CUPERTINO, California – Apple will hold its biggest product introduction of the year on Sept 9, kicking off the tenure of new chief executive John Ternus.
The event will take place at Apple’s headquarters in Cupertino, California, and be live-streamed on its website, the company said.
The tagline for the gathering is “Surprise and shine”, according to invitations sent to journalists.
Apple is poised to unveil the "iPhold", the latest foldable iPhone and other new versions of the products that account for most of its revenue.
This September event will be especially critical, as the company will use it to introduce its first foldable iPhone, entering a market dominated by Samsung Electronics.
As the iconic iPhone nears the 20th anniversary of its introduction, the new foldable design marks the biggest single change to the product’s look. The device will be about the size of a standard passport, and it will open up to reveal a screen roughly the size of a small iPad.
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