In an effort to ensure fair competition and product safety, the European Union is planning to strengthen customs checks on goods shipped directly by non-EU ecommerce retailers, Reuters reported Monday.
The directive, set for release on Wednesday, targets the rapid growth of platforms like Temu and Shein, which have gained an edge with ultra-low prices on Chinese-made products, according to the report.
The above retailers benefited from an EU rule exempting parcels under 150 euros from duties, a policy critics argued creates unfair advantages, Reuters wrote.
The new measures will focus on online purchases posing safety risks or non-compliance with EU laws, with the European Commission urging member states to collaborate on identifying high-risk products, according to the report.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
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