Amazon delivered a strong Q1 earnings report. But despite this solid performance, the company issued a cautious outlook for the current quarter, reflecting macroeconomic uncertainty, competitive pressures, and tariff-related risks. While the stock closed at $189.98 on Friday — down from recent highs — I’m not yet tempted to buy. Tariffs: The Unseen Threat to Margins and Consumer Behavior While Amazon doesn’t manufacture most of the products it sells, it is deeply embedded in global trade flows through its retail marketplace. Tariffs, particularly those imposed on Chinese imports, have the potential to increase product prices for U.S. consumers — especially in categories like electronics, household goods, and clothing. If Amazon passes those increased costs onto consumers, its price-sensiti