Tesla Had Another Bad Month in Europe -- WSJ

Dow Jones11-25

By Stephen Wilmot

Tesla's European sales almost halved last month, undermining hopes that the revamped Model Y will revive the company's fortunes in the region.

The electric-vehicle maker sold 6,964 cars in Europe in October, down from 13,519 in the same month last year, according to data released Tuesday by local trade body ACEA. That gave it a market share of just 0.6%.

Year to date Tesla's sales have fallen 30% in the region compared to the same period of 2024, despite a broader rebound in EV sales. Consumers have turned to new EV models made by local giant Volkswagen as well as Chinese newcomers BYD and SAIC.

Tesla's European sales peaked in 2023 at 366,829-2.9% of the market. They fell 11% in 2024 after key countries including Germany dropped EV subsidies.

Tesla Chief Executive Elon Musk's political interventions in Europe and his endorsement of President Trump may have put off some potential buyers. The company also stopped production at its Berlin factory to prepare for the new version of its Model Y best-seller.

Musk is banking on self-driving technology and other applications of artificial intelligence to revive growth. Tesla's flagship automated-driving package is currently on track to be approved by regulators in The Netherlands in February, the company said in a recent social-media post, potentially paving the way for a European rollout.

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

November 25, 2025 05:45 ET (10:45 GMT)

Copyright (c) 2025 Dow Jones & Company, Inc.

At the request of the copyright holder, you need to log in to view this content

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

  • TassieCraig
    11-25
    TassieCraig
    Yet the Model Y is the best selling car in Europe 🤷‍♀️
Leave a comment
1
1