Apple and Amazon have both pulled off an impressive feat—eight consecutive quarters of EPS beats, outpacing even the loftiest Wall Street expectations. That kind of consistency doesn’t happen by accident; it speaks to operational excellence, relentless cost discipline, and an uncanny ability to surprise the Street just enough every earnings day. But with both giants heading into this quarter’s results under the microscope, the big question is: who’s more likely to keep the streak alive, and which long-term growth story is most compelling right now?

Apple has been a masterclass in managing through headwinds—whether it’s supply chain snarls, slower iPhone cycles, or China softness. The company has used buybacks and higher-margin services growth to protect its bottom line, often beating EPS even when revenue growth cools. This quarter, with consensus at $1.43 EPS and $88.96 billion in revenue, the bar is set high but not out of reach if services, wearables, or a surprise iPhone upgrade cycle show strength. Still, Apple’s longer-term growth is looking more incremental than exponential; much of the future hinges on new product categories (AI features, Vision Pro, health tech) and how much more juice they can squeeze out of the global iPhone base.

Amazon has quietly become the more diversified, higher-upside story. With consensus expecting $1.31 EPS and $162.02 billion in revenue, AWS will be the focus, but retail margins, advertising, and international segments all have the potential to surprise. Amazon has out-executed on logistics, cut costs where needed, and is starting to see the payoff from its AI and cloud investments. The flywheel effect of Prime, logistics, advertising, and cloud continues to drive long-term revenue growth—arguably with more levers to pull than Apple in the next decade.

Who’s more likely to impress this quarter?

Both could keep the streak alive, but Amazon may have more room to deliver an upside surprise given AWS’s momentum and recent ad growth. Apple is a well-oiled machine, but its growth levers are better understood and may be more fully priced in.

Whose long-term growth am I more bullish on?

While it’s tough to ever bet against Apple, Amazon’s multi-pronged growth engine, international potential, and leadership in both cloud and next-gen retail make it my pick for the next leg higher. For long-term investors, both are core holdings, but Amazon’s mix of innovation and operating leverage gives it a slight edge as we look beyond the next few quarters.