挑战 Model Y，小米YU7上市，3分钟大定20万台，销售准备通宵接单，二手平台已有租车报价相关新闻

时代财经06-26

6月26日晚，小米YU7正式上市，定价25.35万元起，比特斯拉Model Y起售价便宜一万元。“Model Y敢下战书，我们就敢比。”小米创始人、董事长兼CEO雷军现场表示。其透露，“昨天晚上，我们只花了五分钟就达成了（售价）共识。”这是一款被雷军和小米汽车寄予厚望的新车。6月24日，雷军在微博发文称：“这一次，我们的信心确实更足了。”他还透露，YU7的用户留资量是SU7同期的3倍，预计YU7和...

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are ready to take orders overnight, second-hand platforms already have car rental quotations related news","themeId":"d3539852ca06df295e48e13d7e96264d","isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"81810":0.9,"01810":1,"MIUmain":0.6,"XIACY":0.6,"HXXD.SI":0.6},"content_text":"6月26日晚，小米YU7正式上市，定价25.35万元起，比特斯拉Model Y起售价便宜一万元。“Model Y敢下战书，我们就敢比。”小米创始人、董事长兼CEO雷军现场表示。其透露，“昨天晚上，我们只花了五分钟就达成了（售价）共识。”这是一款被雷军和小米汽车寄予厚望的新车。6月24日，雷军在微博发文称：“这一次，我们的信心确实更足了。”他还透露，YU7的用户留资量是SU7同期的3倍，预计YU7和SU7会一样火爆。图片来源：时代财经摄“YU7开售初期的订单表现，如果能超过SU7同期，我就相当满意。”雷军在6月25日的微博中表示。小米的第一款车型小米SU7上市即成爆款，SU7上市当晚，小米汽车官方称，4分钟大定突破1万台，上市27分钟，大定5万台。2024年3月29日，小米汽车官方发布消息称，24小时内，小米SU7大定突破88898辆。根据小米汽车披露的最新订单数据，小米YU7上市3分钟，大定已达20万台。对于YU7的销量目标，雷军未透露具体的数字，但其明确要挑战全球销冠Model Y。雷军6月23日发文称：“很多朋友问我‘小米YU7有没有机会超过Model Y在国内的销量’，Model Y是行业公认的‘史诗级神作’，连续多年全球销冠，击败一轮又一轮的挑战者，非常厉害。但我们依然制定了‘离谱’的目标：小米YU7 要继续挑战 Model Y。”Model Y起售价为26.35万元，根据懂车帝显示的新能源SUV零售销量数据，近一年（2024年5月-2025年5月）Model Y在国内零售销量约为44万辆，大幅超过排名第二的理想L6（25.68万辆）。起售价比Model Y便宜1万元作为小米汽车首款SUV，小米YU7已经预热半年，讨论度最高的话题就是其价格。在5月22日的小米集团15周年战略新品发布会上，雷军就曾明确，19.9万元的价格不可能。“如果以Model Y的价格策略定价，没有30几万元是下不来的。”此后，他又“辟谣”称小米YU7售价不可能是网传的23.59万元。“网上有不少人在猜价格，YU7 标准版比SU7标准版（21.59万元）贵两万到三万。我已经公开否认过，因为YU7标准版配置很高，放在行业里，相当于友商的Max版甚至Ultra版的配置。”雷军6月25日表示。发布会现场，最具悬念的价格正式揭晓，其正式售价区间为25.35万-32.99万元。小米YU7切入25万-35万元的价格区间。图片来源：时代财经摄新能源SUV竞争激烈，小米YU7的竞争对手不仅包括雷军多次提到的特斯拉Model Y，还包括蔚小理旗下的蔚来EC6、小鹏即将上市的小鹏G7等。就产品力而言，雷军对于小米YU7超过Model Y抱有极大信心。他将两款车型的空间、续航、补能效率等进行了对比。YU7的配置亮点包括全系标配激光雷达、英伟达最新的Thor芯片 700TOPS算力、天际屏全景显示系统、连续阻尼可变减震器，CLTC续航最高达835km、15分钟最快补能620km等。“我们的电池成本就比Model Y贵了2万块钱。”雷军在发布会现场表示。YU7上市前夕，一名接近小米汽车人士对时代财经表示，YU7的配置很高，多项配置、核心参数朝着比竞品更高一点的目标去做，更突出自身的性价比。小米第一款产品SU7进入市场时，也采取了相似策略。雷军曾在SU7上市发布会上直言，小米SU7在设计时对标特斯拉Model 3。彼时，Model 3售价24.9万元，SU7起售价21.59万元。“比Model 3便宜的那三万，是为了表达对米粉朋友的诚意。”目前，小米SU7销量已经超越Model 3，前者近一年销量为25.63万辆，Model 3在中国市场近一年销量则为19.97万辆。小米希望YU7能够像SU7一样一炮而红。据小米汽车最新披露的数据，小米YU7上市3分钟，大定已达20万台。一名小米汽车相关工作人员告诉时代财经：“小米YU7比SU7的潜客群体更加广泛，YU7的目标群体不仅包括年轻群体，还面向家庭用户等。”接棒SU7，小米YU7继续朝着挑战特斯拉发力。近一年（2024年5月-2025年5月）Model Y在国内零售销量约为44万辆，月均销售超3.6万辆。未发先火，日租报价突破3000元为了再造爆款，小米汽车从生产、销售、营销等环节都紧锣密鼓推进中。不仅雷军在上市前夕连发数条微博为YU7造势；在生产端，时代财经6月21日走访小米智能制造产业基地了解到，小米汽车工厂一期已经小批量下线小米YU7发往全国门店。当日晚上8点，时代财经在一期项目的停车场看到，停车场停放有数台被银色车衣遮盖的小米YU7；此外，现场不断有大板车驶出工厂，进行车辆运送。而于去年动工的工厂二期已经在4月15日完成验收。时代财经21日走访发现，工厂二期已经完成厂房、办公楼建设。“马上要生产了，这几天都很忙在做盘点，各种配件都得入库。”21日，一名叉车司机告诉时代财经，工厂二期紧锣密鼓招工，和他同一个培训学校的十几名工人都一同在半个月前进厂上班。对于小米汽车而言，产能一直是“甜蜜的负担”，时代财经6月26日查询小米汽车APP了解到，目前小米SU7标准版交付周期预计38-41周，约9-10个月；交付周期最长的则是SU7 Pro版本，锁单后交付周期预计49-52周，提车周期超过一年。时代财经从多位受访者处获悉，目前，工厂一期双班倒进行生产，每日可下线约1000台汽车。“小米汽车工厂目前每月能生产两、三万辆车。”雷军6月16日在“活力中国调研行”活动上曾如此表示。工厂二期投产或缓解小米汽车产能压力。小米汽车官方6月2日表示：“我们正在为小米YU7大规模量产做准备。我们有信心在其正式上市后，以最快的速度向用户交付。”销售层面，时代财经从广州、深圳多家小米汽车门店了解到，发布会上市前夕，小米YU7已经到店，消费者可以进行静态品鉴。6月26日，一名深圳地区的小米汽车销售人员告诉时代财经：“今晚发布会后消费者可下单，通宵接单。”他特意提醒，提车时间要拼手速，支付定金后，还需要手动锁单，按照锁单顺序进行排产。他无不激动地表示：“今天晚上就是我们小米汽车人的‘高考’，所有的准备和培训在今天晚上会有结果。”自带流量的小米YU7还未交付，租车市场已经火热。目前，二手平台上已有多名卖家发布租车信息。6月25日，时代财经从多位卖家处获悉，目前其日租报价在3000元-5000元不等。“刚刚上市，日租价格会比较高。”一名卖家向时代财经表示。此外还有卖家表示：“租金8万一年，日租根据正式价格临时定。”参考SU7上市初期，日租金一度超过2000元；目前小米SU7的日租金已经回落至数百元左右。从小米SU7到小米YU7，雷军称YU7 即将迎来最残酷的竞争，SUV这个领域强手如云。他用“战战兢兢”、“如履薄冰”形容自己的心情。小米YU7上市后表现如何，时代财经将持续关注。","kind":"news","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; 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