Baidu's 4Q Revenue Could Fall 2% -- Market Talk

Dow Jones01-20

0410 GMT - Baidu's revenue could decline 2% on year in 4Q, with the Chinese search-engine company expected to book an 8% drop in advertising revenue, Nomura analysts write in a note. The company continues to include more AI-generated content in its search results but has yet to monetize it, they say. The analysts tell investors to monitor Baidu's ad business trend, which Nomura expects to improve gradually from 1Q, driven by a low base effect. The company's timeline for AI monetization should also be on investors' radar, they add. Nomura maintains a buy rating on the stock with an unchanged target price of $104.00. Baidu's ADRs last closed at $82.92. (jiahui.huang@wsj.com; @ivy_jiahuihuang)

(END) Dow Jones Newswires

January 19, 2025 23:10 ET (04:10 GMT)

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The company's timeline for AI monetization should also be on investors' radar, they add. Nomura maintains a buy rating on the stock with an unchanged target price of $104.00. Baidu's ADRs last closed at $82.92. 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