Shopify Sees Marketing Spend Go Farther in Europe -- Market Talk
Dow Jones00:35
1235 ET - Shopify's marketing efforts are proving most effective in Europe, Chief Financial Officer Jeff Hoffmeister says on an analyst call. He notes that the ecommerce giant increased its spending in the region, one of its fastest growing, which has given it more granular data to work with. "The signal value we get has allowed us to be much more effective in Europe than we've been historically on the marketing spend," Hoffmeister says. (adriano.marchese@wsj.com)
(END) Dow Jones Newswires
May 05, 2026 12:35 ET (16:35 GMT)
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