JPMorgan ChaseAnalyst Anmuth issued a report saying that despite intensified competition,AmazonExpanding the same-day delivery service of fresh food will support its continued increase in market share in the online shopping market in the United States. The bank maintained its "best investment idea" rating on Amazon with a target price of $265.
Analysts believe that Amazon's grocery offensive may further expand its leading edge in the U.S. online shopping market, and help enhance Prime's attractiveness, drive consumption frequency and advertising revenue, while forcing traditional retailers to re-examine pricing and delivery charges. In addition, the increase in grocery customers helped drive the advertising business. The bank expects its advertising revenue to rise further as more brands strive for exposure on the Amazon platform.
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