Meta is heavily in the social media game to generate clicks and ad revenue.

However these operations seem to hinge on being as unethical as possible to sustain income generation.

Constant revelations about how they amplify right wing rhetorics in the united states, inflaming political tensions, curating unhealthy social media feeds for younger users resulting in body image issues and even suicide. Now a report revealed that research done internally showed that users who stopped using social media had better mental health (relieved depression symptoms etc.) and was subsequently suppressed likely as an attempt to not reflect badly on the company.

Social media is absolutely unhealthy for users at large, both being a low value time sink, and being manipulated by an arbitrary algorithm to get you hooked. Best to live your life as is, get some workout in, think about making money from investing, in short... Touch more grass, get to living life!

So no, I don't fancy Meta's chances. Everyone and their grandma wants to make the next big AI thing, AI model, AI chip, AI robot. Seems Meta is desperately splashing the cash to play catch up, cash that was built off their user's suffering...