COE proudly represent Singapore statistic of vehicle ownership, being one of the most expensive document to own in the world, this COE is not just to provide a car owning entitlement, but also to help push the singapore economy altogether. Is automobile maker feeling the pinch? Yes for the conventional maker, no for the new alternative maker. Young maker are getting more and more traction and respond from buyer of all level, which is an rare sight from 10 years ago, proving that people change to look at what they get from how much they paid, no more just rely on the branding alone.

It will be a challenge to most automakers, but will be a cool breeze for buyers or potential buyers.