Klarna Launches Shopping Search Application In ChatGPT

MT Newswires Live05-20

Klarna Group (KLAR) said Wednesday it launched a shopping search application within Microsoft-backed (MSFT) ChatGPT to provide real-time product discovery during user conversations.

The integration connects the artificial intelligence platform to live commerce data spanning more than 100 million products and 400 million merchant listings across 13 markets, the company said.

The software allows consumers to view visual results with current prices, availability and offers from multiple merchants before redirecting them to merchant websites to complete transactions, Klarna said.

Shares of the company were up 2% in Wednesday premarket activity.

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