AEO: Sector Leader or Overextended Trap?

jfsrevg
12-18 21:45

$American Eagle Outfitters(AEO)$

Haven't commented on any single stock for a while now. AEO is looking "interesting". (Hat tip @RealSimpleAriel for spotting the idea)

Remember:

- Apparel is hot. They are one of the leading sectors at the moment. Maybe it's a Christmas thing. Retail reported generally very upbeat stats recently.

- The entire group is in a strong UP TREND

- AEO is one of the leaders in that group

However:

- Some of them, eg AEO are super extended now. $ANF too, maybe $VSCO . AEO is almost 12x its ATR from its 50SMA, whilst 10X is already very extended (another great tip from @jfsrev ).

- Extended does NOT mean it must correct. Markets and stocks can stay overbought for a very long time. However, the risk reward for a short is looking very enticing here. (Disclosure: I am short here)

- I am not sure AEO is even that popular or be talked about if not for Sydney Sweeney. (edit: Sydney's spelling :)

Fashion is also notoriously fickle. And I am betting the market might change its mind about AEO soon. Let's see.

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