒体沟通会上，蔚来创始人、董事长、CEO李斌表示，大家看得见的不一样的地方，就是蔚来是一家基础设施先行、直营直销、直接服务用户的企业，其他公司可能在海外是与全球经销商合作的模式。\n\n根据蔚来的规划，其将在挪威自建由车、服务、数字化和生活方式构成的完整运营体系，打造以车为起点的社区，今年 9 月在挪威开启首款车型全新 ES8 的交付，ET7 将于明年正式进入挪威市场。\n\n蔚来从成立之初，就朝着全球化去打造，进入全球市场也一直都是蔚来计划中的事情。\n但为什么蔚来出海首站会选择挪威？背后的原因可能是出于多方面的考量。\n李斌给出的解释是，挪威对于电动汽车是最友好的国家，更因为挪威热爱环保，追求创新的文化与NIO的愿景有很多的共同之处。\n由于去年疫情的影响，蔚来进军挪威市场看似比计划晚了一些。但据李斌在媒体沟通会上透露，实际上，早在2018年，蔚来就已经开始筹备进入挪威市场。\n2018年10月16日，李斌在蔚来APP上曾公布消息称，“在挪威国王见证下，蔚来和挪威电动汽车协会签署战略合作协议。作为重要石油生产国，挪威普及电动汽车的决心为全球做出了榜样。”\n据挪威公路联盟数据显示，2020年挪威销售的纯电动新能源车占北欧国家销量的54.3%，高于2019年的42.4%，十年前的数据则仅为1%。挪威方面计划，将在2025年停售燃油车。此外，挪威公路联盟预测，2021年挪威销售的纯电动新能源车将占北欧国家销量的65%。\n可以看出，作为大力拥抱新能源汽车的欧洲主要国家之一，从2020年开始，挪威市场的纯电新车的销量数据将会在接下来，持续超过汽油、柴油和混合动力车型的总和，不断打破记录。\n基于这样的市场现状，正如李斌在媒体沟通会上所言，“挪威在电动车的体量规模上比较合适，不是很小，也不是那么大。”\n体量不是很小，也不是很大，这说明挪威在电动车方面已经有了一定的基础，消费者对于纯电汽车也有了一定的认知。\n这样来看，蔚来在今年选择进军挪威市场，时间上并不算晚，而是恰逢其时；之所以选择挪威而没有选择欧洲其他市场，背后也是有一些渊源。\n且经过近三年的各种布局，蔚来目前在产品、用户运营体系等各个方面都已逐渐成熟，对于复制出海，也有了更多的一份底气。\n另外，在当下出海挪威，蔚来除了有天时地利之外，还有“人和”。早在2015、2016年，蔚来就在美国、欧洲建立了研发团队，在当地就有合作伙伴。\n“我们对全球化的理解可能会平和一些。”蔚来汽车联合创始人、总裁秦力洪说。他在媒体沟通会上回忆早年间，李斌来找他谈蔚来这个项目时，曾说汽车市场有两个特点，第一个特点是汽车行业不是赢者通吃，在这场汽车行业大变革中，蔚来有机会；第二特点则是汽车是生而全球化，因为客观来说，没有任何一个国家可以关起门来做出一台完整的车。\n“汽车从研发、供应链、制造、市场整个发展，它天然是这种全球化的产品，蔚来一直是按照这样的思维在做。”秦力洪说。\n在他看来，今年蔚来进军挪威，很多准备工作当然有其特殊性，但和当年李斌拉着他聊怎么在东北卖车，其实对他来说，压力区别并不大。\n对于挪威市场，蔚来依然采用的是直营的销售与服务网络，根据其规划，中国市场之外的首个蔚来中心将于今年三季度在挪威首都奥斯陆的商业、文化中心卡尔·约翰斯大道开业；2022 年，蔚来还将在挪威卑尔根、斯塔万格、 特隆赫姆和克里斯蒂安桑建设四座蔚来空间(NIO Space)。\n在此次挪威战略发布会上，蔚来宣布，今年 9 月，蔚来挪威首个服务与交付中心将在奥斯陆开业；明年，蔚来售后服务将覆盖挪威全国。同时，蔚来在挪威市场也将提供移动服务车、上门取送车等服务。\n关于加电体系方面，蔚来表示，将在挪威构建完善的加电体系，今年，蔚来欧洲版充电地图和首批 4 座第二代换电站将投入运营；2022 年，蔚来将在挪威五座城市建设换电站。\n作为蔚来社区和用戶服务的重要组成部分，NIO App 欧洲版将于今年第三季度上线；蔚来原创设计生活方式品牌 NIO Life 也即将与挪威用戶见面。\n值得注意的是，NIO Life 与挪威本土艺术家 Anette Moi 和 Sandra Blikaas 合作开发的挪威主题系列产品将在挪威与中国同步发售。\n随着挪威战略开启，蔚来宣布挪威“用戶顾问团”即日起也开始招募，期待挪威用戶能够在产品本土化体验、服务质量、加电网络、⻔店体验等方面提出建议，帮助蔚来不断完善产品与服务。\n总之，蔚来希望将在中国市场成功的用户运营模式和营销模式等，复制到海外。但不可否认的是，欧洲消费者与国内消费者对于汽车的需求，有着很多差异化的地方，完全复制也一定会水土不服。\n对此，李斌指出，蔚来对挪威市场和对中国市场的态度，以及蔚来的战略，没有本质的变化，在中国怎么做，怎么对待用户，怎么做服务，将来在不同国家的市场都会同样在做。只不过会根据当地的市场法规，以及民情和文化影响做一定的修正。\n李斌举例称，在中国，蔚来在服务方面有大量的人工服务，在欧洲，可能就要推出更多的自助服务，这其实就是一个战术上的变化。\n总结来说，李斌想要表达意思是，蔚来不管是在国内市场，还是在海外市场，其对于每个市场的出发点和商业运营模式都是一样的。\n“好的产品、好的服务，它应该给全世界的用户去使用。”李斌强调说。\n蔚来带着自己的产品，走出了国门，未来还会走向更多的海外市场。挪威市场能否一炮走红，或将直接决定着蔚来下一个海外市场的战略走向。","news_type":1,"symbols_score_info":{"NIO":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"CN"},{"id":105532724,"gmtCreate":1620310566868,"gmtModify":1704341777533,"author":{"id":"3569028586400878","authorId":"3569028586400878","name":"Miaw","avatar":"https://static.tigerbbs.com/bd318611f16b0eb6de098c8b733c85fd","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3569028586400878","idStr":"3569028586400878"},"htmlText":"有先見之明啊","listText":"有先見之明啊","text":"有先見之明啊","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://ttm.financial/post/105532724","repostId":2133573424,"repostType":4,"repost":{"id":"2133573424","kind":"news","pubTimestamp":1620308821,"share":"https://ttm.financial/m/news/2133573424?lang=en_US&edition=fundamental","pubTime":"2021-05-06 21:47","market":"us","language":"zh","title":"Why did Nio choose Norway to go overseas?","url":"https://stock-news.laohu8.com/highlight/detail?id=2133573424","media":"钛媒体","summary":"蔚来进入海外市场，终于迈出了重要的第一步。\n5月6日，蔚来对外发布挪威战略，正式进入挪威市场。这是蔚来进入中国以外市场的第一步，也是关键的一步。\n近年来，有越来越多的中国自主车企开始出海，开启全球化战","content":"<img src=\"https://static.tigerbbs.com/a4da7cc44b3efd85f6b89df3af8c59ce\" tg-width=\"1399\" tg-height=\"787\" referrerpolicy=\"no-referrer\"><a href=\"https://laohu8.com/S/NIO\">Nio</a>Entering overseas markets has finally taken an important first step.On May 6, Nio released its Norwegian strategy and officially entered the Norwegian market. This is the first and crucial step for Nio to enter markets outside China.In recent years, more and more Chinese independent car companies have begun to go overseas and launch a globalization strategy. The difference between Nio's Norwegian strategy and other Chinese car companies' overseas strategies is that at the media communication meeting before the press conference, Li Bin, founder, chairman and CEO of Nio, said that the difference everyone can see is that Nio is an enterprise with infrastructure first, direct sales and direct service to users. Other companies may cooperate with global dealers overseas.<img src=\"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47\" tg-width=\"1399\" tg-height=\"938\" referrerpolicy=\"no-referrer\">According to Nio's plan, it will build its own complete operating system consisting of cars, services, digitalization and lifestyle in Norway to create a community starting from cars. In September this year, it will start the delivery of its first model, the new ES8, in Norway. ET7 will officially enter the Norwegian market next year.<img src=\"https://static.tigerbbs.com/6eaa30d28dfd14d13f81e5ab59b1ffa6\" tg-width=\"7403\" tg-height=\"5551\" referrerpolicy=\"no-referrer\">Since its establishment, Nio has been building towards globalization, and entering the global market has always been a matter in Nio's plan.But why did Nio choose Norway as its first stop? The reason behind it may be due to many considerations.Li Bin's explanation is that Norway is the friendliest country for electric vehicles, and because Norway loves environmental protection and its culture of pursuing innovation has a lot in common with NIO's vision.Due to the impact of the epidemic last year, Nio's entry into the Norwegian market seems to be a little later than planned. However, according to Li Bin's disclosure at the media communication meeting, in fact, as early as 2018, Nio had already begun preparations to enter the Norwegian market.On October 16, 2018, Li Bin announced on the Nio APP, \"Witnessed by the King of Norway, Nio and the Norwegian Electric Vehicle Association signed a strategic cooperation agreement. As an important oil producer, Norway's determination to popularize electric vehicles has set an example for the world.\"According to data from the Norwegian Road Alliance, pure electric new energy vehicles sold in Norway accounted for 54.3% of sales in Nordic countries in 2020, up from 42.4% in 2019, and only 1% ten years ago. Norway plans to stop selling fuel vehicles in 2025. In addition, the Norwegian Road Alliance predicts that pure electric new energy vehicles sold in Norway will account for 65% of sales in Nordic countries in 2021.It can be seen that as one of the major European countries that vigorously embrace new energy vehicles, starting from 2020, the sales data of pure electric new vehicles in the Norwegian market will continue to exceed the sum of gasoline, diesel and hybrid models in the future. Break records.Based on this current market situation, as Li Bin said at the media communication meeting, \"Norway is more suitable in terms of the size of electric vehicles, neither very small nor that big.\"The volume is neither very small nor very large, which shows that Norway already has a certain foundation in electric vehicles, and consumers also have a certain understanding of pure electric vehicles.From this point of view, it is not too late for Nio to choose to enter the Norwegian market this year, but just in time; There are some origins behind the reason why Norway was chosen instead of other European markets.And after nearly three years of various layouts, Nio has gradually matured in various aspects such as products and user operation systems, and has more confidence in copying overseas.In addition, when going to sea at present, Nio not only has the right time and place, but also has \"people and harmony\". As early as 2015 and 2016, Nio established R&D teams in the United States and Europe, and had local partners.\"Our understanding of globalization may be a little more peaceful,\" said Qin Lihong, co-founder and president of Nio Motor. He recalled at the media communication meeting that in the early years, when Li Bin came to him to talk about the Nio project, he once said that the automobile market has two characteristics. The first characteristic isThe auto industry is not a winner-take-all, in this major change in the automobile industry, Nio has an opportunity; The second feature isCars are born globally, because objectively speaking, no country can make a complete car behind closed doors.\"The whole development of automobiles from R&D, supply chain, manufacturing and market is naturally a global product, and Nio has always been doing it according to this thinking.\" Qin Lihong said.In his view, many preparations for Nio's entry into Norway this year certainly have their own particularity, but when Li Bin pulled him to talk about how to sell cars in Northeast China, in fact, there is not much difference in pressure for him.For the Norwegian market, Nio still adopts a direct sales and service network. According to its plan, the first Nio center outside the Chinese market will open in the third quarter of this year in Karl Johns Avenue, the commercial and cultural center of Oslo, Norway; In 2022, Nio will also build four Norwegian Nio Spaces (NIO Spaces) in Bergen, Stavanger, Trondheim and Kristiansand.At this Norwegian strategy conference, Nio announced that in September this year, Nio Norway's first service and delivery center will open in Oslo; Next year, Nio's after-sales service will cover the whole country. At the same time, Nio will also provide mobile service vehicles, door-to-door pick-up and delivery services in the Norwegian market.Regarding the power-up system, Nio said that it will build a complete power-up system in Norwegian. This year, Nio's European version of the charging map and the first batch of four second-generation power swap stations will be put into operation; In 2022, Nio will build battery swap stations in five Norwegian cities.As an important part of Nio's community and user services, the European version of NIO App will be launched in the third quarter of this year; Nio's original design lifestyle brand NIO Life is also about to meet Norwegian users.It is worth noting that the Norwegian-themed series of products developed by NIO Life in collaboration with Norwegian native artists Anette Moi and Sandra Blikaas will be released simultaneously in Norway and China.With the launch of the Norwegian strategy, Nio announced that the Norwegian \"User Advisory Group\" will also start recruiting from now on. It is expected that Norwegian users can make suggestions on product localization experience, service quality, power-on network, store experience, etc. to help Nio continuously improve products and services.In short, Nio hopes to copy the successful user operation model and marketing model in the Chinese market overseas. But it is undeniable that there are many differences in the demand for cars between European consumers and domestic consumers, and complete copying will definitely be acclimatized.In this regard, Li Bin pointed out that there is no essential change in Nio's attitude towards the Norwegian market and the Chinese market, as well as Nio's strategy. What to do in China, how to treat users and how to provide services will be done in different countries' markets in the future. It will only be revised according to local market regulations, as well as public sentiments and cultural influences.For example, Li Bin said that in China, Nio has a large number of manual services in terms of service, and in Europe, it may be necessary to introduce more self-service services, which is actually a tactical change.To sum up, what Li Bin wants to express is that whether Nio is in the domestic market or overseas market, its starting point and business operation model for each market are the same.\"Good products and good services should be used by users all over the world.\" Li Bin emphasized.Nio has gone abroad with its own products and will go to more overseas markets in the future. Whether the Norwegian market can become an instant hit may directly determine the strategic direction of Nio's next overseas market.","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Why did Nio choose Norway to go overseas?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhy did Nio choose Norway to go overseas?\n</h2>\n<h4 class=\"meta\">\n\n钛媒体2021-05-06 21:47\n\n</h4>\n</header>\n<article>\n<img src=\"https://static.tigerbbs.com/a4da7cc44b3efd85f6b89df3af8c59ce\" tg-width=\"1399\" tg-height=\"787\" referrerpolicy=\"no-referrer\"><a href=\"https://laohu8.com/S/NIO\">Nio</a>Entering overseas markets has finally taken an important first step.On May 6, Nio released its Norwegian strategy and officially entered the Norwegian market. This is the first and crucial step for Nio to enter markets outside China.In recent years, more and more Chinese independent car companies have begun to go overseas and launch a globalization strategy. The difference between Nio's Norwegian strategy and other Chinese car companies' overseas strategies is that at the media communication meeting before the press conference, Li Bin, founder, chairman and CEO of Nio, said that the difference everyone can see is that Nio is an enterprise with infrastructure first, direct sales and direct service to users. Other companies may cooperate with global dealers overseas.<img src=\"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47\" tg-width=\"1399\" tg-height=\"938\" referrerpolicy=\"no-referrer\">According to Nio's plan, it will build its own complete operating system consisting of cars, services, digitalization and lifestyle in Norway to create a community starting from cars. In September this year, it will start the delivery of its first model, the new ES8, in Norway. ET7 will officially enter the Norwegian market next year.<img src=\"https://static.tigerbbs.com/6eaa30d28dfd14d13f81e5ab59b1ffa6\" tg-width=\"7403\" tg-height=\"5551\" referrerpolicy=\"no-referrer\">Since its establishment, Nio has been building towards globalization, and entering the global market has always been a matter in Nio's plan.But why did Nio choose Norway as its first stop? The reason behind it may be due to many considerations.Li Bin's explanation is that Norway is the friendliest country for electric vehicles, and because Norway loves environmental protection and its culture of pursuing innovation has a lot in common with NIO's vision.Due to the impact of the epidemic last year, Nio's entry into the Norwegian market seems to be a little later than planned. However, according to Li Bin's disclosure at the media communication meeting, in fact, as early as 2018, Nio had already begun preparations to enter the Norwegian market.On October 16, 2018, Li Bin announced on the Nio APP, \"Witnessed by the King of Norway, Nio and the Norwegian Electric Vehicle Association signed a strategic cooperation agreement. As an important oil producer, Norway's determination to popularize electric vehicles has set an example for the world.\"According to data from the Norwegian Road Alliance, pure electric new energy vehicles sold in Norway accounted for 54.3% of sales in Nordic countries in 2020, up from 42.4% in 2019, and only 1% ten years ago. Norway plans to stop selling fuel vehicles in 2025. In addition, the Norwegian Road Alliance predicts that pure electric new energy vehicles sold in Norway will account for 65% of sales in Nordic countries in 2021.It can be seen that as one of the major European countries that vigorously embrace new energy vehicles, starting from 2020, the sales data of pure electric new vehicles in the Norwegian market will continue to exceed the sum of gasoline, diesel and hybrid models in the future. Break records.Based on this current market situation, as Li Bin said at the media communication meeting, \"Norway is more suitable in terms of the size of electric vehicles, neither very small nor that big.\"The volume is neither very small nor very large, which shows that Norway already has a certain foundation in electric vehicles, and consumers also have a certain understanding of pure electric vehicles.From this point of view, it is not too late for Nio to choose to enter the Norwegian market this year, but just in time; There are some origins behind the reason why Norway was chosen instead of other European markets.And after nearly three years of various layouts, Nio has gradually matured in various aspects such as products and user operation systems, and has more confidence in copying overseas.In addition, when going to sea at present, Nio not only has the right time and place, but also has \"people and harmony\". As early as 2015 and 2016, Nio established R&D teams in the United States and Europe, and had local partners.\"Our understanding of globalization may be a little more peaceful,\" said Qin Lihong, co-founder and president of Nio Motor. He recalled at the media communication meeting that in the early years, when Li Bin came to him to talk about the Nio project, he once said that the automobile market has two characteristics. The first characteristic isThe auto industry is not a winner-take-all, in this major change in the automobile industry, Nio has an opportunity; The second feature isCars are born globally, because objectively speaking, no country can make a complete car behind closed doors.\"The whole development of automobiles from R&D, supply chain, manufacturing and market is naturally a global product, and Nio has always been doing it according to this thinking.\" Qin Lihong said.In his view, many preparations for Nio's entry into Norway this year certainly have their own particularity, but when Li Bin pulled him to talk about how to sell cars in Northeast China, in fact, there is not much difference in pressure for him.For the Norwegian market, Nio still adopts a direct sales and service network. According to its plan, the first Nio center outside the Chinese market will open in the third quarter of this year in Karl Johns Avenue, the commercial and cultural center of Oslo, Norway; In 2022, Nio will also build four Norwegian Nio Spaces (NIO Spaces) in Bergen, Stavanger, Trondheim and Kristiansand.At this Norwegian strategy conference, Nio announced that in September this year, Nio Norway's first service and delivery center will open in Oslo; Next year, Nio's after-sales service will cover the whole country. At the same time, Nio will also provide mobile service vehicles, door-to-door pick-up and delivery services in the Norwegian market.Regarding the power-up system, Nio said that it will build a complete power-up system in Norwegian. This year, Nio's European version of the charging map and the first batch of four second-generation power swap stations will be put into operation; In 2022, Nio will build battery swap stations in five Norwegian cities.As an important part of Nio's community and user services, the European version of NIO App will be launched in the third quarter of this year; Nio's original design lifestyle brand NIO Life is also about to meet Norwegian users.It is worth noting that the Norwegian-themed series of products developed by NIO Life in collaboration with Norwegian native artists Anette Moi and Sandra Blikaas will be released simultaneously in Norway and China.With the launch of the Norwegian strategy, Nio announced that the Norwegian \"User Advisory Group\" will also start recruiting from now on. It is expected that Norwegian users can make suggestions on product localization experience, service quality, power-on network, store experience, etc. to help Nio continuously improve products and services.In short, Nio hopes to copy the successful user operation model and marketing model in the Chinese market overseas. But it is undeniable that there are many differences in the demand for cars between European consumers and domestic consumers, and complete copying will definitely be acclimatized.In this regard, Li Bin pointed out that there is no essential change in Nio's attitude towards the Norwegian market and the Chinese market, as well as Nio's strategy. What to do in China, how to treat users and how to provide services will be done in different countries' markets in the future. It will only be revised according to local market regulations, as well as public sentiments and cultural influences.For example, Li Bin said that in China, Nio has a large number of manual services in terms of service, and in Europe, it may be necessary to introduce more self-service services, which is actually a tactical change.To sum up, what Li Bin wants to express is that whether Nio is in the domestic market or overseas market, its starting point and business operation model for each market are the same.\"Good products and good services should be used by users all over the world.\" Li Bin emphasized.Nio has gone abroad with its own products and will go to more overseas markets in the future. Whether the Norwegian market can become an instant hit may directly determine the strategic direction of Nio's next overseas market.\n<div class=\"bt-text\">\n\n\n source：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202105062055547e6d9210&s=b\">钛媒体</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d7741bfa00930a59853f718a9b170c47","relate_stocks":{"NIO":"蔚来"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202105062055547e6d9210&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2133573424","content_text":"蔚来进入海外市场，终于迈出了重要的第一步。\n5月6日，蔚来对外发布挪威战略，正式进入挪威市场。这是蔚来进入中国以外市场的第一步，也是关键的一步。\n近年来，有越来越多的中国自主车企开始出海，开启全球化战略。此次蔚来挪威战略与其他中国车企出海战略的不同之处，在发布会开始之前的媒体沟通会上，蔚来创始人、董事长、CEO李斌表示，大家看得见的不一样的地方，就是蔚来是一家基础设施先行、直营直销、直接服务用户的企业，其他公司可能在海外是与全球经销商合作的模式。\n\n根据蔚来的规划，其将在挪威自建由车、服务、数字化和生活方式构成的完整运营体系，打造以车为起点的社区，今年 9 月在挪威开启首款车型全新 ES8 的交付，ET7 将于明年正式进入挪威市场。\n\n蔚来从成立之初，就朝着全球化去打造，进入全球市场也一直都是蔚来计划中的事情。\n但为什么蔚来出海首站会选择挪威？背后的原因可能是出于多方面的考量。\n李斌给出的解释是，挪威对于电动汽车是最友好的国家，更因为挪威热爱环保，追求创新的文化与NIO的愿景有很多的共同之处。\n由于去年疫情的影响，蔚来进军挪威市场看似比计划晚了一些。但据李斌在媒体沟通会上透露，实际上，早在2018年，蔚来就已经开始筹备进入挪威市场。\n2018年10月16日，李斌在蔚来APP上曾公布消息称，“在挪威国王见证下，蔚来和挪威电动汽车协会签署战略合作协议。作为重要石油生产国，挪威普及电动汽车的决心为全球做出了榜样。”\n据挪威公路联盟数据显示，2020年挪威销售的纯电动新能源车占北欧国家销量的54.3%，高于2019年的42.4%，十年前的数据则仅为1%。挪威方面计划，将在2025年停售燃油车。此外，挪威公路联盟预测，2021年挪威销售的纯电动新能源车将占北欧国家销量的65%。\n可以看出，作为大力拥抱新能源汽车的欧洲主要国家之一，从2020年开始，挪威市场的纯电新车的销量数据将会在接下来，持续超过汽油、柴油和混合动力车型的总和，不断打破记录。\n基于这样的市场现状，正如李斌在媒体沟通会上所言，“挪威在电动车的体量规模上比较合适，不是很小，也不是那么大。”\n体量不是很小，也不是很大，这说明挪威在电动车方面已经有了一定的基础，消费者对于纯电汽车也有了一定的认知。\n这样来看，蔚来在今年选择进军挪威市场，时间上并不算晚，而是恰逢其时；之所以选择挪威而没有选择欧洲其他市场，背后也是有一些渊源。\n且经过近三年的各种布局，蔚来目前在产品、用户运营体系等各个方面都已逐渐成熟，对于复制出海，也有了更多的一份底气。\n另外，在当下出海挪威，蔚来除了有天时地利之外，还有“人和”。早在2015、2016年，蔚来就在美国、欧洲建立了研发团队，在当地就有合作伙伴。\n“我们对全球化的理解可能会平和一些。”蔚来汽车联合创始人、总裁秦力洪说。他在媒体沟通会上回忆早年间，李斌来找他谈蔚来这个项目时，曾说汽车市场有两个特点，第一个特点是汽车行业不是赢者通吃，在这场汽车行业大变革中，蔚来有机会；第二特点则是汽车是生而全球化，因为客观来说，没有任何一个国家可以关起门来做出一台完整的车。\n“汽车从研发、供应链、制造、市场整个发展，它天然是这种全球化的产品，蔚来一直是按照这样的思维在做。”秦力洪说。\n在他看来，今年蔚来进军挪威，很多准备工作当然有其特殊性，但和当年李斌拉着他聊怎么在东北卖车，其实对他来说，压力区别并不大。\n对于挪威市场，蔚来依然采用的是直营的销售与服务网络，根据其规划，中国市场之外的首个蔚来中心将于今年三季度在挪威首都奥斯陆的商业、文化中心卡尔·约翰斯大道开业；2022 年，蔚来还将在挪威卑尔根、斯塔万格、 特隆赫姆和克里斯蒂安桑建设四座蔚来空间(NIO Space)。\n在此次挪威战略发布会上，蔚来宣布，今年 9 月，蔚来挪威首个服务与交付中心将在奥斯陆开业；明年，蔚来售后服务将覆盖挪威全国。同时，蔚来在挪威市场也将提供移动服务车、上门取送车等服务。\n关于加电体系方面，蔚来表示，将在挪威构建完善的加电体系，今年，蔚来欧洲版充电地图和首批 4 座第二代换电站将投入运营；2022 年，蔚来将在挪威五座城市建设换电站。\n作为蔚来社区和用戶服务的重要组成部分，NIO App 欧洲版将于今年第三季度上线；蔚来原创设计生活方式品牌 NIO Life 也即将与挪威用戶见面。\n值得注意的是，NIO Life 与挪威本土艺术家 Anette Moi 和 Sandra Blikaas 合作开发的挪威主题系列产品将在挪威与中国同步发售。\n随着挪威战略开启，蔚来宣布挪威“用戶顾问团”即日起也开始招募，期待挪威用戶能够在产品本土化体验、服务质量、加电网络、⻔店体验等方面提出建议，帮助蔚来不断完善产品与服务。\n总之，蔚来希望将在中国市场成功的用户运营模式和营销模式等，复制到海外。但不可否认的是，欧洲消费者与国内消费者对于汽车的需求，有着很多差异化的地方，完全复制也一定会水土不服。\n对此，李斌指出，蔚来对挪威市场和对中国市场的态度，以及蔚来的战略，没有本质的变化，在中国怎么做，怎么对待用户，怎么做服务，将来在不同国家的市场都会同样在做。只不过会根据当地的市场法规，以及民情和文化影响做一定的修正。\n李斌举例称，在中国，蔚来在服务方面有大量的人工服务，在欧洲，可能就要推出更多的自助服务，这其实就是一个战术上的变化。\n总结来说，李斌想要表达意思是，蔚来不管是在国内市场，还是在海外市场，其对于每个市场的出发点和商业运营模式都是一样的。\n“好的产品、好的服务，它应该给全世界的用户去使用。”李斌强调说。\n蔚来带着自己的产品，走出了国门，未来还会走向更多的海外市场。挪威市场能否一炮走红，或将直接决定着蔚来下一个海外市场的战略走向。","news_type":1,"symbols_score_info":{"NIO":0.9}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4243048,"gmtCreate":1620311225573,"gmtModify":1680787316036,"authorId":3574395209516109,"author":{"id":3574395209516109,"idStr":"3574395209516109","authorId":3574395209516109,"name":"AB_Iphone","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":105532724,"type":1,"supId":0,"prevId":0,"content":"[强]","text":"[强]","html":"[强]"},{"id":4243384,"gmtCreate":1620312566170,"gmtModify":1680787312200,"authorId":3582538486924451,"author":{"id":3582538486924451,"idStr":"3582538486924451","authorId":3582538486924451,"name":"GotoAlan","avatar":"https://static.tigerbbs.com/309928d11befbebb3717aa8a8868ea2c","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":105532724,"type":1,"supId":0,"prevId":0,"content":"[得意]","text":"[得意]","html":"[得意]"}],"langContent":"CN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":19,"commentSize":7,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2133573424","isCrawlerRequest":true}