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2021-06-28

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Did Li Jiaqi and Wei Ya touch Zhang Dayi's ceiling?

2021-06-27

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280,000 units! The largest recall in Tesla's history, automatically accelerated into a real hammer?

2021-06-21

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The discount is too big, and the stock price falls! Let's take a look at the 6 details of Gree's employee stock ownership plan

2021-06-18

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14:19","market":"sh","language":"zh","title":"Did Li Jiaqi and Wei Ya touch Zhang Dayi's ceiling?","url":"https://stock-news.laohu8.com/highlight/detail?id=1169970415","media":"懂懂笔记","summary":"近日有媒体报道称，“口红一哥”李佳琦背后的上海经纪公司美腕目前正在招聘首席财务官，据悉此举的目的正是为赴美上市做准备。与此同时，“淘宝带货一姐”薇娅背后的公司主体杭州谦寻文化，也被传正在计划IPO。\n","content":"<p>Recently, some media reported that the Shanghai brokerage company behind Li Jiaqi, the \"Lipstick Brother\", is currently recruiting a chief financial officer. It is reported that the purpose of this move is to prepare for listing in the United States. At the same time, Hangzhou Qianxun Culture, the main body of the company behind Wei Ya, the \"Taobao's first sister with goods\", is also rumored to be planning an IPO.</p><p>In this regard, both beautiful wrist and modest culture have denied it.</p><p>However, regardless of whether the two are planning to enter the capital market or not, Li Jiaqi and Wei Ya really need more new thinking or prepare for a rainy day after the trend of live streaming has been blowing for more than a year and bidding farewell to barbaric growth.</p><p><b>One brother and one sister have no moat</b></p><p>As the MCN organizations behind Li Jiaqi and Wei Ya, Meiwrist and Qianxun Culture are not much different from other MCN organizations in terms of business models. Its core profit model mainly relies on the e-commerce of leading Internet celebrities to bring goods for monetization, and then distributes benefits through the \"weights\" of different participants such as e-commerce platforms, live broadcast platforms, merchants and MCN institutions.</p><p><img src=\"https://static.tigerbbs.com/3b46ca16c6dacfbeaf2c3f315bae2e13\" tg-width=\"1080\" tg-height=\"587\" referrerpolicy=\"no-referrer\"></p><p>In essence, whether it is Wei Ya, Li Jiaqi, Xin Youzhi, Luo Yonghao or even those mid-waist Internet celebrities, everyone only plays the role of sales channels in the entire industry chain. After all, they do not produce any goods themselves. Of course, in addition to sales channels, absolute top Internet celebrities such as Wei Ya, Li Jiaqi or Xin Youzhi can also derive new value in brand marketing thanks to their huge user base.</p><p>Typical examples are Hua Xizi and Perfect Diary. In two years after Hua Xizi took the big ship of Li Jiaqi, her annual sales soared from less than 50 million to over 3 billion, a surge of nearly 70 times. Since then, Perfect Diary has successfully won the title of \"the first domestic beauty product\".</p><p>This is why every time brand owners ask Luo Yonghao to cooperate with bringing goods, they will make various promotional posters before and after their live broadcast. After all, Luo Yonghao, who has 18 million Weibo fans, forwards a poster every time it is massive exposure.</p><p>Today, although the IPO is still inconclusive, if a series of actions in the capital market are to be involved in the future, Wei Ya and Li Jiaqi (and their MCN institutions) must answer a question from investors: \"Where is your core competitiveness or moat?\". But from now on, it seems that they have a hard time answering this question.</p><p>As mentioned earlier, the essence of live streaming is a sales behavior. In the past, the biggest impression brought by live broadcasts to the outside world was that apart from various types of anchors who were good at expressing themselves in front of the camera, one of the most important factors was the low price. \"The lowest price\" is always the selling point pursued by anchors, especially top names like Li Jiaqi and Wei Ya. We still remember the incident when Li Jiaqi blocked Pechoin because he didn't get the lowest price.</p><p>It can be said that head anchors can rely on their huge traffic to bring pressure to brand owners, and let them give huge discounts in negotiations. However, with the continuous development of the industry, a new embarrassing phenomenon is that the price of head anchors The advantage is being cut bit by bit.</p><p>From the perspective of platform operation strategy, a large amount of resources were invested in a few individuals (online celebrity anchors) in the early stage to allow them to grow rapidly, which served as an exemplary role, and then attracted other participants to join and form a self-growing ecosystem. When this ecosystem matures, the platform's strategy will change from creating a head demonstration role to pursuing inclusive effects, so that more grassroots users can participate.</p><p>Looking at it now, after more than a year of rapid growth, the demonstration effect of many top online celebrities has inspired countless participants. Coupled with various incentives from the platform side, we can see that the live broadcast mode is an indispensable part of the e-commerce platform, whether it is an official brand store or a personal C store.</p><p>When the form of live broadcast becomes daily, the right to speak of the platform and the brand will naturally gradually increase, which is also inevitable.</p><p><img src=\"https://static.tigerbbs.com/5537501d48be08a2ebb9b62b45abceec\" tg-width=\"1080\" tg-height=\"577\" referrerpolicy=\"no-referrer\"></p><p>After all, even top head anchors like Li Jiaqi and Wei Ya cannot influence the platform strategy. For live broadcast e-commerce platforms, whether the head anchors are controllable is a very important factor. In this regard, Taobao and<a href=\"https://laohu8.com/S/DYIN\">Douyin</a>It is relatively mature, and Kuaishou is a typical negative tutorial. The first brother (Simba) who delivers goods in the live broadcast room sprays the platform policy every day. This kind of scene is really a bit ugly.</p><p>In addition, for those big brands (well-known companies) that are not too worried about sales, even when facing top anchors like Li Jiaqi and Wei Ya, they will firmly hold the bargaining power in their own hands. One of the most typical examples of this is that the big-name products in the live broadcast room of these top anchors have no obvious price advantage over other competitors (you can never buy half-price SK II in Li Jiaqi's live broadcast room).</p><p>Therefore, during the 618 period this year, many users found that the prices of the big-name beauty products in the live broadcast rooms of Li Jiaqi and Wei Ya are almost the same, and even the gifts are exactly the same. To this end, many users joked: It seems that the degree of involution between anchors is still not enough.</p><p>It is true that the anchor's personal expression ability, appearance and temperament, and personal charm are all his own important competitiveness, but as far as sales itself is concerned, price is always the core of the attention of most consumers. As for the top head anchors represented by Li Jiaqi and Wei Ya, their own \"lowest price\" aura is dissipating little by little.</p><p><b>Head Internet celebrities who cannot be \"mass-produced\"</b></p><p>As two domestic Hi-end-level anchors at this stage, they will most likely dabble in the capital market in the future. When facing investors, the two questions they must answer are: What is the difference between the company behind them and ordinary MCN institutions? Where is their lasting core competitiveness when they step on the trend of live broadcast with goods?</p><p>From now on, it seems that there is no substantial difference between them except that they own a Hi-end head online celebrity. But for an MCN institution that peeks into the capital market, an extremely top Internet celebrity is obviously not enough. In this regard, Zhang Dayi, the \"first generation Taobao online celebrity\" before Wei Ya, has already done an experiment for us.</p><p><img src=\"https://static.tigerbbs.com/5d4d8e76b4b9c1fc16cbd94c57087dc1\" tg-width=\"1080\" tg-height=\"565\" referrerpolicy=\"no-referrer\"></p><p>On Double Eleven in 2016, Zhang Dayi brought goods through Taobao live broadcast for the first time, and the two-hour live broadcast time won nearly 20 million yuan in sales. Maybe this figure is nothing in today's online celebrity's achievements of 100 million or even more than one billion in a single game, but it is definitely an amazing figure in 2016. After all, Taobao just launched the live broadcast function in March of that year.</p><p>The excellent results made Taobao shoot a documentary called \"online celebrity\" for Zhang Dayi at that time. At the beginning of that documentary, Zhang Dayi confidently and proudly shouted to the camera: \"2016 is definitely Zhang Dayi's era!\"</p><p>It may not be an exaggeration to compare Zhang Dayi at that time to Li Jiaqi or Wei Ya now. Two and a half years later, as CMO, Zhang Dayi successfully landed on Nasdaq with Ruhan, the MCN organization behind her.</p><p>But Zhang Dayi and Ruhan failed to answer the above question. Two years after listing,<a href=\"https://laohu8.com/S/RUHN\">Ruhan Holdings</a>Against the background that the market value has shrunk by 70%, it announced the completion of privatization and delisted from the US stock market. At this time, Taobao is already the home of Wei Ya and Li Jiaqi. As for Zhang Dayi, the last time he was widely concerned was because of a lace news.</p><p>This kind of quick up and down lacking endurance is rare in the capital market, but it seems to be inevitable for Ruhan-because they own and only own one Zhang Dayi.</p><p>Ruhan's price return status in the three years before delisting</p><p><img src=\"https://static.tigerbbs.com/689a47a2eb88a7cb4812e95ce792d2ec\" tg-width=\"1080\" tg-height=\"357\" referrerpolicy=\"no-referrer\"></p><p>According to Ruhan's prospectus before its listing, the revenue of rectification Ruhan is extremely dependent on Zhang Dayi personally. In 2017, 2018 and the first three quarters of 2019, the revenue contributed by Zhang Dayi accounted for 50.8%, 52.4%, and 53.5% of the company's total revenue respectively. This series of figures can reflect Zhang Dayi's importance to Ruhan. But such a high proportion of individuals is very unhealthy for a listed company, which means that once they lose Zhang Dayi or Zhang Dayi's magic is no longer available, it will be difficult for the company to continue to maintain such a revenue scale.</p><p>Therefore, although Ruhan said at the beginning of its listing that it had signed more than 100 Internet celebrities, the biggest question about it from the outside world is whether it can build a second or copy Zhang Dayi in batches.</p><p>It is true that large-scale MCNs can invest a lot of resources to mass-manufacture some mid-waist Internet celebrities, but those extremely top Internet celebrities are obviously not replicable. Ruhan failed to solve this problem at the beginning, and now it is also difficult for Meiwrist and Qianxun to copy a new Li Jiaqi or Wei Ya. Take Qianxun behind Wei Ya as an example. It has now signed more than 50 anchors, including many celebrity artists such as Lin Yilun and Christina, but still no one can reach or even approach Wei Ya's height.</p><p>At the same time, online celebrity is still a very \"high-risk\" industry. They must be very cautious in their words and deeds under the spotlight, and a little carelessness will \"roll over\". Moreover, for the facade anchors of these MCN organizations, they and their anchors often have a relationship in which both prosper and lose. For example, assuming that Wei Ya also encountered the \"fake bird's nest incident\" today, other anchors under Qianxun will inevitably not be affected. In this regard, Simba, the \"first brother of Kuaishou\", is the most typical example.</p><p><img src=\"https://static.tigerbbs.com/003eb141a9b92904762d9ec964da79ed\" tg-width=\"950\" tg-height=\"512\" referrerpolicy=\"no-referrer\"></p><p>When MCN institutions cannot copy top Internet celebrities in batches, and a single Internet celebrities contributes most of the company's revenue, considering the generally short life cycle of Internet celebrities, it is difficult for the capital market to believe in their future growth space, Especially on the premise that there is already a case like Ruhan.</p><p>In this regard, relevant e-commerce industry experts told Understanding Notes that the MCN organization behind Internet celebrities must prove that it has two abilities if it wants to successfully land in the capital market.</p><p>1: The ability to create Internet celebrities on the head and waist on a large scale. There have been examples of Ruhan before. If you do not have such ability, it is easy to be simply regarded as \"Ruhan No. 2\". Once you are labeled with such a label The label means that the ceiling is extremely low.</p><p>Two: Strong and large-scale marketing capabilities, which most MCN institutions do not have at this stage. At present, the input-output ratio of MCN institutions is generally very low. How to cultivate Internet celebrities in batches as much as possible under the existing conditions is a very thorny problem. After all, the top Internet celebrities cannot be cultivated in batches, and the waist Internet celebrities can still be cultivated, but the current problem is that the cost is too high.</p><p><b>[Conclusion]</b></p><p>Judging from the sales process of live broadcast, Li Jiaqi and Wei Ya, who are standing at the peak of the industry, have already touched the ceiling. When the entire industry has gradually gone through the barbaric growth stage and began to enter an orderly and standardized development period, their The focus is bound to go to the selling link. Can they build their own brand or not? Can it derive more commercial liquidity?</p><p>Li Jiaqi has expressed his interest in personal brands more than once. In addition, it also includes providing services other than commodity sales for brands. In short, whether we can draw a bigger \"pie\" for investors will become an important factor in whether they can go further in capital. Of course, these are all later stories. For Li Jiaqi and Wei Ya, who are reporting the IPO news at the moment, everything seems too early. After all, although their respective GMVs are far higher than those of Zhang Dayi back then, in essence, they are not the same as Zhang Dayi. There is no essential difference.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Did Li Jiaqi and Wei Ya touch Zhang Dayi's ceiling?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDid Li Jiaqi and Wei Ya touch Zhang Dayi's ceiling?\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1066040419\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/4e15097abde5468c897d6a3b51f78f1b);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">懂懂笔记 </p>\n<p class=\"h-time smaller\">2021-06-28 14:19</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>Recently, some media reported that the Shanghai brokerage company behind Li Jiaqi, the \"Lipstick Brother\", is currently recruiting a chief financial officer. It is reported that the purpose of this move is to prepare for listing in the United States. At the same time, Hangzhou Qianxun Culture, the main body of the company behind Wei Ya, the \"Taobao's first sister with goods\", is also rumored to be planning an IPO.</p><p>In this regard, both beautiful wrist and modest culture have denied it.</p><p>However, regardless of whether the two are planning to enter the capital market or not, Li Jiaqi and Wei Ya really need more new thinking or prepare for a rainy day after the trend of live streaming has been blowing for more than a year and bidding farewell to barbaric growth.</p><p><b>One brother and one sister have no moat</b></p><p>As the MCN organizations behind Li Jiaqi and Wei Ya, Meiwrist and Qianxun Culture are not much different from other MCN organizations in terms of business models. Its core profit model mainly relies on the e-commerce of leading Internet celebrities to bring goods for monetization, and then distributes benefits through the \"weights\" of different participants such as e-commerce platforms, live broadcast platforms, merchants and MCN institutions.</p><p><img src=\"https://static.tigerbbs.com/3b46ca16c6dacfbeaf2c3f315bae2e13\" tg-width=\"1080\" tg-height=\"587\" referrerpolicy=\"no-referrer\"></p><p>In essence, whether it is Wei Ya, Li Jiaqi, Xin Youzhi, Luo Yonghao or even those mid-waist Internet celebrities, everyone only plays the role of sales channels in the entire industry chain. After all, they do not produce any goods themselves. Of course, in addition to sales channels, absolute top Internet celebrities such as Wei Ya, Li Jiaqi or Xin Youzhi can also derive new value in brand marketing thanks to their huge user base.</p><p>Typical examples are Hua Xizi and Perfect Diary. In two years after Hua Xizi took the big ship of Li Jiaqi, her annual sales soared from less than 50 million to over 3 billion, a surge of nearly 70 times. Since then, Perfect Diary has successfully won the title of \"the first domestic beauty product\".</p><p>This is why every time brand owners ask Luo Yonghao to cooperate with bringing goods, they will make various promotional posters before and after their live broadcast. After all, Luo Yonghao, who has 18 million Weibo fans, forwards a poster every time it is massive exposure.</p><p>Today, although the IPO is still inconclusive, if a series of actions in the capital market are to be involved in the future, Wei Ya and Li Jiaqi (and their MCN institutions) must answer a question from investors: \"Where is your core competitiveness or moat?\". But from now on, it seems that they have a hard time answering this question.</p><p>As mentioned earlier, the essence of live streaming is a sales behavior. In the past, the biggest impression brought by live broadcasts to the outside world was that apart from various types of anchors who were good at expressing themselves in front of the camera, one of the most important factors was the low price. \"The lowest price\" is always the selling point pursued by anchors, especially top names like Li Jiaqi and Wei Ya. We still remember the incident when Li Jiaqi blocked Pechoin because he didn't get the lowest price.</p><p>It can be said that head anchors can rely on their huge traffic to bring pressure to brand owners, and let them give huge discounts in negotiations. However, with the continuous development of the industry, a new embarrassing phenomenon is that the price of head anchors The advantage is being cut bit by bit.</p><p>From the perspective of platform operation strategy, a large amount of resources were invested in a few individuals (online celebrity anchors) in the early stage to allow them to grow rapidly, which served as an exemplary role, and then attracted other participants to join and form a self-growing ecosystem. When this ecosystem matures, the platform's strategy will change from creating a head demonstration role to pursuing inclusive effects, so that more grassroots users can participate.</p><p>Looking at it now, after more than a year of rapid growth, the demonstration effect of many top online celebrities has inspired countless participants. Coupled with various incentives from the platform side, we can see that the live broadcast mode is an indispensable part of the e-commerce platform, whether it is an official brand store or a personal C store.</p><p>When the form of live broadcast becomes daily, the right to speak of the platform and the brand will naturally gradually increase, which is also inevitable.</p><p><img src=\"https://static.tigerbbs.com/5537501d48be08a2ebb9b62b45abceec\" tg-width=\"1080\" tg-height=\"577\" referrerpolicy=\"no-referrer\"></p><p>After all, even top head anchors like Li Jiaqi and Wei Ya cannot influence the platform strategy. For live broadcast e-commerce platforms, whether the head anchors are controllable is a very important factor. In this regard, Taobao and<a href=\"https://laohu8.com/S/DYIN\">Douyin</a>It is relatively mature, and Kuaishou is a typical negative tutorial. The first brother (Simba) who delivers goods in the live broadcast room sprays the platform policy every day. This kind of scene is really a bit ugly.</p><p>In addition, for those big brands (well-known companies) that are not too worried about sales, even when facing top anchors like Li Jiaqi and Wei Ya, they will firmly hold the bargaining power in their own hands. One of the most typical examples of this is that the big-name products in the live broadcast room of these top anchors have no obvious price advantage over other competitors (you can never buy half-price SK II in Li Jiaqi's live broadcast room).</p><p>Therefore, during the 618 period this year, many users found that the prices of the big-name beauty products in the live broadcast rooms of Li Jiaqi and Wei Ya are almost the same, and even the gifts are exactly the same. To this end, many users joked: It seems that the degree of involution between anchors is still not enough.</p><p>It is true that the anchor's personal expression ability, appearance and temperament, and personal charm are all his own important competitiveness, but as far as sales itself is concerned, price is always the core of the attention of most consumers. As for the top head anchors represented by Li Jiaqi and Wei Ya, their own \"lowest price\" aura is dissipating little by little.</p><p><b>Head Internet celebrities who cannot be \"mass-produced\"</b></p><p>As two domestic Hi-end-level anchors at this stage, they will most likely dabble in the capital market in the future. When facing investors, the two questions they must answer are: What is the difference between the company behind them and ordinary MCN institutions? Where is their lasting core competitiveness when they step on the trend of live broadcast with goods?</p><p>From now on, it seems that there is no substantial difference between them except that they own a Hi-end head online celebrity. But for an MCN institution that peeks into the capital market, an extremely top Internet celebrity is obviously not enough. In this regard, Zhang Dayi, the \"first generation Taobao online celebrity\" before Wei Ya, has already done an experiment for us.</p><p><img src=\"https://static.tigerbbs.com/5d4d8e76b4b9c1fc16cbd94c57087dc1\" tg-width=\"1080\" tg-height=\"565\" referrerpolicy=\"no-referrer\"></p><p>On Double Eleven in 2016, Zhang Dayi brought goods through Taobao live broadcast for the first time, and the two-hour live broadcast time won nearly 20 million yuan in sales. Maybe this figure is nothing in today's online celebrity's achievements of 100 million or even more than one billion in a single game, but it is definitely an amazing figure in 2016. After all, Taobao just launched the live broadcast function in March of that year.</p><p>The excellent results made Taobao shoot a documentary called \"online celebrity\" for Zhang Dayi at that time. At the beginning of that documentary, Zhang Dayi confidently and proudly shouted to the camera: \"2016 is definitely Zhang Dayi's era!\"</p><p>It may not be an exaggeration to compare Zhang Dayi at that time to Li Jiaqi or Wei Ya now. Two and a half years later, as CMO, Zhang Dayi successfully landed on Nasdaq with Ruhan, the MCN organization behind her.</p><p>But Zhang Dayi and Ruhan failed to answer the above question. Two years after listing,<a href=\"https://laohu8.com/S/RUHN\">Ruhan Holdings</a>Against the background that the market value has shrunk by 70%, it announced the completion of privatization and delisted from the US stock market. At this time, Taobao is already the home of Wei Ya and Li Jiaqi. As for Zhang Dayi, the last time he was widely concerned was because of a lace news.</p><p>This kind of quick up and down lacking endurance is rare in the capital market, but it seems to be inevitable for Ruhan-because they own and only own one Zhang Dayi.</p><p>Ruhan's price return status in the three years before delisting</p><p><img src=\"https://static.tigerbbs.com/689a47a2eb88a7cb4812e95ce792d2ec\" tg-width=\"1080\" tg-height=\"357\" referrerpolicy=\"no-referrer\"></p><p>According to Ruhan's prospectus before its listing, the revenue of rectification Ruhan is extremely dependent on Zhang Dayi personally. In 2017, 2018 and the first three quarters of 2019, the revenue contributed by Zhang Dayi accounted for 50.8%, 52.4%, and 53.5% of the company's total revenue respectively. This series of figures can reflect Zhang Dayi's importance to Ruhan. But such a high proportion of individuals is very unhealthy for a listed company, which means that once they lose Zhang Dayi or Zhang Dayi's magic is no longer available, it will be difficult for the company to continue to maintain such a revenue scale.</p><p>Therefore, although Ruhan said at the beginning of its listing that it had signed more than 100 Internet celebrities, the biggest question about it from the outside world is whether it can build a second or copy Zhang Dayi in batches.</p><p>It is true that large-scale MCNs can invest a lot of resources to mass-manufacture some mid-waist Internet celebrities, but those extremely top Internet celebrities are obviously not replicable. Ruhan failed to solve this problem at the beginning, and now it is also difficult for Meiwrist and Qianxun to copy a new Li Jiaqi or Wei Ya. Take Qianxun behind Wei Ya as an example. It has now signed more than 50 anchors, including many celebrity artists such as Lin Yilun and Christina, but still no one can reach or even approach Wei Ya's height.</p><p>At the same time, online celebrity is still a very \"high-risk\" industry. They must be very cautious in their words and deeds under the spotlight, and a little carelessness will \"roll over\". Moreover, for the facade anchors of these MCN organizations, they and their anchors often have a relationship in which both prosper and lose. For example, assuming that Wei Ya also encountered the \"fake bird's nest incident\" today, other anchors under Qianxun will inevitably not be affected. In this regard, Simba, the \"first brother of Kuaishou\", is the most typical example.</p><p><img src=\"https://static.tigerbbs.com/003eb141a9b92904762d9ec964da79ed\" tg-width=\"950\" tg-height=\"512\" referrerpolicy=\"no-referrer\"></p><p>When MCN institutions cannot copy top Internet celebrities in batches, and a single Internet celebrities contributes most of the company's revenue, considering the generally short life cycle of Internet celebrities, it is difficult for the capital market to believe in their future growth space, Especially on the premise that there is already a case like Ruhan.</p><p>In this regard, relevant e-commerce industry experts told Understanding Notes that the MCN organization behind Internet celebrities must prove that it has two abilities if it wants to successfully land in the capital market.</p><p>1: The ability to create Internet celebrities on the head and waist on a large scale. There have been examples of Ruhan before. If you do not have such ability, it is easy to be simply regarded as \"Ruhan No. 2\". Once you are labeled with such a label The label means that the ceiling is extremely low.</p><p>Two: Strong and large-scale marketing capabilities, which most MCN institutions do not have at this stage. At present, the input-output ratio of MCN institutions is generally very low. How to cultivate Internet celebrities in batches as much as possible under the existing conditions is a very thorny problem. After all, the top Internet celebrities cannot be cultivated in batches, and the waist Internet celebrities can still be cultivated, but the current problem is that the cost is too high.</p><p><b>[Conclusion]</b></p><p>Judging from the sales process of live broadcast, Li Jiaqi and Wei Ya, who are standing at the peak of the industry, have already touched the ceiling. When the entire industry has gradually gone through the barbaric growth stage and began to enter an orderly and standardized development period, their The focus is bound to go to the selling link. Can they build their own brand or not? Can it derive more commercial liquidity?</p><p>Li Jiaqi has expressed his interest in personal brands more than once. In addition, it also includes providing services other than commodity sales for brands. In short, whether we can draw a bigger \"pie\" for investors will become an important factor in whether they can go further in capital. Of course, these are all later stories. For Li Jiaqi and Wei Ya, who are reporting the IPO news at the moment, everything seems too early. After all, although their respective GMVs are far higher than those of Zhang Dayi back then, in essence, they are not the same as Zhang Dayi. There is no essential difference.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/079350e90b4d0a1dc22ccb584df23a8d","relate_stocks":{"RUHN":"如涵控股"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1169970415","content_text":"近日有媒体报道称，“口红一哥”李佳琦背后的上海经纪公司美腕目前正在招聘首席财务官，据悉此举的目的正是为赴美上市做准备。与此同时，“淘宝带货一姐”薇娅背后的公司主体杭州谦寻文化，也被传正在计划IPO。\n对此，美腕和谦寻文化均给予了否认。\n不过，无论两者是否在为谋求登陆资本市场做着策划，当直播带货这个风口呼呼吹了一年多并告别野蛮生长后，李佳琦和薇娅们也确实需要多一些新的思考或者说未雨绸缪了。\n一哥一姐没有护城河\n作为李佳琦和薇娅背后的MCN机构，美腕和谦寻文化在商业模式上和其他MCN机构并没有太多大差别。其核心的盈利模式，主要是靠头部网红的电商带货进行变现，然后通过电商平台、直播平台、商家和MCN机构等不同参与者的“权重”进行利益分配。\n\n从本质上来看，无论是薇娅、李佳琦还是辛有志、罗永浩甚至那些中腰部网红，大家扮演的都只是整个产业链中销售渠道的角色，毕竟他们本身不生产任何商品。当然，薇娅、李佳琦或是辛有志这样的绝对头部网红在销售渠道之外，得益于自己庞大的用户基础还可以衍生出品牌营销的新价值。\n其中典型的例子就是花西子和完美日记，花西子乘上李佳琦这条大船两年时间，年销售额就从不足5000万暴增至超30亿，暴涨了将近70倍。此后完美日记更是成功地让自己摘得了“国货美妆第一股”的桂冠。\n这也是为什么品牌商每次找罗永浩合作带货时，在其直播前后都会做出各种各样的宣传海报大秀特秀，毕竟拥有1800万微博粉丝的罗永浩每转发一次海报都是海量曝光。\n如今，虽然IPO尚无定论，但未来如果要涉及资本市场的一系列动作，薇娅和李佳琦（及其MCN机构）都必须回答投资人的一个问题就是：“你的核心竞争力或者说护城河在哪里？”。但从现在来看，他们似乎很难回答这个问题。\n就像前面说的那样，直播带货的本质是一个销售行为。而过去直播带给外界最大的印象，除了镜头前善于表达的各类型主播之外，一个最重要的因素就是低价。“最低价”永远是主播们尤其是李佳琦、薇娅这样的头部大腕追求的卖点。当年李佳琦因为没拿到最低价拉黑百雀羚的事件，我们至今依然记忆犹新。\n可以说，头部主播可以凭借着自己巨大的流量带给品牌商压力，在谈判中让其给出巨大的优惠力度，但随着行业不断发展，一个新的尴尬现象就是，头部主播的价格优势正在一点儿一点儿被削减。\n站在平台运营战略的角度来看，前期通过大量资源投入到少数个体（网红主播）身上让其快速成长，起到示范作用，进而吸引其他参与者加入并形成一个自生长生态。而当这个生态成熟后，平台的战略就会从打造头部示范作用变成追求普惠效应，从而让更多的基层用户参与。\n现在来看，直播带货这个风口经过一年多的快速增长，众多头部网红的示范效应已经激励了无数参与者。加上平台方的各种激励，我们可以看到现在电商平台无论是品牌官方店还是个人C店，直播模式都是必不可少的一环。\n而当直播形式日常化之后，平台和品牌方的话语权自然就会逐渐增加，这也是必然。\n\n毕竟，即便是李佳琦、薇娅这样的顶尖头部主播也是左右不了平台战略的，对于直播电商平台而言，头部主播是否可控是非常重要的因素。这方面，淘宝和抖音做得相对成熟，快手则是一个典型的反面教程，直播带货一哥（辛巴）天天在直播间喷平台政策，这种场景属实有点儿不好看。\n另外，对于那些并不太担心销量的大品牌（知名企业）而言，即便是在面对李佳琦、薇娅这样顶尖头部主播时，也会牢牢地将议价权掌握在自己手中。关于这点一个最典型的例子就是，这些顶尖头部主播直播间里的大牌产品，相较于其他竞争对手已经没有明显的价格优势（你永远不可能在李佳琦直播间买到半价SK II）。\n所以，今年618期间就有不少用户发现，李佳琦、薇娅直播间里的大牌美妆产品几乎价格一致，连赠品也完全一致。为此，还有不少用户打趣道：看来主播之间内卷程度还是不够呀。\n诚然，主播个人的表达能力、颜值气质、个人魅力都是其自身的重要竞争力，但对于销售这件事本身而言，价格始终是绝大多数消费者关注的核心。而以李佳琦、薇娅为代表的顶尖头部主播，本身的“最低价”光环正在一点儿一点儿地消散。\n无法“量产”的头部网红\n作为现阶段国内Hi-end级别的两位带货主播，未来大概率会涉猎资本市场，而当面对投资人时他们必须回答的两个问题就是：他们背后的公司与普通的MCN机构有什么差别？踩在直播带货这个风口上的他们，持久的核心竞争力在哪里？\n从现在来看，他们似乎除了自己拥有一个Hi-end头部网红之外并没有其他实质性差别。但对于一个窥视资本市场的MCN机构而言，一个极头部网红显然是不够的。这一点，薇娅之前的“第一代淘宝网红”张大奕已经给我们做过一次实验。\n\n2016年双十一，张大奕首次通过淘宝直播带货，两个小时的直播时间拿下将近2000万元的销售额。可能这个数字放在今天网红们动辄单场上亿甚至十几亿的成绩来看算不上什么，但在2016年这绝对是个惊人的数字，毕竟当年3月份淘宝刚刚推出了直播功能。\n优秀成绩让淘宝当时专门为张大奕拍摄了一部名为《网红》的纪录片。那部纪录片的开头，张大奕对着镜头自信又骄傲地喊道:“2016绝对是张大奕的时代!”\n如果将彼时的张大奕比作现在的李佳琦或者薇娅可能并不为过。2年半之后，作为CMO，张大奕带着她背后的MCN机构如涵成功登陆纳斯达克。\n但张大奕和如涵没能回答上面那个问题。上市两年后，如涵控股在市值缩水七成的背景下宣布完成私有化，从美股退市。而此时，淘宝已经是薇娅和李佳琦的主场。至于张大奕，最近一次被广泛关注还是因为一则花边新闻。\n这种缺乏耐力的快上快下，在资本市场并不多见，但对于如涵似乎是一个必然——因为他们拥有且只拥有一个张大奕。\n如涵退市前三年的价格回报状况\n\n根据如涵上市之前的招股书显示，整改如涵的营收极度依赖张大奕个人。2017年、2018年和2019年前三季度张大奕贡献的收入分别占公司总营收的50.8%、52.4%、53.5%，这一连串数字能够体现出张大奕对如涵的重要性。但如此个人如此高的占比，对于一家上市公司而言是非常不健康的，这表示一旦他们失去张大奕或者张大奕的魔力不再，公司将很难继续维持这样的营收规模。\n所以，尽管如涵上市之初表示自己签约了一百多位网红，但外界对它最大的质疑就是能否打造第二个或是批量复制张大奕。\n诚然，大型MCN能够通过大量的资源投入批量制造一些中腰部网红，但那些极头部的网红显然是不具备可复制性的。这个问题，当初的如涵没能解决，现在美腕和谦寻同样很难复制一位新的李佳琦或者薇娅。以薇娅背后的谦寻为例，其现在也签下了50余位主播，其中不乏林依轮、海清这样的明星艺人，但目前依然没有一个人能够达到甚至接近薇娅的高度。\n同时网红还是一个非常“高危”的行业，聚光灯下的他们一言一行都必须非常小心谨慎，稍有不慎就会 “翻车”。而且，对于这些MCN机构的门面主播而言，他们与旗下主播很多时候是一荣俱荣一损俱损的关系。打个比方，假设今天薇娅也遭遇了“假燕窝事件”，谦寻旗下的其他主播难免不受到波及，这方面“快手一哥”辛巴就是最典型的例子。\n\n在MCN机构无法批量复制头部网红，而单个网红又贡献了公司绝大部分营收的情况下，考虑到网红普遍不长的生命周期，资本市场很难相信其未来的成长空间，特别是在已经有了如涵这样一个案例的前提下。\n对此，相关电商行业专家对懂懂笔记表示，网红背后的MCN机构想要成功登陆资本市场，就必须证明自己拥有两个能力。\n一：规模化打造头部及腰部网红的能力，此前已经有了如涵的例子，如果不具备这样的能力就很容易被简单的视作“如涵第二”，一旦被打上这样的标签就代表天花板极低。\n二：强大且规模化的营销能力，这是现阶段绝大多数MCN机构所不具备的，目前MCN机构普遍的投入产出比都很低，如何在现有条件下尽可能的批量培育网红是非常棘手的问题。毕竟，头部网红无法批量培育，腰部网红还是可以的，但目前的问题就是成本太高。\n【结束语】\n仅从直播带货这一销售过程来看，站在行业顶峰风光无限的李佳琦和薇娅，已经摸到了天花板，当整个行业逐渐走过野蛮生长阶段，开始进入有序且规范化的发展期，他们的重点势必要走出卖货环节。他们能不能打造自己的品牌？能否衍生出更多的商业变现能力？\n李佳琦曾不止一次表示过自己对个人品牌的兴趣，此外，还包括为品牌方提供商品销售之外的服务等等。总之能不能给投资人画出一个更大“饼”，将成为他们能否资本上更进一步的重要因素。当然，这些都是后话，对于此刻传出IPO消息的李佳琦和薇娅而言，一切似乎太早了，毕竟虽然他们现在各自的GMV都远超当年的张大奕，但本质上他们和张大奕没有什么本质区别。","news_type":1,"symbols_score_info":{"RUHN":0.9}},"isVote":1,"tweetType":1,"viewCount":1480,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":124572935,"gmtCreate":1624775608627,"gmtModify":1703845009222,"author":{"id":"3577419615418802","authorId":"3577419615418802","name":"CandyChen","avatar":"https://static.tigerbbs.com/4e12d6d6c8ca165a8237938903255979","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3577419615418802","idStr":"3577419615418802"},"themes":[],"htmlText":"???","listText":"???","text":"???","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/124572935","repostId":"1185056773","repostType":4,"repost":{"id":"1185056773","kind":"news","pubTimestamp":1624764660,"share":"https://ttm.financial/m/news/1185056773?lang=en_US&edition=fundamental","pubTime":"2021-06-27 11:31","market":"us","language":"zh","title":"280,000 units! The largest recall in Tesla's history, automatically accelerated into a real hammer?","url":"https://stock-news.laohu8.com/highlight/detail?id=1185056773","media":"新智元","summary":"国家市场监督管理总局昨天发布了特斯拉的召回通知：共计285520辆Model 3和Model Y由于可能存在车辆「速度突增」的隐患，将通过OTA的方式在线召回。这也是官方首次宣布特斯拉可能存在突然加速的隐患。6月26日，国家市场监督管理总局发布通告称，特斯拉将召回211,256 辆国产Model 3和38,599辆国产Model Y，以及35,665辆进口Model 3。目前，总部位于加利福尼亚州帕洛阿尔托的特斯拉公司还没有回复。特斯拉随后在其官方微博上也发表了相关声明。","content":"<p><b>[Guide]</b>The State Administration for Market Regulation issued a recall notice from Tesla yesterday: a total of 285,520 Model 3 and Model Y vehicles will be recalled online through OTA due to the potential danger of sudden increase in vehicle speed. This is also the first official announcement that Tesla may have the hidden danger of sudden acceleration.</p><p>The problem of brake failure has not been solved yet, and there is still the danger of sudden acceleration?</p><p>On June 26, the State Administration for Market Regulation issued a notice stating that Tesla would recall 211,256 domestically produced Model 3s and 38,599 domestically produced Model Ys, as well as 35,665 imported Model 3s.</p><p>Currently, Palo Alto, California-based Tesla has not responded.</p><p><img src=\"https://static.tigerbbs.com/d33576459c033e1b802f6283ee534e22\" tg-width=\"1080\" tg-height=\"653\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/e0464ce9d3562446bf973ff3653ba930\" tg-width=\"1080\" tg-height=\"537\" referrerpolicy=\"no-referrer\"></p><p>Tesla subsequently issued a relevant statement on its official Weibo.</p><p><img src=\"https://static.tigerbbs.com/71d05d9a2daf49dc7fa4d9b87e2c0e5f\" tg-width=\"1080\" tg-height=\"570\" referrerpolicy=\"no-referrer\"></p><p>Interestingly, however, these two documents seem to say the same thing, but the expressions are completely different.</p><p>Supervision Bureau: Due to problems with the active cruise control system of vehicles within the scope of this recall, it is easy for drivers to mistakenly activate the active cruise function in the following situations.</p><p>Tesla: Because the active cruise control function may be mistakenly activated by the driver.</p><p>Supervision Bureau: This recall campaign was carried out when the State Administration for Market Regulation initiated a defect investigation. Affected by the investigation, Tesla Motors (Beijing) Co., Ltd. and Tesla (Shanghai) Co., Ltd. decided to take recall measures to eliminate potential safety hazards.</p><p>Tesla: Adhering to the attitude of being responsible to consumers, we took the initiative to file a recall plan with the State Administration for Market Regulation.</p><p><b>Active cruise misstart</b></p><p>The active cruise function of Tesla Model 3/Y is turned on by turning down the right gear lever once when the vehicle is in D gear.</p><p>After activating the active cruise function, the vehicle will speed up to the set speed or the same speed as the vehicle in front while maintaining a safe distance from the vehicle in front according to the current speed or road speed limit active cruise speed limit setting selected by the user.</p><p>The user can exit the active cruise function by toggling the right lever upward once or stepping on the brake.</p><p>After active cruise control is mistakenly activated, if the set cruising speed of the vehicle is not the current speed, and the current speed is lower than the set speed, the vehicle will accelerate to the set speed.</p><p>The sudden increase of vehicle speed will affect the driver's expectation and lead to misjudgment of vehicle control.</p><p>On January 6th, a netizen posted a video of active cruise being activated by mistake. Obviously, the car owner was completely confused about what was going on at that time.</p><p>A TikTok blogger demonstrated how Tesla entered active cruise mode with all assistance turned off.</p><p>Tesla said that this OTA recall can raise the threshold for activating active cruise control, and it has added reminders when active cruise control is activated and exited.</p><p><img src=\"https://static.tigerbbs.com/3a5f80e8e1f69769d64dea833f691ba4\" tg-width=\"620\" tg-height=\"349\" referrerpolicy=\"no-referrer\"></p><p><b>Quality issues?</b></p><p>According to the data, among the sales of Tesla vehicles produced locally at Tesla's Shanghai factory, the recalled vehicles made in China accounted for 93.7%.</p><p>The Wall Street Journal also questioned Tesla whether the quality was affected because the manufacturing speed was too fast, but there was no answer.</p><p>In February, Tesla was interviewed because of quality issues complained by consumers.</p><p><img src=\"https://static.tigerbbs.com/14e851bdb64d4e80403a999df7faf3f6\" tg-width=\"1080\" tg-height=\"327\" referrerpolicy=\"no-referrer\"></p><p>In April, a consumer expressed a strong protest against Tesla at the Shanghai Auto Show, shouting accusations of Tesla's brake failure on the roof of the car.</p><p><img src=\"https://static.tigerbbs.com/fc8f628e28bbc1cf94da384ff9e1f62e\" tg-width=\"1080\" tg-height=\"332\" referrerpolicy=\"no-referrer\"></p><p>The Wall Street Journal said that Tesla's quality problems are no longer news.</p><p>Tesla has always been regarded as a prestigious brand in China, and Musk also said that China's fast-growing market will become the company's largest market.</p><p>Has there been some changes in this situation now? Not really.</p><p><b>Simple control logic</b></p><p>From the beginning of the design, Tesla has emphasized the human-computer interaction logic of \"subverting traditional models\", which is more vividly reflected in the Model 3.</p><p>The owner only needs to put the key in his trouser pocket, and he can pull the handle directly into the car. After sitting in the seat, he doesn't need to press the start button, and directly toggle the shift lever to move the vehicle forward.</p><p>Most of the physical buttons are eliminated in the car, even the instrument panel in front of the steering wheel. The driver only needs to interact with the vehicle through the large screen in the center.</p><p>This design concept has been implemented more thoroughly in the new Model S Plaid: all physical buttons in the car are cancelled, and all of them are controlled by touch, and the vehicle can even automatically judge whether to shift forward gear or reverse gear.</p><p>When it comes to the Autopilot function that Tesla is proud of, Tesla's operating logic can also be called subversion: although the shift lever comes from Mercedes-Benz, Tesla adheres to the simple function and integrates it with the shift lever. The lever is integrated together.</p><p>The cruise control functions of Mercedes-Benz models are securely integrated on the steering wheel or an independent control lever.</p><p>Some netizens also pointed out this hidden danger on a car vertical website forum before:</p><p>In order to highlight the intelligence of the vehicle, the cruise control function of Model 3 is different from that of traditional models: it will automatically set the speed to the maximum speed limit of the current road instead of the current driving speed, which will lead to automatic acceleration.</p><p>Admittedly, this helps to reduce the operation steps, but at the same time, when integrated with Tesla's special control method, it brings hidden dangers.</p><p><b>Pending Brake Door</b></p><p>The recall goes some way to explaining the previously reported issue with Tesla's automatic acceleration from an official perspective. However, the rights protection incident staged at the Shanghai Auto Show is still trapped in Rashomon.</p><p><img src=\"https://static.tigerbbs.com/782bafca8d6a9296edc64b3e1257668f\" tg-width=\"1080\" tg-height=\"648\" referrerpolicy=\"no-referrer\"></p><p>The owner of the auto show rights protection said: The vehicle was driving on the National Highway in Anyang, Henan Province at that time, and it rear-ended the vehicle in front due to the failure of the braking system.</p><p><img src=\"https://static.tigerbbs.com/9120fee1da02f4376d31743b8741d541\" tg-width=\"1080\" tg-height=\"778\" referrerpolicy=\"no-referrer\"></p><p>According to the official vehicle status monitoring information, there was no reasonable correspondence between the brake deceleration of the vehicle at that time and the pressure of the brake master cylinder.</p><p><img src=\"https://static.tigerbbs.com/d04230d5588379e2d85a114dc62a8c7c\" tg-width=\"1080\" tg-height=\"919\" referrerpolicy=\"no-referrer\"></p><p>Some professionals analyze that the road adhesion may be poor, while others question that Tesla's intelligent driving system has obtained too high authority, resulting in the iBooster electronic power braking device provided by Bosch failing to function effectively.</p><p>However, due to the current stalemate between the two sides, it seems that the real situation at that time can never surface.</p><p>After this online recall through OTA (over-the-air upgrade), Tesla's cruise control opening logic will change, and the system will give drivers more prompts.</p><p>Interestingly, both domestic new car manufacturers Ideal and XPeng vehicles adopt cruise system control logic very similar to Tesla.</p><p><img src=\"https://static.tigerbbs.com/03c51901d6c1963ab3572f0c7bf44cf0\" tg-width=\"1024\" tg-height=\"742\" referrerpolicy=\"no-referrer\"></p><p>Under the leadership of Tesla, a catfish, more and more models are now equipped with similar (or even richer) intelligent and automated functions. This recall also reminds other car manufacturers in the automobile industry: The premise of adding any intelligent and convenient facilities in the car should be safety.</p>","source":"lsy1569730104218","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>280,000 units! The largest recall in Tesla's history, automatically accelerated into a real hammer?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n280,000 units! The largest recall in Tesla's history, automatically accelerated into a real hammer?\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">新智元</strong><span class=\"h-time small\">2021-06-27 11:31</span>\n</p>\n</h4>\n</header>\n<article>\n<p><b>[Guide]</b>The State Administration for Market Regulation issued a recall notice from Tesla yesterday: a total of 285,520 Model 3 and Model Y vehicles will be recalled online through OTA due to the potential danger of sudden increase in vehicle speed. This is also the first official announcement that Tesla may have the hidden danger of sudden acceleration.</p><p>The problem of brake failure has not been solved yet, and there is still the danger of sudden acceleration?</p><p>On June 26, the State Administration for Market Regulation issued a notice stating that Tesla would recall 211,256 domestically produced Model 3s and 38,599 domestically produced Model Ys, as well as 35,665 imported Model 3s.</p><p>Currently, Palo Alto, California-based Tesla has not responded.</p><p><img src=\"https://static.tigerbbs.com/d33576459c033e1b802f6283ee534e22\" tg-width=\"1080\" tg-height=\"653\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/e0464ce9d3562446bf973ff3653ba930\" tg-width=\"1080\" tg-height=\"537\" referrerpolicy=\"no-referrer\"></p><p>Tesla subsequently issued a relevant statement on its official Weibo.</p><p><img src=\"https://static.tigerbbs.com/71d05d9a2daf49dc7fa4d9b87e2c0e5f\" tg-width=\"1080\" tg-height=\"570\" referrerpolicy=\"no-referrer\"></p><p>Interestingly, however, these two documents seem to say the same thing, but the expressions are completely different.</p><p>Supervision Bureau: Due to problems with the active cruise control system of vehicles within the scope of this recall, it is easy for drivers to mistakenly activate the active cruise function in the following situations.</p><p>Tesla: Because the active cruise control function may be mistakenly activated by the driver.</p><p>Supervision Bureau: This recall campaign was carried out when the State Administration for Market Regulation initiated a defect investigation. Affected by the investigation, Tesla Motors (Beijing) Co., Ltd. and Tesla (Shanghai) Co., Ltd. decided to take recall measures to eliminate potential safety hazards.</p><p>Tesla: Adhering to the attitude of being responsible to consumers, we took the initiative to file a recall plan with the State Administration for Market Regulation.</p><p><b>Active cruise misstart</b></p><p>The active cruise function of Tesla Model 3/Y is turned on by turning down the right gear lever once when the vehicle is in D gear.</p><p>After activating the active cruise function, the vehicle will speed up to the set speed or the same speed as the vehicle in front while maintaining a safe distance from the vehicle in front according to the current speed or road speed limit active cruise speed limit setting selected by the user.</p><p>The user can exit the active cruise function by toggling the right lever upward once or stepping on the brake.</p><p>After active cruise control is mistakenly activated, if the set cruising speed of the vehicle is not the current speed, and the current speed is lower than the set speed, the vehicle will accelerate to the set speed.</p><p>The sudden increase of vehicle speed will affect the driver's expectation and lead to misjudgment of vehicle control.</p><p>On January 6th, a netizen posted a video of active cruise being activated by mistake. Obviously, the car owner was completely confused about what was going on at that time.</p><p>A TikTok blogger demonstrated how Tesla entered active cruise mode with all assistance turned off.</p><p>Tesla said that this OTA recall can raise the threshold for activating active cruise control, and it has added reminders when active cruise control is activated and exited.</p><p><img src=\"https://static.tigerbbs.com/3a5f80e8e1f69769d64dea833f691ba4\" tg-width=\"620\" tg-height=\"349\" referrerpolicy=\"no-referrer\"></p><p><b>Quality issues?</b></p><p>According to the data, among the sales of Tesla vehicles produced locally at Tesla's Shanghai factory, the recalled vehicles made in China accounted for 93.7%.</p><p>The Wall Street Journal also questioned Tesla whether the quality was affected because the manufacturing speed was too fast, but there was no answer.</p><p>In February, Tesla was interviewed because of quality issues complained by consumers.</p><p><img src=\"https://static.tigerbbs.com/14e851bdb64d4e80403a999df7faf3f6\" tg-width=\"1080\" tg-height=\"327\" referrerpolicy=\"no-referrer\"></p><p>In April, a consumer expressed a strong protest against Tesla at the Shanghai Auto Show, shouting accusations of Tesla's brake failure on the roof of the car.</p><p><img src=\"https://static.tigerbbs.com/fc8f628e28bbc1cf94da384ff9e1f62e\" tg-width=\"1080\" tg-height=\"332\" referrerpolicy=\"no-referrer\"></p><p>The Wall Street Journal said that Tesla's quality problems are no longer news.</p><p>Tesla has always been regarded as a prestigious brand in China, and Musk also said that China's fast-growing market will become the company's largest market.</p><p>Has there been some changes in this situation now? Not really.</p><p><b>Simple control logic</b></p><p>From the beginning of the design, Tesla has emphasized the human-computer interaction logic of \"subverting traditional models\", which is more vividly reflected in the Model 3.</p><p>The owner only needs to put the key in his trouser pocket, and he can pull the handle directly into the car. After sitting in the seat, he doesn't need to press the start button, and directly toggle the shift lever to move the vehicle forward.</p><p>Most of the physical buttons are eliminated in the car, even the instrument panel in front of the steering wheel. The driver only needs to interact with the vehicle through the large screen in the center.</p><p>This design concept has been implemented more thoroughly in the new Model S Plaid: all physical buttons in the car are cancelled, and all of them are controlled by touch, and the vehicle can even automatically judge whether to shift forward gear or reverse gear.</p><p>When it comes to the Autopilot function that Tesla is proud of, Tesla's operating logic can also be called subversion: although the shift lever comes from Mercedes-Benz, Tesla adheres to the simple function and integrates it with the shift lever. The lever is integrated together.</p><p>The cruise control functions of Mercedes-Benz models are securely integrated on the steering wheel or an independent control lever.</p><p>Some netizens also pointed out this hidden danger on a car vertical website forum before:</p><p>In order to highlight the intelligence of the vehicle, the cruise control function of Model 3 is different from that of traditional models: it will automatically set the speed to the maximum speed limit of the current road instead of the current driving speed, which will lead to automatic acceleration.</p><p>Admittedly, this helps to reduce the operation steps, but at the same time, when integrated with Tesla's special control method, it brings hidden dangers.</p><p><b>Pending Brake Door</b></p><p>The recall goes some way to explaining the previously reported issue with Tesla's automatic acceleration from an official perspective. However, the rights protection incident staged at the Shanghai Auto Show is still trapped in Rashomon.</p><p><img src=\"https://static.tigerbbs.com/782bafca8d6a9296edc64b3e1257668f\" tg-width=\"1080\" tg-height=\"648\" referrerpolicy=\"no-referrer\"></p><p>The owner of the auto show rights protection said: The vehicle was driving on the National Highway in Anyang, Henan Province at that time, and it rear-ended the vehicle in front due to the failure of the braking system.</p><p><img src=\"https://static.tigerbbs.com/9120fee1da02f4376d31743b8741d541\" tg-width=\"1080\" tg-height=\"778\" referrerpolicy=\"no-referrer\"></p><p>According to the official vehicle status monitoring information, there was no reasonable correspondence between the brake deceleration of the vehicle at that time and the pressure of the brake master cylinder.</p><p><img src=\"https://static.tigerbbs.com/d04230d5588379e2d85a114dc62a8c7c\" tg-width=\"1080\" tg-height=\"919\" referrerpolicy=\"no-referrer\"></p><p>Some professionals analyze that the road adhesion may be poor, while others question that Tesla's intelligent driving system has obtained too high authority, resulting in the iBooster electronic power braking device provided by Bosch failing to function effectively.</p><p>However, due to the current stalemate between the two sides, it seems that the real situation at that time can never surface.</p><p>After this online recall through OTA (over-the-air upgrade), Tesla's cruise control opening logic will change, and the system will give drivers more prompts.</p><p>Interestingly, both domestic new car manufacturers Ideal and XPeng vehicles adopt cruise system control logic very similar to Tesla.</p><p><img src=\"https://static.tigerbbs.com/03c51901d6c1963ab3572f0c7bf44cf0\" tg-width=\"1024\" tg-height=\"742\" referrerpolicy=\"no-referrer\"></p><p>Under the leadership of Tesla, a catfish, more and more models are now equipped with similar (or even richer) intelligent and automated functions. This recall also reminds other car manufacturers in the automobile industry: The premise of adding any intelligent and convenient facilities in the car should be safety.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/okPYp2y8RUP0VfjmJ_ddQw\">新智元</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/9e0d9f23e003547a93295253f05b6a55","relate_stocks":{"TSLA":"特斯拉"},"source_url":"https://mp.weixin.qq.com/s/okPYp2y8RUP0VfjmJ_ddQw","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1185056773","content_text":"【导读】国家市场监督管理总局昨天发布了特斯拉的召回通知：共计285520辆Model 3和Model Y由于可能存在车辆「速度突增」的隐患，将通过OTA的方式在线召回。这也是官方首次宣布特斯拉可能存在突然加速的隐患。\n刹车失灵的问题还没解决，现在还有突然加速的危险？\n6月26日，国家市场监督管理总局发布通告称，特斯拉将召回211,256 辆国产Model 3和38,599辆国产Model Y，以及35,665辆进口Model 3。\n目前，总部位于加利福尼亚州帕洛阿尔托的特斯拉公司还没有回复。\n\n特斯拉随后在其官方微博上也发表了相关声明。\n\n然而有趣的是，这两份文件看似在说同一件事，但表述却完全不一样。\n监管局：「本次召回范围内的车辆由于主动巡航控制系统问题，易造成驾驶员在以下情形误激活主动巡航功能。」\n特斯拉：「由于主动巡航控制功能可能被驾驶员误激活。」\n监管局：「本次召回活动是在国家市场监督管理总局启动缺陷调查情况下开展的。受调查影响，特斯拉汽车（北京）有限公司、特斯拉（上海）有限公司决定采取召回措施，消除安全隐患。」\n特斯拉：「秉承对消费者负责的态度，我们主动向国家市场监督管理总局备案了召回计划。」\n主动巡航「误」启动\n特斯拉Model 3/Y的主动巡航功能的开启方式为，车辆在D挡时向下拨动一次右侧挡杆。\n启动主动巡航功能后，车辆会根据用户选择的「当前车速」或「道路限速」主动巡航限速设置，在保持与前车安全车距情况下，提速至设置车速或与前车同速。\n用户可通过向上拨动一次右侧拨杆，或者踩下刹车退出主动巡航功能。\n主动巡航控制被误激活后，如果车辆设置的巡航速度不是当前车速，且当前车速低于设定速度时，车辆会加速到设定速度。\n出现车辆速度突增情形，会影响驾驶员的预期并导致车辆操控误判。\n1月6日，一位网友就发布了一个主动巡航被误激活的视频，显然，这位车主当时完全搞不清楚是什么情况。\n一位抖音上的博主演示了特斯拉是如何在关闭所有辅助的情况下进入主动巡航模式的。\n特斯拉表示，这次OTA「召回」可以提高激活主动巡航控制的阈值，并且增加了主动巡航控制激活和退出时的提醒方式。\n\n质量问题？\n数据显示，在特斯拉上海工厂本地生产的特斯拉汽车销量中，召回的在中国制造的汽车占 93.7%。\n华尔街日报也质询了特斯拉：「是否是由于制造速度太快而导致质量受到影响」，不过并没有得到答复。\n2月，特斯拉因为消费者投诉的质量问题被约谈。\n\n4月，一位消费者在上海车展上对特斯拉表达出了强烈的抗议，在车顶上大喊对特斯拉汽车刹车故障的指控。\n\n华尔街日报则表示，特斯拉的质量问题早已不是什么新闻了。\n特斯拉在中国一直被视为一个享有盛誉的品牌，马斯克也表示中国快速增长的市场将成为公司最大的市场。\n那现在这种情况是不是出现了一些变化？也不尽然。\n一切从简的控制逻辑\n从设计伊始，特斯拉就在强调“颠覆传统车型”的人机交互逻辑，这一点在Model 3上体现得更加淋漓尽致。\n车主只需将钥匙放在裤兜里，就可以拉动把手直接进入车内，并且入座后无需再按下启动按钮，直接拨动换挡杆就可以让车辆前进。\n车内取消了大部分的物理按键，甚至是方向盘前方的仪表盘，驾驶员只需要通过中央的大屏幕与车辆进行交互。\n这样的设计理念在全新的Model S Plaid上面被贯彻得更加彻底：车内取消了所有的物理按键，全部通过触控来进行控制，而车辆甚至可以自动判断挂前进挡还是倒挡。\n在特斯拉引以为傲的Autopilot功能开启上，特斯拉的操作逻辑也堪称颠覆：虽然换挡拨杆来自奔驰，但特斯拉秉着一切从简的功能，将其与换挡拨杆集成在了一起。\n而奔驰旗下车型的巡航控制功能都稳妥地集成在方向盘上，或者是一个独立的控制拨杆。\n之前在某汽车垂直网站论坛上，也有网友指出过这个隐患：\n为了凸显车辆的智能性，Model 3的定速巡航功能与传统车型不同：它会将速度自动设定在当前道路的最高限速，而非当前行驶的速度，这就会导致「自动加速」的发生。\n诚然这么做有助于减少操作步骤，但同时与特斯拉特殊的控制方法集成在一起时，就带来了隐患。\n悬而未决的刹车门\n此次召回从一定程度上从官方角度解释了之前报道过的特斯拉自动加速的问题。但是在上海车展上上演的维权事件目前仍然陷在罗生门中。\n\n车展维权车主表示：车辆当时在河南安阳国道上行驶，由于刹车系统失效导致追尾前方车辆。\n\n根据官方公布的车辆状态监控信息显示，车辆当时刹车的减速度与制动主缸压力并没有合理对应。\n\n有专业人士分析可能是路面附着力不佳，也有人在质疑特斯拉的智能驾驶系统获得了过高的权限，导致博世为其提供的iBooster电子助力刹车装置未能有效发挥作用。\n但是由于目前双方陷入僵持，当时的真实情况似乎永远无法浮出水面。\n此次通过OTA（空中升级）的方式在线召回之后，特斯拉的定速巡航开启逻辑将会有所变化，并且系统会给驾驶员更多的提示。\n有意思的是，国内新造车势力理想和小鹏汽车都采用了与特斯拉十分相近的巡航系统控制逻辑。\n\n在特斯拉这条鲶鱼的带领下，如今越来越多的车型开始配备了类似的（甚至是更加丰富的）智能化和自动化功能，此次召回也提醒着汽车行业其他的造车者们：车内增加任何智能化和便利性设施的前提，应该是安全性。","news_type":1,"symbols_score_info":{"TSLA":0.9}},"isVote":1,"tweetType":1,"viewCount":1486,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":167897512,"gmtCreate":1624256988736,"gmtModify":1703831748012,"author":{"id":"3577419615418802","authorId":"3577419615418802","name":"CandyChen","avatar":"https://static.tigerbbs.com/4e12d6d6c8ca165a8237938903255979","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3577419615418802","idStr":"3577419615418802"},"themes":[],"htmlText":"??????","listText":"??????","text":"??????","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/167897512","repostId":"2145083916","repostType":4,"repost":{"id":"2145083916","kind":"news","pubTimestamp":1624254784,"share":"https://ttm.financial/m/news/2145083916?lang=en_US&edition=fundamental","pubTime":"2021-06-21 13:53","market":"sh","language":"zh","title":"The discount is too big, and the stock price falls! Let's take a look at the 6 details of Gree's employee stock ownership plan","url":"https://stock-news.laohu8.com/highlight/detail?id=2145083916","media":"证券时报网","summary":"6月20日晚间，格力电器(000651)抛出的30亿元员工持股计划，犹如一颗重磅炸弹，吸引了资本市场的广泛关注。其中，“5折购股”、“人均25万元”、“董明珠或浮盈8亿”等重要信息，也成为市场关注的焦","content":"<p><div>On the evening of June 20th, the 3 billion yuan employee stock ownership plan launched by Gree Electric (000651) was like a blockbuster, attracting widespread attention from the capital market. Among them, important information such as \"50% off share purchase\", \"250,000 yuan per capita\", and \"Dong Mingzhu may have a floating profit of 800 million yuan\" have also become the focus of market attention. After this plan was released, there was a huge controversy at the level of Gree Electric investors. Some investors believed that the discount of this employee stock ownership plan was too much, and it was too inclined to Dong Mingzhu and other management; Some investors also believe that there is nothing wrong with legal compliance incentives for management and employees. However, from Gree Electric Stock Bar...</p><p><a href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/roll/2021-06-21/doc-ikqcfnca2295692.shtml\">Web link</a></div></p>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The discount is too big, and the stock price falls! Let's take a look at the 6 details of Gree's employee stock ownership plan</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe discount is too big, and the stock price falls! Let's take a look at the 6 details of Gree's employee stock ownership plan\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">证券时报网</strong><span class=\"h-time small\">2021-06-21 13:53</span>\n</p>\n</h4>\n</header>\n<article>\n<p><div>On the evening of June 20th, the 3 billion yuan employee stock ownership plan launched by Gree Electric (000651) was like a blockbuster, attracting widespread attention from the capital market. Among them, important information such as \"50% off share purchase\", \"250,000 yuan per capita\", and \"Dong Mingzhu may have a floating profit of 800 million yuan\" have also become the focus of market attention. After this plan was released, there was a huge controversy at the level of Gree Electric investors. Some investors believed that the discount of this employee stock ownership plan was too much, and it was too inclined to Dong Mingzhu and other management; Some investors also believe that there is nothing wrong with legal compliance incentives for management and employees. However, from Gree Electric Stock Bar...</p><p><a href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/roll/2021-06-21/doc-ikqcfnca2295692.shtml\">Web link</a></div></p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/roll/2021-06-21/doc-ikqcfnca2295692.shtml\">证券时报网</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/41d6828c57bd869d8fd1acd2f06bebb9","relate_stocks":{"000651":"格力电器"},"source_url":"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/roll/2021-06-21/doc-ikqcfnca2295692.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2145083916","content_text":"6月20日晚间，格力电器(000651)抛出的30亿元员工持股计划，犹如一颗重磅炸弹，吸引了资本市场的广泛关注。其中，“5折购股”、“人均25万元”、“董明珠或浮盈8亿”等重要信息，也成为市场关注的焦点。\n这一方案出炉后，在格力电器投资者层面形成了巨大的争议，有投资者认为，此次员工持股计划折价过多，且过于向董明珠等管理层倾斜；亦有投资者认为，合法合规激励管理层和员工无可厚非。不过，从格力电器股吧留言来看，持前一种观点的占据大多数。\n6月21日开盘后，格力电器低开逾2%后宽幅震荡，盘中跌幅一度接近5%，截至午间收盘跌幅为3.99%。股价创今年年内新低。\n\n长期关注格力电器的家电行业资深观察家刘步尘在接受证券时报·e公司记者采访时表示，股权激励的本质是激励中高级管理层及核心员工，一般认为这个“中高级管理层”不包括董事长、总裁、总经理等核心决策层成员，因为这些人本来就已被赋予较大的权力，并拥有较多股份，个人利益已经与公司利益深度捆绑，不需要重复激励。这一点，从海尔、美的、老板、华帝等著名企业的案例可以明显地看出来。如果一个公司在推行股权激励时核心决策层股份占比明显偏大，且获得股份的代价明显偏低，很容易给外界留下攻击的口实。\n证券时报·e公司记者还注意到，在前述市场普遍关注的重要信息之外，格力电器此次员工持股计划仍有多个有意思的细节，与市场常见的股权激励或员工持股计划存在不少差别。这一方案倘若成行，也有望为A股资本市场的增添新的标志性案例。\n细节一：员工不得自行出售或质押\n据公告披露，格力电器此次员工持股计划设立后，将由公司自行管理，设立管理委员会，代表员工持股计划行使股东权利。管理委员会有权结合员工个人绩效考核结果，对两期可归属股票权益进行归属分配。此外，第二个考核归属期届满后，对于因公司层面业绩考核不达标而未能完成归属的员工持股计划权益，将由管理委员会决策处置方式。在员工持股计划存续期内，除约定的情况或经管理委员会同意外，持有人的股票权益不得转让、退出、质押、担保、偿还债务或作其他类似处置。\n方案规定，基于员工通过集中管理提高股票增值收益、参与公司治理的需求，本员工持股计划持有人承诺并授权，在从公司退休前，因本员工持股计划股票权益过户至个人证券账户而直接持有的股票，由工会按照工会的意思表示行使表决权（不含董、监、高所持股份的表决权），未经工会事先书面确认，不得自行出售或设定质押，否则工会有权收回其对应的股份收益，相关收益由工会设立专户进行管理并归其他持有人享有，具体分配办法由持有人民主决定。\n此外，该方案还规定，如发生未取得工会事先书面确认私自出售股票的，退休前主动辞职或擅自离职的，或在劳动合同到期后拒绝与公司或下属公司续签劳动合同等在内的多项情形，在股票权益过户至其证券账户前，管理委员会有权取消该持有人参与本员工持股计划的资格，其所持的权益由管理委员会择机出售，返还持有人对应的原始出资额，剩余收益（如有）由员工持股计划持有人享有。\n换言之，按照规定，参与此次员工持股计划的员工，若想要完全自主地处置在本次计划中获得的股权，要么是在退休后获得所获股票的表决权及处置权，要么则需要等待该员工持股计划终止清算后完成剩余分配。\n有业内人士评价称，格力电器此次员工持股计划，在某种程度上可能借鉴了华为的虚拟股权制度，即在员工任职参与持股计划期间，可以享受分红等收益，但表决、出售以及质押等相关权利则受到管理委员会的制约。\n值得一提的是，包括格力电器董事长兼总裁董明珠在内的8名格力电器董监高（不含独立董事）人员，均承诺不在员工持股计划管理委员会中担任职务，同时放弃个人在员工持股计划持有人会议的提案权、表决权。\n不过，也有分析认为，董明珠现年已67岁，近年来市场上也多有董明珠“退休”的传闻。倘若董明珠在取得本次员工持股计划持股的不久后退休，则有望获得自主处置相关股份的权利。\n细节二：珠海明骏和董明珠回避表决\n公告显示，本员工持股计划持有人拟包括董事（不含独立董事）、监事、高级管理人员共计 8 人，上述持有人与本员工持股计划存在关联关系，在公司董事会、监事会审议本员工持股计划相关提案时相关人员应回避表决，董明珠也在其中之列。\n同时，股东大会就本员工持股计划进行表决时，参与本员工持股计划、分享收益以及其他可能导致利益倾斜的情形的股东及一致行动人应当回避。这也意味着，包括董明珠在内的8名董监高（不含独立董事）人员，将在股东大会审议此次员工持股计划的投票中回避表决。\n不仅如此，公司无控股股东、实际控制人，公司董事长兼总裁董明珠系本员工持股计划持有人，由于董明珠与公司持股5%以上股东珠海明骏投资合伙企业（有限合伙）（简称“珠海明骏”）存在一致行动关系，故珠海明骏在本员工持股计划相关事项的审议过程中也应回避表决。\n天眼查显示，目前珠海明骏持有9.02亿股格力电器股份，占公司总股本的15%；董明珠个人持有4448.85万股，占公司总股本的0.74%。\n细节三：不排除未来还有多期员工持股计划\n从本次方案的名称来看，“格力电器第一期员工持股计划（草案）”，为市场留下了“后续可期”的悬念。本次员工持股计划的股份均来自于格力电器此前的股份回购。格力电器目前已经连续推出三期回购方案，其中前两期均已完成，回购金额均为60亿元，共回购公司2.09亿股。今年5月26日，格力电器又启动了第三轮75亿-150亿元的回购股份方案。三轮回购的目的均包括实施公司员工持股计划或股权激励。\n在外界看来，格力电器本次推出的30亿元员工持股计划或许只是“牛刀小试”，以公司第三轮回购的上限150亿元（格力前两轮回购均以上限金额完成）计算，格力电器合计回购股票的金额将达270亿元，换言之，格力电器为员工持股计划或股权激励所储备的股份将远远超过第一期员工持股计划的规模。\n细节四：每股分红不低于2元\n在本次员工持股计划的考核指标中，市场普遍关注的是业绩层面的未来两年不低于10%和20%的净利润增长，但与净利润考核目标同步的，还有公司分红层面的要求，即2021年和2022年且当年每股现金分红不低于2元或现金分红总额不低于当年净利润的50%。\n换言之，虽然参与本次员工持股计划的员工在持股方面的流动性受到一定约束（不得自行出售、质押等），但格力电器承诺丰厚的现金分红，则有望对员工的现金流进行一定程度的补偿。\n不过，除2017年度未进行现金分红以外，格力电器过往年度的现金分红亦堪称丰厚，如2020年度分配方案为每10股派30元(含税)，股利支付率高达80.86%，大幅高于本次员工持股计划的考核指标。\n细节五：员工持股计划费用28.18亿元分三年摊销\n公告显示，假设本员工持股计划于 2021 年 7 月完成标的股票的过户，过户日股票市场价为 53.68 元/股（暂以 2021 年 6 月 18 日公司股票收盘价测算），公司应确认总费用约为 28.18 亿元。这一费用将于 2021 年至 2023 年分期摊销，分别摊销10.57亿元、14.09亿元、3.52亿元。\n值得一提的是，按照考核指标测算，格力电器2021年净利润应达到243.98亿元，2022年净利润则需要达到266.16亿元。而这也将是在考虑到员工持股计划费用摊销的情况下设立的目标，倘若剔除员工持股计划费用摊销的影响，则这两年净利润应达到254.55亿元和280.25亿元。\n细节六：近期神秘的41.6亿元大宗交易\n在本次员工持股计划公布前，格力电器在6月2日、8日和10日这三天，分别出现大宗交易，合计买入了41.6亿元的格力电器股票，买方也全部是来自一家营业部，即北京高华证券北京金融大街证券营业部。如此大笔的交易，又是来自同一家营业部，市场普遍猜测买方大概率来自于同一个人或机构。\n对于这一大宗交易，市场上有不少猜测。例如，有投资者称这种买入方式很像冯柳的风格；也有投资者认为可能是厚朴资本背后的方风雷因为看好格力电器而在继续布局。天眼查信息，方风雷既是厚朴投资的创始人，也是北京高华证券的董事长。此前厚朴投资曾与高瓴资本竞争格力电器15%的股份。\n以格力电器5月26日披露的最新股权结构来看，除去代表深股通持股的香港中央结算有限公司所持17.07%股份，以及格力电器回购专用账户所持的3.51%股份，格力电器的几大重要股东分别为珠海明骏、京海互联网、格力集团、证金公司、中央汇金公司、高华-汇丰-GOLDMAN,SACHS&CO.LLC、前海人寿-海利年年、高瓴资本-HCM中国基金等。\n2016年，格力电器曾欲筹划以130亿元全资收购珠海银隆，但在股东大会表决中未获通过。而在本次员工持股计划的表决中，董明珠以及珠海明骏均将回避表决。届时，公司如何保证议案的通过？对此，市场有猜测认为，前述神秘的41.6亿大宗交易，不排除可能是公司提前“引援”的相关动作。","news_type":1,"symbols_score_info":{"000651":0.9}},"isVote":1,"tweetType":1,"viewCount":1166,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":168954511,"gmtCreate":1623947807133,"gmtModify":1703824472170,"author":{"id":"3577419615418802","authorId":"3577419615418802","name":"CandyChen","avatar":"https://static.tigerbbs.com/4e12d6d6c8ca165a8237938903255979","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3577419615418802","idStr":"3577419615418802"},"themes":[],"htmlText":"Good good","listText":"Good good","text":"Good good","images":[{"img":"https://static.tigerbbs.com/42fc7b674a608fcaa654427aa2db7b0b","width":"1125","height":"3368"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/168954511","isVote":1,"tweetType":1,"viewCount":1132,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0}],"hots":[{"id":127481747,"gmtCreate":1624863518889,"gmtModify":1703846480918,"author":{"id":"3577419615418802","authorId":"3577419615418802","name":"CandyChen","avatar":"https://static.tigerbbs.com/4e12d6d6c8ca165a8237938903255979","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3577419615418802","idStr":"3577419615418802"},"themes":[],"htmlText":"???","listText":"???","text":"???","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":2,"commentSize":2,"repostSize":0,"link":"https://ttm.financial/post/127481747","repostId":"1169970415","repostType":4,"repost":{"id":"1169970415","kind":"news","weMediaInfo":{"introduction":"我们来自知名IT和财经媒体，专注于互联网+、电子商务、大数据、万物互联和人工智能。我们关注产业动态，技术趋势和商业变革，我们与你一起，迎接这个科技转变命运的时代。","home_visible":1,"media_name":"懂懂笔记","id":"1066040419","head_image":"https://static.tigerbbs.com/4e15097abde5468c897d6a3b51f78f1b"},"pubTimestamp":1624861156,"share":"https://ttm.financial/m/news/1169970415?lang=en_US&edition=fundamental","pubTime":"2021-06-28 14:19","market":"sh","language":"zh","title":"Did Li Jiaqi and Wei Ya touch Zhang Dayi's ceiling?","url":"https://stock-news.laohu8.com/highlight/detail?id=1169970415","media":"懂懂笔记","summary":"近日有媒体报道称，“口红一哥”李佳琦背后的上海经纪公司美腕目前正在招聘首席财务官，据悉此举的目的正是为赴美上市做准备。与此同时，“淘宝带货一姐”薇娅背后的公司主体杭州谦寻文化，也被传正在计划IPO。\n","content":"<p>Recently, some media reported that the Shanghai brokerage company behind Li Jiaqi, the \"Lipstick Brother\", is currently recruiting a chief financial officer. It is reported that the purpose of this move is to prepare for listing in the United States. At the same time, Hangzhou Qianxun Culture, the main body of the company behind Wei Ya, the \"Taobao's first sister with goods\", is also rumored to be planning an IPO.</p><p>In this regard, both beautiful wrist and modest culture have denied it.</p><p>However, regardless of whether the two are planning to enter the capital market or not, Li Jiaqi and Wei Ya really need more new thinking or prepare for a rainy day after the trend of live streaming has been blowing for more than a year and bidding farewell to barbaric growth.</p><p><b>One brother and one sister have no moat</b></p><p>As the MCN organizations behind Li Jiaqi and Wei Ya, Meiwrist and Qianxun Culture are not much different from other MCN organizations in terms of business models. Its core profit model mainly relies on the e-commerce of leading Internet celebrities to bring goods for monetization, and then distributes benefits through the \"weights\" of different participants such as e-commerce platforms, live broadcast platforms, merchants and MCN institutions.</p><p><img src=\"https://static.tigerbbs.com/3b46ca16c6dacfbeaf2c3f315bae2e13\" tg-width=\"1080\" tg-height=\"587\" referrerpolicy=\"no-referrer\"></p><p>In essence, whether it is Wei Ya, Li Jiaqi, Xin Youzhi, Luo Yonghao or even those mid-waist Internet celebrities, everyone only plays the role of sales channels in the entire industry chain. After all, they do not produce any goods themselves. Of course, in addition to sales channels, absolute top Internet celebrities such as Wei Ya, Li Jiaqi or Xin Youzhi can also derive new value in brand marketing thanks to their huge user base.</p><p>Typical examples are Hua Xizi and Perfect Diary. In two years after Hua Xizi took the big ship of Li Jiaqi, her annual sales soared from less than 50 million to over 3 billion, a surge of nearly 70 times. Since then, Perfect Diary has successfully won the title of \"the first domestic beauty product\".</p><p>This is why every time brand owners ask Luo Yonghao to cooperate with bringing goods, they will make various promotional posters before and after their live broadcast. After all, Luo Yonghao, who has 18 million Weibo fans, forwards a poster every time it is massive exposure.</p><p>Today, although the IPO is still inconclusive, if a series of actions in the capital market are to be involved in the future, Wei Ya and Li Jiaqi (and their MCN institutions) must answer a question from investors: \"Where is your core competitiveness or moat?\". But from now on, it seems that they have a hard time answering this question.</p><p>As mentioned earlier, the essence of live streaming is a sales behavior. In the past, the biggest impression brought by live broadcasts to the outside world was that apart from various types of anchors who were good at expressing themselves in front of the camera, one of the most important factors was the low price. \"The lowest price\" is always the selling point pursued by anchors, especially top names like Li Jiaqi and Wei Ya. We still remember the incident when Li Jiaqi blocked Pechoin because he didn't get the lowest price.</p><p>It can be said that head anchors can rely on their huge traffic to bring pressure to brand owners, and let them give huge discounts in negotiations. However, with the continuous development of the industry, a new embarrassing phenomenon is that the price of head anchors The advantage is being cut bit by bit.</p><p>From the perspective of platform operation strategy, a large amount of resources were invested in a few individuals (online celebrity anchors) in the early stage to allow them to grow rapidly, which served as an exemplary role, and then attracted other participants to join and form a self-growing ecosystem. When this ecosystem matures, the platform's strategy will change from creating a head demonstration role to pursuing inclusive effects, so that more grassroots users can participate.</p><p>Looking at it now, after more than a year of rapid growth, the demonstration effect of many top online celebrities has inspired countless participants. Coupled with various incentives from the platform side, we can see that the live broadcast mode is an indispensable part of the e-commerce platform, whether it is an official brand store or a personal C store.</p><p>When the form of live broadcast becomes daily, the right to speak of the platform and the brand will naturally gradually increase, which is also inevitable.</p><p><img src=\"https://static.tigerbbs.com/5537501d48be08a2ebb9b62b45abceec\" tg-width=\"1080\" tg-height=\"577\" referrerpolicy=\"no-referrer\"></p><p>After all, even top head anchors like Li Jiaqi and Wei Ya cannot influence the platform strategy. For live broadcast e-commerce platforms, whether the head anchors are controllable is a very important factor. In this regard, Taobao and<a href=\"https://laohu8.com/S/DYIN\">Douyin</a>It is relatively mature, and Kuaishou is a typical negative tutorial. The first brother (Simba) who delivers goods in the live broadcast room sprays the platform policy every day. This kind of scene is really a bit ugly.</p><p>In addition, for those big brands (well-known companies) that are not too worried about sales, even when facing top anchors like Li Jiaqi and Wei Ya, they will firmly hold the bargaining power in their own hands. One of the most typical examples of this is that the big-name products in the live broadcast room of these top anchors have no obvious price advantage over other competitors (you can never buy half-price SK II in Li Jiaqi's live broadcast room).</p><p>Therefore, during the 618 period this year, many users found that the prices of the big-name beauty products in the live broadcast rooms of Li Jiaqi and Wei Ya are almost the same, and even the gifts are exactly the same. To this end, many users joked: It seems that the degree of involution between anchors is still not enough.</p><p>It is true that the anchor's personal expression ability, appearance and temperament, and personal charm are all his own important competitiveness, but as far as sales itself is concerned, price is always the core of the attention of most consumers. As for the top head anchors represented by Li Jiaqi and Wei Ya, their own \"lowest price\" aura is dissipating little by little.</p><p><b>Head Internet celebrities who cannot be \"mass-produced\"</b></p><p>As two domestic Hi-end-level anchors at this stage, they will most likely dabble in the capital market in the future. When facing investors, the two questions they must answer are: What is the difference between the company behind them and ordinary MCN institutions? Where is their lasting core competitiveness when they step on the trend of live broadcast with goods?</p><p>From now on, it seems that there is no substantial difference between them except that they own a Hi-end head online celebrity. But for an MCN institution that peeks into the capital market, an extremely top Internet celebrity is obviously not enough. In this regard, Zhang Dayi, the \"first generation Taobao online celebrity\" before Wei Ya, has already done an experiment for us.</p><p><img src=\"https://static.tigerbbs.com/5d4d8e76b4b9c1fc16cbd94c57087dc1\" tg-width=\"1080\" tg-height=\"565\" referrerpolicy=\"no-referrer\"></p><p>On Double Eleven in 2016, Zhang Dayi brought goods through Taobao live broadcast for the first time, and the two-hour live broadcast time won nearly 20 million yuan in sales. Maybe this figure is nothing in today's online celebrity's achievements of 100 million or even more than one billion in a single game, but it is definitely an amazing figure in 2016. After all, Taobao just launched the live broadcast function in March of that year.</p><p>The excellent results made Taobao shoot a documentary called \"online celebrity\" for Zhang Dayi at that time. At the beginning of that documentary, Zhang Dayi confidently and proudly shouted to the camera: \"2016 is definitely Zhang Dayi's era!\"</p><p>It may not be an exaggeration to compare Zhang Dayi at that time to Li Jiaqi or Wei Ya now. Two and a half years later, as CMO, Zhang Dayi successfully landed on Nasdaq with Ruhan, the MCN organization behind her.</p><p>But Zhang Dayi and Ruhan failed to answer the above question. Two years after listing,<a href=\"https://laohu8.com/S/RUHN\">Ruhan Holdings</a>Against the background that the market value has shrunk by 70%, it announced the completion of privatization and delisted from the US stock market. At this time, Taobao is already the home of Wei Ya and Li Jiaqi. As for Zhang Dayi, the last time he was widely concerned was because of a lace news.</p><p>This kind of quick up and down lacking endurance is rare in the capital market, but it seems to be inevitable for Ruhan-because they own and only own one Zhang Dayi.</p><p>Ruhan's price return status in the three years before delisting</p><p><img src=\"https://static.tigerbbs.com/689a47a2eb88a7cb4812e95ce792d2ec\" tg-width=\"1080\" tg-height=\"357\" referrerpolicy=\"no-referrer\"></p><p>According to Ruhan's prospectus before its listing, the revenue of rectification Ruhan is extremely dependent on Zhang Dayi personally. In 2017, 2018 and the first three quarters of 2019, the revenue contributed by Zhang Dayi accounted for 50.8%, 52.4%, and 53.5% of the company's total revenue respectively. This series of figures can reflect Zhang Dayi's importance to Ruhan. But such a high proportion of individuals is very unhealthy for a listed company, which means that once they lose Zhang Dayi or Zhang Dayi's magic is no longer available, it will be difficult for the company to continue to maintain such a revenue scale.</p><p>Therefore, although Ruhan said at the beginning of its listing that it had signed more than 100 Internet celebrities, the biggest question about it from the outside world is whether it can build a second or copy Zhang Dayi in batches.</p><p>It is true that large-scale MCNs can invest a lot of resources to mass-manufacture some mid-waist Internet celebrities, but those extremely top Internet celebrities are obviously not replicable. Ruhan failed to solve this problem at the beginning, and now it is also difficult for Meiwrist and Qianxun to copy a new Li Jiaqi or Wei Ya. Take Qianxun behind Wei Ya as an example. It has now signed more than 50 anchors, including many celebrity artists such as Lin Yilun and Christina, but still no one can reach or even approach Wei Ya's height.</p><p>At the same time, online celebrity is still a very \"high-risk\" industry. They must be very cautious in their words and deeds under the spotlight, and a little carelessness will \"roll over\". Moreover, for the facade anchors of these MCN organizations, they and their anchors often have a relationship in which both prosper and lose. For example, assuming that Wei Ya also encountered the \"fake bird's nest incident\" today, other anchors under Qianxun will inevitably not be affected. In this regard, Simba, the \"first brother of Kuaishou\", is the most typical example.</p><p><img src=\"https://static.tigerbbs.com/003eb141a9b92904762d9ec964da79ed\" tg-width=\"950\" tg-height=\"512\" referrerpolicy=\"no-referrer\"></p><p>When MCN institutions cannot copy top Internet celebrities in batches, and a single Internet celebrities contributes most of the company's revenue, considering the generally short life cycle of Internet celebrities, it is difficult for the capital market to believe in their future growth space, Especially on the premise that there is already a case like Ruhan.</p><p>In this regard, relevant e-commerce industry experts told Understanding Notes that the MCN organization behind Internet celebrities must prove that it has two abilities if it wants to successfully land in the capital market.</p><p>1: The ability to create Internet celebrities on the head and waist on a large scale. There have been examples of Ruhan before. If you do not have such ability, it is easy to be simply regarded as \"Ruhan No. 2\". Once you are labeled with such a label The label means that the ceiling is extremely low.</p><p>Two: Strong and large-scale marketing capabilities, which most MCN institutions do not have at this stage. At present, the input-output ratio of MCN institutions is generally very low. How to cultivate Internet celebrities in batches as much as possible under the existing conditions is a very thorny problem. After all, the top Internet celebrities cannot be cultivated in batches, and the waist Internet celebrities can still be cultivated, but the current problem is that the cost is too high.</p><p><b>[Conclusion]</b></p><p>Judging from the sales process of live broadcast, Li Jiaqi and Wei Ya, who are standing at the peak of the industry, have already touched the ceiling. When the entire industry has gradually gone through the barbaric growth stage and began to enter an orderly and standardized development period, their The focus is bound to go to the selling link. Can they build their own brand or not? Can it derive more commercial liquidity?</p><p>Li Jiaqi has expressed his interest in personal brands more than once. In addition, it also includes providing services other than commodity sales for brands. In short, whether we can draw a bigger \"pie\" for investors will become an important factor in whether they can go further in capital. Of course, these are all later stories. For Li Jiaqi and Wei Ya, who are reporting the IPO news at the moment, everything seems too early. After all, although their respective GMVs are far higher than those of Zhang Dayi back then, in essence, they are not the same as Zhang Dayi. There is no essential difference.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Did Li Jiaqi and Wei Ya touch Zhang Dayi's ceiling?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDid Li Jiaqi and Wei Ya touch Zhang Dayi's ceiling?\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1066040419\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/4e15097abde5468c897d6a3b51f78f1b);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">懂懂笔记 </p>\n<p class=\"h-time smaller\">2021-06-28 14:19</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>Recently, some media reported that the Shanghai brokerage company behind Li Jiaqi, the \"Lipstick Brother\", is currently recruiting a chief financial officer. It is reported that the purpose of this move is to prepare for listing in the United States. At the same time, Hangzhou Qianxun Culture, the main body of the company behind Wei Ya, the \"Taobao's first sister with goods\", is also rumored to be planning an IPO.</p><p>In this regard, both beautiful wrist and modest culture have denied it.</p><p>However, regardless of whether the two are planning to enter the capital market or not, Li Jiaqi and Wei Ya really need more new thinking or prepare for a rainy day after the trend of live streaming has been blowing for more than a year and bidding farewell to barbaric growth.</p><p><b>One brother and one sister have no moat</b></p><p>As the MCN organizations behind Li Jiaqi and Wei Ya, Meiwrist and Qianxun Culture are not much different from other MCN organizations in terms of business models. Its core profit model mainly relies on the e-commerce of leading Internet celebrities to bring goods for monetization, and then distributes benefits through the \"weights\" of different participants such as e-commerce platforms, live broadcast platforms, merchants and MCN institutions.</p><p><img src=\"https://static.tigerbbs.com/3b46ca16c6dacfbeaf2c3f315bae2e13\" tg-width=\"1080\" tg-height=\"587\" referrerpolicy=\"no-referrer\"></p><p>In essence, whether it is Wei Ya, Li Jiaqi, Xin Youzhi, Luo Yonghao or even those mid-waist Internet celebrities, everyone only plays the role of sales channels in the entire industry chain. After all, they do not produce any goods themselves. Of course, in addition to sales channels, absolute top Internet celebrities such as Wei Ya, Li Jiaqi or Xin Youzhi can also derive new value in brand marketing thanks to their huge user base.</p><p>Typical examples are Hua Xizi and Perfect Diary. In two years after Hua Xizi took the big ship of Li Jiaqi, her annual sales soared from less than 50 million to over 3 billion, a surge of nearly 70 times. Since then, Perfect Diary has successfully won the title of \"the first domestic beauty product\".</p><p>This is why every time brand owners ask Luo Yonghao to cooperate with bringing goods, they will make various promotional posters before and after their live broadcast. After all, Luo Yonghao, who has 18 million Weibo fans, forwards a poster every time it is massive exposure.</p><p>Today, although the IPO is still inconclusive, if a series of actions in the capital market are to be involved in the future, Wei Ya and Li Jiaqi (and their MCN institutions) must answer a question from investors: \"Where is your core competitiveness or moat?\". But from now on, it seems that they have a hard time answering this question.</p><p>As mentioned earlier, the essence of live streaming is a sales behavior. In the past, the biggest impression brought by live broadcasts to the outside world was that apart from various types of anchors who were good at expressing themselves in front of the camera, one of the most important factors was the low price. \"The lowest price\" is always the selling point pursued by anchors, especially top names like Li Jiaqi and Wei Ya. We still remember the incident when Li Jiaqi blocked Pechoin because he didn't get the lowest price.</p><p>It can be said that head anchors can rely on their huge traffic to bring pressure to brand owners, and let them give huge discounts in negotiations. However, with the continuous development of the industry, a new embarrassing phenomenon is that the price of head anchors The advantage is being cut bit by bit.</p><p>From the perspective of platform operation strategy, a large amount of resources were invested in a few individuals (online celebrity anchors) in the early stage to allow them to grow rapidly, which served as an exemplary role, and then attracted other participants to join and form a self-growing ecosystem. When this ecosystem matures, the platform's strategy will change from creating a head demonstration role to pursuing inclusive effects, so that more grassroots users can participate.</p><p>Looking at it now, after more than a year of rapid growth, the demonstration effect of many top online celebrities has inspired countless participants. Coupled with various incentives from the platform side, we can see that the live broadcast mode is an indispensable part of the e-commerce platform, whether it is an official brand store or a personal C store.</p><p>When the form of live broadcast becomes daily, the right to speak of the platform and the brand will naturally gradually increase, which is also inevitable.</p><p><img src=\"https://static.tigerbbs.com/5537501d48be08a2ebb9b62b45abceec\" tg-width=\"1080\" tg-height=\"577\" referrerpolicy=\"no-referrer\"></p><p>After all, even top head anchors like Li Jiaqi and Wei Ya cannot influence the platform strategy. For live broadcast e-commerce platforms, whether the head anchors are controllable is a very important factor. In this regard, Taobao and<a href=\"https://laohu8.com/S/DYIN\">Douyin</a>It is relatively mature, and Kuaishou is a typical negative tutorial. The first brother (Simba) who delivers goods in the live broadcast room sprays the platform policy every day. This kind of scene is really a bit ugly.</p><p>In addition, for those big brands (well-known companies) that are not too worried about sales, even when facing top anchors like Li Jiaqi and Wei Ya, they will firmly hold the bargaining power in their own hands. One of the most typical examples of this is that the big-name products in the live broadcast room of these top anchors have no obvious price advantage over other competitors (you can never buy half-price SK II in Li Jiaqi's live broadcast room).</p><p>Therefore, during the 618 period this year, many users found that the prices of the big-name beauty products in the live broadcast rooms of Li Jiaqi and Wei Ya are almost the same, and even the gifts are exactly the same. To this end, many users joked: It seems that the degree of involution between anchors is still not enough.</p><p>It is true that the anchor's personal expression ability, appearance and temperament, and personal charm are all his own important competitiveness, but as far as sales itself is concerned, price is always the core of the attention of most consumers. As for the top head anchors represented by Li Jiaqi and Wei Ya, their own \"lowest price\" aura is dissipating little by little.</p><p><b>Head Internet celebrities who cannot be \"mass-produced\"</b></p><p>As two domestic Hi-end-level anchors at this stage, they will most likely dabble in the capital market in the future. When facing investors, the two questions they must answer are: What is the difference between the company behind them and ordinary MCN institutions? Where is their lasting core competitiveness when they step on the trend of live broadcast with goods?</p><p>From now on, it seems that there is no substantial difference between them except that they own a Hi-end head online celebrity. But for an MCN institution that peeks into the capital market, an extremely top Internet celebrity is obviously not enough. In this regard, Zhang Dayi, the \"first generation Taobao online celebrity\" before Wei Ya, has already done an experiment for us.</p><p><img src=\"https://static.tigerbbs.com/5d4d8e76b4b9c1fc16cbd94c57087dc1\" tg-width=\"1080\" tg-height=\"565\" referrerpolicy=\"no-referrer\"></p><p>On Double Eleven in 2016, Zhang Dayi brought goods through Taobao live broadcast for the first time, and the two-hour live broadcast time won nearly 20 million yuan in sales. Maybe this figure is nothing in today's online celebrity's achievements of 100 million or even more than one billion in a single game, but it is definitely an amazing figure in 2016. After all, Taobao just launched the live broadcast function in March of that year.</p><p>The excellent results made Taobao shoot a documentary called \"online celebrity\" for Zhang Dayi at that time. At the beginning of that documentary, Zhang Dayi confidently and proudly shouted to the camera: \"2016 is definitely Zhang Dayi's era!\"</p><p>It may not be an exaggeration to compare Zhang Dayi at that time to Li Jiaqi or Wei Ya now. Two and a half years later, as CMO, Zhang Dayi successfully landed on Nasdaq with Ruhan, the MCN organization behind her.</p><p>But Zhang Dayi and Ruhan failed to answer the above question. Two years after listing,<a href=\"https://laohu8.com/S/RUHN\">Ruhan Holdings</a>Against the background that the market value has shrunk by 70%, it announced the completion of privatization and delisted from the US stock market. At this time, Taobao is already the home of Wei Ya and Li Jiaqi. As for Zhang Dayi, the last time he was widely concerned was because of a lace news.</p><p>This kind of quick up and down lacking endurance is rare in the capital market, but it seems to be inevitable for Ruhan-because they own and only own one Zhang Dayi.</p><p>Ruhan's price return status in the three years before delisting</p><p><img src=\"https://static.tigerbbs.com/689a47a2eb88a7cb4812e95ce792d2ec\" tg-width=\"1080\" tg-height=\"357\" referrerpolicy=\"no-referrer\"></p><p>According to Ruhan's prospectus before its listing, the revenue of rectification Ruhan is extremely dependent on Zhang Dayi personally. In 2017, 2018 and the first three quarters of 2019, the revenue contributed by Zhang Dayi accounted for 50.8%, 52.4%, and 53.5% of the company's total revenue respectively. This series of figures can reflect Zhang Dayi's importance to Ruhan. But such a high proportion of individuals is very unhealthy for a listed company, which means that once they lose Zhang Dayi or Zhang Dayi's magic is no longer available, it will be difficult for the company to continue to maintain such a revenue scale.</p><p>Therefore, although Ruhan said at the beginning of its listing that it had signed more than 100 Internet celebrities, the biggest question about it from the outside world is whether it can build a second or copy Zhang Dayi in batches.</p><p>It is true that large-scale MCNs can invest a lot of resources to mass-manufacture some mid-waist Internet celebrities, but those extremely top Internet celebrities are obviously not replicable. Ruhan failed to solve this problem at the beginning, and now it is also difficult for Meiwrist and Qianxun to copy a new Li Jiaqi or Wei Ya. Take Qianxun behind Wei Ya as an example. It has now signed more than 50 anchors, including many celebrity artists such as Lin Yilun and Christina, but still no one can reach or even approach Wei Ya's height.</p><p>At the same time, online celebrity is still a very \"high-risk\" industry. They must be very cautious in their words and deeds under the spotlight, and a little carelessness will \"roll over\". Moreover, for the facade anchors of these MCN organizations, they and their anchors often have a relationship in which both prosper and lose. For example, assuming that Wei Ya also encountered the \"fake bird's nest incident\" today, other anchors under Qianxun will inevitably not be affected. In this regard, Simba, the \"first brother of Kuaishou\", is the most typical example.</p><p><img src=\"https://static.tigerbbs.com/003eb141a9b92904762d9ec964da79ed\" tg-width=\"950\" tg-height=\"512\" referrerpolicy=\"no-referrer\"></p><p>When MCN institutions cannot copy top Internet celebrities in batches, and a single Internet celebrities contributes most of the company's revenue, considering the generally short life cycle of Internet celebrities, it is difficult for the capital market to believe in their future growth space, Especially on the premise that there is already a case like Ruhan.</p><p>In this regard, relevant e-commerce industry experts told Understanding Notes that the MCN organization behind Internet celebrities must prove that it has two abilities if it wants to successfully land in the capital market.</p><p>1: The ability to create Internet celebrities on the head and waist on a large scale. There have been examples of Ruhan before. If you do not have such ability, it is easy to be simply regarded as \"Ruhan No. 2\". Once you are labeled with such a label The label means that the ceiling is extremely low.</p><p>Two: Strong and large-scale marketing capabilities, which most MCN institutions do not have at this stage. At present, the input-output ratio of MCN institutions is generally very low. How to cultivate Internet celebrities in batches as much as possible under the existing conditions is a very thorny problem. After all, the top Internet celebrities cannot be cultivated in batches, and the waist Internet celebrities can still be cultivated, but the current problem is that the cost is too high.</p><p><b>[Conclusion]</b></p><p>Judging from the sales process of live broadcast, Li Jiaqi and Wei Ya, who are standing at the peak of the industry, have already touched the ceiling. When the entire industry has gradually gone through the barbaric growth stage and began to enter an orderly and standardized development period, their The focus is bound to go to the selling link. Can they build their own brand or not? Can it derive more commercial liquidity?</p><p>Li Jiaqi has expressed his interest in personal brands more than once. In addition, it also includes providing services other than commodity sales for brands. In short, whether we can draw a bigger \"pie\" for investors will become an important factor in whether they can go further in capital. Of course, these are all later stories. For Li Jiaqi and Wei Ya, who are reporting the IPO news at the moment, everything seems too early. After all, although their respective GMVs are far higher than those of Zhang Dayi back then, in essence, they are not the same as Zhang Dayi. There is no essential difference.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/079350e90b4d0a1dc22ccb584df23a8d","relate_stocks":{"RUHN":"如涵控股"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1169970415","content_text":"近日有媒体报道称，“口红一哥”李佳琦背后的上海经纪公司美腕目前正在招聘首席财务官，据悉此举的目的正是为赴美上市做准备。与此同时，“淘宝带货一姐”薇娅背后的公司主体杭州谦寻文化，也被传正在计划IPO。\n对此，美腕和谦寻文化均给予了否认。\n不过，无论两者是否在为谋求登陆资本市场做着策划，当直播带货这个风口呼呼吹了一年多并告别野蛮生长后，李佳琦和薇娅们也确实需要多一些新的思考或者说未雨绸缪了。\n一哥一姐没有护城河\n作为李佳琦和薇娅背后的MCN机构，美腕和谦寻文化在商业模式上和其他MCN机构并没有太多大差别。其核心的盈利模式，主要是靠头部网红的电商带货进行变现，然后通过电商平台、直播平台、商家和MCN机构等不同参与者的“权重”进行利益分配。\n\n从本质上来看，无论是薇娅、李佳琦还是辛有志、罗永浩甚至那些中腰部网红，大家扮演的都只是整个产业链中销售渠道的角色，毕竟他们本身不生产任何商品。当然，薇娅、李佳琦或是辛有志这样的绝对头部网红在销售渠道之外，得益于自己庞大的用户基础还可以衍生出品牌营销的新价值。\n其中典型的例子就是花西子和完美日记，花西子乘上李佳琦这条大船两年时间，年销售额就从不足5000万暴增至超30亿，暴涨了将近70倍。此后完美日记更是成功地让自己摘得了“国货美妆第一股”的桂冠。\n这也是为什么品牌商每次找罗永浩合作带货时，在其直播前后都会做出各种各样的宣传海报大秀特秀，毕竟拥有1800万微博粉丝的罗永浩每转发一次海报都是海量曝光。\n如今，虽然IPO尚无定论，但未来如果要涉及资本市场的一系列动作，薇娅和李佳琦（及其MCN机构）都必须回答投资人的一个问题就是：“你的核心竞争力或者说护城河在哪里？”。但从现在来看，他们似乎很难回答这个问题。\n就像前面说的那样，直播带货的本质是一个销售行为。而过去直播带给外界最大的印象，除了镜头前善于表达的各类型主播之外，一个最重要的因素就是低价。“最低价”永远是主播们尤其是李佳琦、薇娅这样的头部大腕追求的卖点。当年李佳琦因为没拿到最低价拉黑百雀羚的事件，我们至今依然记忆犹新。\n可以说，头部主播可以凭借着自己巨大的流量带给品牌商压力，在谈判中让其给出巨大的优惠力度，但随着行业不断发展，一个新的尴尬现象就是，头部主播的价格优势正在一点儿一点儿被削减。\n站在平台运营战略的角度来看，前期通过大量资源投入到少数个体（网红主播）身上让其快速成长，起到示范作用，进而吸引其他参与者加入并形成一个自生长生态。而当这个生态成熟后，平台的战略就会从打造头部示范作用变成追求普惠效应，从而让更多的基层用户参与。\n现在来看，直播带货这个风口经过一年多的快速增长，众多头部网红的示范效应已经激励了无数参与者。加上平台方的各种激励，我们可以看到现在电商平台无论是品牌官方店还是个人C店，直播模式都是必不可少的一环。\n而当直播形式日常化之后，平台和品牌方的话语权自然就会逐渐增加，这也是必然。\n\n毕竟，即便是李佳琦、薇娅这样的顶尖头部主播也是左右不了平台战略的，对于直播电商平台而言，头部主播是否可控是非常重要的因素。这方面，淘宝和抖音做得相对成熟，快手则是一个典型的反面教程，直播带货一哥（辛巴）天天在直播间喷平台政策，这种场景属实有点儿不好看。\n另外，对于那些并不太担心销量的大品牌（知名企业）而言，即便是在面对李佳琦、薇娅这样顶尖头部主播时，也会牢牢地将议价权掌握在自己手中。关于这点一个最典型的例子就是，这些顶尖头部主播直播间里的大牌产品，相较于其他竞争对手已经没有明显的价格优势（你永远不可能在李佳琦直播间买到半价SK II）。\n所以，今年618期间就有不少用户发现，李佳琦、薇娅直播间里的大牌美妆产品几乎价格一致，连赠品也完全一致。为此，还有不少用户打趣道：看来主播之间内卷程度还是不够呀。\n诚然，主播个人的表达能力、颜值气质、个人魅力都是其自身的重要竞争力，但对于销售这件事本身而言，价格始终是绝大多数消费者关注的核心。而以李佳琦、薇娅为代表的顶尖头部主播，本身的“最低价”光环正在一点儿一点儿地消散。\n无法“量产”的头部网红\n作为现阶段国内Hi-end级别的两位带货主播，未来大概率会涉猎资本市场，而当面对投资人时他们必须回答的两个问题就是：他们背后的公司与普通的MCN机构有什么差别？踩在直播带货这个风口上的他们，持久的核心竞争力在哪里？\n从现在来看，他们似乎除了自己拥有一个Hi-end头部网红之外并没有其他实质性差别。但对于一个窥视资本市场的MCN机构而言，一个极头部网红显然是不够的。这一点，薇娅之前的“第一代淘宝网红”张大奕已经给我们做过一次实验。\n\n2016年双十一，张大奕首次通过淘宝直播带货，两个小时的直播时间拿下将近2000万元的销售额。可能这个数字放在今天网红们动辄单场上亿甚至十几亿的成绩来看算不上什么，但在2016年这绝对是个惊人的数字，毕竟当年3月份淘宝刚刚推出了直播功能。\n优秀成绩让淘宝当时专门为张大奕拍摄了一部名为《网红》的纪录片。那部纪录片的开头，张大奕对着镜头自信又骄傲地喊道:“2016绝对是张大奕的时代!”\n如果将彼时的张大奕比作现在的李佳琦或者薇娅可能并不为过。2年半之后，作为CMO，张大奕带着她背后的MCN机构如涵成功登陆纳斯达克。\n但张大奕和如涵没能回答上面那个问题。上市两年后，如涵控股在市值缩水七成的背景下宣布完成私有化，从美股退市。而此时，淘宝已经是薇娅和李佳琦的主场。至于张大奕，最近一次被广泛关注还是因为一则花边新闻。\n这种缺乏耐力的快上快下，在资本市场并不多见，但对于如涵似乎是一个必然——因为他们拥有且只拥有一个张大奕。\n如涵退市前三年的价格回报状况\n\n根据如涵上市之前的招股书显示，整改如涵的营收极度依赖张大奕个人。2017年、2018年和2019年前三季度张大奕贡献的收入分别占公司总营收的50.8%、52.4%、53.5%，这一连串数字能够体现出张大奕对如涵的重要性。但如此个人如此高的占比，对于一家上市公司而言是非常不健康的，这表示一旦他们失去张大奕或者张大奕的魔力不再，公司将很难继续维持这样的营收规模。\n所以，尽管如涵上市之初表示自己签约了一百多位网红，但外界对它最大的质疑就是能否打造第二个或是批量复制张大奕。\n诚然，大型MCN能够通过大量的资源投入批量制造一些中腰部网红，但那些极头部的网红显然是不具备可复制性的。这个问题，当初的如涵没能解决，现在美腕和谦寻同样很难复制一位新的李佳琦或者薇娅。以薇娅背后的谦寻为例，其现在也签下了50余位主播，其中不乏林依轮、海清这样的明星艺人，但目前依然没有一个人能够达到甚至接近薇娅的高度。\n同时网红还是一个非常“高危”的行业，聚光灯下的他们一言一行都必须非常小心谨慎，稍有不慎就会 “翻车”。而且，对于这些MCN机构的门面主播而言，他们与旗下主播很多时候是一荣俱荣一损俱损的关系。打个比方，假设今天薇娅也遭遇了“假燕窝事件”，谦寻旗下的其他主播难免不受到波及，这方面“快手一哥”辛巴就是最典型的例子。\n\n在MCN机构无法批量复制头部网红，而单个网红又贡献了公司绝大部分营收的情况下，考虑到网红普遍不长的生命周期，资本市场很难相信其未来的成长空间，特别是在已经有了如涵这样一个案例的前提下。\n对此，相关电商行业专家对懂懂笔记表示，网红背后的MCN机构想要成功登陆资本市场，就必须证明自己拥有两个能力。\n一：规模化打造头部及腰部网红的能力，此前已经有了如涵的例子，如果不具备这样的能力就很容易被简单的视作“如涵第二”，一旦被打上这样的标签就代表天花板极低。\n二：强大且规模化的营销能力，这是现阶段绝大多数MCN机构所不具备的，目前MCN机构普遍的投入产出比都很低，如何在现有条件下尽可能的批量培育网红是非常棘手的问题。毕竟，头部网红无法批量培育，腰部网红还是可以的，但目前的问题就是成本太高。\n【结束语】\n仅从直播带货这一销售过程来看，站在行业顶峰风光无限的李佳琦和薇娅，已经摸到了天花板，当整个行业逐渐走过野蛮生长阶段，开始进入有序且规范化的发展期，他们的重点势必要走出卖货环节。他们能不能打造自己的品牌？能否衍生出更多的商业变现能力？\n李佳琦曾不止一次表示过自己对个人品牌的兴趣，此外，还包括为品牌方提供商品销售之外的服务等等。总之能不能给投资人画出一个更大“饼”，将成为他们能否资本上更进一步的重要因素。当然，这些都是后话，对于此刻传出IPO消息的李佳琦和薇娅而言，一切似乎太早了，毕竟虽然他们现在各自的GMV都远超当年的张大奕，但本质上他们和张大奕没有什么本质区别。","news_type":1,"symbols_score_info":{"RUHN":0.9}},"isVote":1,"tweetType":1,"viewCount":1480,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":124572935,"gmtCreate":1624775608627,"gmtModify":1703845009222,"author":{"id":"3577419615418802","authorId":"3577419615418802","name":"CandyChen","avatar":"https://static.tigerbbs.com/4e12d6d6c8ca165a8237938903255979","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3577419615418802","idStr":"3577419615418802"},"themes":[],"htmlText":"???","listText":"???","text":"???","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/124572935","repostId":"1185056773","repostType":4,"repost":{"id":"1185056773","kind":"news","pubTimestamp":1624764660,"share":"https://ttm.financial/m/news/1185056773?lang=en_US&edition=fundamental","pubTime":"2021-06-27 11:31","market":"us","language":"zh","title":"280,000 units! The largest recall in Tesla's history, automatically accelerated into a real hammer?","url":"https://stock-news.laohu8.com/highlight/detail?id=1185056773","media":"新智元","summary":"国家市场监督管理总局昨天发布了特斯拉的召回通知：共计285520辆Model 3和Model Y由于可能存在车辆「速度突增」的隐患，将通过OTA的方式在线召回。这也是官方首次宣布特斯拉可能存在突然加速的隐患。6月26日，国家市场监督管理总局发布通告称，特斯拉将召回211,256 辆国产Model 3和38,599辆国产Model Y，以及35,665辆进口Model 3。目前，总部位于加利福尼亚州帕洛阿尔托的特斯拉公司还没有回复。特斯拉随后在其官方微博上也发表了相关声明。","content":"<p><b>[Guide]</b>The State Administration for Market Regulation issued a recall notice from Tesla yesterday: a total of 285,520 Model 3 and Model Y vehicles will be recalled online through OTA due to the potential danger of sudden increase in vehicle speed. This is also the first official announcement that Tesla may have the hidden danger of sudden acceleration.</p><p>The problem of brake failure has not been solved yet, and there is still the danger of sudden acceleration?</p><p>On June 26, the State Administration for Market Regulation issued a notice stating that Tesla would recall 211,256 domestically produced Model 3s and 38,599 domestically produced Model Ys, as well as 35,665 imported Model 3s.</p><p>Currently, Palo Alto, California-based Tesla has not responded.</p><p><img src=\"https://static.tigerbbs.com/d33576459c033e1b802f6283ee534e22\" tg-width=\"1080\" tg-height=\"653\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/e0464ce9d3562446bf973ff3653ba930\" tg-width=\"1080\" tg-height=\"537\" referrerpolicy=\"no-referrer\"></p><p>Tesla subsequently issued a relevant statement on its official Weibo.</p><p><img src=\"https://static.tigerbbs.com/71d05d9a2daf49dc7fa4d9b87e2c0e5f\" tg-width=\"1080\" tg-height=\"570\" referrerpolicy=\"no-referrer\"></p><p>Interestingly, however, these two documents seem to say the same thing, but the expressions are completely different.</p><p>Supervision Bureau: Due to problems with the active cruise control system of vehicles within the scope of this recall, it is easy for drivers to mistakenly activate the active cruise function in the following situations.</p><p>Tesla: Because the active cruise control function may be mistakenly activated by the driver.</p><p>Supervision Bureau: This recall campaign was carried out when the State Administration for Market Regulation initiated a defect investigation. Affected by the investigation, Tesla Motors (Beijing) Co., Ltd. and Tesla (Shanghai) Co., Ltd. decided to take recall measures to eliminate potential safety hazards.</p><p>Tesla: Adhering to the attitude of being responsible to consumers, we took the initiative to file a recall plan with the State Administration for Market Regulation.</p><p><b>Active cruise misstart</b></p><p>The active cruise function of Tesla Model 3/Y is turned on by turning down the right gear lever once when the vehicle is in D gear.</p><p>After activating the active cruise function, the vehicle will speed up to the set speed or the same speed as the vehicle in front while maintaining a safe distance from the vehicle in front according to the current speed or road speed limit active cruise speed limit setting selected by the user.</p><p>The user can exit the active cruise function by toggling the right lever upward once or stepping on the brake.</p><p>After active cruise control is mistakenly activated, if the set cruising speed of the vehicle is not the current speed, and the current speed is lower than the set speed, the vehicle will accelerate to the set speed.</p><p>The sudden increase of vehicle speed will affect the driver's expectation and lead to misjudgment of vehicle control.</p><p>On January 6th, a netizen posted a video of active cruise being activated by mistake. Obviously, the car owner was completely confused about what was going on at that time.</p><p>A TikTok blogger demonstrated how Tesla entered active cruise mode with all assistance turned off.</p><p>Tesla said that this OTA recall can raise the threshold for activating active cruise control, and it has added reminders when active cruise control is activated and exited.</p><p><img src=\"https://static.tigerbbs.com/3a5f80e8e1f69769d64dea833f691ba4\" tg-width=\"620\" tg-height=\"349\" referrerpolicy=\"no-referrer\"></p><p><b>Quality issues?</b></p><p>According to the data, among the sales of Tesla vehicles produced locally at Tesla's Shanghai factory, the recalled vehicles made in China accounted for 93.7%.</p><p>The Wall Street Journal also questioned Tesla whether the quality was affected because the manufacturing speed was too fast, but there was no answer.</p><p>In February, Tesla was interviewed because of quality issues complained by consumers.</p><p><img src=\"https://static.tigerbbs.com/14e851bdb64d4e80403a999df7faf3f6\" tg-width=\"1080\" tg-height=\"327\" referrerpolicy=\"no-referrer\"></p><p>In April, a consumer expressed a strong protest against Tesla at the Shanghai Auto Show, shouting accusations of Tesla's brake failure on the roof of the car.</p><p><img src=\"https://static.tigerbbs.com/fc8f628e28bbc1cf94da384ff9e1f62e\" tg-width=\"1080\" tg-height=\"332\" referrerpolicy=\"no-referrer\"></p><p>The Wall Street Journal said that Tesla's quality problems are no longer news.</p><p>Tesla has always been regarded as a prestigious brand in China, and Musk also said that China's fast-growing market will become the company's largest market.</p><p>Has there been some changes in this situation now? Not really.</p><p><b>Simple control logic</b></p><p>From the beginning of the design, Tesla has emphasized the human-computer interaction logic of \"subverting traditional models\", which is more vividly reflected in the Model 3.</p><p>The owner only needs to put the key in his trouser pocket, and he can pull the handle directly into the car. After sitting in the seat, he doesn't need to press the start button, and directly toggle the shift lever to move the vehicle forward.</p><p>Most of the physical buttons are eliminated in the car, even the instrument panel in front of the steering wheel. The driver only needs to interact with the vehicle through the large screen in the center.</p><p>This design concept has been implemented more thoroughly in the new Model S Plaid: all physical buttons in the car are cancelled, and all of them are controlled by touch, and the vehicle can even automatically judge whether to shift forward gear or reverse gear.</p><p>When it comes to the Autopilot function that Tesla is proud of, Tesla's operating logic can also be called subversion: although the shift lever comes from Mercedes-Benz, Tesla adheres to the simple function and integrates it with the shift lever. The lever is integrated together.</p><p>The cruise control functions of Mercedes-Benz models are securely integrated on the steering wheel or an independent control lever.</p><p>Some netizens also pointed out this hidden danger on a car vertical website forum before:</p><p>In order to highlight the intelligence of the vehicle, the cruise control function of Model 3 is different from that of traditional models: it will automatically set the speed to the maximum speed limit of the current road instead of the current driving speed, which will lead to automatic acceleration.</p><p>Admittedly, this helps to reduce the operation steps, but at the same time, when integrated with Tesla's special control method, it brings hidden dangers.</p><p><b>Pending Brake Door</b></p><p>The recall goes some way to explaining the previously reported issue with Tesla's automatic acceleration from an official perspective. However, the rights protection incident staged at the Shanghai Auto Show is still trapped in Rashomon.</p><p><img src=\"https://static.tigerbbs.com/782bafca8d6a9296edc64b3e1257668f\" tg-width=\"1080\" tg-height=\"648\" referrerpolicy=\"no-referrer\"></p><p>The owner of the auto show rights protection said: The vehicle was driving on the National Highway in Anyang, Henan Province at that time, and it rear-ended the vehicle in front due to the failure of the braking system.</p><p><img src=\"https://static.tigerbbs.com/9120fee1da02f4376d31743b8741d541\" tg-width=\"1080\" tg-height=\"778\" referrerpolicy=\"no-referrer\"></p><p>According to the official vehicle status monitoring information, there was no reasonable correspondence between the brake deceleration of the vehicle at that time and the pressure of the brake master cylinder.</p><p><img src=\"https://static.tigerbbs.com/d04230d5588379e2d85a114dc62a8c7c\" tg-width=\"1080\" tg-height=\"919\" referrerpolicy=\"no-referrer\"></p><p>Some professionals analyze that the road adhesion may be poor, while others question that Tesla's intelligent driving system has obtained too high authority, resulting in the iBooster electronic power braking device provided by Bosch failing to function effectively.</p><p>However, due to the current stalemate between the two sides, it seems that the real situation at that time can never surface.</p><p>After this online recall through OTA (over-the-air upgrade), Tesla's cruise control opening logic will change, and the system will give drivers more prompts.</p><p>Interestingly, both domestic new car manufacturers Ideal and XPeng vehicles adopt cruise system control logic very similar to Tesla.</p><p><img src=\"https://static.tigerbbs.com/03c51901d6c1963ab3572f0c7bf44cf0\" tg-width=\"1024\" tg-height=\"742\" referrerpolicy=\"no-referrer\"></p><p>Under the leadership of Tesla, a catfish, more and more models are now equipped with similar (or even richer) intelligent and automated functions. This recall also reminds other car manufacturers in the automobile industry: The premise of adding any intelligent and convenient facilities in the car should be safety.</p>","source":"lsy1569730104218","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>280,000 units! The largest recall in Tesla's history, automatically accelerated into a real hammer?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\n280,000 units! The largest recall in Tesla's history, automatically accelerated into a real hammer?\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">新智元</strong><span class=\"h-time small\">2021-06-27 11:31</span>\n</p>\n</h4>\n</header>\n<article>\n<p><b>[Guide]</b>The State Administration for Market Regulation issued a recall notice from Tesla yesterday: a total of 285,520 Model 3 and Model Y vehicles will be recalled online through OTA due to the potential danger of sudden increase in vehicle speed. This is also the first official announcement that Tesla may have the hidden danger of sudden acceleration.</p><p>The problem of brake failure has not been solved yet, and there is still the danger of sudden acceleration?</p><p>On June 26, the State Administration for Market Regulation issued a notice stating that Tesla would recall 211,256 domestically produced Model 3s and 38,599 domestically produced Model Ys, as well as 35,665 imported Model 3s.</p><p>Currently, Palo Alto, California-based Tesla has not responded.</p><p><img src=\"https://static.tigerbbs.com/d33576459c033e1b802f6283ee534e22\" tg-width=\"1080\" tg-height=\"653\" referrerpolicy=\"no-referrer\"><img src=\"https://static.tigerbbs.com/e0464ce9d3562446bf973ff3653ba930\" tg-width=\"1080\" tg-height=\"537\" referrerpolicy=\"no-referrer\"></p><p>Tesla subsequently issued a relevant statement on its official Weibo.</p><p><img src=\"https://static.tigerbbs.com/71d05d9a2daf49dc7fa4d9b87e2c0e5f\" tg-width=\"1080\" tg-height=\"570\" referrerpolicy=\"no-referrer\"></p><p>Interestingly, however, these two documents seem to say the same thing, but the expressions are completely different.</p><p>Supervision Bureau: Due to problems with the active cruise control system of vehicles within the scope of this recall, it is easy for drivers to mistakenly activate the active cruise function in the following situations.</p><p>Tesla: Because the active cruise control function may be mistakenly activated by the driver.</p><p>Supervision Bureau: This recall campaign was carried out when the State Administration for Market Regulation initiated a defect investigation. Affected by the investigation, Tesla Motors (Beijing) Co., Ltd. and Tesla (Shanghai) Co., Ltd. decided to take recall measures to eliminate potential safety hazards.</p><p>Tesla: Adhering to the attitude of being responsible to consumers, we took the initiative to file a recall plan with the State Administration for Market Regulation.</p><p><b>Active cruise misstart</b></p><p>The active cruise function of Tesla Model 3/Y is turned on by turning down the right gear lever once when the vehicle is in D gear.</p><p>After activating the active cruise function, the vehicle will speed up to the set speed or the same speed as the vehicle in front while maintaining a safe distance from the vehicle in front according to the current speed or road speed limit active cruise speed limit setting selected by the user.</p><p>The user can exit the active cruise function by toggling the right lever upward once or stepping on the brake.</p><p>After active cruise control is mistakenly activated, if the set cruising speed of the vehicle is not the current speed, and the current speed is lower than the set speed, the vehicle will accelerate to the set speed.</p><p>The sudden increase of vehicle speed will affect the driver's expectation and lead to misjudgment of vehicle control.</p><p>On January 6th, a netizen posted a video of active cruise being activated by mistake. Obviously, the car owner was completely confused about what was going on at that time.</p><p>A TikTok blogger demonstrated how Tesla entered active cruise mode with all assistance turned off.</p><p>Tesla said that this OTA recall can raise the threshold for activating active cruise control, and it has added reminders when active cruise control is activated and exited.</p><p><img src=\"https://static.tigerbbs.com/3a5f80e8e1f69769d64dea833f691ba4\" tg-width=\"620\" tg-height=\"349\" referrerpolicy=\"no-referrer\"></p><p><b>Quality issues?</b></p><p>According to the data, among the sales of Tesla vehicles produced locally at Tesla's Shanghai factory, the recalled vehicles made in China accounted for 93.7%.</p><p>The Wall Street Journal also questioned Tesla whether the quality was affected because the manufacturing speed was too fast, but there was no answer.</p><p>In February, Tesla was interviewed because of quality issues complained by consumers.</p><p><img src=\"https://static.tigerbbs.com/14e851bdb64d4e80403a999df7faf3f6\" tg-width=\"1080\" tg-height=\"327\" referrerpolicy=\"no-referrer\"></p><p>In April, a consumer expressed a strong protest against Tesla at the Shanghai Auto Show, shouting accusations of Tesla's brake failure on the roof of the car.</p><p><img src=\"https://static.tigerbbs.com/fc8f628e28bbc1cf94da384ff9e1f62e\" tg-width=\"1080\" tg-height=\"332\" referrerpolicy=\"no-referrer\"></p><p>The Wall Street Journal said that Tesla's quality problems are no longer news.</p><p>Tesla has always been regarded as a prestigious brand in China, and Musk also said that China's fast-growing market will become the company's largest market.</p><p>Has there been some changes in this situation now? Not really.</p><p><b>Simple control logic</b></p><p>From the beginning of the design, Tesla has emphasized the human-computer interaction logic of \"subverting traditional models\", which is more vividly reflected in the Model 3.</p><p>The owner only needs to put the key in his trouser pocket, and he can pull the handle directly into the car. After sitting in the seat, he doesn't need to press the start button, and directly toggle the shift lever to move the vehicle forward.</p><p>Most of the physical buttons are eliminated in the car, even the instrument panel in front of the steering wheel. The driver only needs to interact with the vehicle through the large screen in the center.</p><p>This design concept has been implemented more thoroughly in the new Model S Plaid: all physical buttons in the car are cancelled, and all of them are controlled by touch, and the vehicle can even automatically judge whether to shift forward gear or reverse gear.</p><p>When it comes to the Autopilot function that Tesla is proud of, Tesla's operating logic can also be called subversion: although the shift lever comes from Mercedes-Benz, Tesla adheres to the simple function and integrates it with the shift lever. The lever is integrated together.</p><p>The cruise control functions of Mercedes-Benz models are securely integrated on the steering wheel or an independent control lever.</p><p>Some netizens also pointed out this hidden danger on a car vertical website forum before:</p><p>In order to highlight the intelligence of the vehicle, the cruise control function of Model 3 is different from that of traditional models: it will automatically set the speed to the maximum speed limit of the current road instead of the current driving speed, which will lead to automatic acceleration.</p><p>Admittedly, this helps to reduce the operation steps, but at the same time, when integrated with Tesla's special control method, it brings hidden dangers.</p><p><b>Pending Brake Door</b></p><p>The recall goes some way to explaining the previously reported issue with Tesla's automatic acceleration from an official perspective. However, the rights protection incident staged at the Shanghai Auto Show is still trapped in Rashomon.</p><p><img src=\"https://static.tigerbbs.com/782bafca8d6a9296edc64b3e1257668f\" tg-width=\"1080\" tg-height=\"648\" referrerpolicy=\"no-referrer\"></p><p>The owner of the auto show rights protection said: The vehicle was driving on the National Highway in Anyang, Henan Province at that time, and it rear-ended the vehicle in front due to the failure of the braking system.</p><p><img src=\"https://static.tigerbbs.com/9120fee1da02f4376d31743b8741d541\" tg-width=\"1080\" tg-height=\"778\" referrerpolicy=\"no-referrer\"></p><p>According to the official vehicle status monitoring information, there was no reasonable correspondence between the brake deceleration of the vehicle at that time and the pressure of the brake master cylinder.</p><p><img src=\"https://static.tigerbbs.com/d04230d5588379e2d85a114dc62a8c7c\" tg-width=\"1080\" tg-height=\"919\" referrerpolicy=\"no-referrer\"></p><p>Some professionals analyze that the road adhesion may be poor, while others question that Tesla's intelligent driving system has obtained too high authority, resulting in the iBooster electronic power braking device provided by Bosch failing to function effectively.</p><p>However, due to the current stalemate between the two sides, it seems that the real situation at that time can never surface.</p><p>After this online recall through OTA (over-the-air upgrade), Tesla's cruise control opening logic will change, and the system will give drivers more prompts.</p><p>Interestingly, both domestic new car manufacturers Ideal and XPeng vehicles adopt cruise system control logic very similar to Tesla.</p><p><img src=\"https://static.tigerbbs.com/03c51901d6c1963ab3572f0c7bf44cf0\" tg-width=\"1024\" tg-height=\"742\" referrerpolicy=\"no-referrer\"></p><p>Under the leadership of Tesla, a catfish, more and more models are now equipped with similar (or even richer) intelligent and automated functions. This recall also reminds other car manufacturers in the automobile industry: The premise of adding any intelligent and convenient facilities in the car should be safety.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/okPYp2y8RUP0VfjmJ_ddQw\">新智元</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/9e0d9f23e003547a93295253f05b6a55","relate_stocks":{"TSLA":"特斯拉"},"source_url":"https://mp.weixin.qq.com/s/okPYp2y8RUP0VfjmJ_ddQw","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1185056773","content_text":"【导读】国家市场监督管理总局昨天发布了特斯拉的召回通知：共计285520辆Model 3和Model Y由于可能存在车辆「速度突增」的隐患，将通过OTA的方式在线召回。这也是官方首次宣布特斯拉可能存在突然加速的隐患。\n刹车失灵的问题还没解决，现在还有突然加速的危险？\n6月26日，国家市场监督管理总局发布通告称，特斯拉将召回211,256 辆国产Model 3和38,599辆国产Model Y，以及35,665辆进口Model 3。\n目前，总部位于加利福尼亚州帕洛阿尔托的特斯拉公司还没有回复。\n\n特斯拉随后在其官方微博上也发表了相关声明。\n\n然而有趣的是，这两份文件看似在说同一件事，但表述却完全不一样。\n监管局：「本次召回范围内的车辆由于主动巡航控制系统问题，易造成驾驶员在以下情形误激活主动巡航功能。」\n特斯拉：「由于主动巡航控制功能可能被驾驶员误激活。」\n监管局：「本次召回活动是在国家市场监督管理总局启动缺陷调查情况下开展的。受调查影响，特斯拉汽车（北京）有限公司、特斯拉（上海）有限公司决定采取召回措施，消除安全隐患。」\n特斯拉：「秉承对消费者负责的态度，我们主动向国家市场监督管理总局备案了召回计划。」\n主动巡航「误」启动\n特斯拉Model 3/Y的主动巡航功能的开启方式为，车辆在D挡时向下拨动一次右侧挡杆。\n启动主动巡航功能后，车辆会根据用户选择的「当前车速」或「道路限速」主动巡航限速设置，在保持与前车安全车距情况下，提速至设置车速或与前车同速。\n用户可通过向上拨动一次右侧拨杆，或者踩下刹车退出主动巡航功能。\n主动巡航控制被误激活后，如果车辆设置的巡航速度不是当前车速，且当前车速低于设定速度时，车辆会加速到设定速度。\n出现车辆速度突增情形，会影响驾驶员的预期并导致车辆操控误判。\n1月6日，一位网友就发布了一个主动巡航被误激活的视频，显然，这位车主当时完全搞不清楚是什么情况。\n一位抖音上的博主演示了特斯拉是如何在关闭所有辅助的情况下进入主动巡航模式的。\n特斯拉表示，这次OTA「召回」可以提高激活主动巡航控制的阈值，并且增加了主动巡航控制激活和退出时的提醒方式。\n\n质量问题？\n数据显示，在特斯拉上海工厂本地生产的特斯拉汽车销量中，召回的在中国制造的汽车占 93.7%。\n华尔街日报也质询了特斯拉：「是否是由于制造速度太快而导致质量受到影响」，不过并没有得到答复。\n2月，特斯拉因为消费者投诉的质量问题被约谈。\n\n4月，一位消费者在上海车展上对特斯拉表达出了强烈的抗议，在车顶上大喊对特斯拉汽车刹车故障的指控。\n\n华尔街日报则表示，特斯拉的质量问题早已不是什么新闻了。\n特斯拉在中国一直被视为一个享有盛誉的品牌，马斯克也表示中国快速增长的市场将成为公司最大的市场。\n那现在这种情况是不是出现了一些变化？也不尽然。\n一切从简的控制逻辑\n从设计伊始，特斯拉就在强调“颠覆传统车型”的人机交互逻辑，这一点在Model 3上体现得更加淋漓尽致。\n车主只需将钥匙放在裤兜里，就可以拉动把手直接进入车内，并且入座后无需再按下启动按钮，直接拨动换挡杆就可以让车辆前进。\n车内取消了大部分的物理按键，甚至是方向盘前方的仪表盘，驾驶员只需要通过中央的大屏幕与车辆进行交互。\n这样的设计理念在全新的Model S Plaid上面被贯彻得更加彻底：车内取消了所有的物理按键，全部通过触控来进行控制，而车辆甚至可以自动判断挂前进挡还是倒挡。\n在特斯拉引以为傲的Autopilot功能开启上，特斯拉的操作逻辑也堪称颠覆：虽然换挡拨杆来自奔驰，但特斯拉秉着一切从简的功能，将其与换挡拨杆集成在了一起。\n而奔驰旗下车型的巡航控制功能都稳妥地集成在方向盘上，或者是一个独立的控制拨杆。\n之前在某汽车垂直网站论坛上，也有网友指出过这个隐患：\n为了凸显车辆的智能性，Model 3的定速巡航功能与传统车型不同：它会将速度自动设定在当前道路的最高限速，而非当前行驶的速度，这就会导致「自动加速」的发生。\n诚然这么做有助于减少操作步骤，但同时与特斯拉特殊的控制方法集成在一起时，就带来了隐患。\n悬而未决的刹车门\n此次召回从一定程度上从官方角度解释了之前报道过的特斯拉自动加速的问题。但是在上海车展上上演的维权事件目前仍然陷在罗生门中。\n\n车展维权车主表示：车辆当时在河南安阳国道上行驶，由于刹车系统失效导致追尾前方车辆。\n\n根据官方公布的车辆状态监控信息显示，车辆当时刹车的减速度与制动主缸压力并没有合理对应。\n\n有专业人士分析可能是路面附着力不佳，也有人在质疑特斯拉的智能驾驶系统获得了过高的权限，导致博世为其提供的iBooster电子助力刹车装置未能有效发挥作用。\n但是由于目前双方陷入僵持，当时的真实情况似乎永远无法浮出水面。\n此次通过OTA（空中升级）的方式在线召回之后，特斯拉的定速巡航开启逻辑将会有所变化，并且系统会给驾驶员更多的提示。\n有意思的是，国内新造车势力理想和小鹏汽车都采用了与特斯拉十分相近的巡航系统控制逻辑。\n\n在特斯拉这条鲶鱼的带领下，如今越来越多的车型开始配备了类似的（甚至是更加丰富的）智能化和自动化功能，此次召回也提醒着汽车行业其他的造车者们：车内增加任何智能化和便利性设施的前提，应该是安全性。","news_type":1,"symbols_score_info":{"TSLA":0.9}},"isVote":1,"tweetType":1,"viewCount":1486,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":167897512,"gmtCreate":1624256988736,"gmtModify":1703831748012,"author":{"id":"3577419615418802","authorId":"3577419615418802","name":"CandyChen","avatar":"https://static.tigerbbs.com/4e12d6d6c8ca165a8237938903255979","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3577419615418802","idStr":"3577419615418802"},"themes":[],"htmlText":"??????","listText":"??????","text":"??????","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/167897512","repostId":"2145083916","repostType":4,"repost":{"id":"2145083916","kind":"news","pubTimestamp":1624254784,"share":"https://ttm.financial/m/news/2145083916?lang=en_US&edition=fundamental","pubTime":"2021-06-21 13:53","market":"sh","language":"zh","title":"The discount is too big, and the stock price falls! Let's take a look at the 6 details of Gree's employee stock ownership plan","url":"https://stock-news.laohu8.com/highlight/detail?id=2145083916","media":"证券时报网","summary":"6月20日晚间，格力电器(000651)抛出的30亿元员工持股计划，犹如一颗重磅炸弹，吸引了资本市场的广泛关注。其中，“5折购股”、“人均25万元”、“董明珠或浮盈8亿”等重要信息，也成为市场关注的焦","content":"<p><div>On the evening of June 20th, the 3 billion yuan employee stock ownership plan launched by Gree Electric (000651) was like a blockbuster, attracting widespread attention from the capital market. Among them, important information such as \"50% off share purchase\", \"250,000 yuan per capita\", and \"Dong Mingzhu may have a floating profit of 800 million yuan\" have also become the focus of market attention. After this plan was released, there was a huge controversy at the level of Gree Electric investors. Some investors believed that the discount of this employee stock ownership plan was too much, and it was too inclined to Dong Mingzhu and other management; Some investors also believe that there is nothing wrong with legal compliance incentives for management and employees. However, from Gree Electric Stock Bar...</p><p><a href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/roll/2021-06-21/doc-ikqcfnca2295692.shtml\">Web link</a></div></p>","source":"sina_symbol","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The discount is too big, and the stock price falls! Let's take a look at the 6 details of Gree's employee stock ownership plan</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe discount is too big, and the stock price falls! Let's take a look at the 6 details of Gree's employee stock ownership plan\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">证券时报网</strong><span class=\"h-time small\">2021-06-21 13:53</span>\n</p>\n</h4>\n</header>\n<article>\n<p><div>On the evening of June 20th, the 3 billion yuan employee stock ownership plan launched by Gree Electric (000651) was like a blockbuster, attracting widespread attention from the capital market. Among them, important information such as \"50% off share purchase\", \"250,000 yuan per capita\", and \"Dong Mingzhu may have a floating profit of 800 million yuan\" have also become the focus of market attention. After this plan was released, there was a huge controversy at the level of Gree Electric investors. Some investors believed that the discount of this employee stock ownership plan was too much, and it was too inclined to Dong Mingzhu and other management; Some investors also believe that there is nothing wrong with legal compliance incentives for management and employees. However, from Gree Electric Stock Bar...</p><p><a href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/roll/2021-06-21/doc-ikqcfnca2295692.shtml\">Web link</a></div></p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/roll/2021-06-21/doc-ikqcfnca2295692.shtml\">证券时报网</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/41d6828c57bd869d8fd1acd2f06bebb9","relate_stocks":{"000651":"格力电器"},"source_url":"https://cj.sina.cn/article/normal_detail?url=https://finance.sina.com.cn/roll/2021-06-21/doc-ikqcfnca2295692.shtml","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2145083916","content_text":"6月20日晚间，格力电器(000651)抛出的30亿元员工持股计划，犹如一颗重磅炸弹，吸引了资本市场的广泛关注。其中，“5折购股”、“人均25万元”、“董明珠或浮盈8亿”等重要信息，也成为市场关注的焦点。\n这一方案出炉后，在格力电器投资者层面形成了巨大的争议，有投资者认为，此次员工持股计划折价过多，且过于向董明珠等管理层倾斜；亦有投资者认为，合法合规激励管理层和员工无可厚非。不过，从格力电器股吧留言来看，持前一种观点的占据大多数。\n6月21日开盘后，格力电器低开逾2%后宽幅震荡，盘中跌幅一度接近5%，截至午间收盘跌幅为3.99%。股价创今年年内新低。\n\n长期关注格力电器的家电行业资深观察家刘步尘在接受证券时报·e公司记者采访时表示，股权激励的本质是激励中高级管理层及核心员工，一般认为这个“中高级管理层”不包括董事长、总裁、总经理等核心决策层成员，因为这些人本来就已被赋予较大的权力，并拥有较多股份，个人利益已经与公司利益深度捆绑，不需要重复激励。这一点，从海尔、美的、老板、华帝等著名企业的案例可以明显地看出来。如果一个公司在推行股权激励时核心决策层股份占比明显偏大，且获得股份的代价明显偏低，很容易给外界留下攻击的口实。\n证券时报·e公司记者还注意到，在前述市场普遍关注的重要信息之外，格力电器此次员工持股计划仍有多个有意思的细节，与市场常见的股权激励或员工持股计划存在不少差别。这一方案倘若成行，也有望为A股资本市场的增添新的标志性案例。\n细节一：员工不得自行出售或质押\n据公告披露，格力电器此次员工持股计划设立后，将由公司自行管理，设立管理委员会，代表员工持股计划行使股东权利。管理委员会有权结合员工个人绩效考核结果，对两期可归属股票权益进行归属分配。此外，第二个考核归属期届满后，对于因公司层面业绩考核不达标而未能完成归属的员工持股计划权益，将由管理委员会决策处置方式。在员工持股计划存续期内，除约定的情况或经管理委员会同意外，持有人的股票权益不得转让、退出、质押、担保、偿还债务或作其他类似处置。\n方案规定，基于员工通过集中管理提高股票增值收益、参与公司治理的需求，本员工持股计划持有人承诺并授权，在从公司退休前，因本员工持股计划股票权益过户至个人证券账户而直接持有的股票，由工会按照工会的意思表示行使表决权（不含董、监、高所持股份的表决权），未经工会事先书面确认，不得自行出售或设定质押，否则工会有权收回其对应的股份收益，相关收益由工会设立专户进行管理并归其他持有人享有，具体分配办法由持有人民主决定。\n此外，该方案还规定，如发生未取得工会事先书面确认私自出售股票的，退休前主动辞职或擅自离职的，或在劳动合同到期后拒绝与公司或下属公司续签劳动合同等在内的多项情形，在股票权益过户至其证券账户前，管理委员会有权取消该持有人参与本员工持股计划的资格，其所持的权益由管理委员会择机出售，返还持有人对应的原始出资额，剩余收益（如有）由员工持股计划持有人享有。\n换言之，按照规定，参与此次员工持股计划的员工，若想要完全自主地处置在本次计划中获得的股权，要么是在退休后获得所获股票的表决权及处置权，要么则需要等待该员工持股计划终止清算后完成剩余分配。\n有业内人士评价称，格力电器此次员工持股计划，在某种程度上可能借鉴了华为的虚拟股权制度，即在员工任职参与持股计划期间，可以享受分红等收益，但表决、出售以及质押等相关权利则受到管理委员会的制约。\n值得一提的是，包括格力电器董事长兼总裁董明珠在内的8名格力电器董监高（不含独立董事）人员，均承诺不在员工持股计划管理委员会中担任职务，同时放弃个人在员工持股计划持有人会议的提案权、表决权。\n不过，也有分析认为，董明珠现年已67岁，近年来市场上也多有董明珠“退休”的传闻。倘若董明珠在取得本次员工持股计划持股的不久后退休，则有望获得自主处置相关股份的权利。\n细节二：珠海明骏和董明珠回避表决\n公告显示，本员工持股计划持有人拟包括董事（不含独立董事）、监事、高级管理人员共计 8 人，上述持有人与本员工持股计划存在关联关系，在公司董事会、监事会审议本员工持股计划相关提案时相关人员应回避表决，董明珠也在其中之列。\n同时，股东大会就本员工持股计划进行表决时，参与本员工持股计划、分享收益以及其他可能导致利益倾斜的情形的股东及一致行动人应当回避。这也意味着，包括董明珠在内的8名董监高（不含独立董事）人员，将在股东大会审议此次员工持股计划的投票中回避表决。\n不仅如此，公司无控股股东、实际控制人，公司董事长兼总裁董明珠系本员工持股计划持有人，由于董明珠与公司持股5%以上股东珠海明骏投资合伙企业（有限合伙）（简称“珠海明骏”）存在一致行动关系，故珠海明骏在本员工持股计划相关事项的审议过程中也应回避表决。\n天眼查显示，目前珠海明骏持有9.02亿股格力电器股份，占公司总股本的15%；董明珠个人持有4448.85万股，占公司总股本的0.74%。\n细节三：不排除未来还有多期员工持股计划\n从本次方案的名称来看，“格力电器第一期员工持股计划（草案）”，为市场留下了“后续可期”的悬念。本次员工持股计划的股份均来自于格力电器此前的股份回购。格力电器目前已经连续推出三期回购方案，其中前两期均已完成，回购金额均为60亿元，共回购公司2.09亿股。今年5月26日，格力电器又启动了第三轮75亿-150亿元的回购股份方案。三轮回购的目的均包括实施公司员工持股计划或股权激励。\n在外界看来，格力电器本次推出的30亿元员工持股计划或许只是“牛刀小试”，以公司第三轮回购的上限150亿元（格力前两轮回购均以上限金额完成）计算，格力电器合计回购股票的金额将达270亿元，换言之，格力电器为员工持股计划或股权激励所储备的股份将远远超过第一期员工持股计划的规模。\n细节四：每股分红不低于2元\n在本次员工持股计划的考核指标中，市场普遍关注的是业绩层面的未来两年不低于10%和20%的净利润增长，但与净利润考核目标同步的，还有公司分红层面的要求，即2021年和2022年且当年每股现金分红不低于2元或现金分红总额不低于当年净利润的50%。\n换言之，虽然参与本次员工持股计划的员工在持股方面的流动性受到一定约束（不得自行出售、质押等），但格力电器承诺丰厚的现金分红，则有望对员工的现金流进行一定程度的补偿。\n不过，除2017年度未进行现金分红以外，格力电器过往年度的现金分红亦堪称丰厚，如2020年度分配方案为每10股派30元(含税)，股利支付率高达80.86%，大幅高于本次员工持股计划的考核指标。\n细节五：员工持股计划费用28.18亿元分三年摊销\n公告显示，假设本员工持股计划于 2021 年 7 月完成标的股票的过户，过户日股票市场价为 53.68 元/股（暂以 2021 年 6 月 18 日公司股票收盘价测算），公司应确认总费用约为 28.18 亿元。这一费用将于 2021 年至 2023 年分期摊销，分别摊销10.57亿元、14.09亿元、3.52亿元。\n值得一提的是，按照考核指标测算，格力电器2021年净利润应达到243.98亿元，2022年净利润则需要达到266.16亿元。而这也将是在考虑到员工持股计划费用摊销的情况下设立的目标，倘若剔除员工持股计划费用摊销的影响，则这两年净利润应达到254.55亿元和280.25亿元。\n细节六：近期神秘的41.6亿元大宗交易\n在本次员工持股计划公布前，格力电器在6月2日、8日和10日这三天，分别出现大宗交易，合计买入了41.6亿元的格力电器股票，买方也全部是来自一家营业部，即北京高华证券北京金融大街证券营业部。如此大笔的交易，又是来自同一家营业部，市场普遍猜测买方大概率来自于同一个人或机构。\n对于这一大宗交易，市场上有不少猜测。例如，有投资者称这种买入方式很像冯柳的风格；也有投资者认为可能是厚朴资本背后的方风雷因为看好格力电器而在继续布局。天眼查信息，方风雷既是厚朴投资的创始人，也是北京高华证券的董事长。此前厚朴投资曾与高瓴资本竞争格力电器15%的股份。\n以格力电器5月26日披露的最新股权结构来看，除去代表深股通持股的香港中央结算有限公司所持17.07%股份，以及格力电器回购专用账户所持的3.51%股份，格力电器的几大重要股东分别为珠海明骏、京海互联网、格力集团、证金公司、中央汇金公司、高华-汇丰-GOLDMAN,SACHS&CO.LLC、前海人寿-海利年年、高瓴资本-HCM中国基金等。\n2016年，格力电器曾欲筹划以130亿元全资收购珠海银隆，但在股东大会表决中未获通过。而在本次员工持股计划的表决中，董明珠以及珠海明骏均将回避表决。届时，公司如何保证议案的通过？对此，市场有猜测认为，前述神秘的41.6亿大宗交易，不排除可能是公司提前“引援”的相关动作。","news_type":1,"symbols_score_info":{"000651":0.9}},"isVote":1,"tweetType":1,"viewCount":1166,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":168954511,"gmtCreate":1623947807133,"gmtModify":1703824472170,"author":{"id":"3577419615418802","authorId":"3577419615418802","name":"CandyChen","avatar":"https://static.tigerbbs.com/4e12d6d6c8ca165a8237938903255979","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3577419615418802","idStr":"3577419615418802"},"themes":[],"htmlText":"Good 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