美高梅美荟酒店品牌全球发布，专为“Z世代”打造生活方式

界面新闻2021-06-18

随着“Z世代”（95后）崛起，成为旅游度假市场的主力消费群体，越来越多的酒店集团推出年轻化酒店品牌。6月16日，钓鱼台美高梅酒店集团宣布，面向年轻消费群体推出娱乐生活方式酒店品牌美高梅美荟（Mhub by MGM），进一步丰富其品牌矩阵。今年5月，全球首家美高梅美荟酒店已正式落户南京。钓鱼台美高梅酒店集团·美高梅美荟品牌发布会近年来“Z世代”消费群体崛起，调查显示，新世代的酒店客群对高品质和个性化...

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2021-06-18
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MGM），进一步丰富其品牌矩阵。今年5月，全球首家美高梅美荟酒店已正式落户南京。钓鱼台美高梅酒店集团·美高梅美荟品牌发布会近年来“Z世代”消费群体崛起，调查显示，新世代的酒店客群对高品质和个性化体验的追求更为突出，也更关注品牌的文化内涵以及对外延展，比如是否能让他们更为深度地体验目的地的风土人情，能否提供更灵活多样的社交空间，或者住宿体验能否与自己的兴趣相融合等。在此背景之下，钓鱼台美高梅酒店集团继钓鱼台、美高梅和宝丽嘉之后，推出第四个国际五星级酒店品牌——美高梅美荟。钓鱼台美高梅酒店集团董事兼执行副总裁刘亚宁博士发言致辞钓鱼台美高梅酒店集团董事兼执行副总裁刘亚宁博士表示，“在市场不断细分的环境之下，打破惯性和传统，与时代同步的美高梅美荟的每家酒店都做到了自成一格，借由独特、欢乐、艺术、健康等元素引领未来旅行消费的新风尚。”与传统五星级酒店不同，美高梅美荟在空间设计和酒店运营等方面都采用“1+N”的新模式，即将除客房之外，酒店的餐饮、健身、会议等传统设施，从“必选”变成了“可选”，并与所在社区和周边业态，比如图书馆、艺术街区或者小型商业综合体等进行有效融合，将之转化为酒店空间的一部分，打造与社区生态共存的酒店复合有机体，从而满足新世代消费者追求个性化的旅行体验和社交需求。美高梅美荟沿袭MGM娱乐基因，保持社交文化让宾客“乐”在其中。“美荟廊”(The Hub)是其中的硬核体验，以灵动的空间设计，呈现不同功能的活力社交中心，更好地满足年轻心态消费群体的社交需求。其空间布局化繁为简，在开放空间中将餐饮、酒吧、娱乐、办公、会议等多种场景融为一体，营造“乐居空间”、“乐享美食”、“乐聚家庭”、“乐炫派对”和“乐品艺术”的欢快之地。艺术被称为现代社会的“精神食粮”，而艺术空间也让旅居生活多姿多彩。美高梅美荟将每一家酒店都视为一座艺术空间（ART SPACE），将艺术色彩融入在建筑空间之中，同时兼具使用功能，让艺术赋予更高品质的生活体验，平衡物质享受和精神满足的双重幸福。钓鱼台美高梅酒店集团方面表示，首家美高梅美荟品牌酒店落子南京之后，未来还将在其它主要一二线城市中心以及度假目的地陆续开业，包括深圳、珠海、厦门等地。图片来源：品牌提供","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":1,"need_auth":false,"code":"91000000","status":"200"},"commentList":[{"id":166230309,"gmtCreate":1624010403601,"gmtModify":1703826478269,"author":{"id":"3531358130873101","authorId":"3531358130873101","name":"xiaomilu","avatar":"https://static.laohu8.com/default-avatar.jpg","vip":1,"crmLevel":1,"crmLevelSwitch":0,"idStr":"3531358130873101","authorIdStr":"3531358130873101"},"htmlText":"//","listText":"//","text":"//","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/166230309","repostId":2144251097,"repostType":2,"repost":{"id":"2144251097","kind":"news","pubTimestamp":1623977106,"share":"https://ttm.financial/m/news/2144251097?lang=en_US&edition=fundamental","pubTime":"2021-06-18 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On June 16, MGM Hotels Group Diaoyutai announced the launch of Mhub by MGM, an entertainment lifestyle hotel brand for young consumer groups, further enriching its brand matrix. In May this year, the world's first MGM Meihui Hotel officially settled in Nanjing. Diaoyutai MGM Hotels Group · MGM Meihui Brand Launch Conference In recent years, the \"Generation Z\" consumer group has risen. Surveys show that the new generation of hotel customers are interested in high-quality and personalized...</p><p><a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106180847057c15d656&s=b\">Web link</a></div></p>","source":"tencent","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Global launch of MGM Meihui hotel brand, creating a lifestyle for \"Generation Z\"</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nGlobal launch of MGM Meihui hotel brand, creating a lifestyle for \"Generation Z\"\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">界面新闻</strong><span class=\"h-time small\">2021-06-18 08:45</span>\n</p>\n</h4>\n</header>\n<article>\n<p><div>With the rise of \"Generation Z\" (post-95), it has become the main consumer group in the tourism and holiday market, and more and more hotel groups have launched younger hotel brands. On June 16, MGM Hotels Group Diaoyutai announced the launch of Mhub by MGM, an entertainment lifestyle hotel brand for young consumer groups, further enriching its brand matrix. In May this year, the world's first MGM Meihui Hotel officially settled in Nanjing. Diaoyutai MGM Hotels Group · MGM Meihui Brand Launch Conference In recent years, the \"Generation Z\" consumer group has risen. Surveys show that the new generation of hotel customers are interested in high-quality and personalized...</p><p><a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106180847057c15d656&s=b\">Web link</a></div></p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106180847057c15d656&s=b\">界面新闻</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1c0bfebcb37e1240d16377a06ed99d55","relate_stocks":{"MGM":"美高梅"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202106180847057c15d656&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2144251097","content_text":"随着“Z世代”（95后）崛起，成为旅游度假市场的主力消费群体，越来越多的酒店集团推出年轻化酒店品牌。6月16日，钓鱼台美高梅酒店集团宣布，面向年轻消费群体推出娱乐生活方式酒店品牌美高梅美荟（Mhub by MGM），进一步丰富其品牌矩阵。今年5月，全球首家美高梅美荟酒店已正式落户南京。钓鱼台美高梅酒店集团·美高梅美荟品牌发布会近年来“Z世代”消费群体崛起，调查显示，新世代的酒店客群对高品质和个性化体验的追求更为突出，也更关注品牌的文化内涵以及对外延展，比如是否能让他们更为深度地体验目的地的风土人情，能否提供更灵活多样的社交空间，或者住宿体验能否与自己的兴趣相融合等。在此背景之下，钓鱼台美高梅酒店集团继钓鱼台、美高梅和宝丽嘉之后，推出第四个国际五星级酒店品牌——美高梅美荟。钓鱼台美高梅酒店集团董事兼执行副总裁刘亚宁博士发言致辞钓鱼台美高梅酒店集团董事兼执行副总裁刘亚宁博士表示，“在市场不断细分的环境之下，打破惯性和传统，与时代同步的美高梅美荟的每家酒店都做到了自成一格，借由独特、欢乐、艺术、健康等元素引领未来旅行消费的新风尚。”与传统五星级酒店不同，美高梅美荟在空间设计和酒店运营等方面都采用“1+N”的新模式，即将除客房之外，酒店的餐饮、健身、会议等传统设施，从“必选”变成了“可选”，并与所在社区和周边业态，比如图书馆、艺术街区或者小型商业综合体等进行有效融合，将之转化为酒店空间的一部分，打造与社区生态共存的酒店复合有机体，从而满足新世代消费者追求个性化的旅行体验和社交需求。美高梅美荟沿袭MGM娱乐基因，保持社交文化让宾客“乐”在其中。“美荟廊”(The Hub)是其中的硬核体验，以灵动的空间设计，呈现不同功能的活力社交中心，更好地满足年轻心态消费群体的社交需求。其空间布局化繁为简，在开放空间中将餐饮、酒吧、娱乐、办公、会议等多种场景融为一体，营造“乐居空间”、“乐享美食”、“乐聚家庭”、“乐炫派对”和“乐品艺术”的欢快之地。艺术被称为现代社会的“精神食粮”，而艺术空间也让旅居生活多姿多彩。美高梅美荟将每一家酒店都视为一座艺术空间（ART SPACE），将艺术色彩融入在建筑空间之中，同时兼具使用功能，让艺术赋予更高品质的生活体验，平衡物质享受和精神满足的双重幸福。钓鱼台美高梅酒店集团方面表示，首家美高梅美荟品牌酒店落子南京之后，未来还将在其它主要一二线城市中心以及度假目的地陆续开业，包括深圳、珠海、厦门等地。图片来源：品牌提供","news_type":1,"symbols_score_info":{"MGM":1}},"isVote":1,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"tweetType":1,"langContent":"EN"}],"isCommentEnd":false,"newsSizeData":{"likeSize":0,"commentSize":1,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"deviceId":"web-server-community-laohu8-v3","version":"4.35.12","shortVersion":"4.35.12","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2144251097","isCrawlerRequest":true}