Trade Desk (TTD) said Wednesday that it has introduced Kokai Zuma, a new release of Kokai, the company's platform for planning, buying and measuring advertising across the internet.
The Zuma release aims to make Kokai easier to navigate, learn and use and adds new agentic artificial intelligence capabilities as well as a simpler measurement framework, Trade Desk said.
The new update is being rolled out to Kokai clients globally beginning today, with additional capabilities and enhancements expected over time, the company further said.
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