From Retail to Arena: Why $DKS Is Different

Physical retail stores are adapting to become "third places".

Sephora adding hair salons in store.

Barnes & Noble adding coffee shops & couches.

$Lululemon Athletica(LULU)$ hosting in-store yoga classes.

Feel, smell, touch, spend time...the experience.

Legacy brick & mortar retailers turning into experience businesses, that just happen to sell something.

The most asymmetric bet I see?

$Dick's Sporting Goods(DKS)$ , with the new(ish) "House of Sport" offering.

The House of Sport is a large-format, experiential retail concept inside stores.

Turf fields, batting cages, golf simulators, climbing walls, even some ice rinks.

Started this concept in '21, but it's just now starting to scale...and early data shows House of Sport stores crushing the normal stores in terms of sales.

DKS's goal is to have 100 new HoS stores open by '27 (!!)

Huge potential unlock.

Google trends (@ChrisCamillo-style) is showing searches for "House of Sport" and "DICK'S" going nuts.

Don't forget that $DKS is the official sporting goods, retail provider for team USA in Milano Cortina '26👀.

Price has been consolidating for two years now. Lower risk, longer term idea targeting $300.

DKS now $209.84.

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From Retail to Arena: Why $DKS Is Different

For SG users only, Welcome to open a CBA today and enjoy access to a trading limit of up to SGD 20,000 with unlimited trading on SG, HK, and US stocks, as well as ETFs.

Find out more here.

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