Jedi Jono
03-11

*Investing in a kids game?*

**Why Roblox (RBLX) Remains a Compelling Long-Term Investment**

Roblox (RBLX) continues to solidify its position in the digital entertainment landscape, making it a noteworthy consideration for long-term investors.

*User Growth and Engagement*

In Q1 2025, Roblox reported 77.7 million daily active users (DAUs), a 17% year-over-year increase. This growth underscores the platform's expanding appeal.

*Financial Performance*

The company achieved a revenue of $3.6 billion in 2024, marking a 28.7% year-over-year rise. However, in Q4 2024, bookings reached $1.36 billion, slightly missing analyst expectations of $1.37 billion.

**Strategic Partnerships**

Roblox's collaboration with Shopify aims to integrate physical product sales within its virtual environment, enhancing user experience and opening new revenue streams. A pilot program began in late 2024, with a broader launch in early 2025.

**Market Position**

As of March 10, 2025, RBLX shares traded at $53.77, reflecting a 5.95% decrease from the previous close. Despite this fluctuation, the stock has seen a 60% increase over the past year, indicating positive long-term momentum.

**Conclusion**

Roblox's consistent user growth, innovative partnerships, and expanding revenue streams position it well for future success. While short-term stock fluctuations are typical, i think the company's strategic initiatives suggest a promising long-term outlook.

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Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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