Tesla stock rose on Monday after the electric-vehicle maker teased a major announcement.
The company shared a short video on social-media platform X showing the headlights of a vehicle surrounded by darkness. A separate video showed a Tesla wheel or fan spinning and ended with the date “10/7.”
Investors were excited. Tesla added 5.5%, closing at $453.25, while the S&P 500 rose 0.4% and the Dow Jones Industrial Average fell 0.1%.
Tesla didn’t respond to a request for comment.
What Tesla is unveiling isn’t known. But investors are waiting for a couple of announcements from the company.
For starters, Tesla has teased the launch of a more affordable model for many months. Less expensive cars can help expand Tesla’s addressable market and offset some of the headwind from the recent elimination of the $7,500 federal EV purchase tax credit.
Tesla could use a new model to help boost sales. Through September, the EV maker sold about 1.22 million cars in 2025, down 6% year over year. The drop comes despite record sales of almost 500,000 vehicles in the third quarter.
Tesla’s stock dropped 2.4% this past week after reporting better-than-expected numbers on Thursday. The stock’s starting point helps explain the reaction. Shares advanced about 40% in the month leading up to the delivery report.
Sales data might have added something to the stock on Monday. Tesla’s September sales in Germany fell 9.4% year over year. That isn’t so bad. Through September, Tesla sales were down 50% year over year in the country. The German data, however, is only one market and was part of Tesla’s global third-quarter results.
In July, CEO Elon Musk hinted that the cheaper Tesla would be based on the Model Y. That might not be exactly what investors want with the newer cars simply shifting sales from more expensive versions of Tesla’s best-selling vehicle.
The other thing investors are looking for is the expansion of Tesla’s robotaxi service. Tesla started a self-driving cab service in Austin, Texas, in June. The company has received permission to test its autonomous cars in other cities, but it hasn’t announced a new service yet.
Investors can’t be sure what’s coming on Tuesday. They will be eagerly waiting and watching, though.
Coming into Monday trading, Tesla stock was up about 6% year to date and up about 72% over the past 12 months.
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