Morgan Stanley released a report stating that Li Ning (02331.HK) sales growth has driven improved profitability, and its net profit margin is expected to reach 18% by 2023. The company's single-brand strategy is the main factor behind its strong operating leverage. With a high sales base, we believe that profitability will continue to improve in 2022 and 2023, recording a 30% increase. We give it an "overweight" rating and raise the target price from HK$71 to HK$99. The bank estimates that Li Ning's revenue and retail sales increased by 71% and 80% respectively in the first half of the year, with gross profit expected to increase by 3.2 percentage points to 52.7%, due to reduced discounts and incentives offered to distributors.
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