Nike Reports Quarterly Revenue Surprise

CEO Hill's turnaround effort is bearing fruit as Nike reported a surprise first-quarter revenue growth and a profit beat, rebuilding its position among wholesalers. The company's stock price rose about 3%, and its market share was affected by competitors. It cooperated with Kim Kardashian to launch a women's sports and leisure series. Inventory reduction efforts paid off, but higher North American tariffs affected product costs.

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User Discussion

avatarThe0
10-01
$Nike(NKE)$  Nike posted a triple earnings beat (Sales, Revenue & EPS) on Tuesday after the markets closed. Despite facing an increased headwind from the impact of tariffs (initial estimates were US$1 billion, had since been revised to US$1.5 billion), coupled with a declining business in China (revenue down 10%), its share price proceed to rise over 4% in post-market trading. I personally entered the trade on Monday, with an expectation of an earnings beat, and have just sold in post-market, realising about 4% in profits overnight.
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