苹果进军医疗服务：用户参与情况惨不忍睹

腾讯科技2021-06-17

腾讯科技讯 6月17日消息，苹果首席执行官蒂姆·库克（Tim Cook）曾表示，该公司对人类最大的贡献将是健康。据知情人士透露，迄今为止，苹果旨在革新医疗保健行业的一些举措一直难以取得进步。据知情人士称，苹果之前设想了一个大胆的医疗保健计划，雇佣医生在自己的诊所提供初级医疗保健服务。为了测试这一和其他大胆的医疗保健计划，苹果接管了为其员工服务的诊所，并建立了一个由数十名临床医生、工程师、产品设计师...

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ChingYee
2021-06-17
ChingYee
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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021061709242479c72316&s=b><strong>腾讯科技</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>腾讯科技讯 6月17日消息，苹果首席执行官蒂姆·库克（Tim Cook）曾表示，该公司对人类最大的贡献将是健康。据知情人士透露，迄今为止，苹果旨在革新医疗保健行业的一些举措一直难以取得进步。据知情人士称，苹果之前设想了一个大胆的医疗保健计划，雇佣医生在自己的诊所提供初级医疗保健服务。为了测试这一和其他大胆的医疗保健计划，苹果接管了为其员工服务的诊所，并建立了一个由数十名临床医生、工程师、产品设计师...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021061709242479c72316&s=b\">Source 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Cook）曾表示，该公司对人类最大的贡献将是健康。据知情人士透露，迄今为止，苹果旨在革新医疗保健行业的一些举措一直难以取得进步。据知情人士称，苹果之前设想了一个大胆的医疗保健计划，雇佣医生在自己的诊所提供初级医疗保健服务。为了测试这一和其他大胆的医疗保健计划，苹果接管了为其员工服务的诊所，并建立了一个由数十名临床医生、工程师、产品设计师和其他人组成的团队。据熟悉其战略的人士透露，苹果这些并不广为人知的雄心壮志基本上已停滞不前，原因是该公司已将其医疗部门的重点转移到了它所熟知的领域：销售硬件设备，尤其是Apple Watch。据悉，苹果的初级保健服务还没有起步。该公司今年悄悄推出了一款数字健康应用，但用户参与情况却惨不忍睹。据知情人士和文件显示，一些员工对公司诊所用于支持产品开发的健康数据的完整性提出了内部质疑。苹果发言人表示，数据完整性是公司所有创新的基础。他指出其医疗团队的成就，并表示该公司仍处于医疗保健工作的早期阶段。他还补充说，Apple Watch等产品中的心率通知等新技术改善了用户的健康。他说，苹果设备收集的数据支持了新的研究，有可能改善护理。该发言人说：“这份报告中的许多断言是基于不完整、过时和不准确的信息。为寻找新的市场，让技术能够提高效率和成果，并推动销售增长，科技行业将医疗保健视为一个尚未开发的机会。但一些科技公司的努力已经以失败收场，包括亚马逊高调结盟其他公司，旨在降低医疗保健成本的合作。目前，亚马逊又开始尝试新的销售处方的方式，并计划在美国50个州推出虚拟护理服务。公开文件显示，在库克的领导下，苹果每年的研发预算增加了八倍，达到200亿美元。除了智能手表，该公司还发布了无线耳机和新服务。它还在健康、自动驾驶和增强现实等技术复杂、高风险的领域进行了大量投资，这意味着改变游戏规则的产品可能会在几年后出现，也可能永远不会出现。苹果可以在推出自己的产品之前研究市场多年，有时它会在最终不会推向市场的新项目或技术上进行大量工作。据苹果文件和知情人士透露，其最雄心勃勃的医疗保健想法之一是提供初级保健药物的计划，该计划于2016年构思。据悉，苹果的一个团队花了几个月的时间试图弄清楚，从2015年首次发布的智能手表用户那里收集的大量健康数据，可能会被用来改善医疗保健。负责健康团队的苹果首席运营官杰夫·威廉姆斯（Jeff Williams）敦促员工要胸怀大志。他表示，苹果应该打破他所说的美国“363”和“中断修复”的护理模式。据熟悉他想法的人说，在美国，病人可能一年363天见不到医生，只有在出现问题时才会去看医生。知情人士说，该团队决定实现这一愿景的最佳方式之一是提供自己的医疗服务，将苹果设备生成的数据与苹果医生提供的虚拟和面对面护理联系起来。根据这些人和文件，苹果将提供初级保健服务，但也将提供持续的健康监测，作为基于订阅的个性化健康计划的一部分。根据这些文件，如果苹果能够证明其设备传感器、软件和服务的结合能够改善人们的健康并降低成本，该公司可以将该模式特许应用于卫生系统甚至其他国家。首先，苹果选择在自己的员工身上测试这项服务。知情人士称，苹果接管了其总部附近由一家初创公司运营的员工健康诊所，并将它们变成了新健康服务的测试场所。据悉，苹果在2017年聘请了斯坦福大学的萨姆布尔·德赛（Sumbul Desai）来负责这项代号为“Casper”的工作。知情人士说，这项努力今天仍在继续，但苹果一直在努力让Casper通过初步阶段。据知情人士透露，德赛团队的员工多次离职。他们表示，德赛团队的文化不鼓励批评性反馈，这对一个专注于与个人健康相关的产品和服务的部门来说可能是个问题。据知情人士称，一些员工表示担心，关于诊所绩效的内部数据存在不准确或随意汇编的问题。 据文件和知情人士透露，这些问题已多次反映给库克和威廉姆斯。苹果发言人表示，这种批评是不准确的。据知情人士透露，担心这种文化的员工指出，在2019年的一次会议上，一名中层经理提出了关于数据的问题。德赛愤怒地回应，导致一些在场的人得出结论，关键问题不受欢迎。文件显示，这位经理几周后离开了苹果，这一事件导致了她的离开。苹果发言人说，德赛在会议上谈到了数据完整性的重要性。他说：“此事已被彻底调查，指控不能成立。”苹果拒绝就该员工离职的情况置评。该发言人说，公司为德赛的工作感到骄傲，她在公司的许多医疗保健工作中发挥了重要作用。威廉姆斯和德赛没有回应置评请求，苹果也拒绝让他们发表评论。除了管理被称为AC Wellness的诊所，德赛的团队还处理与监管机构的关系，领导研究合作，并为苹果公司的其他健康产品提供临床专业知识。据文件和知情人士透露，德赛团队最近的一项举措是一款名为HealthHabit的数字健康应用，目前正在加州的苹果员工中进行测试。自该应用大约6个月前推出以来，该应用的参与度一直很低。HealthHabit通过聊天将人们与临床医生联系起来，并鼓励他们设定健康挑战，如“我本周将更多锻炼。”那些有高血压病史的人可以与健康教练联系，健康教练可以给他们发送血压监测器和量表，并建议他们养成更健康的习惯。知情人士称，截至5月份，下载该应用的人中有一半没有注册，许多注册用户的参与度很低。一些人透露，支持该应用高血压项目的数据引起了员工对内部数据和分析完整性的新担忧。据悉，在3月份为所有苹果健康员工举行的演示中，威廉姆斯称赞了诊所在治疗高血压方面的结果，并指出这些结果是支持HealthHabit应用潜力的证据。他们说，威廉姆斯当时曾暗示，如果该应用成功，苹果可能会有更大的野心。（腾讯科技编译/无忌）","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":163721318,"gmtCreate":1623894060934,"gmtModify":1703822777835,"author":{"id":"3569541446805658","authorId":"3569541446805658","name":"ChingYee","avatar":"https://static.tigerbbs.com/24687680699c2fdc61d34a41fcba1b8e","vip":1,"crmLevel":12,"crmLevelSwitch":0,"authorIdStr":"3569541446805658","idStr":"3569541446805658"},"htmlText":"[Smug]&nbsp;","listText":"[Smug]&nbsp;","text":"[Smug]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://ttm.financial/post/163721318","repostId":2144071671,"repostType":2,"repost":{"id":"2144071671","kind":"news","pubTimestamp":1623893015,"share":"https://ttm.financial/m/news/2144071671?lang=en_US&edition=fundamental","pubTime":"2021-06-17 09:23","market":"us","language":"zh","title":"Apple's foray into healthcare services: User engagement is horrible","url":"https://stock-news.laohu8.com/highlight/detail?id=2144071671","media":"腾讯科技","summary":"据知情人士透露，迄今为止，苹果旨在革新医疗保健行业的一些举措一直难以取得进步。据知情人士称，苹果之前设想了一个大胆的医疗保健计划，雇佣医生在自己的诊所提供初级医疗保健服务。据悉，苹果的初级保健服务还没有起步。该公司今年悄悄推出了一款数字健康应用，但用户参与情况却惨不忍睹。苹果发言人表示，数据完整性是公司所有创新的基础。","content":"<p><html><body><article><img src=\"http://inews.gtimg.com/newsapp_match/0/13662885883/0\"/><a href=\"https://laohu8.com/S/00700\">Tencent</a>Technology News June 17th news,<a href=\"https://laohu8.com/S/AAPL\">Apple</a>CEO Tim Cook has said the company's greatest contribution to humanity will be health. So far, some of Apple's initiatives aimed at revolutionizing the healthcare industry have struggled to make progress, according to people familiar with the matter.</p><p>Apple previously envisioned a bold healthcare plan to hire doctors to provide primary at their own clinics, according to people familiar with the matter<a href=\"https://laohu8.com/S/HCSG\">Healthcare services</a>。 To test this and other bold healthcare initiatives, Apple took over the clinics that served its employees and built a team of dozens of clinicians, engineers, product designers and others. According to people familiar with its strategy, Apple's lesser-known ambitions have largely stalled because the company has shifted the focus of its medical department to what it knows well: selling hardware devices, especially Apple Watch.</p><p>It is reported that Apple's primary health care service has not yet started. The company quietly launched a digital health app this year, but user engagement has been horrible. Some employees have raised internal questions about the integrity of health data used by the company's clinics to support product development, according to people familiar with the matter and documents.</p><p>An Apple spokesperson said that data integrity is the foundation of all the company's innovations. He pointed to the achievements of its medical team and said the company is still in the early stages of its healthcare efforts. He also added that new technologies such as heart rate notifications in products such as the Apple Watch have improved user health. He said the data collected by Apple devices supports new research that has the potential to improve care. The spokesman said: \"Many of the assertions in this report are based on incomplete, outdated and inaccurate information.</p><p>In search of new markets where technology can improve efficiency and outcomes, and drive sales growth, the tech industry sees healthcare as an untapped opportunity. But efforts by some technology companies have ended in failure, including<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>High-profile alliances with other companies aimed at reducing health care costs. At present, Amazon has begun to try new ways of selling prescriptions, and plans to launch virtual care services in 50 states in the United States.</p><p>Under Cook's leadership, Apple's annual R&D budget has increased eightfold to $20 billion, according to public documents. Except<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Watch, the company also released wireless headphones and new services. It also invests heavily in technologically complex, high-risk areas such as health, autonomous driving and augmented reality, meaning game-changing products may or may never appear in a few years.</p><p>Apple can study the market for years before launching its own products, and sometimes it does a lot of work on new projects or technologies that won't ultimately come to market. One of Apple's most ambitious healthcare ideas is a plan to deliver primary care drugs, conceived in 2016, according to Apple documents and people familiar with the matter. It is reported that a team at Apple has spent several months trying to figure out that a large amount of health data collected from users of smartwatches first released in 2015 may be used to improve health care.</p><p>Jeff, Apple's chief operating officer in charge of the health team.<a href=\"https://laohu8.com/S/WMB\">Williams</a>(Jeff Williams) urged employees to think big. He said Apple should break what he calls the U.S. \"363\" and \"break-to-fix\" care model. According to people familiar with his thinking, patients may not see a doctor 363 days a year in the United States and only go to the doctor when something goes wrong.</p><p>The team decided that one of the best ways to make this vision a reality was to offer its own medical services, linking data generated by Apple devices to virtual and in-person care provided by Apple doctors, the people said. According to the people and documents, Apple will provide primary care services, but will also provide ongoing health monitoring as part of a personalized subscription-based health plan.</p><p>According to the documents, if Apple can demonstrate that its combination of device sensors, software and services can improve people's health and reduce costs, the company could charter the model to health systems and even other countries.</p><p>First, Apple chose to test the service on its own employees. Apple has taken over employee health clinics run by a startup near its headquarters and turned them into testing sites for new health services, people familiar with the matter said. It is reported that Apple hired Sumbul Desai of Stanford University in 2017 to take charge of the job codenamed \"Casper\".</p><p>The effort continues today, but Apple has been working to get Casper through the preliminary stages, people familiar with the matter said. Employees from the Desai team have left several times, according to people familiar with the matter. They say the culture of the Desai team discourages critical feedback, which can be problematic for a department that focuses on products and services related to personal health. Some employees have expressed concern that internal data on clinic performance is inaccurate or compiled at will, according to people familiar with the matter. The issues have been reflected to Cook and Williams on several occasions, according to documents and people familiar with the matter. An Apple spokesperson said the criticism was inaccurate.</p><p>Employees concerned about the culture pointed out that at a 2019 meeting, a middle manager raised questions about the data, according to people familiar with the matter. Desai responded angrily, leading some of those present to conclude that the key issue was not welcome. The manager left Apple a few weeks later, an incident that led to her departure, documents show. An Apple spokesperson said that Desai talked about the importance of data integrity at the meeting. \"The matter has been thoroughly investigated and the allegations cannot be established,\" he said. Apple declined to comment on the circumstances of the employee's departure.</p><p>The spokesperson said the company is proud of Desai's work and she has been instrumental in many of the company's healthcare efforts. Williams and Desai did not respond to requests for comment, and Apple declined to let them comment. In addition to managing the clinic known as AC Wellness, Desai's team handles relationships with regulatory agencies, leads research collaborations, and provides clinical expertise for Apple's other health products.</p><p>A recent move by the Desai team is a digital health app called HealthHabit, which is currently being tested among Apple employees in California, according to documents and people familiar with the matter. Engagement with the app has been low since it was launched about 6 months ago. HealthHabit connects people with clinicians through chat and encourages them to set health challenges such as \"I'll be exercising more this week.\" Those with a history of high blood pressure can connect with a health coach who can send them blood pressure monitors and gauges and advise them on healthier habits.</p><p>As of May, half of those who downloaded the app didn't sign up, with many registered users experiencing low engagement, the people said. Some have revealed that the data supporting the app's hypertension program has raised new concerns among employees about the integrity of internal data and analysis. It is reported that in a demonstration held for all Apple Health employees in March, Williams praised the clinic's results in treating hypertension and pointed out that these results are evidence supporting the potential of HealthHabit applications. Williams had hinted at the time that Apple might have greater ambitions if the app was successful, they said. (Tencent Technology Compilation/Mowgli)</p><p></article></body></html></p>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Apple's foray into healthcare services: User engagement is horrible</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nApple's foray into healthcare services: User engagement is horrible\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">腾讯科技</strong><span class=\"h-time small\">2021-06-17 09:23</span>\n</p>\n</h4>\n</header>\n<article>\n<p><html><body><article><img src=\"http://inews.gtimg.com/newsapp_match/0/13662885883/0\"/><a href=\"https://laohu8.com/S/00700\">Tencent</a>Technology News June 17th news,<a href=\"https://laohu8.com/S/AAPL\">Apple</a>CEO Tim Cook has said the company's greatest contribution to humanity will be health. So far, some of Apple's initiatives aimed at revolutionizing the healthcare industry have struggled to make progress, according to people familiar with the matter.</p><p>Apple previously envisioned a bold healthcare plan to hire doctors to provide primary at their own clinics, according to people familiar with the matter<a href=\"https://laohu8.com/S/HCSG\">Healthcare services</a>。 To test this and other bold healthcare initiatives, Apple took over the clinics that served its employees and built a team of dozens of clinicians, engineers, product designers and others. According to people familiar with its strategy, Apple's lesser-known ambitions have largely stalled because the company has shifted the focus of its medical department to what it knows well: selling hardware devices, especially Apple Watch.</p><p>It is reported that Apple's primary health care service has not yet started. The company quietly launched a digital health app this year, but user engagement has been horrible. Some employees have raised internal questions about the integrity of health data used by the company's clinics to support product development, according to people familiar with the matter and documents.</p><p>An Apple spokesperson said that data integrity is the foundation of all the company's innovations. He pointed to the achievements of its medical team and said the company is still in the early stages of its healthcare efforts. He also added that new technologies such as heart rate notifications in products such as the Apple Watch have improved user health. He said the data collected by Apple devices supports new research that has the potential to improve care. The spokesman said: \"Many of the assertions in this report are based on incomplete, outdated and inaccurate information.</p><p>In search of new markets where technology can improve efficiency and outcomes, and drive sales growth, the tech industry sees healthcare as an untapped opportunity. But efforts by some technology companies have ended in failure, including<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>High-profile alliances with other companies aimed at reducing health care costs. At present, Amazon has begun to try new ways of selling prescriptions, and plans to launch virtual care services in 50 states in the United States.</p><p>Under Cook's leadership, Apple's annual R&D budget has increased eightfold to $20 billion, according to public documents. Except<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Watch, the company also released wireless headphones and new services. It also invests heavily in technologically complex, high-risk areas such as health, autonomous driving and augmented reality, meaning game-changing products may or may never appear in a few years.</p><p>Apple can study the market for years before launching its own products, and sometimes it does a lot of work on new projects or technologies that won't ultimately come to market. One of Apple's most ambitious healthcare ideas is a plan to deliver primary care drugs, conceived in 2016, according to Apple documents and people familiar with the matter. It is reported that a team at Apple has spent several months trying to figure out that a large amount of health data collected from users of smartwatches first released in 2015 may be used to improve health care.</p><p>Jeff, Apple's chief operating officer in charge of the health team.<a href=\"https://laohu8.com/S/WMB\">Williams</a>(Jeff Williams) urged employees to think big. He said Apple should break what he calls the U.S. \"363\" and \"break-to-fix\" care model. According to people familiar with his thinking, patients may not see a doctor 363 days a year in the United States and only go to the doctor when something goes wrong.</p><p>The team decided that one of the best ways to make this vision a reality was to offer its own medical services, linking data generated by Apple devices to virtual and in-person care provided by Apple doctors, the people said. According to the people and documents, Apple will provide primary care services, but will also provide ongoing health monitoring as part of a personalized subscription-based health plan.</p><p>According to the documents, if Apple can demonstrate that its combination of device sensors, software and services can improve people's health and reduce costs, the company could charter the model to health systems and even other countries.</p><p>First, Apple chose to test the service on its own employees. Apple has taken over employee health clinics run by a startup near its headquarters and turned them into testing sites for new health services, people familiar with the matter said. It is reported that Apple hired Sumbul Desai of Stanford University in 2017 to take charge of the job codenamed \"Casper\".</p><p>The effort continues today, but Apple has been working to get Casper through the preliminary stages, people familiar with the matter said. Employees from the Desai team have left several times, according to people familiar with the matter. They say the culture of the Desai team discourages critical feedback, which can be problematic for a department that focuses on products and services related to personal health. Some employees have expressed concern that internal data on clinic performance is inaccurate or compiled at will, according to people familiar with the matter. The issues have been reflected to Cook and Williams on several occasions, according to documents and people familiar with the matter. An Apple spokesperson said the criticism was inaccurate.</p><p>Employees concerned about the culture pointed out that at a 2019 meeting, a middle manager raised questions about the data, according to people familiar with the matter. Desai responded angrily, leading some of those present to conclude that the key issue was not welcome. The manager left Apple a few weeks later, an incident that led to her departure, documents show. An Apple spokesperson said that Desai talked about the importance of data integrity at the meeting. \"The matter has been thoroughly investigated and the allegations cannot be established,\" he said. Apple declined to comment on the circumstances of the employee's departure.</p><p>The spokesperson said the company is proud of Desai's work and she has been instrumental in many of the company's healthcare efforts. Williams and Desai did not respond to requests for comment, and Apple declined to let them comment. In addition to managing the clinic known as AC Wellness, Desai's team handles relationships with regulatory agencies, leads research collaborations, and provides clinical expertise for Apple's other health products.</p><p>A recent move by the Desai team is a digital health app called HealthHabit, which is currently being tested among Apple employees in California, according to documents and people familiar with the matter. Engagement with the app has been low since it was launched about 6 months ago. HealthHabit connects people with clinicians through chat and encourages them to set health challenges such as \"I'll be exercising more this week.\" Those with a history of high blood pressure can connect with a health coach who can send them blood pressure monitors and gauges and advise them on healthier habits.</p><p>As of May, half of those who downloaded the app didn't sign up, with many registered users experiencing low engagement, the people said. Some have revealed that the data supporting the app's hypertension program has raised new concerns among employees about the integrity of internal data and analysis. It is reported that in a demonstration held for all Apple Health employees in March, Williams praised the clinic's results in treating hypertension and pointed out that these results are evidence supporting the potential of HealthHabit applications. Williams had hinted at the time that Apple might have greater ambitions if the app was successful, they said. (Tencent Technology Compilation/Mowgli)</p><p></article></body></html></p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021061709242479c72316&s=b\">腾讯科技</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d17cb0ea313437e7afb8bad7f25dce9a","relate_stocks":{"AAPL":"苹果","09086":"华夏纳指-U","03086":"华夏纳指"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN2021061709242479c72316&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2144071671","content_text":"腾讯科技讯 6月17日消息，苹果首席执行官蒂姆·库克（Tim Cook）曾表示，该公司对人类最大的贡献将是健康。据知情人士透露，迄今为止，苹果旨在革新医疗保健行业的一些举措一直难以取得进步。据知情人士称，苹果之前设想了一个大胆的医疗保健计划，雇佣医生在自己的诊所提供初级医疗保健服务。为了测试这一和其他大胆的医疗保健计划，苹果接管了为其员工服务的诊所，并建立了一个由数十名临床医生、工程师、产品设计师和其他人组成的团队。据熟悉其战略的人士透露，苹果这些并不广为人知的雄心壮志基本上已停滞不前，原因是该公司已将其医疗部门的重点转移到了它所熟知的领域：销售硬件设备，尤其是Apple Watch。据悉，苹果的初级保健服务还没有起步。该公司今年悄悄推出了一款数字健康应用，但用户参与情况却惨不忍睹。据知情人士和文件显示，一些员工对公司诊所用于支持产品开发的健康数据的完整性提出了内部质疑。苹果发言人表示，数据完整性是公司所有创新的基础。他指出其医疗团队的成就，并表示该公司仍处于医疗保健工作的早期阶段。他还补充说，Apple Watch等产品中的心率通知等新技术改善了用户的健康。他说，苹果设备收集的数据支持了新的研究，有可能改善护理。该发言人说：“这份报告中的许多断言是基于不完整、过时和不准确的信息。为寻找新的市场，让技术能够提高效率和成果，并推动销售增长，科技行业将医疗保健视为一个尚未开发的机会。但一些科技公司的努力已经以失败收场，包括亚马逊高调结盟其他公司，旨在降低医疗保健成本的合作。目前，亚马逊又开始尝试新的销售处方的方式，并计划在美国50个州推出虚拟护理服务。公开文件显示，在库克的领导下，苹果每年的研发预算增加了八倍，达到200亿美元。除了智能手表，该公司还发布了无线耳机和新服务。它还在健康、自动驾驶和增强现实等技术复杂、高风险的领域进行了大量投资，这意味着改变游戏规则的产品可能会在几年后出现，也可能永远不会出现。苹果可以在推出自己的产品之前研究市场多年，有时它会在最终不会推向市场的新项目或技术上进行大量工作。据苹果文件和知情人士透露，其最雄心勃勃的医疗保健想法之一是提供初级保健药物的计划，该计划于2016年构思。据悉，苹果的一个团队花了几个月的时间试图弄清楚，从2015年首次发布的智能手表用户那里收集的大量健康数据，可能会被用来改善医疗保健。负责健康团队的苹果首席运营官杰夫·威廉姆斯（Jeff Williams）敦促员工要胸怀大志。他表示，苹果应该打破他所说的美国“363”和“中断修复”的护理模式。据熟悉他想法的人说，在美国，病人可能一年363天见不到医生，只有在出现问题时才会去看医生。知情人士说，该团队决定实现这一愿景的最佳方式之一是提供自己的医疗服务，将苹果设备生成的数据与苹果医生提供的虚拟和面对面护理联系起来。根据这些人和文件，苹果将提供初级保健服务，但也将提供持续的健康监测，作为基于订阅的个性化健康计划的一部分。根据这些文件，如果苹果能够证明其设备传感器、软件和服务的结合能够改善人们的健康并降低成本，该公司可以将该模式特许应用于卫生系统甚至其他国家。首先，苹果选择在自己的员工身上测试这项服务。知情人士称，苹果接管了其总部附近由一家初创公司运营的员工健康诊所，并将它们变成了新健康服务的测试场所。据悉，苹果在2017年聘请了斯坦福大学的萨姆布尔·德赛（Sumbul Desai）来负责这项代号为“Casper”的工作。知情人士说，这项努力今天仍在继续，但苹果一直在努力让Casper通过初步阶段。据知情人士透露，德赛团队的员工多次离职。他们表示，德赛团队的文化不鼓励批评性反馈，这对一个专注于与个人健康相关的产品和服务的部门来说可能是个问题。据知情人士称，一些员工表示担心，关于诊所绩效的内部数据存在不准确或随意汇编的问题。 据文件和知情人士透露，这些问题已多次反映给库克和威廉姆斯。苹果发言人表示，这种批评是不准确的。据知情人士透露，担心这种文化的员工指出，在2019年的一次会议上，一名中层经理提出了关于数据的问题。德赛愤怒地回应，导致一些在场的人得出结论，关键问题不受欢迎。文件显示，这位经理几周后离开了苹果，这一事件导致了她的离开。苹果发言人说，德赛在会议上谈到了数据完整性的重要性。他说：“此事已被彻底调查，指控不能成立。”苹果拒绝就该员工离职的情况置评。该发言人说，公司为德赛的工作感到骄傲，她在公司的许多医疗保健工作中发挥了重要作用。威廉姆斯和德赛没有回应置评请求，苹果也拒绝让他们发表评论。除了管理被称为AC Wellness的诊所，德赛的团队还处理与监管机构的关系，领导研究合作，并为苹果公司的其他健康产品提供临床专业知识。据文件和知情人士透露，德赛团队最近的一项举措是一款名为HealthHabit的数字健康应用，目前正在加州的苹果员工中进行测试。自该应用大约6个月前推出以来，该应用的参与度一直很低。HealthHabit通过聊天将人们与临床医生联系起来，并鼓励他们设定健康挑战，如“我本周将更多锻炼。”那些有高血压病史的人可以与健康教练联系，健康教练可以给他们发送血压监测器和量表，并建议他们养成更健康的习惯。知情人士称，截至5月份，下载该应用的人中有一半没有注册，许多注册用户的参与度很低。一些人透露，支持该应用高血压项目的数据引起了员工对内部数据和分析完整性的新担忧。据悉，在3月份为所有苹果健康员工举行的演示中，威廉姆斯称赞了诊所在治疗高血压方面的结果，并指出这些结果是支持HealthHabit应用潜力的证据。他们说，威廉姆斯当时曾暗示，如果该应用成功，苹果可能会有更大的野心。（腾讯科技编译/无忌）","news_type":1,"symbols_score_info":{"03086":0.6,"AAPL":1,"09086":0.6}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"comments":[{"id":4829091,"gmtCreate":1623894205801,"gmtModify":1663229114577,"authorId":3558300746906714,"author":{"id":3558300746906714,"idStr":"3558300746906714","authorId":3558300746906714,"name":"wmpek","avatar":"https://community-static.tradeup.com/news/32a930aca5c68694794e2dbcaab493f5","vip":1,"currentWearingBadge":{"badgeId":"44212b71d0be4ec88898348dbe882e03-2","templateUuid":"44212b71d0be4ec88898348dbe882e03","name":"Executive 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