任性的韭菜 personal page - To The Moon

任性的韭菜

任性的韭菜

价值投资者

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任性的韭菜

2021-02-25

$Senseonics Holdings,Inc.(SENS)$1

任性的韭菜

2023-01-09

$小米集团-W(01810)$

任性的韭菜

2020-10-08

6

Li Ka-shing can't hold it anymore? The bar bought for 43 billion will permanently close 25 stores

任性的韭菜

2020-10-08

6

Deeply cultivated overseas for 10 years, unlocking Netflix's global ambitions

任性的韭菜

2020-09-29

6

Four new shares listed on the Hong Kong Stock Exchange, ZTO Express opened nearly 12% higher

任性的韭菜

2020-09-29

6

@老虎基金超市:抓住機會勝過完美錯過：用簡單方式投資全球科技巨頭！

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15:44","market":"hk","language":"zh","title":"Li Ka-shing can't hold it anymore? The bar bought for 43 billion will permanently close 25 stores","url":"https://stock-news.laohu8.com/highlight/detail?id=1122764912","media":"中国基金报","summary":"疫情之下，近年来巨资砸向英国的李嘉诚栽了。去年，李嘉诚斥资430亿港元（46亿英镑）买下了英国最大的连锁酒吧Greene King。殊不知遇到了疫情，封锁政策下英国酒吧由3月起关闭逾三个月，李嘉诚巨亏","content":"<p><div>Under the epidemic, Li Ka-shing, who has invested huge sums of money in the UK in recent years, has been planted. Last year, Mr Li spent HK $43bn (£ 4. 6bn) to buy Greene King, the UK's biggest pub chain. As everyone knows, in the face of the epidemic, British pubs have been closed for more than three months since March under the blockade policy, and Li Ka-shing suffered a huge loss of 1.9 billion. It was difficult to resume operations at the end of July. Unexpectedly, the epidemic in the UK has recurred. The latest number of newly confirmed cases in a single day reached 14,000, far exceeding the daily increase of 6,000 confirmed cases at the peak of the epidemic at the beginning of the year. According to the BBC, the UK may launch the second round of epidemic blockade, and bars and restaurants in some areas will be closed. While...</p><p><a href=\"None\">Web link</a></div></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Li Ka-shing can't hold it anymore? 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The bar bought for 43 billion will permanently close 25 stores\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/6\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/2b2c79a68beb44c7bc06ad7210091200);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">中国基金报 </p>\n<p class=\"h-time smaller\">2020-10-08 15:44</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p><div>Under the epidemic, Li Ka-shing, who has invested huge sums of money in the UK in recent years, has been planted. Last year, Mr Li spent HK $43bn (£ 4. 6bn) to buy Greene King, the UK's biggest pub chain. As everyone knows, in the face of the epidemic, British pubs have been closed for more than three months since March under the blockade policy, and Li Ka-shing suffered a huge loss of 1.9 billion. It was difficult to resume operations at the end of July. Unexpectedly, the epidemic in the UK has recurred. The latest number of newly confirmed cases in a single day reached 14,000, far exceeding the daily increase of 6,000 confirmed cases at the peak of the epidemic at the beginning of the year. According to the BBC, the UK may launch the second round of epidemic blockade, and bars and restaurants in some areas will be closed. While...</p><p><a href=\"None\">Web link</a></div></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/2f3d8cdcb353f76209ea9fe9b0abbea5","relate_stocks":{"01113":"长实集团"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1122764912","content_text":"疫情之下，近年来巨资砸向英国的李嘉诚栽了。去年，李嘉诚斥资430亿港元（46亿英镑）买下了英国最大的连锁酒吧Greene King。殊不知遇到了疫情，封锁政策下英国酒吧由3月起关闭逾三个月，李嘉诚巨亏19亿。7月底好不容易恢复经营，不料如今英国疫情复发，最新单日新增确诊病例达14000人，远超年初疫情高峰日增6000确诊病例的数据。据BBC报道，英国或启动第2轮疫情封锁，部分地区酒吧和餐馆关闭。而最新消息，李嘉诚决定止损：旗下英国酒吧Greene King宣布永久关闭25家门店，裁员800人。Greene King宣布裁员800人永久关店25家最新消息，李嘉诚家族旗下的英国最大酒吧运营商Greene King日前宣布，目前暂时将关闭79个站点，其中大约三分之一预计将永久关闭，同时削减数800个工作岗位。这意味着，Greene King将永久关闭25家酒吧。李嘉诚去年430亿港元收购上半年已巨亏19亿Greene King成立于1799年，在全英经营近1700家酒吧及1000家商业地产，拥有3.8万多名员工。2019年8月底，李嘉诚旗下的长实集团以46亿英镑（约430亿港币，393亿人民币）的价格收购Greene King。彼时，长实集团认为，英国英式酒馆及酿酒业拥有稳定、可获利及产生现金流的业务，而且英式酒馆将继续成为英国文化和外出用餐饮食市场的重要部分。Greene King具吸引力之条件包括其于英国英式酒馆具市场规模地位；拥有永久业权及长期租赁物业；以及强健财务状况。截至2019年4月28日，Greene King拥有1687家由其经营的英式酒馆、餐厅和酒店，对其中81%都拥有永久业权或长期租赁权。殊不知，突如其来的疫情不仅让李嘉诚的算盘落空 ，还让李嘉诚在1年不到的时间里，巨亏超19亿。财报显示，今年上半年Greene King业务亏损尤其严重。财报称，由于疫情蔓延，英国政府规定当地英式酒馆由3月起关闭逾三个月，GreeneKing旗下英式酒馆亦因此暂停实体营业，期间虽推出外卖服务，上半年度录得经营亏损19.38亿港元，约占集团归母净利润的30%。彼时，长实集团主席兼董事总经理李泽钜表示，英国虽然已於7月初阶段性恢复营业，但欧洲第二波疫情回潮仍令人忧虑。不过他认为，只要政府决定开放，酒吧业务恢复的速度很快。“因为这是一种英国的文化，酒吧对于大多数人的日常生活非常重要。”单日新增确诊超1.4万人！英国疫情呈指数级增长李泽钜的担忧不无道理。数据显示，英国正迎来第二波疫情高峰。自从4月的第一个高峰后，确诊数稳步下降。然而，8月底英国确诊病例数开始急剧增长。数据显示，一个多月前，英国平均每天有约1000人确诊，最新数字已经超过1万人，翻了十倍。最新数据显示，10月7日，英国的新增确诊病例14162例，并且宣布有70例死亡。英国政府首席科学顾问瓦兰斯警告，若不采取行动阻止病毒传播，到10月中，英国每日新增确诊病例将增至5万例，远远超过今年4至5月第一波疫情高峰时每天6000例新增的水平。9月21日，英国政府已将新冠病毒安全警戒级别提高到第四级，意味着新冠病毒传播风险很高或呈指数级增长。最高警报级别是第五级。部分地区关闭酒吧和餐馆9月22日， 英国首相约翰逊（BorisJohnson）表示，英国像西班牙、法国以及许多其它国家一样，目前已达到新冠疫情“危险的转折点”，必须立即采取行动，否则将不可避免在将来采取更严厉的行动，并危害到未来。他宣布在英格兰实施新限制措施，其中包括餐馆和酒吧必须在晚上10点关门停止营业，这将按法律强制执行。约翰逊透露，有关限制措施可能会持续大约六个月。新规定再次要求可以在家工作的上班族居家工作，只有在关键公共服务以及不可能在家工作的建筑或零售业等行业，人们才应继续上班。约翰逊表示，与所有呼吸道病毒一样，随着秋天变成冬天，新冠病毒可能传播得更快，因此现在是必须采取行动的时刻。他还警告民众不能自满，认为经过六个月限制之后感染病毒的威胁消退，并自我安慰已具有免疫力。而据BBC报道，下周初将在英格兰部分地区进一步加强对冠状病毒的限制，有可能关闭酒吧和餐馆，也可能禁止在外过夜。苏格兰的酒店业周三已受到震动。当地政府表示，从周五开始，苏格兰中部的所有酒吧和餐馆，包括格拉斯哥和爱丁堡都将关闭，而在苏格兰的其他地区，招待场所必须在18:00关闭，并且只能在户外提供酒水，以应对该地区冠状病毒病例激增的问题。业界领袖警告说，这些措施可能成为压死许多餐饮企业的最后一根稻草。长实集团反弹无力今年暴跌30%受制于业务表现，长实集团股价年内下跌明显，虽然第一波疫情高峰后稍有反弹，但今年以来股价累计下跌近30%。截至10月8日，长实集团最新总市值为1424亿港元，股价报38.55港元/股。","news_type":1,"symbols_score_info":{"01113":0.9}},"isVote":1,"tweetType":1,"viewCount":2066,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":300820802,"gmtCreate":1602144592906,"gmtModify":1705068676576,"author":{"id":"3506166521150359","authorId":"3506166521150359","name":"任性的韭菜","avatar":"https://static.tigerbbs.com/c04d87694d31590ec5bc81c0916d7b58","crmLevel":6,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3506166521150359","idStr":"3506166521150359"},"themes":[],"htmlText":"6","listText":"6","text":"6","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/300820802","repostId":"1199926071","repostType":4,"repost":{"id":"1199926071","kind":"news","pubTimestamp":1602144556,"share":"https://ttm.financial/m/news/1199926071?lang=en_US&edition=fundamental","pubTime":"2020-10-08 16:09","market":"us","language":"zh","title":"Deeply cultivated overseas for 10 years, unlocking Netflix's global ambitions","url":"https://stock-news.laohu8.com/highlight/detail?id=1199926071","media":"硅兔赛跑","summary":"Netflix最近大新闻很多。\n九月初刚宣布与《三体》达成剧集制作协议，马上又传出与英国前王室成员哈里王子和梅根的合作。\n在不久的将来，哈里夫妇将为Netflix制作一系列电影、电视剧、纪录片、儿童节","content":"<p>Netflix has had a lot of big news lately.</p><p>At the beginning of September, it was just announced that it had reached a drama production agreement with Three-Body Problem, and immediately there was a news of cooperation with former British royal family members Prince Harry and Meghan.</p><p>In the near future, the Harrys will produce a series of movies, TV series, documentaries, children's shows and more for Netflix.</p><p><img src=\"https://static.tigerbbs.com/1e83a42917de31f4f8cabd223990f108\" tg-width=\"980\" tg-height=\"492\"></p><p>Image Source GETTY IMAGES</p><p>Although as early as January this year, they announced their withdrawal from the British royal family on the Internet, they are still under the aura of the \"British royal family\" all the time. So much so that netizens joked that although they talked about escaping from the royal family to find freedom, they still had to rub the heat of the royal family in the face of the pressure of life.</p><p>Although Netflix has not announced the specific amount of their salaries, industry professionals estimate that the cooperation cost is as high as about $150 million.</p><p>Choose the hottest science fiction novel in China and win the content of the British royal family. Since embarking on the road of global content layout in 2011, Netflix has achieved fruitful results:</p><p><ul><li>In 2010, it was only the US market, expanded to 50 countries in 2015, and provided content services in 190 countries and regions around the world in 2017;</p><p></li><li>In the second quarter of 2018, overseas revenue surpassed the US market for the first time;</p><p></li><li>In the first quarter of 2020, 86% of the 15.7 million new users were new in overseas markets.</p><p></li><li>As of the second quarter of 2020, Netflix's total global users reached 193 million, of which paying users in the United States and Canada accounted for 73.32 million (38%), while users in international markets such as Europe, the Middle East and Africa, Latin America, and Asia-Pacific reached 120 million (62%) or so.</p><p></li></ul><img src=\"https://static.tigerbbs.com/841bfb2ae1498f77dacbfe7423d9feef\" tg-width=\"1000\" tg-height=\"356\"></p><p>Image Source : Netflix Get the data/Created with Datawrapper</p><p>Despite facing in the U.S. home market<a href=\"https://laohu8.com/S/DIS\">Disney</a>Disney +, Warner HBO,<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>Prime is a serious challenge, but Netflix has successfully expanded its territory overseas and laid a great foundation.</p><p>1. Overseas content is a highlight of Netflix</p><p>Compared with its competitors, Netflix's overseas layout is a little faster.</p><p>Europe, the Middle East and Africa is Netflix's second largest market, and if it wants to do business in Europe, Disney + has to work hard to complete the production target of 30% of European local original content. Hulu estimates that it will not take action until 2021.</p><p>As for HBO and NBCUniversal, they are even less ambitious and \"at a very, very early stage\".</p><p>In overseas markets, Netflix has launched many dramas with both ratings and word-of-mouth:</p><p><b>UK: The Crown</b></p><p>In 2016, the biopic about the development of the British royal family, known as the most expensive TV series in history, The Crown, was born.</p><p>Luxurious, magnificent, long... all big and complete words can sum up its subject matter. Excellent, masterful, dressy.... and can reflect the ultimate in its detail. It is said that it respects history, pays attention to details, and is perfect in costumes, performances, photography, editing, music and other aspects.</p><p>At that time, he won the Golden Globe Award for Best TV Series, Best Actress, Emmy Award for Best Supporting Actor and other awards.</p><p><img src=\"https://static.tigerbbs.com/5a97e3dea40d8b857d0c5ceb9f7f3004\" tg-width=\"831\" tg-height=\"440\"></p><p>Credit: Netflix</p><p>Those who like gossip can see all kinds of peach anecdotes of the British royal family, while those who pay attention to history can witness the turbulent modern history of Britain from the perspective of the \"first family\" of the British Empire.</p><p>This play is not only popular among British audiences, but also popular among global audiences.</p><p>The sixth season will be filmed, with a total of 60 episodes, showing the wind and frost years of the queen's reign for more than 60 years.</p><p>In the third season, which went online last year, olivia coleman, the new Oscar winner in 2019, took over as the middle-aged queen.</p><p><img src=\"https://static.tigerbbs.com/d7af2452d6f8db8507d51ffe0421b38f\" tg-width=\"590\" tg-height=\"449\"></p><p>Credit: Douban</p><p>It is expected that in Crown 4 this November, the story of Harry's biological mother, Princess Diana, will inevitably be involved.</p><p>At this time, Harry has become a strategic partner of Netflix, and this season has the highlight of three legendary women, the Queen of England, Margaret Thatcher and Princess Diana, sharing the same stage. Presumably, another group of fans and big and small awards will be won.</p><p>From consistent localized content + global distribution, to searching for best-selling novels and real-life adaptations all over the world, selecting successful themes and cases, to insisting on shooting real non-English dramas, and seeking adaptation inspiration in other languages and cultures...</p><p>Netflix's plan to conquer the world is getting bigger and bigger as you play.</p><p><b>South Korea: The Kingdom</b></p><p><img src=\"https://static.tigerbbs.com/24c82106cdef8e1b77597c25f35772b6\" tg-width=\"640\" tg-height=\"345\"></p><p>Credit: Netflix</p><p>The zombie theme in South Korea is a hot theme of word-of-mouth set up by Train to Busan in 2016.</p><p>Speaking of \"Kingdom\", as Netflix's opening drama last year (adapted from the well-known online comic \"Kingdom of God\"), it was directed by Kim Seung-hoon, who has always been good at making movies, and written by Kim Eun-hee. Her work \"Signal\" was also a phenomenal work in the TV industry that year.</p><p>The cast is Zhu Jixun + Bae Doona + Ryu Seung Ryong, who are well-known in South Korea, and Gianna Jun will join in in the third season in 2021.</p><p>Speaking of its content, do you think Netflix only shoots zombies + palace fights? The interested viewer also saw the deeper content:</p><p>At the end of the day in Kingdom, there is no hero who saves the world and leads everyone, and it is the norm that everyone is in danger.</p><p>But it's obviously troubled times, and everyone is in danger, but the monarchs have to create a scene where the country is prosperous and the people are prosperous, and the royal power is still there, so as to suppress people's hearts and pretend to maintain a sense of normality in abnormality. Like a towering slightly swaying building, there are plots and abacus everywhere.</p><p><img src=\"https://static.tigerbbs.com/7f7df61599531433ff4cb0753ff29cc9\" tg-width=\"582\" tg-height=\"353\"></p><p>Credit: Douban</p><p>Of course, this play is restricted, because some pictures are so impactful! So if you are timid, I really don't recommend watching it alone at night.</p><p>Netflix's \"Kingdom\" not only has American emotional straightforward humor, exposing the darkness of human nature, and doomsday escape in action, but also the deep and restrained Eastern style, ink and wash Zen philosophy of life, with far-reaching conception...</p><p><b>Japan: Rilakkuma and Kaoru</b></p><p>Japan is the Asian country with the largest number of Netflix users, and it is also the earliest country where Netflix landed. But in Japan, compared with drama series, animation dominates the world.</p><p>In 2020, Netflix's strategy in Japan will fully capture animation, mainly focusing on the remake of classic IP and the original science fiction animation. The overall strategy is that the lineup will take a back seat, and the theme selection will become the first choice.</p><p>Netflix's vision is very accurate. This healing animation got a high score of 9.2 on Douban. Rilakkuma is a famous IP in Japan. As we all know, the healing energy of Japanese dramas is surprisingly powerful, and it is good at digging stories of little people and reflecting social phenomena.</p><p>This anime is figuratively presented in the way of stop-motion animation.</p><p>Stop-motion animation is different from ordinary animation. It is not painting, but shooting. During the two-year production period, there were seven months of shooting, and a total of 220,000 shots were finally shot. In order to keep enough creativity in the production process, an animator only makes ten seconds a day.</p><p><img src=\"https://static.tigerbbs.com/4da44af9b8c3704266b70013689a50c8\" tg-width=\"320\" tg-height=\"175\"></p><p>Credit: Netflix</p><p>In addition to stop-motion animation, this is also mixed with a few other styles, such as line drafting, flat two-dimensional animation, etc.</p><p><img src=\"https://static.tigerbbs.com/8af266661575b260b4f28ef328ae32f6\" tg-width=\"320\" tg-height=\"175\"></p><p>Credit: Netflix</p><p>The strength of Netflix lies in its ability to recruit top lineups to produce animations according to local needs, and provide viewers with the choices they want.</p><p>It can not only shoot the explosive adult animation \"Love, Death and<a href=\"https://laohu8.com/S/300024\">Robot</a>Such a large-scale pioneering animation experiment can also have a healing stop-motion animation of \"Meng, Life and Rilakkuma\" like Rilakkuma and Xiaoxun.</p><p>What the director hopes is that \"the audience will eat jiaozi easily while watching this work\".</p><p>What Netflix hopes is that when the audience is tired, it seems that there is a moment of peace, healing and beauty when they see the lazy appearance of Rilakkuma.</p><p><b>India: Delhi Crimes</b></p><p>In 2012, the black bus case in Delhi, India once shocked the world. In 2015, the BBC filmed a documentary called \"India's Daughter\" with this case as the background, exploring the social causes of the crime, such as extreme gender inequality in Indian society, polarization between the rich and the poor, and traditional ideas overhead laws.</p><p>Of course, the film is banned in India on the grounds that the content is sensitive and easy to cause riots.</p><p><img src=\"https://static.tigerbbs.com/cbdb84daaa577047cb0920d5cca574fe\" tg-width=\"594\" tg-height=\"411\"></p><p>Image credit: CNN</p><p>In 2018, CNN reported that in the past six years, the rape crime rate in India has not decreased.</p><p>Netflix took four years to investigate and complete the script, and activated an all-Indian production team. In 2019, the crime drama \"Delhi Crime\" launched for the Indian market was adapted from the case.</p><p>11,000 vicious crimes are committed every year in Delhi, India. The crime rate remains high, and people have no choice but to turn a blind eye. Unlike India's Daughter, Netflix's Delhi Crime focuses on the nearly collapsed bureaucracy:</p><p>From government operation, resource allocation, judicial sentencing, to the reactions of politicians and grass-roots police to cases, they are all presented one by one.</p><p>Without exaggerating emotions, the cool-tone pictures also coincide with the screenwriter's cold perspective of examining events.</p><p>For this film, it assumes a social responsibility to some extent. Being seen and valued is also the basis of all changes.</p><p>Netflix's journey in Asia began in 2015, and the total number of subscribers in Asia this year is 19.84 million, but compared with other regions, the market is far from being developed.</p><p>2. How to enter 190 + countries in 10 years?</p><p>Arguably, Netflix's overseas presence is a big factor driving its success.</p><p>Since 2011, Netflix has begun to expand overseas. So far, more than 60% of paying users come from overseas. Its success can be summarized into two key factors:</p><p><ul><li>Xu Xu Tu Zhi</p><p></li><li>Deep localization</p><p></li></ul><b>In Netflix's international expansion strategy, \"psychological distance\" and \"geographical distance\" are the primary considerations.</b></p><p>Canada, the first overseas market it expanded, is the closest to the American base camp in terms of \"psychology\" and \"geography\". As the first step of overseas expansion, Netflix chose Canada, the least difficult market pilot, and accumulated experience in exploring overseas markets.</p><p><b>The next step is to replicate this experience and apply it to other regions.</b></p><p>Then on September 12, 2011, Netflix was released in some countries in Latin America, Mexico and the Caribbean. Entered Europe in 2012. In the second step of overseas expansion, Netflix won about 50 countries in one go. The former has the advantage of geographical distance, while the latter is the closest in terms of \"psychological distance\". Colonial history determines the close relationship between North America and European cultural circles.</p><p>In the second stage of overseas expansion, cultural similarity, the number and ability of paying users, and the improvement of network infrastructure are all issues that Netflix focuses on when choosing target markets. At the same time, it learns to cooperate with local content producers and communication operators to become Netflix The focus of this stage.</p><p>After 9 years, Netflix has more than 32.3 million subscribers in Latin America, and it is undoubtedly the king in the streaming media market share.</p><p>In Netflix's original series tailored for Latin American users, \"Narcos\" and \"Crime Diary: The Assassination of Colosio\" are all based on true stories and are currently aired; One Hundred Years of Solitude is adapted from Marquez's Nobel Prize-winning novel of the same name, and it has not been turned on yet.</p><p>In order to preserve the Latin American ancestry of this story, we insisted on shooting in Spanish and promised to hire only Latin American talents. The shooting location was set in Marquez's hometown Colombia, with Marquez's two sons as producers.</p><p>For Europe, Netflix has also launched a number of original drama projects such as Banknote House, Famous School Storm, Unrestrained 101, Roman Baby, The Crown, The Grand Tour, Diablo, Girl Vampire, Charite in War, Charlie Arrives, Football Heroes and so on.</p><p>Except The Crown, Charlie Arrives, Football Hero and bridgerton, the rest are non-English projects.</p><p>In the third phase of overseas expansion, Netflix has achieved the ultimate large-scale replication of experience, covering 50 countries in 2015 to serving more than 190 countries in 2017, and its service capabilities have expanded nearly four times. At this stage, Netflix's focus is to rapidly increase the types of subtitle languages, optimize content recommendation algorithms for each market, and provide technical support for more devices...</p><p>In such a slowly planned three-stage expansion plan, Netflix also has a strategy that has always adhered to-deep localization. Choose key partners.</p><p>For example, partnering with telecom operators and bundling them as value-added services, such as British Telecom<a href=\"https://laohu8.com/S/VOD\">Vodafone</a>When entering Ireland, Vodafone had a button on the TV remote control specially reserved for Netflix, which reduced the cost of acquiring customers for Netflix.</p><p>Netflix firmly believes that \"<b>Good content knows no borders</b>\", local content not only has a market in the country, but it should also be global. While using a sophisticated local production team and giving each other a high degree of freedom of creative space, the target audience of each local original drama series of Netflix is global users, don't set limits on yourself. These episodes all achieved good results in the end.</p><p>3. The Chinese market, the \"Mount Everest\" of Netflix's overseas territory</p><p>The ever-expanding Netflix is like a tornado that has involved Hollywood and even the global film and television production industry. Even in China, which doesn't have much market share, when people talk about Netflix now, they use the phrase \"Netflix produces products, and they must be high-quality products\" to describe it.</p><p>There are currently 233 countries and territories around the world, and Netflix members can instantly watch movies and TV shows in more than 190 countries.</p><p>But why did Netflix, which seems invincible, hit the \"iron plate\" in China?</p><p><b>1. Policy is a big threshold.</b></p><p>Five years ago, Netflix also confidently wanted to enter the Chinese mainland market. As an American streaming media company, if it wants to start business in China, it must at least obtain the \"Information Network Audiovisual Program License\" and \"Internet News\"<a href=\"https://laohu8.com/S/III\">Information services</a>License, Radio and Television Program Production and Operation License and other licenses. This is almost impossible for them.</p><p><b>2. There is no grading system for TV dramas and movies in China today.</b></p><p>As we all know, the movies released in mainland China are<a href=\"https://laohu8.com/S/QC7.SI\">the whole people</a>It can be watched, and this requires TV and movie creators to shoot movies according to the viewing standards of protected people such as children and minors, and no pornographic, violent, bloody and other scenes are allowed. Netflix's large-scale plot is difficult to pass strict content censorship and other factors, and many film sources cannot formally enter China.</p><p><b>3. The development of China's local streaming media industry is difficult.</b></p><p>Occupying the Chinese market for more than ten years<a href=\"https://laohu8.com/S/IQ\">IQiyi</a>Youku,<a href=\"https://laohu8.com/S/00700\">Tencent</a>The three major video platforms are all facing serious development difficulties. It is understood that in 2019, Tencent Video's annual loss was 3 billion yuan; IQiyi's loss reached 10.3 billion yuan. In just five years, iQiyi's cumulative loss reached 28.8 billion yuan.</p><p>This is still the case for local streaming media giants. Netflix will have other difficulties and obstacles, even if it is not a license problem. Earlier, Netflix also sought cooperation with iQiyi. In 2017, Netflix and iQiyi reached a content licensing cooperation in the fields of dramas, animations, documentaries, reality shows, etc., but this cooperation has limited significance to Netflix.</p><p><b>4. There is another hurdle that cannot be escaped, that is, the proliferation of piracy in China.</b></p><p>In China, even if Netflix has not entered, people can basically find resources for new popular dramas as long as they want to watch them, so it is relatively difficult to cultivate the awareness of paying for content. Especially during the epidemic, home isolation and streaming media entertainment have become the normal needs of life, and the trend of piracy has become popular again. More people are looking for resources to watch dramas on the network disk without leaving home than before.</p><p>Although services cannot be implemented in China, the overseas Chinese-speaking market cannot be left behind.</p><p><b>For example, spend money on buy buy.</b></p><p>\"The Wandering Earth\" set off a wave of science fiction craze in China last year. After Netflix bought the copyright, it was translated into 28 languages and launched in more than 190 countries.</p><p><b>In addition, the overseas copyrights of the movies \"Animal World\", \"Later Us\", \"Future Machine City\" and the TV series \"Chen Qing Ling\", \"White Night Chasing the Murder\" and \"The Most Beautiful Thing\" have also been purchased.</b></p><p>At the same time, it also launched Chinese works such as the drama series \"Sin Dreamer\" and \"Who is the Victim\", and co-produced a variety show called \"Travel Notes\" with Jay Chou, a top Chinese musician.</p><p><img src=\"https://static.tigerbbs.com/a12a0b088367276d1acf6af1cedfeaf7\" tg-width=\"1000\" tg-height=\"556\"></p><p>After 23 years of ups and downs, Netflix, as a global company whose new business currently comes from the international market, has a promising future.</p><p><b>CEO Reed Hastings also said that he will focus more on the internationalization strategy.</b></p><p>This time Netflix plans to start filming \"The Three-Body Problem\". If it can replicate the success of HBO's giant \"Game of Thrones\" and drive a new science fiction craze in China, it may stimulate the capital market and accelerate the development of China's science fiction industry, which may be a good thing.</p><p>Maybe at some point in the future, the Chinese market will also welcome the arrival of Netflix and achieve a real win-win situation in international cooperation.</p>","source":"lsy1569392927766","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Deeply cultivated overseas for 10 years, unlocking Netflix's global ambitions</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDeeply cultivated overseas for 10 years, unlocking Netflix's global ambitions\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">硅兔赛跑</strong><span class=\"h-time small\">2020-10-08 16:09</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Netflix has had a lot of big news lately.</p><p>At the beginning of September, it was just announced that it had reached a drama production agreement with Three-Body Problem, and immediately there was a news of cooperation with former British royal family members Prince Harry and Meghan.</p><p>In the near future, the Harrys will produce a series of movies, TV series, documentaries, children's shows and more for Netflix.</p><p><img src=\"https://static.tigerbbs.com/1e83a42917de31f4f8cabd223990f108\" tg-width=\"980\" tg-height=\"492\"></p><p>Image Source GETTY IMAGES</p><p>Although as early as January this year, they announced their withdrawal from the British royal family on the Internet, they are still under the aura of the \"British royal family\" all the time. So much so that netizens joked that although they talked about escaping from the royal family to find freedom, they still had to rub the heat of the royal family in the face of the pressure of life.</p><p>Although Netflix has not announced the specific amount of their salaries, industry professionals estimate that the cooperation cost is as high as about $150 million.</p><p>Choose the hottest science fiction novel in China and win the content of the British royal family. Since embarking on the road of global content layout in 2011, Netflix has achieved fruitful results:</p><p><ul><li>In 2010, it was only the US market, expanded to 50 countries in 2015, and provided content services in 190 countries and regions around the world in 2017;</p><p></li><li>In the second quarter of 2018, overseas revenue surpassed the US market for the first time;</p><p></li><li>In the first quarter of 2020, 86% of the 15.7 million new users were new in overseas markets.</p><p></li><li>As of the second quarter of 2020, Netflix's total global users reached 193 million, of which paying users in the United States and Canada accounted for 73.32 million (38%), while users in international markets such as Europe, the Middle East and Africa, Latin America, and Asia-Pacific reached 120 million (62%) or so.</p><p></li></ul><img src=\"https://static.tigerbbs.com/841bfb2ae1498f77dacbfe7423d9feef\" tg-width=\"1000\" tg-height=\"356\"></p><p>Image Source : Netflix Get the data/Created with Datawrapper</p><p>Despite facing in the U.S. home market<a href=\"https://laohu8.com/S/DIS\">Disney</a>Disney +, Warner HBO,<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>Prime is a serious challenge, but Netflix has successfully expanded its territory overseas and laid a great foundation.</p><p>1. Overseas content is a highlight of Netflix</p><p>Compared with its competitors, Netflix's overseas layout is a little faster.</p><p>Europe, the Middle East and Africa is Netflix's second largest market, and if it wants to do business in Europe, Disney + has to work hard to complete the production target of 30% of European local original content. Hulu estimates that it will not take action until 2021.</p><p>As for HBO and NBCUniversal, they are even less ambitious and \"at a very, very early stage\".</p><p>In overseas markets, Netflix has launched many dramas with both ratings and word-of-mouth:</p><p><b>UK: The Crown</b></p><p>In 2016, the biopic about the development of the British royal family, known as the most expensive TV series in history, The Crown, was born.</p><p>Luxurious, magnificent, long... all big and complete words can sum up its subject matter. Excellent, masterful, dressy.... and can reflect the ultimate in its detail. It is said that it respects history, pays attention to details, and is perfect in costumes, performances, photography, editing, music and other aspects.</p><p>At that time, he won the Golden Globe Award for Best TV Series, Best Actress, Emmy Award for Best Supporting Actor and other awards.</p><p><img src=\"https://static.tigerbbs.com/5a97e3dea40d8b857d0c5ceb9f7f3004\" tg-width=\"831\" tg-height=\"440\"></p><p>Credit: Netflix</p><p>Those who like gossip can see all kinds of peach anecdotes of the British royal family, while those who pay attention to history can witness the turbulent modern history of Britain from the perspective of the \"first family\" of the British Empire.</p><p>This play is not only popular among British audiences, but also popular among global audiences.</p><p>The sixth season will be filmed, with a total of 60 episodes, showing the wind and frost years of the queen's reign for more than 60 years.</p><p>In the third season, which went online last year, olivia coleman, the new Oscar winner in 2019, took over as the middle-aged queen.</p><p><img src=\"https://static.tigerbbs.com/d7af2452d6f8db8507d51ffe0421b38f\" tg-width=\"590\" tg-height=\"449\"></p><p>Credit: Douban</p><p>It is expected that in Crown 4 this November, the story of Harry's biological mother, Princess Diana, will inevitably be involved.</p><p>At this time, Harry has become a strategic partner of Netflix, and this season has the highlight of three legendary women, the Queen of England, Margaret Thatcher and Princess Diana, sharing the same stage. Presumably, another group of fans and big and small awards will be won.</p><p>From consistent localized content + global distribution, to searching for best-selling novels and real-life adaptations all over the world, selecting successful themes and cases, to insisting on shooting real non-English dramas, and seeking adaptation inspiration in other languages and cultures...</p><p>Netflix's plan to conquer the world is getting bigger and bigger as you play.</p><p><b>South Korea: The Kingdom</b></p><p><img src=\"https://static.tigerbbs.com/24c82106cdef8e1b77597c25f35772b6\" tg-width=\"640\" tg-height=\"345\"></p><p>Credit: Netflix</p><p>The zombie theme in South Korea is a hot theme of word-of-mouth set up by Train to Busan in 2016.</p><p>Speaking of \"Kingdom\", as Netflix's opening drama last year (adapted from the well-known online comic \"Kingdom of God\"), it was directed by Kim Seung-hoon, who has always been good at making movies, and written by Kim Eun-hee. Her work \"Signal\" was also a phenomenal work in the TV industry that year.</p><p>The cast is Zhu Jixun + Bae Doona + Ryu Seung Ryong, who are well-known in South Korea, and Gianna Jun will join in in the third season in 2021.</p><p>Speaking of its content, do you think Netflix only shoots zombies + palace fights? The interested viewer also saw the deeper content:</p><p>At the end of the day in Kingdom, there is no hero who saves the world and leads everyone, and it is the norm that everyone is in danger.</p><p>But it's obviously troubled times, and everyone is in danger, but the monarchs have to create a scene where the country is prosperous and the people are prosperous, and the royal power is still there, so as to suppress people's hearts and pretend to maintain a sense of normality in abnormality. Like a towering slightly swaying building, there are plots and abacus everywhere.</p><p><img src=\"https://static.tigerbbs.com/7f7df61599531433ff4cb0753ff29cc9\" tg-width=\"582\" tg-height=\"353\"></p><p>Credit: Douban</p><p>Of course, this play is restricted, because some pictures are so impactful! So if you are timid, I really don't recommend watching it alone at night.</p><p>Netflix's \"Kingdom\" not only has American emotional straightforward humor, exposing the darkness of human nature, and doomsday escape in action, but also the deep and restrained Eastern style, ink and wash Zen philosophy of life, with far-reaching conception...</p><p><b>Japan: Rilakkuma and Kaoru</b></p><p>Japan is the Asian country with the largest number of Netflix users, and it is also the earliest country where Netflix landed. But in Japan, compared with drama series, animation dominates the world.</p><p>In 2020, Netflix's strategy in Japan will fully capture animation, mainly focusing on the remake of classic IP and the original science fiction animation. The overall strategy is that the lineup will take a back seat, and the theme selection will become the first choice.</p><p>Netflix's vision is very accurate. This healing animation got a high score of 9.2 on Douban. Rilakkuma is a famous IP in Japan. As we all know, the healing energy of Japanese dramas is surprisingly powerful, and it is good at digging stories of little people and reflecting social phenomena.</p><p>This anime is figuratively presented in the way of stop-motion animation.</p><p>Stop-motion animation is different from ordinary animation. It is not painting, but shooting. During the two-year production period, there were seven months of shooting, and a total of 220,000 shots were finally shot. In order to keep enough creativity in the production process, an animator only makes ten seconds a day.</p><p><img src=\"https://static.tigerbbs.com/4da44af9b8c3704266b70013689a50c8\" tg-width=\"320\" tg-height=\"175\"></p><p>Credit: Netflix</p><p>In addition to stop-motion animation, this is also mixed with a few other styles, such as line drafting, flat two-dimensional animation, etc.</p><p><img src=\"https://static.tigerbbs.com/8af266661575b260b4f28ef328ae32f6\" tg-width=\"320\" tg-height=\"175\"></p><p>Credit: Netflix</p><p>The strength of Netflix lies in its ability to recruit top lineups to produce animations according to local needs, and provide viewers with the choices they want.</p><p>It can not only shoot the explosive adult animation \"Love, Death and<a href=\"https://laohu8.com/S/300024\">Robot</a>Such a large-scale pioneering animation experiment can also have a healing stop-motion animation of \"Meng, Life and Rilakkuma\" like Rilakkuma and Xiaoxun.</p><p>What the director hopes is that \"the audience will eat jiaozi easily while watching this work\".</p><p>What Netflix hopes is that when the audience is tired, it seems that there is a moment of peace, healing and beauty when they see the lazy appearance of Rilakkuma.</p><p><b>India: Delhi Crimes</b></p><p>In 2012, the black bus case in Delhi, India once shocked the world. In 2015, the BBC filmed a documentary called \"India's Daughter\" with this case as the background, exploring the social causes of the crime, such as extreme gender inequality in Indian society, polarization between the rich and the poor, and traditional ideas overhead laws.</p><p>Of course, the film is banned in India on the grounds that the content is sensitive and easy to cause riots.</p><p><img src=\"https://static.tigerbbs.com/cbdb84daaa577047cb0920d5cca574fe\" tg-width=\"594\" tg-height=\"411\"></p><p>Image credit: CNN</p><p>In 2018, CNN reported that in the past six years, the rape crime rate in India has not decreased.</p><p>Netflix took four years to investigate and complete the script, and activated an all-Indian production team. In 2019, the crime drama \"Delhi Crime\" launched for the Indian market was adapted from the case.</p><p>11,000 vicious crimes are committed every year in Delhi, India. The crime rate remains high, and people have no choice but to turn a blind eye. Unlike India's Daughter, Netflix's Delhi Crime focuses on the nearly collapsed bureaucracy:</p><p>From government operation, resource allocation, judicial sentencing, to the reactions of politicians and grass-roots police to cases, they are all presented one by one.</p><p>Without exaggerating emotions, the cool-tone pictures also coincide with the screenwriter's cold perspective of examining events.</p><p>For this film, it assumes a social responsibility to some extent. Being seen and valued is also the basis of all changes.</p><p>Netflix's journey in Asia began in 2015, and the total number of subscribers in Asia this year is 19.84 million, but compared with other regions, the market is far from being developed.</p><p>2. How to enter 190 + countries in 10 years?</p><p>Arguably, Netflix's overseas presence is a big factor driving its success.</p><p>Since 2011, Netflix has begun to expand overseas. So far, more than 60% of paying users come from overseas. Its success can be summarized into two key factors:</p><p><ul><li>Xu Xu Tu Zhi</p><p></li><li>Deep localization</p><p></li></ul><b>In Netflix's international expansion strategy, \"psychological distance\" and \"geographical distance\" are the primary considerations.</b></p><p>Canada, the first overseas market it expanded, is the closest to the American base camp in terms of \"psychology\" and \"geography\". As the first step of overseas expansion, Netflix chose Canada, the least difficult market pilot, and accumulated experience in exploring overseas markets.</p><p><b>The next step is to replicate this experience and apply it to other regions.</b></p><p>Then on September 12, 2011, Netflix was released in some countries in Latin America, Mexico and the Caribbean. Entered Europe in 2012. In the second step of overseas expansion, Netflix won about 50 countries in one go. The former has the advantage of geographical distance, while the latter is the closest in terms of \"psychological distance\". Colonial history determines the close relationship between North America and European cultural circles.</p><p>In the second stage of overseas expansion, cultural similarity, the number and ability of paying users, and the improvement of network infrastructure are all issues that Netflix focuses on when choosing target markets. At the same time, it learns to cooperate with local content producers and communication operators to become Netflix The focus of this stage.</p><p>After 9 years, Netflix has more than 32.3 million subscribers in Latin America, and it is undoubtedly the king in the streaming media market share.</p><p>In Netflix's original series tailored for Latin American users, \"Narcos\" and \"Crime Diary: The Assassination of Colosio\" are all based on true stories and are currently aired; One Hundred Years of Solitude is adapted from Marquez's Nobel Prize-winning novel of the same name, and it has not been turned on yet.</p><p>In order to preserve the Latin American ancestry of this story, we insisted on shooting in Spanish and promised to hire only Latin American talents. The shooting location was set in Marquez's hometown Colombia, with Marquez's two sons as producers.</p><p>For Europe, Netflix has also launched a number of original drama projects such as Banknote House, Famous School Storm, Unrestrained 101, Roman Baby, The Crown, The Grand Tour, Diablo, Girl Vampire, Charite in War, Charlie Arrives, Football Heroes and so on.</p><p>Except The Crown, Charlie Arrives, Football Hero and bridgerton, the rest are non-English projects.</p><p>In the third phase of overseas expansion, Netflix has achieved the ultimate large-scale replication of experience, covering 50 countries in 2015 to serving more than 190 countries in 2017, and its service capabilities have expanded nearly four times. At this stage, Netflix's focus is to rapidly increase the types of subtitle languages, optimize content recommendation algorithms for each market, and provide technical support for more devices...</p><p>In such a slowly planned three-stage expansion plan, Netflix also has a strategy that has always adhered to-deep localization. Choose key partners.</p><p>For example, partnering with telecom operators and bundling them as value-added services, such as British Telecom<a href=\"https://laohu8.com/S/VOD\">Vodafone</a>When entering Ireland, Vodafone had a button on the TV remote control specially reserved for Netflix, which reduced the cost of acquiring customers for Netflix.</p><p>Netflix firmly believes that \"<b>Good content knows no borders</b>\", local content not only has a market in the country, but it should also be global. While using a sophisticated local production team and giving each other a high degree of freedom of creative space, the target audience of each local original drama series of Netflix is global users, don't set limits on yourself. These episodes all achieved good results in the end.</p><p>3. The Chinese market, the \"Mount Everest\" of Netflix's overseas territory</p><p>The ever-expanding Netflix is like a tornado that has involved Hollywood and even the global film and television production industry. Even in China, which doesn't have much market share, when people talk about Netflix now, they use the phrase \"Netflix produces products, and they must be high-quality products\" to describe it.</p><p>There are currently 233 countries and territories around the world, and Netflix members can instantly watch movies and TV shows in more than 190 countries.</p><p>But why did Netflix, which seems invincible, hit the \"iron plate\" in China?</p><p><b>1. Policy is a big threshold.</b></p><p>Five years ago, Netflix also confidently wanted to enter the Chinese mainland market. As an American streaming media company, if it wants to start business in China, it must at least obtain the \"Information Network Audiovisual Program License\" and \"Internet News\"<a href=\"https://laohu8.com/S/III\">Information services</a>License, Radio and Television Program Production and Operation License and other licenses. This is almost impossible for them.</p><p><b>2. There is no grading system for TV dramas and movies in China today.</b></p><p>As we all know, the movies released in mainland China are<a href=\"https://laohu8.com/S/QC7.SI\">the whole people</a>It can be watched, and this requires TV and movie creators to shoot movies according to the viewing standards of protected people such as children and minors, and no pornographic, violent, bloody and other scenes are allowed. Netflix's large-scale plot is difficult to pass strict content censorship and other factors, and many film sources cannot formally enter China.</p><p><b>3. The development of China's local streaming media industry is difficult.</b></p><p>Occupying the Chinese market for more than ten years<a href=\"https://laohu8.com/S/IQ\">IQiyi</a>Youku,<a href=\"https://laohu8.com/S/00700\">Tencent</a>The three major video platforms are all facing serious development difficulties. It is understood that in 2019, Tencent Video's annual loss was 3 billion yuan; IQiyi's loss reached 10.3 billion yuan. In just five years, iQiyi's cumulative loss reached 28.8 billion yuan.</p><p>This is still the case for local streaming media giants. Netflix will have other difficulties and obstacles, even if it is not a license problem. Earlier, Netflix also sought cooperation with iQiyi. In 2017, Netflix and iQiyi reached a content licensing cooperation in the fields of dramas, animations, documentaries, reality shows, etc., but this cooperation has limited significance to Netflix.</p><p><b>4. There is another hurdle that cannot be escaped, that is, the proliferation of piracy in China.</b></p><p>In China, even if Netflix has not entered, people can basically find resources for new popular dramas as long as they want to watch them, so it is relatively difficult to cultivate the awareness of paying for content. Especially during the epidemic, home isolation and streaming media entertainment have become the normal needs of life, and the trend of piracy has become popular again. More people are looking for resources to watch dramas on the network disk without leaving home than before.</p><p>Although services cannot be implemented in China, the overseas Chinese-speaking market cannot be left behind.</p><p><b>For example, spend money on buy buy.</b></p><p>\"The Wandering Earth\" set off a wave of science fiction craze in China last year. After Netflix bought the copyright, it was translated into 28 languages and launched in more than 190 countries.</p><p><b>In addition, the overseas copyrights of the movies \"Animal World\", \"Later Us\", \"Future Machine City\" and the TV series \"Chen Qing Ling\", \"White Night Chasing the Murder\" and \"The Most Beautiful Thing\" have also been purchased.</b></p><p>At the same time, it also launched Chinese works such as the drama series \"Sin Dreamer\" and \"Who is the Victim\", and co-produced a variety show called \"Travel Notes\" with Jay Chou, a top Chinese musician.</p><p><img src=\"https://static.tigerbbs.com/a12a0b088367276d1acf6af1cedfeaf7\" tg-width=\"1000\" tg-height=\"556\"></p><p>After 23 years of ups and downs, Netflix, as a global company whose new business currently comes from the international market, has a promising future.</p><p><b>CEO Reed Hastings also said that he will focus more on the internationalization strategy.</b></p><p>This time Netflix plans to start filming \"The Three-Body Problem\". If it can replicate the success of HBO's giant \"Game of Thrones\" and drive a new science fiction craze in China, it may stimulate the capital market and accelerate the development of China's science fiction industry, which may be a good thing.</p><p>Maybe at some point in the future, the Chinese market will also welcome the arrival of Netflix and achieve a real win-win situation in international cooperation.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://www.huxiu.com/article/386122.html\">硅兔赛跑</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/5e2ff7a61ae294adb3f9ea5ded0b1544","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.huxiu.com/article/386122.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1199926071","content_text":"Netflix最近大新闻很多。\n九月初刚宣布与《三体》达成剧集制作协议，马上又传出与英国前王室成员哈里王子和梅根的合作。\n在不久的将来，哈里夫妇将为Netflix制作一系列电影、电视剧、纪录片、儿童节目等。\n\n图片来源：GETTY IMAGES\n虽然早在今年1月份，他俩就在网络上对外宣布退出英国王室，但至今也无时无刻不处在“英国王室”的光环之下。以至于网友戏称说，虽然他们嘴上说着逃离王室去寻找自由，但是面对生活压力还是要蹭着王室的热度“恰饭”。\nNetflix虽然没有对外公布两人片酬的具体数目，不过业内专业人士估算这笔合作费用高达1.5亿美元左右。\n选择中国最火的科幻小说，拿下英国王室内容，自2011年走上全球化内容布局道路以来，Netflix已取得卓有成效的战绩：\n\n2010年仅美国市场，2015年拓展至50个国家，2017年在全球190个国家和地区提供内容服务；\n2018年第二季度，海外营收首次超过美国市场；\n2020年第一季度，新增1570万用户中86%为海外市场新增。\n截至2020年第二季度，Netflix全球总用户数达到1.93亿，其中美国和加拿大地区付费用户占达到7332万（38%），而欧洲、中东和非洲、拉丁美洲、亚太等国际市场用户达到1.2亿（62%）左右。\n\n\n图片来源：Netflix Get the data /Created with Datawrapper\n尽管在美国本土市场上面临着迪士尼Disney+、华纳HBO、亚马逊Prime的严重挑战，但Netflix已经成功在海外开疆拓土，打下一片大好江山。\n一、海外内容是Netflix的一大亮点\n相比竞争对手，Netflix海外布局的脚步更快一点。\n欧洲、中东和非洲地区是Netflix的第二大市场，而想在欧洲开展业务，Disney+还要先努力完成30%欧洲本土原创内容的制作指标，Hulu估计要等到2021年才会有所行动。\n至于HBO和NBCUniversal，更显得野心不足，“处在非常非常早期的阶段”。\n在海外市场上，Netflix已经推出了许多收视与口碑双收的剧集：\n英国：《王冠》\n2016年，讲述英国王室发展历程的传记片，号称史上耗资最贵的电视剧《王冠》(The Crown)横空出世。\n奢华、宏伟、漫长...所有大而全的字眼都可以概括它的主题。精良、精湛、考究....又能体现它细节的极致。外界说它尊重历史、讲究细节，从服装、表演、摄影、剪辑、音乐等各个方面堪称完美。\n当年一度斩获了金球奖最佳电视剧集、最佳女主角、艾美奖最佳男配角等大大小小若干奖项。\n\n图片来源：Netflix\n喜欢八卦的可以看到英国皇室的各种桃色逸闻，而关注历史的也完全可以跟随大英帝国“第一家庭”的视角见证英国激荡的现代史。\n这部剧不仅在英国观众中很有市场，全球观众也喜闻乐道。\n将会拍到第六季，总共60集，演绎女王在位60多年来的风霜岁月。\n去年上线的第3季中就是由2019年奥斯卡新科影后奥利维娅·科尔曼接任演绎女王的中年。\n\n图片来源：Douban\n预计在今年11月的《王冠4》中，不可避免的会涉及到哈里的生母戴安娜王妃的故事。\n在此时哈里已经成为Netflix的战略合作伙伴，加上这一季又有英国女王、撒切尔夫人、戴安娜王妃三个传奇女人同台的亮点，想必又会收割一批影迷和大小奖项了。\n从一以贯之的本土化内容+全球分发，到在全世界范围内寻找畅销小说、真人真事改编，选择已经成功过的题材和案例，再到坚持拍摄真实的非英语剧集，在其它语言和文化中寻求改编灵感……\nNetflix的征服全世界计划，越玩越大。\n韩国：《王国》\n\n图片来源：Netflix\n韩国的丧尸题材是2016年《釜山行》立起来的口碑热点题材。\n说到《王国》，作为Netflix去年的开年大剧（改编自网络知名漫画《神的国度》），由一向以拍电影见长的金承勋担任导演，金恩熙编剧，她的作品《信号》也是当年电视界的现象级作品。\n演员阵容是在韩国知名度很高的朱智勋+裴斗娜+柳承龙，在2021年的第3季中还有全智贤强势加盟。\n说起它的内容，你以为Netflix拍的只是丧尸+宫斗？有心的观者还看出了更深层的内容：\n在《王国》中的末日里，并没有拯救世界、带领众人的英雄，而人人自危才是常态。\n可明明已是乱世、人人自危，但君主们还要营造出一副国泰民泰、王权还在的场面，去镇压人心，假意维持不正常中的正常感。如耸立的微微摇晃的大楼，到处都是阴谋和算盘。\n\n图片来源：Douban\n当然这部剧是限制级的，因为有些画面实在是太具有冲击力啦！所以如果胆子小的话，真心不建议晚上独自一人观看。\nNetflix拍的《王国》，不仅仅有美式的情感上直白幽默、揭露人性黑暗，动作上的末日逃亡，还有着东方式的深沉内敛，水墨禅意处世哲学，立意深远……\n日本：《轻松小熊和小薰》\n日本是拥有最多Netflix用户的亚洲国家，也是Netflix登陆最早的国家。但是在日本，相比较剧集，动漫才是霸占天下的大头。\n2020年，Netflix在日本的战略全力攻占动漫，主要往经典IP的重制和科幻动画原创两个方向发力，总体战略是阵容退居二线，题材选择成为首选。\nNetflix的眼光很准，这部治愈系动画在豆瓣上拿到了9.2的高分。轻松熊是日本有名的IP，众所周知日剧的治愈能量出奇的强大，善于挖掘小人物的故事，反应社会现象。\n这部动漫用定格动画的方式具象呈现。\n定格动画和普通动画不同，它不是画，是拍。两年的制作期，有7个月拍摄，最终一共拍摄22万个镜头。制作过程中为保留足够创意，一个动画师每天只制作十秒时间。\n\n图片来源：Netflix\n除定格动画外，这还掺杂少许其他风格，像线稿、平面二维动画等方式。\n\n图片来源：Netflix\nNetflix强大之处在于能根据当地需求，网罗顶尖阵容制作动画，给观众提供自己想要的选择。\n既能拍出已成爆款的成人动画《爱，死亡和机器人》这样大尺度先锋的动画实验，也可以有《轻松小熊和小薰》这样“萌，生活和轻松熊”的治愈系定格动画。\n导演希望的是，“观众一边轻松的吃着饺子，一边看着这部作品”。\nNetflix希望的是，观众在疲惫时，看到轻松熊不紧不慢的慵懒样子，仿佛也有了片刻的宁静、治愈和美好。\n印度：《德里罪案》\n2012年印度德里的黑公交案曾经惊动世界。2015年BBC曾以此案为背景，拍摄过一部纪录片名为《印度的女儿》，探讨案发的社会原因，诸如印度社会的性别极端不平等、贫富两极分化、传统观念架空法律。\n当然，片子在印度被禁，理由是——内容敏感、容易造成骚乱。\n\n图片来源：CNN\n2018年，CNN报道说，6年过去，印度强奸犯罪率并未降低。\nNetflix耗时四年调查完成剧本，启用全印度制作班底，2019年针对印度市场上线的犯罪剧《德里罪案》，就改编自该案。\n在印度德里每年发生11000起恶性犯罪。犯罪率居高不下，人们除了视若无睹，别无他法。和《印度的女儿》不同，Netflix《德里罪案》将笔墨重点放在几近坍塌失效的官僚系统：\n大至政府运作、资源分配、司法量刑，小至政客和基层警察对案件的反应，都被一一呈现。\n不过分渲染情绪，冷色调画面也暗合了编剧审视事件的冷视角。\n对于这部片子来说，某种程度上承担了一种社会责任。被看见并重视，也是一切改变的基础。\nNetflix在亚洲的征途自2015年开始，到今年亚洲订阅用户总数为1984万，但相比其他地区来说，市场还远待开发。\n二、10年进军190+国家，如何做到？\n可以说，Netflix的海外势力是推动其成功的一大因素。\n从2011年开始，Netflix开始了海外扩张，至今超过60%的付费用户来自海外，其成功可归纳为两个关键因素：\n\n徐徐图之\n深度本土化\n\n在Netflix的国际化扩张战略中，“心理距离”和“地理距离”是首要考量因素。\n其拓展的第一个海外市场——加拿大，在“心理”和“地理”上都是最接近美国大本营的，在海外扩张的第一步，Netflix选择了加拿大这个难度最小的市场试点，并借此积累了开拓海外市场的经验。\n接下来，就是把这次的经验复制应用到其他地区。\n紧接着2011年9月12日，Netflix在拉丁美洲、墨西哥和加勒比海地区部分国家发布。2012年进军欧洲。在海外扩张的第二步，Netflix一口气拿下了大约50个国家，前者有地理距离优势，后者则在“心理距离”上最接近，殖民历史决定了北美与欧洲文化圈的亲密关系。\n海外扩张的第二阶段，文化的相似度、付费用户的数量和能力、网络基础设施的完善都是Netflix在选择目标市场时重点考虑的问题，同时学会与当地内容制作商和通信运营商合作成为Netflix这一阶段的重心。\n历经9年，Netflix已在拉丁美洲拥有超过3230万订阅用户，在流媒体市场占有率上，是毫无疑问的王者。\n在Netflix为拉丁美洲用户量身定制的原创剧集中，《毒枭》、《犯罪日记：暗杀科洛西奥》均根据真实故事改编，目前已播出；《百年孤独》根据马尔克斯诺贝尔文学奖同名获奖小说改编，暂未开机。\n为了保留这个故事的拉丁美洲血统，坚持西班牙语拍摄，承诺只雇用拉美人才，拍摄地定在马尔克斯的故乡哥伦比亚，由马尔克斯的两个儿子担任制片人。\n针对欧洲地区Netflix也推出了《纸钞屋》《名校风暴》《奔放101》《罗马宝贝》《王冠》《壮游》《暗黑》《少女吸血鬼》《战火中的夏利特》《查理驾到》《足球英杰》等多个原创剧集项目。\n除《王冠》《查理驾到》《足球英杰》《布里奇顿》外，其余均为非英语项目。\n海外扩展的第三阶段，Netflix将经验的规模化复制做到极致，从2015年覆盖50个国家至2017年服务超过190个国家，服务能力扩大了近4倍。在这一阶段，Netflix的重心是快速增加字幕语言种类，针对各市场优化内容推荐算法，为更多设备提供技术支持...\n那在这样一个徐徐图之的三阶段扩张计划中，Netflix还有一个始终坚持的策略—— 深度本土化。选择关键性的合作伙伴。\n比如与电信运营商合作，作为增值服务捆绑销售，例如英国电信企业沃达丰进军爱尔兰时，沃达丰的电视遥控器上有一个按键特意留给Netflix，减轻了Netflix获客的成本。\nNetflix坚信“好内容无国界”，本土内容不仅在本国有市场，它也应该是全球性的，在启用本土精良的制作团队，给予对方高度自由的创作空间的同时，Netflix每部本土原创剧集的目标受众都是全球用户，不给自身设限。这些剧集最终也都取得了不错的成效。\n三、中国市场，Netflix海外版图的“珠穆朗玛峰”\n不断扩张的Netflix，就像龙卷风将好莱坞乃至全球的影视制作行业都卷了进来。即便是在并没多少市场份额的中国，现在人们说起Netflix，都用“网飞出品，必属精品”这一句话来形容。\n目前全世界有233个国家和地区，Netflix会员可在190多个国家/地区即时观看电影和电视节目。\n可为什么看起来无往不利的Netflix在中国踢到了“铁板”？\n1.政策是一大门槛。\n5年前，Netflix也曾信心满满想要进入中国大陆市场。作为美国流媒体公司，如果要在中国开展业务，至少要拿到《信息网络传播视听节目许可证》《互联网新闻信息服务许可证》《广播电视节目制作经营许可证》等多个牌照。这对于他们来说几乎是不可能的事。\n2.现今中国的电视剧电影没有分级制度。\n众多周知，中国内地上映的电影是全民都可以观看的，而这就要求电视电影创作者必须以儿童、未成年人这些受保护人群的观影标准来拍摄电影，不允许有色情、暴力、血腥等镜头。Netflix大尺度的剧情难以通过严格的内容审查等因素，很多片源没法正规进入中国。\n3.中国本土流媒体行业发展艰难。\n占据中国市场十余年的爱奇艺、优酷、腾讯视频三大平台，都面临严重的发展困境。据了解，2019年，腾讯视频的年亏损额为30亿元；爱奇艺亏损达到103亿元，短短5年内，爱奇艺累计亏损额高达288亿元。\n本土流媒体巨头尚且如此，Netflix即便不是牌照问题，也会有其他的艰难险阻。早前Netflix也有寻求和爱奇艺合作。2017年Netflix和爱奇艺达成了在剧集、动漫、纪录片、真人秀等领域的内容授权合作，不过这种合作对于Netflix意义有限。\n4.还有一个逃不过去的坎儿，就是中国盗版的泛滥。\n在中国，即便是Netflix并未进入，但新出的热门剧集只要人们想看，基本都可以找到资源，所以要培养为内容付费的意识也相对困难。尤其在疫情期间，居家隔离和流媒体娱乐成了生活常态刚需，盗版风潮再次大行其道，足不出户在网盘上找资源看剧的人比先前更多了。\n在中国虽不能推行服务，针对海外的华语市场也不能落下。\n比如说花钱买买买。\n《流浪地球》在去年国内掀起一波科幻热，Netflix买下版权后，翻译成28种语言，在190多个国家上线。\n除此以外，电影《动物世界》《后来的我们》《未来机器城》以及电视剧《陈情令》《白夜追凶》《最动听的事》的海外版权，也均被购买。\n同时还推出华语作品如剧集《罪梦者》《谁是被害者》等，以及和华语顶流音乐人周杰伦合作制作了一部名为《周游记》的综艺节目。\n\n经过23年风风雨雨的发展，Netflix作为一家目前大约90%的新业务都来自国际市场的全球化公司，未来可期。\nCEO Reed Hastings也表示，他将把更多精力放在了国际化战略上。\n此次Netflix计划开始拍《三体》，如果能复制HBO巨制《权游》的成功，带动中国新的科幻热，或许能刺激资本市场，推动中国科幻产业加速发展，未尝不是件好事。\n可能到未来的某个时间点，中国市场也会欢迎Netflix的到来，在国际合作中实现真正的双赢。","news_type":1,"symbols_score_info":{"NFLX":0.9}},"isVote":1,"tweetType":1,"viewCount":1981,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":977096032,"gmtCreate":1601361387826,"gmtModify":1705066876036,"author":{"id":"3506166521150359","authorId":"3506166521150359","name":"任性的韭菜","avatar":"https://static.tigerbbs.com/c04d87694d31590ec5bc81c0916d7b58","crmLevel":6,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3506166521150359","idStr":"3506166521150359"},"themes":[],"htmlText":"6","listText":"6","text":"6","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/977096032","repostId":"1176145055","repostType":2,"repost":{"id":"1176145055","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1601342451,"share":"https://ttm.financial/m/news/1176145055?lang=en_US&edition=fundamental","pubTime":"2020-09-29 09:20","market":"hk","language":"zh","title":"Four new shares listed on the Hong Kong Stock Exchange, ZTO Express opened nearly 12% higher","url":"https://stock-news.laohu8.com/highlight/detail?id=1176145055","media":"老虎资讯综合","summary":"9月29日，今日有四只新股挂牌港交所，其中，中通快递-SW高开11.93%，报244港元；宝尊电商-SW高开2.53%，报85港元；东软教育高开25.4%，报7.8港元；天任集团高开157.14%，报","content":"<p>On September 29, four new stocks were listed on the Hong Kong Stock Exchange today, among which,<a href=\"https://laohu8.com/S/02057\">ZTO Express-SW</a>Opened 11.93% higher at HK $244;<a href=\"https://laohu8.com/S/09991\">Baozun E-commerce-SW</a>Opened 2.53% higher at HK $85;<a href=\"https://laohu8.com/S/09616\">Neusoft education</a>Opened 25.4% higher at HK $7.8;<a href=\"https://laohu8.com/S/01429\">Tianren Group</a>It opened 157.14% higher at HK $0.9.</p><p>The data shows,<a href=\"https://laohu8.com/S/ZTO\">ZTO Express</a>-SW Public Offering was subscribed 6.69 times, with an offer price of HK $218 per share;<a href=\"https://laohu8.com/S/BZUN\">Baozun e-commerce</a>-The SW public offering was subscribed 3.6 times, with an offer price of HK $82.9 per share; Neusoft Education's public offering was subscribed 300.07 times, with an offer price of HK $6.22 per share; Tianren Group's public offering was subscribed 26.76 times, with an offer price of HK $0.35 per share.</p><p><b><a href=\"https://laohu8.com/S/ZTO\">ZTO Express</a>SW</b></p><p><img src=\"https://static.tigerbbs.com/655be5f2fb41908d7469091cc25fa74a\" tg-width=\"1242\" tg-height=\"2590\"></p><p>The results of the ZTO Express-SW IPO show that ZTO's public offering was oversubscribed 5.69 times, with a winning rate of 70%. The offering price per share is HK $218, a discount from the closing price of US $30.5 (approximately HK $236.37) on September 25 7.77%.</p><p>ZTO Express (Cayman) Co., Ltd. is a leading express delivery company in China. Established in 2002, the company is China's leading express delivery service provider in terms of total parcel volume, with a market share of 19.1% in 2019. It is the youngest company among China's large-scale express delivery companies. Partner model express service providers, namely Zhongtong Company, Yunda Holdings Co., Ltd.,<a href=\"https://laohu8.com/S/600233\">YTO Express</a>Co., Ltd., $Best Group (<a href=\"https://laohu8.com/S/BOTB.UK\">BEST</a>$and<a href=\"https://laohu8.com/S/002468\">STO Express</a>Co., Ltd.) is the largest in scale and has the strongest profitability. The company provides delivery services and other value-added logistics services through a nationwide network.</p><p><b><a href=\"https://laohu8.com/S/BZUN\">Baozun e-commerce</a>SW</b></p><p><img src=\"https://static.tigerbbs.com/aaa6b1101719c521db72c9bef0bb1801\" tg-width=\"1242\" tg-height=\"2590\"></p><p>The IPO results of Baozun E-commerce-SW show that the final offering price is positioned at HK $82.9, with HK $8,290 per lot. Among them, the number of public placement subscribers was 12,277, the winning rate of one lot was 70%, and the subscription multiple was about 3.6 times.</p><p>Baozun is the largest brand e-commerce service provider in China, with an \"omni-channel, full-link, all-in-one\" service system. In the e-commerce operation industry with scattered shares, Baozun's platform transaction scale (GMV) market share reached 7.90% in 2019, maintaining its leading position.</p><p><b>Neusoft education</b></p><p><img src=\"https://static.tigerbbs.com/88ad52f947ef550b6e3d95f2b08fd813\" tg-width=\"1242\" tg-height=\"2590\"></p><p>The results of Neusoft Education's IPO show that the company's offering price per share is HK $6.22, and a total of 192,370 valid subscriptions have been received. The public offering has received 300.07 times subscription, and the international placement has received 18 times subscription. Each lot is 800 shares, the stock code is 9616, and the winning rate of one lot is 10%.</p><p>Neusoft Education Technology Co., Ltd. is a leading private IT higher education service provider in China, focusing on training IT professionals to meet the needs of<a href=\"https://laohu8.com/S/600536\">China Software</a>And the rapidly growing demand for talent in the IT services industry. According to the Frost & Sullivan Report, the company ranks second among IT value-added education service providers in China in terms of the cumulative number of schools using IT value-added education services provided by the company as of March 31, 2020.</p><p><b>Tianren Group</b></p><p><img src=\"https://static.tigerbbs.com/b4de397052b85ce7934b13d50ed4b883\" tg-width=\"1242\" tg-height=\"2581\"></p><p>According to the IPO results of Tianren Group, a subcontractor of formwork engineering in Hong Kong, the public offering part was oversubscribed by 25.76 times, and the winning rate of one lot was 12.5%. The subscription of 100 lots was stable, and the offering price per share was 0.35 yuan, which was the lower limit price of the offering price range.</p><p>Tianren Group is a reputable subcontractor of formwork works in Hong Kong with over 20 years of operating history. The Group has a strong position in the formwork industry in Hong Kong and has positioned itself as one of the major subcontractors. Traditional formwork is mainly provided to customers through the use of timber and plywood.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Four new shares listed on the Hong Kong Stock Exchange, ZTO Express opened nearly 12% higher</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nFour new shares listed on the Hong Kong Stock Exchange, ZTO Express opened nearly 12% higher\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time smaller\">2020-09-29 09:20</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>On September 29, four new stocks were listed on the Hong Kong Stock Exchange today, among which,<a href=\"https://laohu8.com/S/02057\">ZTO Express-SW</a>Opened 11.93% higher at HK $244;<a href=\"https://laohu8.com/S/09991\">Baozun E-commerce-SW</a>Opened 2.53% higher at HK $85;<a href=\"https://laohu8.com/S/09616\">Neusoft education</a>Opened 25.4% higher at HK $7.8;<a href=\"https://laohu8.com/S/01429\">Tianren Group</a>It opened 157.14% higher at HK $0.9.</p><p>The data shows,<a href=\"https://laohu8.com/S/ZTO\">ZTO Express</a>-SW Public Offering was subscribed 6.69 times, with an offer price of HK $218 per share;<a href=\"https://laohu8.com/S/BZUN\">Baozun e-commerce</a>-The SW public offering was subscribed 3.6 times, with an offer price of HK $82.9 per share; Neusoft Education's public offering was subscribed 300.07 times, with an offer price of HK $6.22 per share; Tianren Group's public offering was subscribed 26.76 times, with an offer price of HK $0.35 per share.</p><p><b><a href=\"https://laohu8.com/S/ZTO\">ZTO Express</a>SW</b></p><p><img src=\"https://static.tigerbbs.com/655be5f2fb41908d7469091cc25fa74a\" tg-width=\"1242\" tg-height=\"2590\"></p><p>The results of the ZTO Express-SW IPO show that ZTO's public offering was oversubscribed 5.69 times, with a winning rate of 70%. The offering price per share is HK $218, a discount from the closing price of US $30.5 (approximately HK $236.37) on September 25 7.77%.</p><p>ZTO Express (Cayman) Co., Ltd. is a leading express delivery company in China. Established in 2002, the company is China's leading express delivery service provider in terms of total parcel volume, with a market share of 19.1% in 2019. It is the youngest company among China's large-scale express delivery companies. Partner model express service providers, namely Zhongtong Company, Yunda Holdings Co., Ltd.,<a href=\"https://laohu8.com/S/600233\">YTO Express</a>Co., Ltd., $Best Group (<a href=\"https://laohu8.com/S/BOTB.UK\">BEST</a>$and<a href=\"https://laohu8.com/S/002468\">STO Express</a>Co., Ltd.) is the largest in scale and has the strongest profitability. The company provides delivery services and other value-added logistics services through a nationwide network.</p><p><b><a href=\"https://laohu8.com/S/BZUN\">Baozun e-commerce</a>SW</b></p><p><img src=\"https://static.tigerbbs.com/aaa6b1101719c521db72c9bef0bb1801\" tg-width=\"1242\" tg-height=\"2590\"></p><p>The IPO results of Baozun E-commerce-SW show that the final offering price is positioned at HK $82.9, with HK $8,290 per lot. Among them, the number of public placement subscribers was 12,277, the winning rate of one lot was 70%, and the subscription multiple was about 3.6 times.</p><p>Baozun is the largest brand e-commerce service provider in China, with an \"omni-channel, full-link, all-in-one\" service system. In the e-commerce operation industry with scattered shares, Baozun's platform transaction scale (GMV) market share reached 7.90% in 2019, maintaining its leading position.</p><p><b>Neusoft education</b></p><p><img src=\"https://static.tigerbbs.com/88ad52f947ef550b6e3d95f2b08fd813\" tg-width=\"1242\" tg-height=\"2590\"></p><p>The results of Neusoft Education's IPO show that the company's offering price per share is HK $6.22, and a total of 192,370 valid subscriptions have been received. The public offering has received 300.07 times subscription, and the international placement has received 18 times subscription. Each lot is 800 shares, the stock code is 9616, and the winning rate of one lot is 10%.</p><p>Neusoft Education Technology Co., Ltd. is a leading private IT higher education service provider in China, focusing on training IT professionals to meet the needs of<a href=\"https://laohu8.com/S/600536\">China Software</a>And the rapidly growing demand for talent in the IT services industry. According to the Frost & Sullivan Report, the company ranks second among IT value-added education service providers in China in terms of the cumulative number of schools using IT value-added education services provided by the company as of March 31, 2020.</p><p><b>Tianren Group</b></p><p><img src=\"https://static.tigerbbs.com/b4de397052b85ce7934b13d50ed4b883\" tg-width=\"1242\" tg-height=\"2581\"></p><p>According to the IPO results of Tianren Group, a subcontractor of formwork engineering in Hong Kong, the public offering part was oversubscribed by 25.76 times, and the winning rate of one lot was 12.5%. The subscription of 100 lots was stable, and the offering price per share was 0.35 yuan, which was the lower limit price of the offering price range.</p><p>Tianren Group is a reputable subcontractor of formwork works in Hong Kong with over 20 years of operating history. The Group has a strong position in the formwork industry in Hong Kong and has positioned itself as one of the major subcontractors. Traditional formwork is mainly provided to customers through the use of timber and plywood.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c1cb237e736a4e03c939622e7b71e8e7","relate_stocks":{"01429":"天任集团","02057":"中通快递-W","09616":"东软睿新集团","09991":"宝尊电商-W"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1176145055","content_text":"9月29日，今日有四只新股挂牌港交所，其中，中通快递-SW高开11.93%，报244港元；宝尊电商-SW高开2.53%，报85港元；东软教育高开25.4%，报7.8港元；天任集团高开157.14%，报0.9港元。资料显示，中通快递-SW公开发售获认购6.69倍，每股发售价218港元；宝尊电商-SW公开发售获认购3.6倍，每股发售价82.9港元；东软教育公开发售获认购300.07倍，每股发售价6.22港元；天任集团公开发售获认购26.76倍，每股发售价0.35港元。中通快递-SW中通快递-SW招股结果显示，中通公开发售部分超额认购5.69倍，一手中签率70%，股份每股发售价218港元，较9月25日收市价30.5美元(约236.37港元)折让7.77%。中通快递（开曼）有限公司，是中国领先的快递公司。公司于2002年成立，按总包裹量计是中国领先的快递服务供应商，2019年市占率为19.1%，是中国规模化快递企业中最年轻的企业，也是在通达系（在中国采用「网络合作伙伴模式」的快递服务提供商，即中通公司、韵达控股股份有限公司、圆通速递股份有限公司、$百世集团(BEST)$及申通快递股份有限公司）中规模最大，盈利能力最强。公司通过全国性网络提供送件服务和其他增值物流服务。宝尊电商-SW宝尊电商-SW招股结果显示，最终发售价定位82.9港元，每手8290港元。其中，公开配售申购人数12277，一手中签率70%，认购倍数约3.6倍。宝尊是国内最大的品牌电商服务商，拥有“全渠道、全链路、一体式”的服务体系。在份额分散的电商运营行业中，宝尊的平台交易规模（GMV）市场占有率在2019年达到7.90%，保持领先地位。东软教育东软教育招股结果显示，公司每股发售价6.22港元，合共获得192370份有效认购，公开发售获得300.07倍认购，国际配售获得18倍认购，每手800股，股票代码9616，一手中签率10%。东软教育科技有限公司是中国领先的民办IT高等教育服务提供者，专注于培养IT专业人才，以满足中国软件和IT服务行业对人才快速增长的需求。根据弗若斯特沙利文报告，按截至2020年3月31日使用公司所提供IT增值教育服务的学校的累计数目计，该公司于中国的IT增值教育服务提供商中位列第二。天任集团香港模板工程分包商天任集团招股结果显示，公开发售部分超额认购25.76倍，一手中签率为12.5%，认购100手稳中一手，股份每股发售价为0.35元，为招股价范围之下限价。天任集团为香港一间具良好声誉的模板工程分包商，拥有逾20年的经营历史。集团在香港的模板工程行业占据稳固地位，并将自己定位为主要分包商之一。主要透过使用木材及夹板向客户提供传统模板。","news_type":1,"symbols_score_info":{"01429":0.9,"09991":0.9,"02057":0.9,"09616":0.9}},"isVote":1,"tweetType":1,"viewCount":2536,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":977098718,"gmtCreate":1601361347534,"gmtModify":1705066875872,"author":{"id":"3506166521150359","authorId":"3506166521150359","name":"任性的韭菜","avatar":"https://static.tigerbbs.com/c04d87694d31590ec5bc81c0916d7b58","crmLevel":6,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3506166521150359","idStr":"3506166521150359"},"themes":[],"htmlText":"6","listText":"6","text":"6","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/977098718","repostId":"974773817","repostType":1,"repost":{"id":974773817,"gmtCreate":1601347665639,"gmtModify":1705066846990,"author":{"id":"3502415555983394","authorId":"3502415555983394","name":"老虎基金超市","avatar":"https://static.tigerbbs.com/7f6e7195890e53547328d5a4bde7c129","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3502415555983394","idStr":"3502415555983394"},"themes":[],"title":"抓住機會勝過完美錯過：用簡單方式投資全球科技巨頭！","htmlText":"科技行業是一個門檻很高，高科技聚集的行業，離普通投資者的生活比較遠，這也是爲什麼奉行“永遠不要投資你不瞭解的業務”的巴菲特很少投資科技類公司。但壟斷類的科技類公司毫無疑問都是“天之驕子”，掙錢更加容易。雖然壟斷難以建立，但一旦建立起壟斷，對應的企業大概率能夠持續穩定地盈利。我們耳熟能詳的阿里<a target=\"_blank\" href=\"https://laohu8.com/S/BABA\">$阿里巴巴(BABA)$</a>、騰訊<a target=\"_blank\" href=\"https://laohu8.com/S/00700\">$騰訊控股(00700)$</a>，谷歌<a target=\"_blank\" href=\"https://laohu8.com/S/GOOG\">$谷歌(GOOG)$</a>、亞馬遜<a target=\"_blank\" href=\"https://laohu8.com/S/AMZN\">$亞馬遜(AMZN)$</a>，它們的客戶羣體已經形成了很難改變的消費習慣，給這些企業帶來源源不斷而又可觀的利潤。 圖片來源網絡 科技股從2018年底之後就一直大漲，近期國際經濟波動環境下，科技股也容易大漲大落，單一的股票淨值起伏之大，讓人隨時都會想跑路。但經濟變化是一個相當長時間的歷史性過程，把握住機會勝過完美錯過。相比買風險較大的科技個股，科技行業的基金或許是一個更好的選擇，既能分散單一個股的風險，又能抓住行業快速發展的紅利。 今天阿虎就給大家推薦一個科技行業的基金：貝萊德世界科技基金A2。其成立於1995年3月，運行至今已有25年的歷史，正如其名，貝萊德世界科技基金A2聚焦全球的高新技術行業，把握時代發展的前沿，涵蓋了全球的知名科技、信息和互聯網等優質企業，如：蘋果","listText":"科技行業是一個門檻很高，高科技聚集的行業，離普通投資者的生活比較遠，這也是爲什麼奉行“永遠不要投資你不瞭解的業務”的巴菲特很少投資科技類公司。但壟斷類的科技類公司毫無疑問都是“天之驕子”，掙錢更加容易。雖然壟斷難以建立，但一旦建立起壟斷，對應的企業大概率能夠持續穩定地盈利。我們耳熟能詳的阿里<a target=\"_blank\" href=\"https://laohu8.com/S/BABA\">$阿里巴巴(BABA)$</a>、騰訊<a target=\"_blank\" href=\"https://laohu8.com/S/00700\">$騰訊控股(00700)$</a>，谷歌<a target=\"_blank\" href=\"https://laohu8.com/S/GOOG\">$谷歌(GOOG)$</a>、亞馬遜<a target=\"_blank\" href=\"https://laohu8.com/S/AMZN\">$亞馬遜(AMZN)$</a>，它們的客戶羣體已經形成了很難改變的消費習慣，給這些企業帶來源源不斷而又可觀的利潤。 圖片來源網絡 科技股從2018年底之後就一直大漲，近期國際經濟波動環境下，科技股也容易大漲大落，單一的股票淨值起伏之大，讓人隨時都會想跑路。但經濟變化是一個相當長時間的歷史性過程，把握住機會勝過完美錯過。相比買風險較大的科技個股，科技行業的基金或許是一個更好的選擇，既能分散單一個股的風險，又能抓住行業快速發展的紅利。 今天阿虎就給大家推薦一個科技行業的基金：貝萊德世界科技基金A2。其成立於1995年3月，運行至今已有25年的歷史，正如其名，貝萊德世界科技基金A2聚焦全球的高新技術行業，把握時代發展的前沿，涵蓋了全球的知名科技、信息和互聯網等優質企業，如：蘋果","text":"科技行業是一個門檻很高，高科技聚集的行業，離普通投資者的生活比較遠，這也是爲什麼奉行“永遠不要投資你不瞭解的業務”的巴菲特很少投資科技類公司。但壟斷類的科技類公司毫無疑問都是“天之驕子”，掙錢更加容易。雖然壟斷難以建立，但一旦建立起壟斷，對應的企業大概率能夠持續穩定地盈利。我們耳熟能詳的阿里$阿里巴巴(BABA)$、騰訊$騰訊控股(00700)$，谷歌$谷歌(GOOG)$、亞馬遜$亞馬遜(AMZN)$，它們的客戶羣體已經形成了很難改變的消費習慣，給這些企業帶來源源不斷而又可觀的利潤。 圖片來源網絡 科技股從2018年底之後就一直大漲，近期國際經濟波動環境下，科技股也容易大漲大落，單一的股票淨值起伏之大，讓人隨時都會想跑路。但經濟變化是一個相當長時間的歷史性過程，把握住機會勝過完美錯過。相比買風險較大的科技個股，科技行業的基金或許是一個更好的選擇，既能分散單一個股的風險，又能抓住行業快速發展的紅利。 今天阿虎就給大家推薦一個科技行業的基金：貝萊德世界科技基金A2。其成立於1995年3月，運行至今已有25年的歷史，正如其名，貝萊德世界科技基金A2聚焦全球的高新技術行業，把握時代發展的前沿，涵蓋了全球的知名科技、信息和互聯網等優質企業，如：蘋果","images":[{"img":"https://static.tigerbbs.com/1ee5b68e66d4e36ded99d7c3b5f95d1b","width":"239","height":"168"}],"top":1,"highlighted":1,"essential":2,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/974773817","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":8,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":1673,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"hots":[{"id":361599486,"gmtCreate":1614244486545,"gmtModify":1704769500070,"author":{"id":"3506166521150359","authorId":"3506166521150359","name":"任性的韭菜","avatar":"https://static.tigerbbs.com/c04d87694d31590ec5bc81c0916d7b58","crmLevel":6,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3506166521150359","idStr":"3506166521150359"},"themes":[],"htmlText":"<a 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15:44","market":"hk","language":"zh","title":"Li Ka-shing can't hold it anymore? The bar bought for 43 billion will permanently close 25 stores","url":"https://stock-news.laohu8.com/highlight/detail?id=1122764912","media":"中国基金报","summary":"疫情之下，近年来巨资砸向英国的李嘉诚栽了。去年，李嘉诚斥资430亿港元（46亿英镑）买下了英国最大的连锁酒吧Greene King。殊不知遇到了疫情，封锁政策下英国酒吧由3月起关闭逾三个月，李嘉诚巨亏","content":"<p><div>Under the epidemic, Li Ka-shing, who has invested huge sums of money in the UK in recent years, has been planted. Last year, Mr Li spent HK $43bn (£ 4. 6bn) to buy Greene King, the UK's biggest pub chain. As everyone knows, in the face of the epidemic, British pubs have been closed for more than three months since March under the blockade policy, and Li Ka-shing suffered a huge loss of 1.9 billion. It was difficult to resume operations at the end of July. Unexpectedly, the epidemic in the UK has recurred. The latest number of newly confirmed cases in a single day reached 14,000, far exceeding the daily increase of 6,000 confirmed cases at the peak of the epidemic at the beginning of the year. According to the BBC, the UK may launch the second round of epidemic blockade, and bars and restaurants in some areas will be closed. While...</p><p><a href=\"None\">Web link</a></div></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Li Ka-shing can't hold it anymore? The bar bought for 43 billion will permanently close 25 stores</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nLi Ka-shing can't hold it anymore? The bar bought for 43 billion will permanently close 25 stores\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/6\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/2b2c79a68beb44c7bc06ad7210091200);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">中国基金报 </p>\n<p class=\"h-time smaller\">2020-10-08 15:44</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p><div>Under the epidemic, Li Ka-shing, who has invested huge sums of money in the UK in recent years, has been planted. Last year, Mr Li spent HK $43bn (£ 4. 6bn) to buy Greene King, the UK's biggest pub chain. As everyone knows, in the face of the epidemic, British pubs have been closed for more than three months since March under the blockade policy, and Li Ka-shing suffered a huge loss of 1.9 billion. It was difficult to resume operations at the end of July. Unexpectedly, the epidemic in the UK has recurred. The latest number of newly confirmed cases in a single day reached 14,000, far exceeding the daily increase of 6,000 confirmed cases at the peak of the epidemic at the beginning of the year. According to the BBC, the UK may launch the second round of epidemic blockade, and bars and restaurants in some areas will be closed. While...</p><p><a href=\"None\">Web link</a></div></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/2f3d8cdcb353f76209ea9fe9b0abbea5","relate_stocks":{"01113":"长实集团"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1122764912","content_text":"疫情之下，近年来巨资砸向英国的李嘉诚栽了。去年，李嘉诚斥资430亿港元（46亿英镑）买下了英国最大的连锁酒吧Greene King。殊不知遇到了疫情，封锁政策下英国酒吧由3月起关闭逾三个月，李嘉诚巨亏19亿。7月底好不容易恢复经营，不料如今英国疫情复发，最新单日新增确诊病例达14000人，远超年初疫情高峰日增6000确诊病例的数据。据BBC报道，英国或启动第2轮疫情封锁，部分地区酒吧和餐馆关闭。而最新消息，李嘉诚决定止损：旗下英国酒吧Greene King宣布永久关闭25家门店，裁员800人。Greene King宣布裁员800人永久关店25家最新消息，李嘉诚家族旗下的英国最大酒吧运营商Greene King日前宣布，目前暂时将关闭79个站点，其中大约三分之一预计将永久关闭，同时削减数800个工作岗位。这意味着，Greene King将永久关闭25家酒吧。李嘉诚去年430亿港元收购上半年已巨亏19亿Greene King成立于1799年，在全英经营近1700家酒吧及1000家商业地产，拥有3.8万多名员工。2019年8月底，李嘉诚旗下的长实集团以46亿英镑（约430亿港币，393亿人民币）的价格收购Greene King。彼时，长实集团认为，英国英式酒馆及酿酒业拥有稳定、可获利及产生现金流的业务，而且英式酒馆将继续成为英国文化和外出用餐饮食市场的重要部分。Greene King具吸引力之条件包括其于英国英式酒馆具市场规模地位；拥有永久业权及长期租赁物业；以及强健财务状况。截至2019年4月28日，Greene King拥有1687家由其经营的英式酒馆、餐厅和酒店，对其中81%都拥有永久业权或长期租赁权。殊不知，突如其来的疫情不仅让李嘉诚的算盘落空 ，还让李嘉诚在1年不到的时间里，巨亏超19亿。财报显示，今年上半年Greene King业务亏损尤其严重。财报称，由于疫情蔓延，英国政府规定当地英式酒馆由3月起关闭逾三个月，GreeneKing旗下英式酒馆亦因此暂停实体营业，期间虽推出外卖服务，上半年度录得经营亏损19.38亿港元，约占集团归母净利润的30%。彼时，长实集团主席兼董事总经理李泽钜表示，英国虽然已於7月初阶段性恢复营业，但欧洲第二波疫情回潮仍令人忧虑。不过他认为，只要政府决定开放，酒吧业务恢复的速度很快。“因为这是一种英国的文化，酒吧对于大多数人的日常生活非常重要。”单日新增确诊超1.4万人！英国疫情呈指数级增长李泽钜的担忧不无道理。数据显示，英国正迎来第二波疫情高峰。自从4月的第一个高峰后，确诊数稳步下降。然而，8月底英国确诊病例数开始急剧增长。数据显示，一个多月前，英国平均每天有约1000人确诊，最新数字已经超过1万人，翻了十倍。最新数据显示，10月7日，英国的新增确诊病例14162例，并且宣布有70例死亡。英国政府首席科学顾问瓦兰斯警告，若不采取行动阻止病毒传播，到10月中，英国每日新增确诊病例将增至5万例，远远超过今年4至5月第一波疫情高峰时每天6000例新增的水平。9月21日，英国政府已将新冠病毒安全警戒级别提高到第四级，意味着新冠病毒传播风险很高或呈指数级增长。最高警报级别是第五级。部分地区关闭酒吧和餐馆9月22日， 英国首相约翰逊（BorisJohnson）表示，英国像西班牙、法国以及许多其它国家一样，目前已达到新冠疫情“危险的转折点”，必须立即采取行动，否则将不可避免在将来采取更严厉的行动，并危害到未来。他宣布在英格兰实施新限制措施，其中包括餐馆和酒吧必须在晚上10点关门停止营业，这将按法律强制执行。约翰逊透露，有关限制措施可能会持续大约六个月。新规定再次要求可以在家工作的上班族居家工作，只有在关键公共服务以及不可能在家工作的建筑或零售业等行业，人们才应继续上班。约翰逊表示，与所有呼吸道病毒一样，随着秋天变成冬天，新冠病毒可能传播得更快，因此现在是必须采取行动的时刻。他还警告民众不能自满，认为经过六个月限制之后感染病毒的威胁消退，并自我安慰已具有免疫力。而据BBC报道，下周初将在英格兰部分地区进一步加强对冠状病毒的限制，有可能关闭酒吧和餐馆，也可能禁止在外过夜。苏格兰的酒店业周三已受到震动。当地政府表示，从周五开始，苏格兰中部的所有酒吧和餐馆，包括格拉斯哥和爱丁堡都将关闭，而在苏格兰的其他地区，招待场所必须在18:00关闭，并且只能在户外提供酒水，以应对该地区冠状病毒病例激增的问题。业界领袖警告说，这些措施可能成为压死许多餐饮企业的最后一根稻草。长实集团反弹无力今年暴跌30%受制于业务表现，长实集团股价年内下跌明显，虽然第一波疫情高峰后稍有反弹，但今年以来股价累计下跌近30%。截至10月8日，长实集团最新总市值为1424亿港元，股价报38.55港元/股。","news_type":1,"symbols_score_info":{"01113":0.9}},"isVote":1,"tweetType":1,"viewCount":2066,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":300820802,"gmtCreate":1602144592906,"gmtModify":1705068676576,"author":{"id":"3506166521150359","authorId":"3506166521150359","name":"任性的韭菜","avatar":"https://static.tigerbbs.com/c04d87694d31590ec5bc81c0916d7b58","crmLevel":6,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3506166521150359","idStr":"3506166521150359"},"themes":[],"htmlText":"6","listText":"6","text":"6","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/300820802","repostId":"1199926071","repostType":4,"repost":{"id":"1199926071","kind":"news","pubTimestamp":1602144556,"share":"https://ttm.financial/m/news/1199926071?lang=en_US&edition=fundamental","pubTime":"2020-10-08 16:09","market":"us","language":"zh","title":"Deeply cultivated overseas for 10 years, unlocking Netflix's global ambitions","url":"https://stock-news.laohu8.com/highlight/detail?id=1199926071","media":"硅兔赛跑","summary":"Netflix最近大新闻很多。\n九月初刚宣布与《三体》达成剧集制作协议，马上又传出与英国前王室成员哈里王子和梅根的合作。\n在不久的将来，哈里夫妇将为Netflix制作一系列电影、电视剧、纪录片、儿童节","content":"<p>Netflix has had a lot of big news lately.</p><p>At the beginning of September, it was just announced that it had reached a drama production agreement with Three-Body Problem, and immediately there was a news of cooperation with former British royal family members Prince Harry and Meghan.</p><p>In the near future, the Harrys will produce a series of movies, TV series, documentaries, children's shows and more for Netflix.</p><p><img src=\"https://static.tigerbbs.com/1e83a42917de31f4f8cabd223990f108\" tg-width=\"980\" tg-height=\"492\"></p><p>Image Source GETTY IMAGES</p><p>Although as early as January this year, they announced their withdrawal from the British royal family on the Internet, they are still under the aura of the \"British royal family\" all the time. So much so that netizens joked that although they talked about escaping from the royal family to find freedom, they still had to rub the heat of the royal family in the face of the pressure of life.</p><p>Although Netflix has not announced the specific amount of their salaries, industry professionals estimate that the cooperation cost is as high as about $150 million.</p><p>Choose the hottest science fiction novel in China and win the content of the British royal family. Since embarking on the road of global content layout in 2011, Netflix has achieved fruitful results:</p><p><ul><li>In 2010, it was only the US market, expanded to 50 countries in 2015, and provided content services in 190 countries and regions around the world in 2017;</p><p></li><li>In the second quarter of 2018, overseas revenue surpassed the US market for the first time;</p><p></li><li>In the first quarter of 2020, 86% of the 15.7 million new users were new in overseas markets.</p><p></li><li>As of the second quarter of 2020, Netflix's total global users reached 193 million, of which paying users in the United States and Canada accounted for 73.32 million (38%), while users in international markets such as Europe, the Middle East and Africa, Latin America, and Asia-Pacific reached 120 million (62%) or so.</p><p></li></ul><img src=\"https://static.tigerbbs.com/841bfb2ae1498f77dacbfe7423d9feef\" tg-width=\"1000\" tg-height=\"356\"></p><p>Image Source : Netflix Get the data/Created with Datawrapper</p><p>Despite facing in the U.S. home market<a href=\"https://laohu8.com/S/DIS\">Disney</a>Disney +, Warner HBO,<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>Prime is a serious challenge, but Netflix has successfully expanded its territory overseas and laid a great foundation.</p><p>1. Overseas content is a highlight of Netflix</p><p>Compared with its competitors, Netflix's overseas layout is a little faster.</p><p>Europe, the Middle East and Africa is Netflix's second largest market, and if it wants to do business in Europe, Disney + has to work hard to complete the production target of 30% of European local original content. Hulu estimates that it will not take action until 2021.</p><p>As for HBO and NBCUniversal, they are even less ambitious and \"at a very, very early stage\".</p><p>In overseas markets, Netflix has launched many dramas with both ratings and word-of-mouth:</p><p><b>UK: The Crown</b></p><p>In 2016, the biopic about the development of the British royal family, known as the most expensive TV series in history, The Crown, was born.</p><p>Luxurious, magnificent, long... all big and complete words can sum up its subject matter. Excellent, masterful, dressy.... and can reflect the ultimate in its detail. It is said that it respects history, pays attention to details, and is perfect in costumes, performances, photography, editing, music and other aspects.</p><p>At that time, he won the Golden Globe Award for Best TV Series, Best Actress, Emmy Award for Best Supporting Actor and other awards.</p><p><img src=\"https://static.tigerbbs.com/5a97e3dea40d8b857d0c5ceb9f7f3004\" tg-width=\"831\" tg-height=\"440\"></p><p>Credit: Netflix</p><p>Those who like gossip can see all kinds of peach anecdotes of the British royal family, while those who pay attention to history can witness the turbulent modern history of Britain from the perspective of the \"first family\" of the British Empire.</p><p>This play is not only popular among British audiences, but also popular among global audiences.</p><p>The sixth season will be filmed, with a total of 60 episodes, showing the wind and frost years of the queen's reign for more than 60 years.</p><p>In the third season, which went online last year, olivia coleman, the new Oscar winner in 2019, took over as the middle-aged queen.</p><p><img src=\"https://static.tigerbbs.com/d7af2452d6f8db8507d51ffe0421b38f\" tg-width=\"590\" tg-height=\"449\"></p><p>Credit: Douban</p><p>It is expected that in Crown 4 this November, the story of Harry's biological mother, Princess Diana, will inevitably be involved.</p><p>At this time, Harry has become a strategic partner of Netflix, and this season has the highlight of three legendary women, the Queen of England, Margaret Thatcher and Princess Diana, sharing the same stage. Presumably, another group of fans and big and small awards will be won.</p><p>From consistent localized content + global distribution, to searching for best-selling novels and real-life adaptations all over the world, selecting successful themes and cases, to insisting on shooting real non-English dramas, and seeking adaptation inspiration in other languages and cultures...</p><p>Netflix's plan to conquer the world is getting bigger and bigger as you play.</p><p><b>South Korea: The Kingdom</b></p><p><img src=\"https://static.tigerbbs.com/24c82106cdef8e1b77597c25f35772b6\" tg-width=\"640\" tg-height=\"345\"></p><p>Credit: Netflix</p><p>The zombie theme in South Korea is a hot theme of word-of-mouth set up by Train to Busan in 2016.</p><p>Speaking of \"Kingdom\", as Netflix's opening drama last year (adapted from the well-known online comic \"Kingdom of God\"), it was directed by Kim Seung-hoon, who has always been good at making movies, and written by Kim Eun-hee. Her work \"Signal\" was also a phenomenal work in the TV industry that year.</p><p>The cast is Zhu Jixun + Bae Doona + Ryu Seung Ryong, who are well-known in South Korea, and Gianna Jun will join in in the third season in 2021.</p><p>Speaking of its content, do you think Netflix only shoots zombies + palace fights? The interested viewer also saw the deeper content:</p><p>At the end of the day in Kingdom, there is no hero who saves the world and leads everyone, and it is the norm that everyone is in danger.</p><p>But it's obviously troubled times, and everyone is in danger, but the monarchs have to create a scene where the country is prosperous and the people are prosperous, and the royal power is still there, so as to suppress people's hearts and pretend to maintain a sense of normality in abnormality. Like a towering slightly swaying building, there are plots and abacus everywhere.</p><p><img src=\"https://static.tigerbbs.com/7f7df61599531433ff4cb0753ff29cc9\" tg-width=\"582\" tg-height=\"353\"></p><p>Credit: Douban</p><p>Of course, this play is restricted, because some pictures are so impactful! So if you are timid, I really don't recommend watching it alone at night.</p><p>Netflix's \"Kingdom\" not only has American emotional straightforward humor, exposing the darkness of human nature, and doomsday escape in action, but also the deep and restrained Eastern style, ink and wash Zen philosophy of life, with far-reaching conception...</p><p><b>Japan: Rilakkuma and Kaoru</b></p><p>Japan is the Asian country with the largest number of Netflix users, and it is also the earliest country where Netflix landed. But in Japan, compared with drama series, animation dominates the world.</p><p>In 2020, Netflix's strategy in Japan will fully capture animation, mainly focusing on the remake of classic IP and the original science fiction animation. The overall strategy is that the lineup will take a back seat, and the theme selection will become the first choice.</p><p>Netflix's vision is very accurate. This healing animation got a high score of 9.2 on Douban. Rilakkuma is a famous IP in Japan. As we all know, the healing energy of Japanese dramas is surprisingly powerful, and it is good at digging stories of little people and reflecting social phenomena.</p><p>This anime is figuratively presented in the way of stop-motion animation.</p><p>Stop-motion animation is different from ordinary animation. It is not painting, but shooting. During the two-year production period, there were seven months of shooting, and a total of 220,000 shots were finally shot. In order to keep enough creativity in the production process, an animator only makes ten seconds a day.</p><p><img src=\"https://static.tigerbbs.com/4da44af9b8c3704266b70013689a50c8\" tg-width=\"320\" tg-height=\"175\"></p><p>Credit: Netflix</p><p>In addition to stop-motion animation, this is also mixed with a few other styles, such as line drafting, flat two-dimensional animation, etc.</p><p><img src=\"https://static.tigerbbs.com/8af266661575b260b4f28ef328ae32f6\" tg-width=\"320\" tg-height=\"175\"></p><p>Credit: Netflix</p><p>The strength of Netflix lies in its ability to recruit top lineups to produce animations according to local needs, and provide viewers with the choices they want.</p><p>It can not only shoot the explosive adult animation \"Love, Death and<a href=\"https://laohu8.com/S/300024\">Robot</a>Such a large-scale pioneering animation experiment can also have a healing stop-motion animation of \"Meng, Life and Rilakkuma\" like Rilakkuma and Xiaoxun.</p><p>What the director hopes is that \"the audience will eat jiaozi easily while watching this work\".</p><p>What Netflix hopes is that when the audience is tired, it seems that there is a moment of peace, healing and beauty when they see the lazy appearance of Rilakkuma.</p><p><b>India: Delhi Crimes</b></p><p>In 2012, the black bus case in Delhi, India once shocked the world. In 2015, the BBC filmed a documentary called \"India's Daughter\" with this case as the background, exploring the social causes of the crime, such as extreme gender inequality in Indian society, polarization between the rich and the poor, and traditional ideas overhead laws.</p><p>Of course, the film is banned in India on the grounds that the content is sensitive and easy to cause riots.</p><p><img src=\"https://static.tigerbbs.com/cbdb84daaa577047cb0920d5cca574fe\" tg-width=\"594\" tg-height=\"411\"></p><p>Image credit: CNN</p><p>In 2018, CNN reported that in the past six years, the rape crime rate in India has not decreased.</p><p>Netflix took four years to investigate and complete the script, and activated an all-Indian production team. In 2019, the crime drama \"Delhi Crime\" launched for the Indian market was adapted from the case.</p><p>11,000 vicious crimes are committed every year in Delhi, India. The crime rate remains high, and people have no choice but to turn a blind eye. Unlike India's Daughter, Netflix's Delhi Crime focuses on the nearly collapsed bureaucracy:</p><p>From government operation, resource allocation, judicial sentencing, to the reactions of politicians and grass-roots police to cases, they are all presented one by one.</p><p>Without exaggerating emotions, the cool-tone pictures also coincide with the screenwriter's cold perspective of examining events.</p><p>For this film, it assumes a social responsibility to some extent. Being seen and valued is also the basis of all changes.</p><p>Netflix's journey in Asia began in 2015, and the total number of subscribers in Asia this year is 19.84 million, but compared with other regions, the market is far from being developed.</p><p>2. How to enter 190 + countries in 10 years?</p><p>Arguably, Netflix's overseas presence is a big factor driving its success.</p><p>Since 2011, Netflix has begun to expand overseas. So far, more than 60% of paying users come from overseas. Its success can be summarized into two key factors:</p><p><ul><li>Xu Xu Tu Zhi</p><p></li><li>Deep localization</p><p></li></ul><b>In Netflix's international expansion strategy, \"psychological distance\" and \"geographical distance\" are the primary considerations.</b></p><p>Canada, the first overseas market it expanded, is the closest to the American base camp in terms of \"psychology\" and \"geography\". As the first step of overseas expansion, Netflix chose Canada, the least difficult market pilot, and accumulated experience in exploring overseas markets.</p><p><b>The next step is to replicate this experience and apply it to other regions.</b></p><p>Then on September 12, 2011, Netflix was released in some countries in Latin America, Mexico and the Caribbean. Entered Europe in 2012. In the second step of overseas expansion, Netflix won about 50 countries in one go. The former has the advantage of geographical distance, while the latter is the closest in terms of \"psychological distance\". Colonial history determines the close relationship between North America and European cultural circles.</p><p>In the second stage of overseas expansion, cultural similarity, the number and ability of paying users, and the improvement of network infrastructure are all issues that Netflix focuses on when choosing target markets. At the same time, it learns to cooperate with local content producers and communication operators to become Netflix The focus of this stage.</p><p>After 9 years, Netflix has more than 32.3 million subscribers in Latin America, and it is undoubtedly the king in the streaming media market share.</p><p>In Netflix's original series tailored for Latin American users, \"Narcos\" and \"Crime Diary: The Assassination of Colosio\" are all based on true stories and are currently aired; One Hundred Years of Solitude is adapted from Marquez's Nobel Prize-winning novel of the same name, and it has not been turned on yet.</p><p>In order to preserve the Latin American ancestry of this story, we insisted on shooting in Spanish and promised to hire only Latin American talents. The shooting location was set in Marquez's hometown Colombia, with Marquez's two sons as producers.</p><p>For Europe, Netflix has also launched a number of original drama projects such as Banknote House, Famous School Storm, Unrestrained 101, Roman Baby, The Crown, The Grand Tour, Diablo, Girl Vampire, Charite in War, Charlie Arrives, Football Heroes and so on.</p><p>Except The Crown, Charlie Arrives, Football Hero and bridgerton, the rest are non-English projects.</p><p>In the third phase of overseas expansion, Netflix has achieved the ultimate large-scale replication of experience, covering 50 countries in 2015 to serving more than 190 countries in 2017, and its service capabilities have expanded nearly four times. At this stage, Netflix's focus is to rapidly increase the types of subtitle languages, optimize content recommendation algorithms for each market, and provide technical support for more devices...</p><p>In such a slowly planned three-stage expansion plan, Netflix also has a strategy that has always adhered to-deep localization. Choose key partners.</p><p>For example, partnering with telecom operators and bundling them as value-added services, such as British Telecom<a href=\"https://laohu8.com/S/VOD\">Vodafone</a>When entering Ireland, Vodafone had a button on the TV remote control specially reserved for Netflix, which reduced the cost of acquiring customers for Netflix.</p><p>Netflix firmly believes that \"<b>Good content knows no borders</b>\", local content not only has a market in the country, but it should also be global. While using a sophisticated local production team and giving each other a high degree of freedom of creative space, the target audience of each local original drama series of Netflix is global users, don't set limits on yourself. These episodes all achieved good results in the end.</p><p>3. The Chinese market, the \"Mount Everest\" of Netflix's overseas territory</p><p>The ever-expanding Netflix is like a tornado that has involved Hollywood and even the global film and television production industry. Even in China, which doesn't have much market share, when people talk about Netflix now, they use the phrase \"Netflix produces products, and they must be high-quality products\" to describe it.</p><p>There are currently 233 countries and territories around the world, and Netflix members can instantly watch movies and TV shows in more than 190 countries.</p><p>But why did Netflix, which seems invincible, hit the \"iron plate\" in China?</p><p><b>1. Policy is a big threshold.</b></p><p>Five years ago, Netflix also confidently wanted to enter the Chinese mainland market. As an American streaming media company, if it wants to start business in China, it must at least obtain the \"Information Network Audiovisual Program License\" and \"Internet News\"<a href=\"https://laohu8.com/S/III\">Information services</a>License, Radio and Television Program Production and Operation License and other licenses. This is almost impossible for them.</p><p><b>2. There is no grading system for TV dramas and movies in China today.</b></p><p>As we all know, the movies released in mainland China are<a href=\"https://laohu8.com/S/QC7.SI\">the whole people</a>It can be watched, and this requires TV and movie creators to shoot movies according to the viewing standards of protected people such as children and minors, and no pornographic, violent, bloody and other scenes are allowed. Netflix's large-scale plot is difficult to pass strict content censorship and other factors, and many film sources cannot formally enter China.</p><p><b>3. The development of China's local streaming media industry is difficult.</b></p><p>Occupying the Chinese market for more than ten years<a href=\"https://laohu8.com/S/IQ\">IQiyi</a>Youku,<a href=\"https://laohu8.com/S/00700\">Tencent</a>The three major video platforms are all facing serious development difficulties. It is understood that in 2019, Tencent Video's annual loss was 3 billion yuan; IQiyi's loss reached 10.3 billion yuan. In just five years, iQiyi's cumulative loss reached 28.8 billion yuan.</p><p>This is still the case for local streaming media giants. Netflix will have other difficulties and obstacles, even if it is not a license problem. Earlier, Netflix also sought cooperation with iQiyi. In 2017, Netflix and iQiyi reached a content licensing cooperation in the fields of dramas, animations, documentaries, reality shows, etc., but this cooperation has limited significance to Netflix.</p><p><b>4. There is another hurdle that cannot be escaped, that is, the proliferation of piracy in China.</b></p><p>In China, even if Netflix has not entered, people can basically find resources for new popular dramas as long as they want to watch them, so it is relatively difficult to cultivate the awareness of paying for content. Especially during the epidemic, home isolation and streaming media entertainment have become the normal needs of life, and the trend of piracy has become popular again. More people are looking for resources to watch dramas on the network disk without leaving home than before.</p><p>Although services cannot be implemented in China, the overseas Chinese-speaking market cannot be left behind.</p><p><b>For example, spend money on buy buy.</b></p><p>\"The Wandering Earth\" set off a wave of science fiction craze in China last year. After Netflix bought the copyright, it was translated into 28 languages and launched in more than 190 countries.</p><p><b>In addition, the overseas copyrights of the movies \"Animal World\", \"Later Us\", \"Future Machine City\" and the TV series \"Chen Qing Ling\", \"White Night Chasing the Murder\" and \"The Most Beautiful Thing\" have also been purchased.</b></p><p>At the same time, it also launched Chinese works such as the drama series \"Sin Dreamer\" and \"Who is the Victim\", and co-produced a variety show called \"Travel Notes\" with Jay Chou, a top Chinese musician.</p><p><img src=\"https://static.tigerbbs.com/a12a0b088367276d1acf6af1cedfeaf7\" tg-width=\"1000\" tg-height=\"556\"></p><p>After 23 years of ups and downs, Netflix, as a global company whose new business currently comes from the international market, has a promising future.</p><p><b>CEO Reed Hastings also said that he will focus more on the internationalization strategy.</b></p><p>This time Netflix plans to start filming \"The Three-Body Problem\". If it can replicate the success of HBO's giant \"Game of Thrones\" and drive a new science fiction craze in China, it may stimulate the capital market and accelerate the development of China's science fiction industry, which may be a good thing.</p><p>Maybe at some point in the future, the Chinese market will also welcome the arrival of Netflix and achieve a real win-win situation in international cooperation.</p>","source":"lsy1569392927766","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Deeply cultivated overseas for 10 years, unlocking Netflix's global ambitions</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDeeply cultivated overseas for 10 years, unlocking Netflix's global ambitions\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">硅兔赛跑</strong><span class=\"h-time small\">2020-10-08 16:09</span>\n</p>\n</h4>\n</header>\n<article>\n<p>Netflix has had a lot of big news lately.</p><p>At the beginning of September, it was just announced that it had reached a drama production agreement with Three-Body Problem, and immediately there was a news of cooperation with former British royal family members Prince Harry and Meghan.</p><p>In the near future, the Harrys will produce a series of movies, TV series, documentaries, children's shows and more for Netflix.</p><p><img src=\"https://static.tigerbbs.com/1e83a42917de31f4f8cabd223990f108\" tg-width=\"980\" tg-height=\"492\"></p><p>Image Source GETTY IMAGES</p><p>Although as early as January this year, they announced their withdrawal from the British royal family on the Internet, they are still under the aura of the \"British royal family\" all the time. So much so that netizens joked that although they talked about escaping from the royal family to find freedom, they still had to rub the heat of the royal family in the face of the pressure of life.</p><p>Although Netflix has not announced the specific amount of their salaries, industry professionals estimate that the cooperation cost is as high as about $150 million.</p><p>Choose the hottest science fiction novel in China and win the content of the British royal family. Since embarking on the road of global content layout in 2011, Netflix has achieved fruitful results:</p><p><ul><li>In 2010, it was only the US market, expanded to 50 countries in 2015, and provided content services in 190 countries and regions around the world in 2017;</p><p></li><li>In the second quarter of 2018, overseas revenue surpassed the US market for the first time;</p><p></li><li>In the first quarter of 2020, 86% of the 15.7 million new users were new in overseas markets.</p><p></li><li>As of the second quarter of 2020, Netflix's total global users reached 193 million, of which paying users in the United States and Canada accounted for 73.32 million (38%), while users in international markets such as Europe, the Middle East and Africa, Latin America, and Asia-Pacific reached 120 million (62%) or so.</p><p></li></ul><img src=\"https://static.tigerbbs.com/841bfb2ae1498f77dacbfe7423d9feef\" tg-width=\"1000\" tg-height=\"356\"></p><p>Image Source : Netflix Get the data/Created with Datawrapper</p><p>Despite facing in the U.S. home market<a href=\"https://laohu8.com/S/DIS\">Disney</a>Disney +, Warner HBO,<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>Prime is a serious challenge, but Netflix has successfully expanded its territory overseas and laid a great foundation.</p><p>1. Overseas content is a highlight of Netflix</p><p>Compared with its competitors, Netflix's overseas layout is a little faster.</p><p>Europe, the Middle East and Africa is Netflix's second largest market, and if it wants to do business in Europe, Disney + has to work hard to complete the production target of 30% of European local original content. Hulu estimates that it will not take action until 2021.</p><p>As for HBO and NBCUniversal, they are even less ambitious and \"at a very, very early stage\".</p><p>In overseas markets, Netflix has launched many dramas with both ratings and word-of-mouth:</p><p><b>UK: The Crown</b></p><p>In 2016, the biopic about the development of the British royal family, known as the most expensive TV series in history, The Crown, was born.</p><p>Luxurious, magnificent, long... all big and complete words can sum up its subject matter. Excellent, masterful, dressy.... and can reflect the ultimate in its detail. It is said that it respects history, pays attention to details, and is perfect in costumes, performances, photography, editing, music and other aspects.</p><p>At that time, he won the Golden Globe Award for Best TV Series, Best Actress, Emmy Award for Best Supporting Actor and other awards.</p><p><img src=\"https://static.tigerbbs.com/5a97e3dea40d8b857d0c5ceb9f7f3004\" tg-width=\"831\" tg-height=\"440\"></p><p>Credit: Netflix</p><p>Those who like gossip can see all kinds of peach anecdotes of the British royal family, while those who pay attention to history can witness the turbulent modern history of Britain from the perspective of the \"first family\" of the British Empire.</p><p>This play is not only popular among British audiences, but also popular among global audiences.</p><p>The sixth season will be filmed, with a total of 60 episodes, showing the wind and frost years of the queen's reign for more than 60 years.</p><p>In the third season, which went online last year, olivia coleman, the new Oscar winner in 2019, took over as the middle-aged queen.</p><p><img src=\"https://static.tigerbbs.com/d7af2452d6f8db8507d51ffe0421b38f\" tg-width=\"590\" tg-height=\"449\"></p><p>Credit: Douban</p><p>It is expected that in Crown 4 this November, the story of Harry's biological mother, Princess Diana, will inevitably be involved.</p><p>At this time, Harry has become a strategic partner of Netflix, and this season has the highlight of three legendary women, the Queen of England, Margaret Thatcher and Princess Diana, sharing the same stage. Presumably, another group of fans and big and small awards will be won.</p><p>From consistent localized content + global distribution, to searching for best-selling novels and real-life adaptations all over the world, selecting successful themes and cases, to insisting on shooting real non-English dramas, and seeking adaptation inspiration in other languages and cultures...</p><p>Netflix's plan to conquer the world is getting bigger and bigger as you play.</p><p><b>South Korea: The Kingdom</b></p><p><img src=\"https://static.tigerbbs.com/24c82106cdef8e1b77597c25f35772b6\" tg-width=\"640\" tg-height=\"345\"></p><p>Credit: Netflix</p><p>The zombie theme in South Korea is a hot theme of word-of-mouth set up by Train to Busan in 2016.</p><p>Speaking of \"Kingdom\", as Netflix's opening drama last year (adapted from the well-known online comic \"Kingdom of God\"), it was directed by Kim Seung-hoon, who has always been good at making movies, and written by Kim Eun-hee. Her work \"Signal\" was also a phenomenal work in the TV industry that year.</p><p>The cast is Zhu Jixun + Bae Doona + Ryu Seung Ryong, who are well-known in South Korea, and Gianna Jun will join in in the third season in 2021.</p><p>Speaking of its content, do you think Netflix only shoots zombies + palace fights? The interested viewer also saw the deeper content:</p><p>At the end of the day in Kingdom, there is no hero who saves the world and leads everyone, and it is the norm that everyone is in danger.</p><p>But it's obviously troubled times, and everyone is in danger, but the monarchs have to create a scene where the country is prosperous and the people are prosperous, and the royal power is still there, so as to suppress people's hearts and pretend to maintain a sense of normality in abnormality. Like a towering slightly swaying building, there are plots and abacus everywhere.</p><p><img src=\"https://static.tigerbbs.com/7f7df61599531433ff4cb0753ff29cc9\" tg-width=\"582\" tg-height=\"353\"></p><p>Credit: Douban</p><p>Of course, this play is restricted, because some pictures are so impactful! So if you are timid, I really don't recommend watching it alone at night.</p><p>Netflix's \"Kingdom\" not only has American emotional straightforward humor, exposing the darkness of human nature, and doomsday escape in action, but also the deep and restrained Eastern style, ink and wash Zen philosophy of life, with far-reaching conception...</p><p><b>Japan: Rilakkuma and Kaoru</b></p><p>Japan is the Asian country with the largest number of Netflix users, and it is also the earliest country where Netflix landed. But in Japan, compared with drama series, animation dominates the world.</p><p>In 2020, Netflix's strategy in Japan will fully capture animation, mainly focusing on the remake of classic IP and the original science fiction animation. The overall strategy is that the lineup will take a back seat, and the theme selection will become the first choice.</p><p>Netflix's vision is very accurate. This healing animation got a high score of 9.2 on Douban. Rilakkuma is a famous IP in Japan. As we all know, the healing energy of Japanese dramas is surprisingly powerful, and it is good at digging stories of little people and reflecting social phenomena.</p><p>This anime is figuratively presented in the way of stop-motion animation.</p><p>Stop-motion animation is different from ordinary animation. It is not painting, but shooting. During the two-year production period, there were seven months of shooting, and a total of 220,000 shots were finally shot. In order to keep enough creativity in the production process, an animator only makes ten seconds a day.</p><p><img src=\"https://static.tigerbbs.com/4da44af9b8c3704266b70013689a50c8\" tg-width=\"320\" tg-height=\"175\"></p><p>Credit: Netflix</p><p>In addition to stop-motion animation, this is also mixed with a few other styles, such as line drafting, flat two-dimensional animation, etc.</p><p><img src=\"https://static.tigerbbs.com/8af266661575b260b4f28ef328ae32f6\" tg-width=\"320\" tg-height=\"175\"></p><p>Credit: Netflix</p><p>The strength of Netflix lies in its ability to recruit top lineups to produce animations according to local needs, and provide viewers with the choices they want.</p><p>It can not only shoot the explosive adult animation \"Love, Death and<a href=\"https://laohu8.com/S/300024\">Robot</a>Such a large-scale pioneering animation experiment can also have a healing stop-motion animation of \"Meng, Life and Rilakkuma\" like Rilakkuma and Xiaoxun.</p><p>What the director hopes is that \"the audience will eat jiaozi easily while watching this work\".</p><p>What Netflix hopes is that when the audience is tired, it seems that there is a moment of peace, healing and beauty when they see the lazy appearance of Rilakkuma.</p><p><b>India: Delhi Crimes</b></p><p>In 2012, the black bus case in Delhi, India once shocked the world. In 2015, the BBC filmed a documentary called \"India's Daughter\" with this case as the background, exploring the social causes of the crime, such as extreme gender inequality in Indian society, polarization between the rich and the poor, and traditional ideas overhead laws.</p><p>Of course, the film is banned in India on the grounds that the content is sensitive and easy to cause riots.</p><p><img src=\"https://static.tigerbbs.com/cbdb84daaa577047cb0920d5cca574fe\" tg-width=\"594\" tg-height=\"411\"></p><p>Image credit: CNN</p><p>In 2018, CNN reported that in the past six years, the rape crime rate in India has not decreased.</p><p>Netflix took four years to investigate and complete the script, and activated an all-Indian production team. In 2019, the crime drama \"Delhi Crime\" launched for the Indian market was adapted from the case.</p><p>11,000 vicious crimes are committed every year in Delhi, India. The crime rate remains high, and people have no choice but to turn a blind eye. Unlike India's Daughter, Netflix's Delhi Crime focuses on the nearly collapsed bureaucracy:</p><p>From government operation, resource allocation, judicial sentencing, to the reactions of politicians and grass-roots police to cases, they are all presented one by one.</p><p>Without exaggerating emotions, the cool-tone pictures also coincide with the screenwriter's cold perspective of examining events.</p><p>For this film, it assumes a social responsibility to some extent. Being seen and valued is also the basis of all changes.</p><p>Netflix's journey in Asia began in 2015, and the total number of subscribers in Asia this year is 19.84 million, but compared with other regions, the market is far from being developed.</p><p>2. How to enter 190 + countries in 10 years?</p><p>Arguably, Netflix's overseas presence is a big factor driving its success.</p><p>Since 2011, Netflix has begun to expand overseas. So far, more than 60% of paying users come from overseas. Its success can be summarized into two key factors:</p><p><ul><li>Xu Xu Tu Zhi</p><p></li><li>Deep localization</p><p></li></ul><b>In Netflix's international expansion strategy, \"psychological distance\" and \"geographical distance\" are the primary considerations.</b></p><p>Canada, the first overseas market it expanded, is the closest to the American base camp in terms of \"psychology\" and \"geography\". As the first step of overseas expansion, Netflix chose Canada, the least difficult market pilot, and accumulated experience in exploring overseas markets.</p><p><b>The next step is to replicate this experience and apply it to other regions.</b></p><p>Then on September 12, 2011, Netflix was released in some countries in Latin America, Mexico and the Caribbean. Entered Europe in 2012. In the second step of overseas expansion, Netflix won about 50 countries in one go. The former has the advantage of geographical distance, while the latter is the closest in terms of \"psychological distance\". Colonial history determines the close relationship between North America and European cultural circles.</p><p>In the second stage of overseas expansion, cultural similarity, the number and ability of paying users, and the improvement of network infrastructure are all issues that Netflix focuses on when choosing target markets. At the same time, it learns to cooperate with local content producers and communication operators to become Netflix The focus of this stage.</p><p>After 9 years, Netflix has more than 32.3 million subscribers in Latin America, and it is undoubtedly the king in the streaming media market share.</p><p>In Netflix's original series tailored for Latin American users, \"Narcos\" and \"Crime Diary: The Assassination of Colosio\" are all based on true stories and are currently aired; One Hundred Years of Solitude is adapted from Marquez's Nobel Prize-winning novel of the same name, and it has not been turned on yet.</p><p>In order to preserve the Latin American ancestry of this story, we insisted on shooting in Spanish and promised to hire only Latin American talents. The shooting location was set in Marquez's hometown Colombia, with Marquez's two sons as producers.</p><p>For Europe, Netflix has also launched a number of original drama projects such as Banknote House, Famous School Storm, Unrestrained 101, Roman Baby, The Crown, The Grand Tour, Diablo, Girl Vampire, Charite in War, Charlie Arrives, Football Heroes and so on.</p><p>Except The Crown, Charlie Arrives, Football Hero and bridgerton, the rest are non-English projects.</p><p>In the third phase of overseas expansion, Netflix has achieved the ultimate large-scale replication of experience, covering 50 countries in 2015 to serving more than 190 countries in 2017, and its service capabilities have expanded nearly four times. At this stage, Netflix's focus is to rapidly increase the types of subtitle languages, optimize content recommendation algorithms for each market, and provide technical support for more devices...</p><p>In such a slowly planned three-stage expansion plan, Netflix also has a strategy that has always adhered to-deep localization. Choose key partners.</p><p>For example, partnering with telecom operators and bundling them as value-added services, such as British Telecom<a href=\"https://laohu8.com/S/VOD\">Vodafone</a>When entering Ireland, Vodafone had a button on the TV remote control specially reserved for Netflix, which reduced the cost of acquiring customers for Netflix.</p><p>Netflix firmly believes that \"<b>Good content knows no borders</b>\", local content not only has a market in the country, but it should also be global. While using a sophisticated local production team and giving each other a high degree of freedom of creative space, the target audience of each local original drama series of Netflix is global users, don't set limits on yourself. These episodes all achieved good results in the end.</p><p>3. The Chinese market, the \"Mount Everest\" of Netflix's overseas territory</p><p>The ever-expanding Netflix is like a tornado that has involved Hollywood and even the global film and television production industry. Even in China, which doesn't have much market share, when people talk about Netflix now, they use the phrase \"Netflix produces products, and they must be high-quality products\" to describe it.</p><p>There are currently 233 countries and territories around the world, and Netflix members can instantly watch movies and TV shows in more than 190 countries.</p><p>But why did Netflix, which seems invincible, hit the \"iron plate\" in China?</p><p><b>1. Policy is a big threshold.</b></p><p>Five years ago, Netflix also confidently wanted to enter the Chinese mainland market. As an American streaming media company, if it wants to start business in China, it must at least obtain the \"Information Network Audiovisual Program License\" and \"Internet News\"<a href=\"https://laohu8.com/S/III\">Information services</a>License, Radio and Television Program Production and Operation License and other licenses. This is almost impossible for them.</p><p><b>2. There is no grading system for TV dramas and movies in China today.</b></p><p>As we all know, the movies released in mainland China are<a href=\"https://laohu8.com/S/QC7.SI\">the whole people</a>It can be watched, and this requires TV and movie creators to shoot movies according to the viewing standards of protected people such as children and minors, and no pornographic, violent, bloody and other scenes are allowed. Netflix's large-scale plot is difficult to pass strict content censorship and other factors, and many film sources cannot formally enter China.</p><p><b>3. The development of China's local streaming media industry is difficult.</b></p><p>Occupying the Chinese market for more than ten years<a href=\"https://laohu8.com/S/IQ\">IQiyi</a>Youku,<a href=\"https://laohu8.com/S/00700\">Tencent</a>The three major video platforms are all facing serious development difficulties. It is understood that in 2019, Tencent Video's annual loss was 3 billion yuan; IQiyi's loss reached 10.3 billion yuan. In just five years, iQiyi's cumulative loss reached 28.8 billion yuan.</p><p>This is still the case for local streaming media giants. Netflix will have other difficulties and obstacles, even if it is not a license problem. Earlier, Netflix also sought cooperation with iQiyi. In 2017, Netflix and iQiyi reached a content licensing cooperation in the fields of dramas, animations, documentaries, reality shows, etc., but this cooperation has limited significance to Netflix.</p><p><b>4. There is another hurdle that cannot be escaped, that is, the proliferation of piracy in China.</b></p><p>In China, even if Netflix has not entered, people can basically find resources for new popular dramas as long as they want to watch them, so it is relatively difficult to cultivate the awareness of paying for content. Especially during the epidemic, home isolation and streaming media entertainment have become the normal needs of life, and the trend of piracy has become popular again. More people are looking for resources to watch dramas on the network disk without leaving home than before.</p><p>Although services cannot be implemented in China, the overseas Chinese-speaking market cannot be left behind.</p><p><b>For example, spend money on buy buy.</b></p><p>\"The Wandering Earth\" set off a wave of science fiction craze in China last year. After Netflix bought the copyright, it was translated into 28 languages and launched in more than 190 countries.</p><p><b>In addition, the overseas copyrights of the movies \"Animal World\", \"Later Us\", \"Future Machine City\" and the TV series \"Chen Qing Ling\", \"White Night Chasing the Murder\" and \"The Most Beautiful Thing\" have also been purchased.</b></p><p>At the same time, it also launched Chinese works such as the drama series \"Sin Dreamer\" and \"Who is the Victim\", and co-produced a variety show called \"Travel Notes\" with Jay Chou, a top Chinese musician.</p><p><img src=\"https://static.tigerbbs.com/a12a0b088367276d1acf6af1cedfeaf7\" tg-width=\"1000\" tg-height=\"556\"></p><p>After 23 years of ups and downs, Netflix, as a global company whose new business currently comes from the international market, has a promising future.</p><p><b>CEO Reed Hastings also said that he will focus more on the internationalization strategy.</b></p><p>This time Netflix plans to start filming \"The Three-Body Problem\". If it can replicate the success of HBO's giant \"Game of Thrones\" and drive a new science fiction craze in China, it may stimulate the capital market and accelerate the development of China's science fiction industry, which may be a good thing.</p><p>Maybe at some point in the future, the Chinese market will also welcome the arrival of Netflix and achieve a real win-win situation in international cooperation.</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://www.huxiu.com/article/386122.html\">硅兔赛跑</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/5e2ff7a61ae294adb3f9ea5ded0b1544","relate_stocks":{"NFLX":"奈飞"},"source_url":"https://www.huxiu.com/article/386122.html","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1199926071","content_text":"Netflix最近大新闻很多。\n九月初刚宣布与《三体》达成剧集制作协议，马上又传出与英国前王室成员哈里王子和梅根的合作。\n在不久的将来，哈里夫妇将为Netflix制作一系列电影、电视剧、纪录片、儿童节目等。\n\n图片来源：GETTY IMAGES\n虽然早在今年1月份，他俩就在网络上对外宣布退出英国王室，但至今也无时无刻不处在“英国王室”的光环之下。以至于网友戏称说，虽然他们嘴上说着逃离王室去寻找自由，但是面对生活压力还是要蹭着王室的热度“恰饭”。\nNetflix虽然没有对外公布两人片酬的具体数目，不过业内专业人士估算这笔合作费用高达1.5亿美元左右。\n选择中国最火的科幻小说，拿下英国王室内容，自2011年走上全球化内容布局道路以来，Netflix已取得卓有成效的战绩：\n\n2010年仅美国市场，2015年拓展至50个国家，2017年在全球190个国家和地区提供内容服务；\n2018年第二季度，海外营收首次超过美国市场；\n2020年第一季度，新增1570万用户中86%为海外市场新增。\n截至2020年第二季度，Netflix全球总用户数达到1.93亿，其中美国和加拿大地区付费用户占达到7332万（38%），而欧洲、中东和非洲、拉丁美洲、亚太等国际市场用户达到1.2亿（62%）左右。\n\n\n图片来源：Netflix Get the data /Created with Datawrapper\n尽管在美国本土市场上面临着迪士尼Disney+、华纳HBO、亚马逊Prime的严重挑战，但Netflix已经成功在海外开疆拓土，打下一片大好江山。\n一、海外内容是Netflix的一大亮点\n相比竞争对手，Netflix海外布局的脚步更快一点。\n欧洲、中东和非洲地区是Netflix的第二大市场，而想在欧洲开展业务，Disney+还要先努力完成30%欧洲本土原创内容的制作指标，Hulu估计要等到2021年才会有所行动。\n至于HBO和NBCUniversal，更显得野心不足，“处在非常非常早期的阶段”。\n在海外市场上，Netflix已经推出了许多收视与口碑双收的剧集：\n英国：《王冠》\n2016年，讲述英国王室发展历程的传记片，号称史上耗资最贵的电视剧《王冠》(The Crown)横空出世。\n奢华、宏伟、漫长...所有大而全的字眼都可以概括它的主题。精良、精湛、考究....又能体现它细节的极致。外界说它尊重历史、讲究细节，从服装、表演、摄影、剪辑、音乐等各个方面堪称完美。\n当年一度斩获了金球奖最佳电视剧集、最佳女主角、艾美奖最佳男配角等大大小小若干奖项。\n\n图片来源：Netflix\n喜欢八卦的可以看到英国皇室的各种桃色逸闻，而关注历史的也完全可以跟随大英帝国“第一家庭”的视角见证英国激荡的现代史。\n这部剧不仅在英国观众中很有市场，全球观众也喜闻乐道。\n将会拍到第六季，总共60集，演绎女王在位60多年来的风霜岁月。\n去年上线的第3季中就是由2019年奥斯卡新科影后奥利维娅·科尔曼接任演绎女王的中年。\n\n图片来源：Douban\n预计在今年11月的《王冠4》中，不可避免的会涉及到哈里的生母戴安娜王妃的故事。\n在此时哈里已经成为Netflix的战略合作伙伴，加上这一季又有英国女王、撒切尔夫人、戴安娜王妃三个传奇女人同台的亮点，想必又会收割一批影迷和大小奖项了。\n从一以贯之的本土化内容+全球分发，到在全世界范围内寻找畅销小说、真人真事改编，选择已经成功过的题材和案例，再到坚持拍摄真实的非英语剧集，在其它语言和文化中寻求改编灵感……\nNetflix的征服全世界计划，越玩越大。\n韩国：《王国》\n\n图片来源：Netflix\n韩国的丧尸题材是2016年《釜山行》立起来的口碑热点题材。\n说到《王国》，作为Netflix去年的开年大剧（改编自网络知名漫画《神的国度》），由一向以拍电影见长的金承勋担任导演，金恩熙编剧，她的作品《信号》也是当年电视界的现象级作品。\n演员阵容是在韩国知名度很高的朱智勋+裴斗娜+柳承龙，在2021年的第3季中还有全智贤强势加盟。\n说起它的内容，你以为Netflix拍的只是丧尸+宫斗？有心的观者还看出了更深层的内容：\n在《王国》中的末日里，并没有拯救世界、带领众人的英雄，而人人自危才是常态。\n可明明已是乱世、人人自危，但君主们还要营造出一副国泰民泰、王权还在的场面，去镇压人心，假意维持不正常中的正常感。如耸立的微微摇晃的大楼，到处都是阴谋和算盘。\n\n图片来源：Douban\n当然这部剧是限制级的，因为有些画面实在是太具有冲击力啦！所以如果胆子小的话，真心不建议晚上独自一人观看。\nNetflix拍的《王国》，不仅仅有美式的情感上直白幽默、揭露人性黑暗，动作上的末日逃亡，还有着东方式的深沉内敛，水墨禅意处世哲学，立意深远……\n日本：《轻松小熊和小薰》\n日本是拥有最多Netflix用户的亚洲国家，也是Netflix登陆最早的国家。但是在日本，相比较剧集，动漫才是霸占天下的大头。\n2020年，Netflix在日本的战略全力攻占动漫，主要往经典IP的重制和科幻动画原创两个方向发力，总体战略是阵容退居二线，题材选择成为首选。\nNetflix的眼光很准，这部治愈系动画在豆瓣上拿到了9.2的高分。轻松熊是日本有名的IP，众所周知日剧的治愈能量出奇的强大，善于挖掘小人物的故事，反应社会现象。\n这部动漫用定格动画的方式具象呈现。\n定格动画和普通动画不同，它不是画，是拍。两年的制作期，有7个月拍摄，最终一共拍摄22万个镜头。制作过程中为保留足够创意，一个动画师每天只制作十秒时间。\n\n图片来源：Netflix\n除定格动画外，这还掺杂少许其他风格，像线稿、平面二维动画等方式。\n\n图片来源：Netflix\nNetflix强大之处在于能根据当地需求，网罗顶尖阵容制作动画，给观众提供自己想要的选择。\n既能拍出已成爆款的成人动画《爱，死亡和机器人》这样大尺度先锋的动画实验，也可以有《轻松小熊和小薰》这样“萌，生活和轻松熊”的治愈系定格动画。\n导演希望的是，“观众一边轻松的吃着饺子，一边看着这部作品”。\nNetflix希望的是，观众在疲惫时，看到轻松熊不紧不慢的慵懒样子，仿佛也有了片刻的宁静、治愈和美好。\n印度：《德里罪案》\n2012年印度德里的黑公交案曾经惊动世界。2015年BBC曾以此案为背景，拍摄过一部纪录片名为《印度的女儿》，探讨案发的社会原因，诸如印度社会的性别极端不平等、贫富两极分化、传统观念架空法律。\n当然，片子在印度被禁，理由是——内容敏感、容易造成骚乱。\n\n图片来源：CNN\n2018年，CNN报道说，6年过去，印度强奸犯罪率并未降低。\nNetflix耗时四年调查完成剧本，启用全印度制作班底，2019年针对印度市场上线的犯罪剧《德里罪案》，就改编自该案。\n在印度德里每年发生11000起恶性犯罪。犯罪率居高不下，人们除了视若无睹，别无他法。和《印度的女儿》不同，Netflix《德里罪案》将笔墨重点放在几近坍塌失效的官僚系统：\n大至政府运作、资源分配、司法量刑，小至政客和基层警察对案件的反应，都被一一呈现。\n不过分渲染情绪，冷色调画面也暗合了编剧审视事件的冷视角。\n对于这部片子来说，某种程度上承担了一种社会责任。被看见并重视，也是一切改变的基础。\nNetflix在亚洲的征途自2015年开始，到今年亚洲订阅用户总数为1984万，但相比其他地区来说，市场还远待开发。\n二、10年进军190+国家，如何做到？\n可以说，Netflix的海外势力是推动其成功的一大因素。\n从2011年开始，Netflix开始了海外扩张，至今超过60%的付费用户来自海外，其成功可归纳为两个关键因素：\n\n徐徐图之\n深度本土化\n\n在Netflix的国际化扩张战略中，“心理距离”和“地理距离”是首要考量因素。\n其拓展的第一个海外市场——加拿大，在“心理”和“地理”上都是最接近美国大本营的，在海外扩张的第一步，Netflix选择了加拿大这个难度最小的市场试点，并借此积累了开拓海外市场的经验。\n接下来，就是把这次的经验复制应用到其他地区。\n紧接着2011年9月12日，Netflix在拉丁美洲、墨西哥和加勒比海地区部分国家发布。2012年进军欧洲。在海外扩张的第二步，Netflix一口气拿下了大约50个国家，前者有地理距离优势，后者则在“心理距离”上最接近，殖民历史决定了北美与欧洲文化圈的亲密关系。\n海外扩张的第二阶段，文化的相似度、付费用户的数量和能力、网络基础设施的完善都是Netflix在选择目标市场时重点考虑的问题，同时学会与当地内容制作商和通信运营商合作成为Netflix这一阶段的重心。\n历经9年，Netflix已在拉丁美洲拥有超过3230万订阅用户，在流媒体市场占有率上，是毫无疑问的王者。\n在Netflix为拉丁美洲用户量身定制的原创剧集中，《毒枭》、《犯罪日记：暗杀科洛西奥》均根据真实故事改编，目前已播出；《百年孤独》根据马尔克斯诺贝尔文学奖同名获奖小说改编，暂未开机。\n为了保留这个故事的拉丁美洲血统，坚持西班牙语拍摄，承诺只雇用拉美人才，拍摄地定在马尔克斯的故乡哥伦比亚，由马尔克斯的两个儿子担任制片人。\n针对欧洲地区Netflix也推出了《纸钞屋》《名校风暴》《奔放101》《罗马宝贝》《王冠》《壮游》《暗黑》《少女吸血鬼》《战火中的夏利特》《查理驾到》《足球英杰》等多个原创剧集项目。\n除《王冠》《查理驾到》《足球英杰》《布里奇顿》外，其余均为非英语项目。\n海外扩展的第三阶段，Netflix将经验的规模化复制做到极致，从2015年覆盖50个国家至2017年服务超过190个国家，服务能力扩大了近4倍。在这一阶段，Netflix的重心是快速增加字幕语言种类，针对各市场优化内容推荐算法，为更多设备提供技术支持...\n那在这样一个徐徐图之的三阶段扩张计划中，Netflix还有一个始终坚持的策略—— 深度本土化。选择关键性的合作伙伴。\n比如与电信运营商合作，作为增值服务捆绑销售，例如英国电信企业沃达丰进军爱尔兰时，沃达丰的电视遥控器上有一个按键特意留给Netflix，减轻了Netflix获客的成本。\nNetflix坚信“好内容无国界”，本土内容不仅在本国有市场，它也应该是全球性的，在启用本土精良的制作团队，给予对方高度自由的创作空间的同时，Netflix每部本土原创剧集的目标受众都是全球用户，不给自身设限。这些剧集最终也都取得了不错的成效。\n三、中国市场，Netflix海外版图的“珠穆朗玛峰”\n不断扩张的Netflix，就像龙卷风将好莱坞乃至全球的影视制作行业都卷了进来。即便是在并没多少市场份额的中国，现在人们说起Netflix，都用“网飞出品，必属精品”这一句话来形容。\n目前全世界有233个国家和地区，Netflix会员可在190多个国家/地区即时观看电影和电视节目。\n可为什么看起来无往不利的Netflix在中国踢到了“铁板”？\n1.政策是一大门槛。\n5年前，Netflix也曾信心满满想要进入中国大陆市场。作为美国流媒体公司，如果要在中国开展业务，至少要拿到《信息网络传播视听节目许可证》《互联网新闻信息服务许可证》《广播电视节目制作经营许可证》等多个牌照。这对于他们来说几乎是不可能的事。\n2.现今中国的电视剧电影没有分级制度。\n众多周知，中国内地上映的电影是全民都可以观看的，而这就要求电视电影创作者必须以儿童、未成年人这些受保护人群的观影标准来拍摄电影，不允许有色情、暴力、血腥等镜头。Netflix大尺度的剧情难以通过严格的内容审查等因素，很多片源没法正规进入中国。\n3.中国本土流媒体行业发展艰难。\n占据中国市场十余年的爱奇艺、优酷、腾讯视频三大平台，都面临严重的发展困境。据了解，2019年，腾讯视频的年亏损额为30亿元；爱奇艺亏损达到103亿元，短短5年内，爱奇艺累计亏损额高达288亿元。\n本土流媒体巨头尚且如此，Netflix即便不是牌照问题，也会有其他的艰难险阻。早前Netflix也有寻求和爱奇艺合作。2017年Netflix和爱奇艺达成了在剧集、动漫、纪录片、真人秀等领域的内容授权合作，不过这种合作对于Netflix意义有限。\n4.还有一个逃不过去的坎儿，就是中国盗版的泛滥。\n在中国，即便是Netflix并未进入，但新出的热门剧集只要人们想看，基本都可以找到资源，所以要培养为内容付费的意识也相对困难。尤其在疫情期间，居家隔离和流媒体娱乐成了生活常态刚需，盗版风潮再次大行其道，足不出户在网盘上找资源看剧的人比先前更多了。\n在中国虽不能推行服务，针对海外的华语市场也不能落下。\n比如说花钱买买买。\n《流浪地球》在去年国内掀起一波科幻热，Netflix买下版权后，翻译成28种语言，在190多个国家上线。\n除此以外，电影《动物世界》《后来的我们》《未来机器城》以及电视剧《陈情令》《白夜追凶》《最动听的事》的海外版权，也均被购买。\n同时还推出华语作品如剧集《罪梦者》《谁是被害者》等，以及和华语顶流音乐人周杰伦合作制作了一部名为《周游记》的综艺节目。\n\n经过23年风风雨雨的发展，Netflix作为一家目前大约90%的新业务都来自国际市场的全球化公司，未来可期。\nCEO Reed Hastings也表示，他将把更多精力放在了国际化战略上。\n此次Netflix计划开始拍《三体》，如果能复制HBO巨制《权游》的成功，带动中国新的科幻热，或许能刺激资本市场，推动中国科幻产业加速发展，未尝不是件好事。\n可能到未来的某个时间点，中国市场也会欢迎Netflix的到来，在国际合作中实现真正的双赢。","news_type":1,"symbols_score_info":{"NFLX":0.9}},"isVote":1,"tweetType":1,"viewCount":1981,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":977096032,"gmtCreate":1601361387826,"gmtModify":1705066876036,"author":{"id":"3506166521150359","authorId":"3506166521150359","name":"任性的韭菜","avatar":"https://static.tigerbbs.com/c04d87694d31590ec5bc81c0916d7b58","crmLevel":6,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3506166521150359","idStr":"3506166521150359"},"themes":[],"htmlText":"6","listText":"6","text":"6","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/977096032","repostId":"1176145055","repostType":2,"repost":{"id":"1176145055","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1601342451,"share":"https://ttm.financial/m/news/1176145055?lang=en_US&edition=fundamental","pubTime":"2020-09-29 09:20","market":"hk","language":"zh","title":"Four new shares listed on the Hong Kong Stock Exchange, ZTO Express opened nearly 12% higher","url":"https://stock-news.laohu8.com/highlight/detail?id=1176145055","media":"老虎资讯综合","summary":"9月29日，今日有四只新股挂牌港交所，其中，中通快递-SW高开11.93%，报244港元；宝尊电商-SW高开2.53%，报85港元；东软教育高开25.4%，报7.8港元；天任集团高开157.14%，报","content":"<p>On September 29, four new stocks were listed on the Hong Kong Stock Exchange today, among which,<a href=\"https://laohu8.com/S/02057\">ZTO Express-SW</a>Opened 11.93% higher at HK $244;<a href=\"https://laohu8.com/S/09991\">Baozun E-commerce-SW</a>Opened 2.53% higher at HK $85;<a href=\"https://laohu8.com/S/09616\">Neusoft education</a>Opened 25.4% higher at HK $7.8;<a href=\"https://laohu8.com/S/01429\">Tianren Group</a>It opened 157.14% higher at HK $0.9.</p><p>The data shows,<a href=\"https://laohu8.com/S/ZTO\">ZTO Express</a>-SW Public Offering was subscribed 6.69 times, with an offer price of HK $218 per share;<a href=\"https://laohu8.com/S/BZUN\">Baozun e-commerce</a>-The SW public offering was subscribed 3.6 times, with an offer price of HK $82.9 per share; Neusoft Education's public offering was subscribed 300.07 times, with an offer price of HK $6.22 per share; Tianren Group's public offering was subscribed 26.76 times, with an offer price of HK $0.35 per share.</p><p><b><a href=\"https://laohu8.com/S/ZTO\">ZTO Express</a>SW</b></p><p><img src=\"https://static.tigerbbs.com/655be5f2fb41908d7469091cc25fa74a\" tg-width=\"1242\" tg-height=\"2590\"></p><p>The results of the ZTO Express-SW IPO show that ZTO's public offering was oversubscribed 5.69 times, with a winning rate of 70%. The offering price per share is HK $218, a discount from the closing price of US $30.5 (approximately HK $236.37) on September 25 7.77%.</p><p>ZTO Express (Cayman) Co., Ltd. is a leading express delivery company in China. Established in 2002, the company is China's leading express delivery service provider in terms of total parcel volume, with a market share of 19.1% in 2019. It is the youngest company among China's large-scale express delivery companies. Partner model express service providers, namely Zhongtong Company, Yunda Holdings Co., Ltd.,<a href=\"https://laohu8.com/S/600233\">YTO Express</a>Co., Ltd., $Best Group (<a href=\"https://laohu8.com/S/BOTB.UK\">BEST</a>$and<a href=\"https://laohu8.com/S/002468\">STO Express</a>Co., Ltd.) is the largest in scale and has the strongest profitability. The company provides delivery services and other value-added logistics services through a nationwide network.</p><p><b><a href=\"https://laohu8.com/S/BZUN\">Baozun e-commerce</a>SW</b></p><p><img src=\"https://static.tigerbbs.com/aaa6b1101719c521db72c9bef0bb1801\" tg-width=\"1242\" tg-height=\"2590\"></p><p>The IPO results of Baozun E-commerce-SW show that the final offering price is positioned at HK $82.9, with HK $8,290 per lot. Among them, the number of public placement subscribers was 12,277, the winning rate of one lot was 70%, and the subscription multiple was about 3.6 times.</p><p>Baozun is the largest brand e-commerce service provider in China, with an \"omni-channel, full-link, all-in-one\" service system. In the e-commerce operation industry with scattered shares, Baozun's platform transaction scale (GMV) market share reached 7.90% in 2019, maintaining its leading position.</p><p><b>Neusoft education</b></p><p><img src=\"https://static.tigerbbs.com/88ad52f947ef550b6e3d95f2b08fd813\" tg-width=\"1242\" tg-height=\"2590\"></p><p>The results of Neusoft Education's IPO show that the company's offering price per share is HK $6.22, and a total of 192,370 valid subscriptions have been received. The public offering has received 300.07 times subscription, and the international placement has received 18 times subscription. Each lot is 800 shares, the stock code is 9616, and the winning rate of one lot is 10%.</p><p>Neusoft Education Technology Co., Ltd. is a leading private IT higher education service provider in China, focusing on training IT professionals to meet the needs of<a href=\"https://laohu8.com/S/600536\">China Software</a>And the rapidly growing demand for talent in the IT services industry. According to the Frost & Sullivan Report, the company ranks second among IT value-added education service providers in China in terms of the cumulative number of schools using IT value-added education services provided by the company as of March 31, 2020.</p><p><b>Tianren Group</b></p><p><img src=\"https://static.tigerbbs.com/b4de397052b85ce7934b13d50ed4b883\" tg-width=\"1242\" tg-height=\"2581\"></p><p>According to the IPO results of Tianren Group, a subcontractor of formwork engineering in Hong Kong, the public offering part was oversubscribed by 25.76 times, and the winning rate of one lot was 12.5%. The subscription of 100 lots was stable, and the offering price per share was 0.35 yuan, which was the lower limit price of the offering price range.</p><p>Tianren Group is a reputable subcontractor of formwork works in Hong Kong with over 20 years of operating history. The Group has a strong position in the formwork industry in Hong Kong and has positioned itself as one of the major subcontractors. Traditional formwork is mainly provided to customers through the use of timber and plywood.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Four new shares listed on the Hong Kong Stock Exchange, ZTO Express opened nearly 12% higher</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nFour new shares listed on the Hong Kong Stock Exchange, ZTO Express opened nearly 12% higher\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time smaller\">2020-09-29 09:20</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>On September 29, four new stocks were listed on the Hong Kong Stock Exchange today, among which,<a href=\"https://laohu8.com/S/02057\">ZTO Express-SW</a>Opened 11.93% higher at HK $244;<a href=\"https://laohu8.com/S/09991\">Baozun E-commerce-SW</a>Opened 2.53% higher at HK $85;<a href=\"https://laohu8.com/S/09616\">Neusoft education</a>Opened 25.4% higher at HK $7.8;<a href=\"https://laohu8.com/S/01429\">Tianren Group</a>It opened 157.14% higher at HK $0.9.</p><p>The data shows,<a href=\"https://laohu8.com/S/ZTO\">ZTO Express</a>-SW Public Offering was subscribed 6.69 times, with an offer price of HK $218 per share;<a href=\"https://laohu8.com/S/BZUN\">Baozun e-commerce</a>-The SW public offering was subscribed 3.6 times, with an offer price of HK $82.9 per share; Neusoft Education's public offering was subscribed 300.07 times, with an offer price of HK $6.22 per share; Tianren Group's public offering was subscribed 26.76 times, with an offer price of HK $0.35 per share.</p><p><b><a href=\"https://laohu8.com/S/ZTO\">ZTO Express</a>SW</b></p><p><img src=\"https://static.tigerbbs.com/655be5f2fb41908d7469091cc25fa74a\" tg-width=\"1242\" tg-height=\"2590\"></p><p>The results of the ZTO Express-SW IPO show that ZTO's public offering was oversubscribed 5.69 times, with a winning rate of 70%. The offering price per share is HK $218, a discount from the closing price of US $30.5 (approximately HK $236.37) on September 25 7.77%.</p><p>ZTO Express (Cayman) Co., Ltd. is a leading express delivery company in China. Established in 2002, the company is China's leading express delivery service provider in terms of total parcel volume, with a market share of 19.1% in 2019. It is the youngest company among China's large-scale express delivery companies. Partner model express service providers, namely Zhongtong Company, Yunda Holdings Co., Ltd.,<a href=\"https://laohu8.com/S/600233\">YTO Express</a>Co., Ltd., $Best Group (<a href=\"https://laohu8.com/S/BOTB.UK\">BEST</a>$and<a href=\"https://laohu8.com/S/002468\">STO Express</a>Co., Ltd.) is the largest in scale and has the strongest profitability. The company provides delivery services and other value-added logistics services through a nationwide network.</p><p><b><a href=\"https://laohu8.com/S/BZUN\">Baozun e-commerce</a>SW</b></p><p><img src=\"https://static.tigerbbs.com/aaa6b1101719c521db72c9bef0bb1801\" tg-width=\"1242\" tg-height=\"2590\"></p><p>The IPO results of Baozun E-commerce-SW show that the final offering price is positioned at HK $82.9, with HK $8,290 per lot. Among them, the number of public placement subscribers was 12,277, the winning rate of one lot was 70%, and the subscription multiple was about 3.6 times.</p><p>Baozun is the largest brand e-commerce service provider in China, with an \"omni-channel, full-link, all-in-one\" service system. In the e-commerce operation industry with scattered shares, Baozun's platform transaction scale (GMV) market share reached 7.90% in 2019, maintaining its leading position.</p><p><b>Neusoft education</b></p><p><img src=\"https://static.tigerbbs.com/88ad52f947ef550b6e3d95f2b08fd813\" tg-width=\"1242\" tg-height=\"2590\"></p><p>The results of Neusoft Education's IPO show that the company's offering price per share is HK $6.22, and a total of 192,370 valid subscriptions have been received. The public offering has received 300.07 times subscription, and the international placement has received 18 times subscription. Each lot is 800 shares, the stock code is 9616, and the winning rate of one lot is 10%.</p><p>Neusoft Education Technology Co., Ltd. is a leading private IT higher education service provider in China, focusing on training IT professionals to meet the needs of<a href=\"https://laohu8.com/S/600536\">China Software</a>And the rapidly growing demand for talent in the IT services industry. According to the Frost & Sullivan Report, the company ranks second among IT value-added education service providers in China in terms of the cumulative number of schools using IT value-added education services provided by the company as of March 31, 2020.</p><p><b>Tianren Group</b></p><p><img src=\"https://static.tigerbbs.com/b4de397052b85ce7934b13d50ed4b883\" tg-width=\"1242\" tg-height=\"2581\"></p><p>According to the IPO results of Tianren Group, a subcontractor of formwork engineering in Hong Kong, the public offering part was oversubscribed by 25.76 times, and the winning rate of one lot was 12.5%. The subscription of 100 lots was stable, and the offering price per share was 0.35 yuan, which was the lower limit price of the offering price range.</p><p>Tianren Group is a reputable subcontractor of formwork works in Hong Kong with over 20 years of operating history. The Group has a strong position in the formwork industry in Hong Kong and has positioned itself as one of the major subcontractors. Traditional formwork is mainly provided to customers through the use of timber and plywood.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c1cb237e736a4e03c939622e7b71e8e7","relate_stocks":{"01429":"天任集团","02057":"中通快递-W","09616":"东软睿新集团","09991":"宝尊电商-W"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1176145055","content_text":"9月29日，今日有四只新股挂牌港交所，其中，中通快递-SW高开11.93%，报244港元；宝尊电商-SW高开2.53%，报85港元；东软教育高开25.4%，报7.8港元；天任集团高开157.14%，报0.9港元。资料显示，中通快递-SW公开发售获认购6.69倍，每股发售价218港元；宝尊电商-SW公开发售获认购3.6倍，每股发售价82.9港元；东软教育公开发售获认购300.07倍，每股发售价6.22港元；天任集团公开发售获认购26.76倍，每股发售价0.35港元。中通快递-SW中通快递-SW招股结果显示，中通公开发售部分超额认购5.69倍，一手中签率70%，股份每股发售价218港元，较9月25日收市价30.5美元(约236.37港元)折让7.77%。中通快递（开曼）有限公司，是中国领先的快递公司。公司于2002年成立，按总包裹量计是中国领先的快递服务供应商，2019年市占率为19.1%，是中国规模化快递企业中最年轻的企业，也是在通达系（在中国采用「网络合作伙伴模式」的快递服务提供商，即中通公司、韵达控股股份有限公司、圆通速递股份有限公司、$百世集团(BEST)$及申通快递股份有限公司）中规模最大，盈利能力最强。公司通过全国性网络提供送件服务和其他增值物流服务。宝尊电商-SW宝尊电商-SW招股结果显示，最终发售价定位82.9港元，每手8290港元。其中，公开配售申购人数12277，一手中签率70%，认购倍数约3.6倍。宝尊是国内最大的品牌电商服务商，拥有“全渠道、全链路、一体式”的服务体系。在份额分散的电商运营行业中，宝尊的平台交易规模（GMV）市场占有率在2019年达到7.90%，保持领先地位。东软教育东软教育招股结果显示，公司每股发售价6.22港元，合共获得192370份有效认购，公开发售获得300.07倍认购，国际配售获得18倍认购，每手800股，股票代码9616，一手中签率10%。东软教育科技有限公司是中国领先的民办IT高等教育服务提供者，专注于培养IT专业人才，以满足中国软件和IT服务行业对人才快速增长的需求。根据弗若斯特沙利文报告，按截至2020年3月31日使用公司所提供IT增值教育服务的学校的累计数目计，该公司于中国的IT增值教育服务提供商中位列第二。天任集团香港模板工程分包商天任集团招股结果显示，公开发售部分超额认购25.76倍，一手中签率为12.5%，认购100手稳中一手，股份每股发售价为0.35元，为招股价范围之下限价。天任集团为香港一间具良好声誉的模板工程分包商，拥有逾20年的经营历史。集团在香港的模板工程行业占据稳固地位，并将自己定位为主要分包商之一。主要透过使用木材及夹板向客户提供传统模板。","news_type":1,"symbols_score_info":{"01429":0.9,"09991":0.9,"02057":0.9,"09616":0.9}},"isVote":1,"tweetType":1,"viewCount":2536,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":977098718,"gmtCreate":1601361347534,"gmtModify":1705066875872,"author":{"id":"3506166521150359","authorId":"3506166521150359","name":"任性的韭菜","avatar":"https://static.tigerbbs.com/c04d87694d31590ec5bc81c0916d7b58","crmLevel":6,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3506166521150359","idStr":"3506166521150359"},"themes":[],"htmlText":"6","listText":"6","text":"6","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/977098718","repostId":"974773817","repostType":1,"repost":{"id":974773817,"gmtCreate":1601347665639,"gmtModify":1705066846990,"author":{"id":"3502415555983394","authorId":"3502415555983394","name":"老虎基金超市","avatar":"https://static.tigerbbs.com/7f6e7195890e53547328d5a4bde7c129","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3502415555983394","idStr":"3502415555983394"},"themes":[],"title":"抓住機會勝過完美錯過：用簡單方式投資全球科技巨頭！","htmlText":"科技行業是一個門檻很高，高科技聚集的行業，離普通投資者的生活比較遠，這也是爲什麼奉行“永遠不要投資你不瞭解的業務”的巴菲特很少投資科技類公司。但壟斷類的科技類公司毫無疑問都是“天之驕子”，掙錢更加容易。雖然壟斷難以建立，但一旦建立起壟斷，對應的企業大概率能夠持續穩定地盈利。我們耳熟能詳的阿里<a target=\"_blank\" href=\"https://laohu8.com/S/BABA\">$阿里巴巴(BABA)$</a>、騰訊<a target=\"_blank\" href=\"https://laohu8.com/S/00700\">$騰訊控股(00700)$</a>，谷歌<a target=\"_blank\" href=\"https://laohu8.com/S/GOOG\">$谷歌(GOOG)$</a>、亞馬遜<a target=\"_blank\" href=\"https://laohu8.com/S/AMZN\">$亞馬遜(AMZN)$</a>，它們的客戶羣體已經形成了很難改變的消費習慣，給這些企業帶來源源不斷而又可觀的利潤。 圖片來源網絡 科技股從2018年底之後就一直大漲，近期國際經濟波動環境下，科技股也容易大漲大落，單一的股票淨值起伏之大，讓人隨時都會想跑路。但經濟變化是一個相當長時間的歷史性過程，把握住機會勝過完美錯過。相比買風險較大的科技個股，科技行業的基金或許是一個更好的選擇，既能分散單一個股的風險，又能抓住行業快速發展的紅利。 今天阿虎就給大家推薦一個科技行業的基金：貝萊德世界科技基金A2。其成立於1995年3月，運行至今已有25年的歷史，正如其名，貝萊德世界科技基金A2聚焦全球的高新技術行業，把握時代發展的前沿，涵蓋了全球的知名科技、信息和互聯網等優質企業，如：蘋果","listText":"科技行業是一個門檻很高，高科技聚集的行業，離普通投資者的生活比較遠，這也是爲什麼奉行“永遠不要投資你不瞭解的業務”的巴菲特很少投資科技類公司。但壟斷類的科技類公司毫無疑問都是“天之驕子”，掙錢更加容易。雖然壟斷難以建立，但一旦建立起壟斷，對應的企業大概率能夠持續穩定地盈利。我們耳熟能詳的阿里<a target=\"_blank\" href=\"https://laohu8.com/S/BABA\">$阿里巴巴(BABA)$</a>、騰訊<a target=\"_blank\" href=\"https://laohu8.com/S/00700\">$騰訊控股(00700)$</a>，谷歌<a target=\"_blank\" href=\"https://laohu8.com/S/GOOG\">$谷歌(GOOG)$</a>、亞馬遜<a target=\"_blank\" href=\"https://laohu8.com/S/AMZN\">$亞馬遜(AMZN)$</a>，它們的客戶羣體已經形成了很難改變的消費習慣，給這些企業帶來源源不斷而又可觀的利潤。 圖片來源網絡 科技股從2018年底之後就一直大漲，近期國際經濟波動環境下，科技股也容易大漲大落，單一的股票淨值起伏之大，讓人隨時都會想跑路。但經濟變化是一個相當長時間的歷史性過程，把握住機會勝過完美錯過。相比買風險較大的科技個股，科技行業的基金或許是一個更好的選擇，既能分散單一個股的風險，又能抓住行業快速發展的紅利。 今天阿虎就給大家推薦一個科技行業的基金：貝萊德世界科技基金A2。其成立於1995年3月，運行至今已有25年的歷史，正如其名，貝萊德世界科技基金A2聚焦全球的高新技術行業，把握時代發展的前沿，涵蓋了全球的知名科技、信息和互聯網等優質企業，如：蘋果","text":"科技行業是一個門檻很高，高科技聚集的行業，離普通投資者的生活比較遠，這也是爲什麼奉行“永遠不要投資你不瞭解的業務”的巴菲特很少投資科技類公司。但壟斷類的科技類公司毫無疑問都是“天之驕子”，掙錢更加容易。雖然壟斷難以建立，但一旦建立起壟斷，對應的企業大概率能夠持續穩定地盈利。我們耳熟能詳的阿里$阿里巴巴(BABA)$、騰訊$騰訊控股(00700)$，谷歌$谷歌(GOOG)$、亞馬遜$亞馬遜(AMZN)$，它們的客戶羣體已經形成了很難改變的消費習慣，給這些企業帶來源源不斷而又可觀的利潤。 圖片來源網絡 科技股從2018年底之後就一直大漲，近期國際經濟波動環境下，科技股也容易大漲大落，單一的股票淨值起伏之大，讓人隨時都會想跑路。但經濟變化是一個相當長時間的歷史性過程，把握住機會勝過完美錯過。相比買風險較大的科技個股，科技行業的基金或許是一個更好的選擇，既能分散單一個股的風險，又能抓住行業快速發展的紅利。 今天阿虎就給大家推薦一個科技行業的基金：貝萊德世界科技基金A2。其成立於1995年3月，運行至今已有25年的歷史，正如其名，貝萊德世界科技基金A2聚焦全球的高新技術行業，把握時代發展的前沿，涵蓋了全球的知名科技、信息和互聯網等優質企業，如：蘋果","images":[{"img":"https://static.tigerbbs.com/1ee5b68e66d4e36ded99d7c3b5f95d1b","width":"239","height":"168"}],"top":1,"highlighted":1,"essential":2,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/974773817","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":8,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":1673,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}