Press Release: NextTrip Closes Acquisition of GoUSA TV Assets, Expanding Strategic Media Footprint and Strengthening the "Media-to-Travel" Ecosystem

Dow Jones02-03 22:09
Historical Reach to More than 200 Million Viewers Across FAST, VOD, and 
Major App Platforms Aligns Directly with NextTrip's Media-Driven 
"Inspiration-to-Booking" Business Model 
      SANTA FE, NEW MEXICO / ACCESS Newswire / February 3, 2026 / NextTrip, 
Inc. (NASDAQ:NTRP) ("NextTrip," "we," "our," or the "Company"), a 
technology-forward travel and media company defining the intersection of 
Media and Travel, today announced the closing of its previously 
disclosed asset acquisition of select content, brand rights, and 
distribution assets of GoUSA TV, a travel streaming platform originally 
launched to showcase destinations across the United States. 
      The transaction represents a strategic expansion of NextTrip's owned 
media portfolio and reinforces the Company's long-term strategy to 
deploy premium, video-led travel content as scalable demand 
infrastructure for its booking and commerce platforms. 
      Strategic Rationale: Media as Demand Infrastructure 
      GoUSA TV historically reached an estimated 200+ million viewers globally 
across connected TV, mobile applications, and digital platforms, 
including Samsung TV Plus, LG Channels, Titan OS, and TCL International. 
The platform suspended operations in September 2025 following U.S. 
federal budget cuts, creating a unique opportunity for NextTrip to 
acquire an established global distribution footprint at an attractive 
entry point. 
      Rather than operating GoUSA as a standalone channel, NextTrip plans to 
integrate the platform into JOURNY, the Company's owned travel media 
network. GoUSA will serve as a U.S. focused demand-generation layer 
within NextTrip's broader media-to-commerce ecosystem. 
      This approach reflects NextTrip's core thesis: travel media should not 
stop at viewership but extend into measurable booking intent and 
transaction conversion. 
      Management Commentary 
      "With this transaction, we are not simply acquiring a content library, 
we are acquiring valuable content assets supported by an established 
global audience footprint and proven distribution infrastructure," said 
Bill Kerby, Founder, Director, and Chief Executive Officer of NextTrip. 
"As travel discovery continues to shift toward media-driven engagement, 
integrating the GoUSA platform and content into JOURNY enhances our 
ability to influence consumer intent earlier in the decision cycle and 
efficiently convert that demand through our booking and technology 
platforms, supporting scalable monetization over time." 
      Ian Sharpe, Chief Operating Officer of NextTrip Media, added, "The 
travel content market is shifting from passive viewing to participatory 
engagement. By combining GoUSA's destination credibility with JOURNY's 
creator-driven formats and NextTrip's booking infrastructure, we are 
building a system where storytelling directly supports measurable travel 
outcomes." 
      Strengthening the JOURNY Platform 
      The acquisition adds over a hundred hours of U.S. destination 
programming, including documentaries, travel series, culinary features, 
and cultural storytelling, to JOURNY's expanding content library. 
      Combined with JOURNY's existing FAST, AVOD, and digital distribution, 
GoUSA content becomes part of a multi-platform programming and 
monetization system that supports: 
 
   -- Advertising and sponsorship revenue 
 
   -- Destination marketing partnerships 
 
   -- Creator-led and branded content 
 
   -- Direct booking pathways through NextTrip's commerce stack 
      By embedding attribution, QR-driven engagement, and deep-linking into 
booking workflows, NextTrip expects to increasingly align content 
performance with transactional outcomes rather than relying solely on 
audience metrics. 
      Content and Production Momentum Into 2026 
      During 2025, NextTrip materially expanded its owned and licensed content 
portfolio across travel documentaries, destination series, 
influencer-led programming, and branded travel entertainment. 
      With Save Your Day Films joining the JOURNY production ecosystem in 
2025, the Company increased its capacity to develop original formats 
designed specifically for multi-platform distribution and commercial 
integration. 
      Planned 2026 programming includes: 
 
   -- Influencer- and creator-led destination series 
 
   -- Branded and sponsored travel formats 
 
   -- Long-form experiential storytelling 
 
   -- Content structured to support itinerary discovery and booking conversion 
      This production model is designed to ensure content supply scales 
alongside distribution and monetization, rather than operating as a 
standalone cost center. 
      Why This Matters for Investors 
      The GoUSA acquisition advances several core investment pillars: 
 
   -- Owned demand generation, reducing reliance on paid media 
 
   -- Scalable monetization across advertising, sponsorships, and 
      destination-funded content 
 
   -- Embedded conversion, integrating booking pathways within media 
      environments 
 
   -- Margin leverage, amortizing media assets across multiple revenue streams 
 
   -- Strategic optionality, enabling international expansion and partnerships 
      with DMOs, suppliers, and travel trade 
      By integrating GoUSA into its broader ecosystem, NextTrip strengthens 
control over both the inspiration layer and the transaction layer of the 
travel journey. 
      Industry Context 
      Independent research continues to support video as a primary driver of 
travel intent. According to Expedia Group's Consumer Travel Index Survey 
(October 2025), video content significantly outperforms static formats 
in influencing travel decisions, with audiences increasingly favoring 
authentic, creator-led storytelling, particularly among younger 
demographics. 
      These trends reinforce NextTrip's strategy to build a video-first, 
commerce-enabled travel platform rather than a traditional online travel 
agency or content publisher. 
      Transaction Overview 
      At closing, NextTrip acquired specified GoUSA content, along with 
associated distribution assets, for a purchase price of $350,000 in cash 
and $350,000 in restricted common shares of NextTrip, Inc. The 
transaction also includes a performance-based royalty arrangement 
pursuant to which the seller is entitled to receive 15% of gross 
advertising revenue generated from NextTrip's commercialization of the 
GoUSA FAST channels and content library, as well as a 1% commission on 
destination booking revenue (excluding airfare) directly attributable to 
GoUSA content. The royalty arrangement applies over a multi-year period 
and includes a minimum guaranteed payment. Additional information, 
including the full terms and conditions of the transaction, is available 
in the Company's Form 8-K filed with the U.S. Securities and Exchange 
Commission. 
      About GoUSA TV 
      GoUSA TV is a free, ad-supported travel entertainment channel that 
inspires global audiences to explore the USA through films, 
documentaries, and original series celebrating the nation's diverse 
destinations, food, culture, and music. Available on more than 20 
platforms in over 100 countries, GoUSA TV reaches millions of viewers 
each month across Europe and international markets. 
      About NextTrip 
      NextTrip, Inc. (NASDAQ: NTRP) is a technology-forward travel and media 
company defining the intersection of media and travel. Through its owned 
media platforms, including JOURNY.tv and TravelMagazine.com, and its 
proprietary travel technology stack, NextTrip delivers an integrated 
inspiration-to-booking ecosystem that connects travel discovery directly 
to transaction and fulfillment. The Company operates a portfolio of 
travel brands and platforms, including Five Star Alliance, a global 
luxury hotel and resort booking platform; NXT2.0, its proprietary 
booking and payments engine; and TA Pipeline, a purpose-built group 
travel and meetings booking platform serving travel advisors, suppliers, 
and destination partners. Together, these assets enable frictionless 
booking across luxury FIT travel, group travel, destination weddings, 
conferences, and concierge-managed experiences, supported by flexible 
payment options such as PayDlay. By owning both the inspiration layer 
through premium video-led storytelling and the transaction layer through 
integrated booking technology, NextTrip enables travelers to move 
seamlessly from discovery to booking, while providing destinations, 
brands, and travel partners with measurable engagement, demand 
generation, and conversion opportunities. 
      For more information, visit www.nexttrip.com and investors.nexttrip.com. 
      Forward-Looking Statement Disclaimer 
      This announcement contains certain forward-looking statements within the 
meaning of Section 27A of the Securities Act of 1933, and Section 21E of 
the Securities Exchange Act of 1934. For example, statements regarding 
the Company's financial position, business strategy and other plans and 
objectives for future operations, and assumptions and predictions about 
future activities are all forward-looking statements. These statements 
are generally accompanied by words such as "intend," anticipate," 
"believe," "estimate," "potential(ly)," "continue," "forecast," "predict, 
" "plan," "may," "will," "could," "would," "should," "expect" or the 
negative of such terms or other comparable terminology. 
      The Company believes that the assumptions and expectations reflected in 
such forward-looking statements are reasonable, based on information 
available to it on the date hereof, but the Company cannot provide 
assurances that these assumptions and expectations will prove to have 
been correct or that the Company will take any action that the Company 
may presently be planning. However, these forward-looking statements are 
inherently subject to known and unknown risks and uncertainties. Actual 
results or experience may differ materially from those expected or 
anticipated in the forward-looking statements. Factors that could cause 

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February 03, 2026 09:09 ET (14:09 GMT)

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