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2021-06-18
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2021-06-17
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2021-06-16
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2021-05-21
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2021-05-20
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2021-04-27
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2021-04-23
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2021-04-17
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2021-04-14
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2021-04-11
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2021-04-08
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2021-04-07
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2021-04-06
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2021-04-05
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2021-04-03
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2021-04-02
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2021-03-31
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2021-03-30
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2021-03-29
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2021-03-28
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n up up","listText":"Go n up up","text":"Go n up up","images":[{"img":"https://static.tigerbbs.com/8cfbbb6a421bb6c8bba7c62ec6e54c12","width":"1080","height":"3120"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/357747016","isVote":1,"tweetType":1,"viewCount":1915,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":320213808,"gmtCreate":1615112674504,"gmtModify":1704778735262,"author":{"id":"3566503132797575","authorId":"3566503132797575","name":"MrCEO","avatar":"https://static.tigerbbs.com/5571d08645d5b40441a4b13ce1575611","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3566503132797575","idStr":"3566503132797575"},"themes":[],"title":"","htmlText":"?","listText":"?","text":"?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/320213808","repostId":"2117655197","repostType":4,"repost":{"id":"2117655197","kind":"highlight","weMediaInfo":{"introduction":"科技趋势 财经动向","home_visible":1,"media_name":"深潜atom","id":"1023838834","head_image":"https://static.tigerbbs.com/07b1d07bb0ae44508e1f39efef07e6ac"},"pubTimestamp":1615097592,"share":"https://ttm.financial/m/news/2117655197?lang=en_US&edition=fundamental","pubTime":"2021-03-07 14:13","market":"us","language":"zh","title":"Qutoutiao is profitable for the first time, but Wall Street needs a new story to reassess its market capitalization.","url":"https://stock-news.laohu8.com/highlight/detail?id=2117655197","media":"深潜atom","summary":"作为曾经的下沉市场明星公司，趣头条在首次实现经营性盈利的同时，正在面对两难的局面：一方面调整撒钱获客的商业模式，另一方面又要正视壮士断腕带来的流量见顶。\n曾经创造了中国企业在纳斯达克最快上市记录的趣头","content":"<p><img src=\"https://static.tigerbbs.com/8151c5f56e9748218b1989c45d874517\" tg-width=\"830\" tg-height=\"548\" referrerpolicy=\"no-referrer\">As a former star company in the lower-tier market,<a href=\"https://laohu8.com/S/QTT\">Qutoutiao</a>While achieving operating profitability for the first time, it is facing a dilemma:<b>On the one hand, we need to adjust our business model of spending money to acquire customers; on the other hand, we need to face the peak of traffic brought about by the drastic decision-making process.</b>。</p><p>Qutoutiao, which once set a record for the fastest Chinese company to list on Nasdaq, seems to be getting further and further away from its moment of glory when the bell rings.</p><p>01</p><p><b>Unsustainable model</b></p><p><b>Declining traffic</b></p><p>The war between news apps began in 2013, at that time<a href=\"https://laohu8.com/S/WB\">Weibo</a>The battle has come to an end.<a href=\"https://laohu8.com/S/SOHU\">Sohu</a>The news app has surpassed 100 million installs, prompting the market to begin facing this new battlefield.<b>When Qutoutiao was launched in 2016, the market landscape of news apps was basically established. However, as a new player, Qutoutiao took a different approach and forged its own path to growth.</b>。</p><p>Qutoutiao, initially labeled as the lower-tier version of \"Toutiao,\" launched an operational strategy of earning coins by reading news.<b>High-profile approach and rapid customer acquisition incentives</b>This approach has emerged in the market, primarily targeting lower-tier markets. As traffic within the \"Fifth Ring Road\" dries up, moving to lower-tier cities and expanding the number of users is an essential way for internet companies to solve their traffic anxiety. This also makes<a href=\"https://laohu8.com/S/00700\">Tencent</a>Seeing the value of Qutoutiao, I chose to invest in it.</p><p>Within Tencent's social networking system, Qutoutiao has risen rapidly, racing through lower-tier markets that were overlooked by giants, and its data has experienced explosive growth. In 2017, the number of registered users exceeded 70 million, with daily active users exceeding 10 million, second only to Tencent and Toutiao among news products. In September 2018, this two-year-old news and information platform, ahead of many industry veterans,<b>Successful listing on NASDAQ – from founding to IPO in just 27 months</b>。</p><p><img src=\"https://static.tigerbbs.com/72a68e067c884905b24f8c5a546bf31a\" tg-width=\"956\" tg-height=\"636\" referrerpolicy=\"no-referrer\"></p><p><i><b>△ Log in to the US stock market</b></i></p><p>However, both success and difficulty are inspiring. Tan Siliang, the founder of Qutoutiao, invented a brand-new operating model—attracting new users to acquire traffic with one hand and monetizing that traffic through advertising with the other. This has been Qutoutiao's long-standing business strategy. Tan Siliang explained it this way:<b>A user's incentive is n yuan, and the advertising ARPU generated by the user is m yuan. As long as m is greater than n, profits can be generated.</b>。 This is equivalent to taking advertisers' money and then giving a portion to users to help them achieve KPIs and profit from the price difference.<b>This purely incentive-based approach greatly reduces the value of advertising.</b>This unsustainable operating model has also hindered the further development of Qutoutiao.</p><p>The former \"three giants\" of penetrating lower-tier cities<a href=\"https://laohu8.com/S/PDD\">Pinduoduo</a>Its market capitalization is approaching $200 billion, Kuaishou's market capitalization exceeds $150 billion, while Qutoutiao's market capitalization was only $656 million at the close of trading on the latest trading day. Compared with its peak market capitalization of $4.588 billion on its first day of trading on September 14, 2018, its market capitalization has shrunk by more than 80% since its listing.</p><p>On March 4, Qutoutiao released its Q4 and full-year 2020 financial report, announcing that it had achieved operating profit for the first time. However, despite its profitability, Qutoutiao sacrificed the business model on which it rose to prominence.</p><p>According to Qutoutiao's financial report,<b>Active users decreased significantly in Q4 2020</b>。 MAU was 124.7 million, a 9.6% decrease from 137.9 million in the fourth quarter of 2019 and 120.5 million in the previous quarter. DAU was 32.3 million, a 29.4% decrease from 45.7 million in the fourth quarter of 2019 and 39.7 million in the previous quarter.</p><p>In the fourth quarter of 2020, Qutoutiao's marketing expenses decreased by 50.3%, from RMB 1.368 billion in the same period last year to RMB 680 million. With the collapse of the Qutoutiao model,<b>Qutoutiao has fallen into a predicament where active users decline as long as costs are controlled, and operating losses occur as soon as new user acquisition is relaxed.</b>。</p><p>Of course, Qutoutiao also has another path: to improve user retention through content. During the earnings call, Tan Siliang stated that the value Qutoutiao creates for users comes from high-quality content distributed through intelligent algorithms. This proposition is the most valuable for users who come to the Qutoutiao platform to consume high-quality content. Although Tan Siliang has emphasized the importance of content more than once, this has always been a weakness of Qutoutiao.<b>From its inception, Qutoutiao promoted itself on the pretext of making money, but it lacked the ability to accumulate content.</b>。</p><p>In addition to reducing customer acquisition costs, Qutoutiao has attempted to accumulate core users, support original information, and improve its content ecosystem. Qutoutiao has launched the \"Fast Track Program,\" \"Partner Program,\" \"Read with Confidence Program,\" and \"Cloud Cultivation Program\" for original authors, but has never disclosed the specific amount invested in these programs.</p><p>As an information platform<b>Since its inception, Qutoutiao has relied on \"tipping\" users for growth, without establishing barriers centered on its content system.</b>。 Compared with similar apps such as \"Huitoutiao\", \"Kuaitoutiao\", and \"Zhongqing Kandian\", it has no differentiating features. In a business model where the competitive moat is not obvious, if another platform offers more tips than Qutoutiao, the probability of its users churning will be higher.</p><p><img src=\"https://static.tigerbbs.com/2f97f769339b4233939a27cf21d4c260\" tg-width=\"1080\" tg-height=\"1078\" referrerpolicy=\"no-referrer\"></p><p><i><b>△ Fun Toutiao Activities</b></i></p><p>Qutoutiao has not yet come up with a reasonable solution to stimulate traffic through cash subsidies and achieve natural user growth.<b>It's difficult to say that Qutoutiao is undervalued based on just one quarterly profit.</b>。</p><p>02</p><p><b><b>Lack of innovation</b></b></p><p><b><b>MiDu's market competitiveness is becoming increasingly diminishing.</b></b></p><p>In addition to building a content ecosystem, Qutoutiao has also been expanding its product portfolio. According to this quarter's financial report, the MiRead APP, which offers free novel reading, is currently the most promising product in the Qutoutiao group.</p><p>Since \"Zhu Xian\", China's online literature has exploded, with online literature platforms such as Qidian and Jinjiang rising rapidly, giving rise to a large number of platinum online writers, and establishing a mature online payment system. However,<b>The establishment of a paid system and the rise of copyright awareness have hindered most netizens' demand for reading, while also leaving a huge market space for free novels.</b>。</p><p>In recent years, with the development of online novels into IPs, derivative products such as film, animation, and games have gradually become popular.<b>The value of online literature is also constantly being reassessed.</b>。 In 2005, the film and television adaptation rights to Tianxia Bachang's \"Ghost Blows Out the Light\" series were sold for only 100,000 RMB, which can be said to be a bargain. Later, the film and television adaptation rights to Nanpai Sanshu's \"The Lost Tomb\" series were sold for 5 million to...<a href=\"https://laohu8.com/S/000892\">Huanrui Century</a>In just four or five years, the value of online literature has been rapidly amplified. In addition, the rapid rise of short videos has provided a brand-new channel for the adaptation of online literature.</p><p>Qutoutiao, on the other hand, grasped readers' reading needs for online novels and cold-launched the MiRead app in 2018.<b>Without driving traffic from the Interesting Headlines APP, they broke through the 5 million and 10 million user bars, seizing the era dividend of free reading. After the Qutoutiao App gradually lost its imagination and original halo, MiRead may have become Qutoutiao's most imaginative product.</b>。</p><p>However,<b>Qutoutiao is not the only company eyeing this market.</b>。 ByteDance launched Tomato Novels and also invested in Taru Literature, Wenxiu Technology, and others; giant<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>He also personally got involved, launching Zongheng Chinese in the paid market, then launching Qimao Novels in the free reading market, and making strategic investments.<a href=\"https://laohu8.com/S/300364\">Chinese Online</a>； Faced with the potential of the free market, they have already captured a large portion of the paid market.<a href=\"https://laohu8.com/S/00772\">China Literature Group</a>They launched Feidu and made a strategic investment in Chinese Online. According to statistics, although the MiRead campaign started earlier, the free reading apps that later appeared on the market have already caught up with MiRead, and Qimao's active users of novels have even surpassed MiRead.</p><p><img src=\"https://static.tigerbbs.com/372a6a4718cb4f95a14330387d021bc3\" tg-width=\"713\" tg-height=\"374\" referrerpolicy=\"no-referrer\"></p><p><i><b>△ Automotive intelligence</b></i></p><p>MiRead received capital approval again in the fourth quarter of 2020, completing a $110 million Series C financing round. However, in the competition in the novel market,<b>Funding is only one dimension in competition; the quality of content is the decisive factor.</b>。 In the future, in this content competition, facing China Literature and ByteDance, Qutoutiao's achievements and attitude in content seem to be restricting the development of MiRead.</p><p>In addition, innovative businesses require time to accumulate, but what Tan Siliang needs is quick results. Therefore, it is difficult for another rice-reading novel to emerge within the Qutoutiao system, because Qutoutiao can no longer afford to wait. Whether Qutoutiao's lower-tier users can support Qutoutiao's exploration of new businesses remains a mystery. After all, internet novices' ability to accept new things is completely incomparable to that of pioneers.</p><p>Under the impact of the pandemic, the online economy began to explode in 2020. Although Qutoutiao's annual revenue was 5.285 billion yuan, its fourth-quarter figures showed a decline, with operating revenue of 1.302 billion yuan, a 21.5% decrease compared to 1.658 billion yuan in the same period last year. Imagination has peaked, but revenue figures are declining.<b>Following the release of the earnings report, the capital market reacted quickly, with Qutoutiao's stock price falling by more than 25% at the close of trading on Thursday.</b>。</p><p>Qutoutiao, which rose rapidly within two years, quickly fell into a painful period of growth and retention. In 2020, Qutoutiao made its third restructuring, which involved the reorganization of the video business unit, game business unit, and innovation BU into an innovation center, and the merger of growth and commercialization. If these problems cannot be solved,<b>Qutoutiao may face the risk of rapid collapse.</b>。</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Qutoutiao is profitable for the first time, but Wall Street needs a new story to reassess its market capitalization.</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nQutoutiao is profitable for the first time, but Wall Street needs a new story to reassess its market capitalization.\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1023838834\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/07b1d07bb0ae44508e1f39efef07e6ac);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">深潜atom </p>\n<p class=\"h-time smaller\">2021-03-07 14:13</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p><img src=\"https://static.tigerbbs.com/8151c5f56e9748218b1989c45d874517\" tg-width=\"830\" tg-height=\"548\" referrerpolicy=\"no-referrer\">As a former star company in the lower-tier market,<a href=\"https://laohu8.com/S/QTT\">Qutoutiao</a>While achieving operating profitability for the first time, it is facing a dilemma:<b>On the one hand, we need to adjust our business model of spending money to acquire customers; on the other hand, we need to face the peak of traffic brought about by the drastic decision-making process.</b>。</p><p>Qutoutiao, which once set a record for the fastest Chinese company to list on Nasdaq, seems to be getting further and further away from its moment of glory when the bell rings.</p><p>01</p><p><b>Unsustainable model</b></p><p><b>Declining traffic</b></p><p>The war between news apps began in 2013, at that time<a href=\"https://laohu8.com/S/WB\">Weibo</a>The battle has come to an end.<a href=\"https://laohu8.com/S/SOHU\">Sohu</a>The news app has surpassed 100 million installs, prompting the market to begin facing this new battlefield.<b>When Qutoutiao was launched in 2016, the market landscape of news apps was basically established. However, as a new player, Qutoutiao took a different approach and forged its own path to growth.</b>。</p><p>Qutoutiao, initially labeled as the lower-tier version of \"Toutiao,\" launched an operational strategy of earning coins by reading news.<b>High-profile approach and rapid customer acquisition incentives</b>This approach has emerged in the market, primarily targeting lower-tier markets. As traffic within the \"Fifth Ring Road\" dries up, moving to lower-tier cities and expanding the number of users is an essential way for internet companies to solve their traffic anxiety. This also makes<a href=\"https://laohu8.com/S/00700\">Tencent</a>Seeing the value of Qutoutiao, I chose to invest in it.</p><p>Within Tencent's social networking system, Qutoutiao has risen rapidly, racing through lower-tier markets that were overlooked by giants, and its data has experienced explosive growth. In 2017, the number of registered users exceeded 70 million, with daily active users exceeding 10 million, second only to Tencent and Toutiao among news products. In September 2018, this two-year-old news and information platform, ahead of many industry veterans,<b>Successful listing on NASDAQ – from founding to IPO in just 27 months</b>。</p><p><img src=\"https://static.tigerbbs.com/72a68e067c884905b24f8c5a546bf31a\" tg-width=\"956\" tg-height=\"636\" referrerpolicy=\"no-referrer\"></p><p><i><b>△ Log in to the US stock market</b></i></p><p>However, both success and difficulty are inspiring. Tan Siliang, the founder of Qutoutiao, invented a brand-new operating model—attracting new users to acquire traffic with one hand and monetizing that traffic through advertising with the other. This has been Qutoutiao's long-standing business strategy. Tan Siliang explained it this way:<b>A user's incentive is n yuan, and the advertising ARPU generated by the user is m yuan. As long as m is greater than n, profits can be generated.</b>。 This is equivalent to taking advertisers' money and then giving a portion to users to help them achieve KPIs and profit from the price difference.<b>This purely incentive-based approach greatly reduces the value of advertising.</b>This unsustainable operating model has also hindered the further development of Qutoutiao.</p><p>The former \"three giants\" of penetrating lower-tier cities<a href=\"https://laohu8.com/S/PDD\">Pinduoduo</a>Its market capitalization is approaching $200 billion, Kuaishou's market capitalization exceeds $150 billion, while Qutoutiao's market capitalization was only $656 million at the close of trading on the latest trading day. Compared with its peak market capitalization of $4.588 billion on its first day of trading on September 14, 2018, its market capitalization has shrunk by more than 80% since its listing.</p><p>On March 4, Qutoutiao released its Q4 and full-year 2020 financial report, announcing that it had achieved operating profit for the first time. However, despite its profitability, Qutoutiao sacrificed the business model on which it rose to prominence.</p><p>According to Qutoutiao's financial report,<b>Active users decreased significantly in Q4 2020</b>。 MAU was 124.7 million, a 9.6% decrease from 137.9 million in the fourth quarter of 2019 and 120.5 million in the previous quarter. DAU was 32.3 million, a 29.4% decrease from 45.7 million in the fourth quarter of 2019 and 39.7 million in the previous quarter.</p><p>In the fourth quarter of 2020, Qutoutiao's marketing expenses decreased by 50.3%, from RMB 1.368 billion in the same period last year to RMB 680 million. With the collapse of the Qutoutiao model,<b>Qutoutiao has fallen into a predicament where active users decline as long as costs are controlled, and operating losses occur as soon as new user acquisition is relaxed.</b>。</p><p>Of course, Qutoutiao also has another path: to improve user retention through content. During the earnings call, Tan Siliang stated that the value Qutoutiao creates for users comes from high-quality content distributed through intelligent algorithms. This proposition is the most valuable for users who come to the Qutoutiao platform to consume high-quality content. Although Tan Siliang has emphasized the importance of content more than once, this has always been a weakness of Qutoutiao.<b>From its inception, Qutoutiao promoted itself on the pretext of making money, but it lacked the ability to accumulate content.</b>。</p><p>In addition to reducing customer acquisition costs, Qutoutiao has attempted to accumulate core users, support original information, and improve its content ecosystem. Qutoutiao has launched the \"Fast Track Program,\" \"Partner Program,\" \"Read with Confidence Program,\" and \"Cloud Cultivation Program\" for original authors, but has never disclosed the specific amount invested in these programs.</p><p>As an information platform<b>Since its inception, Qutoutiao has relied on \"tipping\" users for growth, without establishing barriers centered on its content system.</b>。 Compared with similar apps such as \"Huitoutiao\", \"Kuaitoutiao\", and \"Zhongqing Kandian\", it has no differentiating features. In a business model where the competitive moat is not obvious, if another platform offers more tips than Qutoutiao, the probability of its users churning will be higher.</p><p><img src=\"https://static.tigerbbs.com/2f97f769339b4233939a27cf21d4c260\" tg-width=\"1080\" tg-height=\"1078\" referrerpolicy=\"no-referrer\"></p><p><i><b>△ Fun Toutiao Activities</b></i></p><p>Qutoutiao has not yet come up with a reasonable solution to stimulate traffic through cash subsidies and achieve natural user growth.<b>It's difficult to say that Qutoutiao is undervalued based on just one quarterly profit.</b>。</p><p>02</p><p><b><b>Lack of innovation</b></b></p><p><b><b>MiDu's market competitiveness is becoming increasingly diminishing.</b></b></p><p>In addition to building a content ecosystem, Qutoutiao has also been expanding its product portfolio. According to this quarter's financial report, the MiRead APP, which offers free novel reading, is currently the most promising product in the Qutoutiao group.</p><p>Since \"Zhu Xian\", China's online literature has exploded, with online literature platforms such as Qidian and Jinjiang rising rapidly, giving rise to a large number of platinum online writers, and establishing a mature online payment system. However,<b>The establishment of a paid system and the rise of copyright awareness have hindered most netizens' demand for reading, while also leaving a huge market space for free novels.</b>。</p><p>In recent years, with the development of online novels into IPs, derivative products such as film, animation, and games have gradually become popular.<b>The value of online literature is also constantly being reassessed.</b>。 In 2005, the film and television adaptation rights to Tianxia Bachang's \"Ghost Blows Out the Light\" series were sold for only 100,000 RMB, which can be said to be a bargain. Later, the film and television adaptation rights to Nanpai Sanshu's \"The Lost Tomb\" series were sold for 5 million to...<a href=\"https://laohu8.com/S/000892\">Huanrui Century</a>In just four or five years, the value of online literature has been rapidly amplified. In addition, the rapid rise of short videos has provided a brand-new channel for the adaptation of online literature.</p><p>Qutoutiao, on the other hand, grasped readers' reading needs for online novels and cold-launched the MiRead app in 2018.<b>Without driving traffic from the Interesting Headlines APP, they broke through the 5 million and 10 million user bars, seizing the era dividend of free reading. After the Qutoutiao App gradually lost its imagination and original halo, MiRead may have become Qutoutiao's most imaginative product.</b>。</p><p>However,<b>Qutoutiao is not the only company eyeing this market.</b>。 ByteDance launched Tomato Novels and also invested in Taru Literature, Wenxiu Technology, and others; giant<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>He also personally got involved, launching Zongheng Chinese in the paid market, then launching Qimao Novels in the free reading market, and making strategic investments.<a href=\"https://laohu8.com/S/300364\">Chinese Online</a>； Faced with the potential of the free market, they have already captured a large portion of the paid market.<a href=\"https://laohu8.com/S/00772\">China Literature Group</a>They launched Feidu and made a strategic investment in Chinese Online. According to statistics, although the MiRead campaign started earlier, the free reading apps that later appeared on the market have already caught up with MiRead, and Qimao's active users of novels have even surpassed MiRead.</p><p><img src=\"https://static.tigerbbs.com/372a6a4718cb4f95a14330387d021bc3\" tg-width=\"713\" tg-height=\"374\" referrerpolicy=\"no-referrer\"></p><p><i><b>△ Automotive intelligence</b></i></p><p>MiRead received capital approval again in the fourth quarter of 2020, completing a $110 million Series C financing round. However, in the competition in the novel market,<b>Funding is only one dimension in competition; the quality of content is the decisive factor.</b>。 In the future, in this content competition, facing China Literature and ByteDance, Qutoutiao's achievements and attitude in content seem to be restricting the development of MiRead.</p><p>In addition, innovative businesses require time to accumulate, but what Tan Siliang needs is quick results. Therefore, it is difficult for another rice-reading novel to emerge within the Qutoutiao system, because Qutoutiao can no longer afford to wait. Whether Qutoutiao's lower-tier users can support Qutoutiao's exploration of new businesses remains a mystery. After all, internet novices' ability to accept new things is completely incomparable to that of pioneers.</p><p>Under the impact of the pandemic, the online economy began to explode in 2020. Although Qutoutiao's annual revenue was 5.285 billion yuan, its fourth-quarter figures showed a decline, with operating revenue of 1.302 billion yuan, a 21.5% decrease compared to 1.658 billion yuan in the same period last year. Imagination has peaked, but revenue figures are declining.<b>Following the release of the earnings report, the capital market reacted quickly, with Qutoutiao's stock price falling by more than 25% at the close of trading on Thursday.</b>。</p><p>Qutoutiao, which rose rapidly within two years, quickly fell into a painful period of growth and retention. In 2020, Qutoutiao made its third restructuring, which involved the reorganization of the video business unit, game business unit, and innovation BU into an innovation center, and the merger of growth and commercialization. If these problems cannot be solved,<b>Qutoutiao may face the risk of rapid collapse.</b>。</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/8151c5f56e9748218b1989c45d874517","relate_stocks":{"QTT":"趣头条"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2117655197","content_text":"作为曾经的下沉市场明星公司，趣头条在首次实现经营性盈利的同时，正在面对两难的局面：一方面调整撒钱获客的商业模式，另一方面又要正视壮士断腕带来的流量见顶。\n曾经创造了中国企业在纳斯达克最快上市记录的趣头条，似乎离敲钟那一瞬高光时刻越来越远。\n01\n不可持续的模式\n持续下滑的流量\n新闻客户端的战争始于2013年，彼时微博大战已经告一段落，搜狐新闻客户端装机量的破亿，让市场开始直面这一新的战场。趣头条在2016年问世时，新闻客户端的市场格局基本已定，作为新选手的趣头条却另辟蹊径，硬生生打通了自己上升的道路。\n趣头条，最初以下沉版的“今日头条”为标签，推出看新闻得金币的运营思路，通过高举高打、快速激励获客的方式出现在市场，主攻下沉市场。随着，“五环内”的流量枯竭，往低线城市走，扩大用户数量，是互联网企业解决流量焦虑的必经之路。这也让腾讯看到了趣头条的价值，选择了对其投资。\n在腾讯的社交体系内，趣头条迅速崛起，在被巨头忽视的下沉市场中一路狂奔，数据迎来爆发式增长。2017年注册用户已经超过7000万，日活跃用户超过了1000万，在资讯类产品中仅次于腾讯与今日头条。2018年9月，这家成立2年的新闻资讯平台，先于一众行业前辈们，成功登陆纳斯达克——从创立到IPO仅仅用了27个月。\n\n△登录美股\n然而，成也激励，困也激励。趣头条创始人谭思亮发明了全新的运营模型——左手拉新获取流量，右手将流量通过广告变现，这是趣头条长期以来的经营思路。谭思亮如此解析：一个用户的激励是n元，用户产生的广告ARPU值是m元，m只要大于n，就能产生利润。这就相当于，拿广告主的钱，再分一部分给用户，让用户来帮着完成KPI，从中赚取差价。这种纯靠激励的方式，大大降低了广告的价值，这种不可持续的运营模型，也困扰了趣头条的进一步发展。\n曾经的“下沉三巨头”，拼多多市值已经接近2000亿美元，快手市值超过1500亿美元，而趣头条在最新一个交易日收盘时，市值仅为6.56亿美元，与2018年9月14日上市首日最高峰时期的 45.88亿美元的市值相比，上市以来市值缩水超过八成。\n3月4日，趣头条发布2020年Q4及全年财报，宣布首次实现经营性盈利。但盈利之下，趣头条牺牲的却是其赖以发迹的商业模式。\n根据趣头条财报显示，2020年Q4活跃用户大幅度降低。MAU为1.247亿，较2019年第四季度的1.379亿减少了9.6％，上一季度为1.205亿。DAU为3230万，较2019年第四季度的4570万减少了29.4％，上一季度为3970万。\n2020年四季度，趣头条的营销费同步减少了50.3%，从去年同期的13.68亿元，压缩至6.80亿元。随着趣头条模式的崩塌，趣头条陷入到了一个只要控制成本，活跃用户就下滑，一放开拉新，就经营亏损的困境。\n当然，趣头条同样存在有另外一条道路，那就是通过内容提高用户的留存率。在财报电话会上，谭思亮表示，趣头条为用户创造的价值来自通过智能算法分发的优质内容，对出于消费优质内容目的来到趣头条平台的用户来说，这一主张是最有价值的。虽然谭思亮不止一次强调内容的重要性，但是这一直是趣头条的短板，成立之初，就是打着赚钱方式推广的趣头条，在内容的能力积累上十分欠缺。\n在削弱获客成本外，趣头条曾试图完成核心用户的沉淀，扶持原创资讯，改善内容生态。趣头条针对原创作者推出过“快车道计划”、“合伙人计划”、“放心看计划”与“云耕计划”，然而从未公布过在相关计划上投入的具体数额。\n作为一家资讯平台，趣头条自创立起便靠“打赏”用户来获取增长，并未建立起以内容体系为核心的壁垒。与“惠头条”、“快头条”、“中青看点”等同类型APP相比，没有差异化特点。在护城河不明显的商业模式下，但凡有另外一家平台的打赏力度较趣头条更大，其用户的流失概率便也越高。\n\n△趣头条活动\n如何从现金补贴刺激流量，到实现用户的自然增长，趣头条尚未拿出合理的解决方案，所以很难拿一次季度盈利就说趣头条被低估了。\n02\n创新乏力，\n米读市场竞争力日趋变小\n除了构建内容生态，趣头条也一直在扩大旗下的产品矩阵。从本季度财报看，免费阅读小说的米读APP是趣头条系目前最有希望的产品。\n自从《诛仙》之后，中国的网络文学开始爆发，以起点、晋江等网络文学平台开始快速崛起，催生出一大批白金网络作家，并且建立了成熟的网络付费体系。然而，付费体系的建立和版权意识的崛起，阻隔了大部分网友对于阅读的需求，也为免费小说留下了巨大市场空间。\n近年来，随着网络小说的IP化发展，影视、动漫和游戏等衍生品逐渐被人追捧，网络文学的价值也在不断被重估。2005年天下霸唱的《鬼吹灯》系列影视改编权，仅仅只卖出10万元人民币，可以说是白菜价。后来南派三叔的《盗墓笔记》系列的影视改编权，500万卖给欢瑞世纪，仅仅四五年，网络文学的价值被迅速放大。此外，短视频的快速崛起，也为网络文学提供了全新的改编渠道。\n趣头条则抓住了读者对于网络小说的阅读需求，在2018年冷启动米读应用。在没有趣头条APP导流的情况下突破500万和1000万用户的大关，抓住了免费阅读的时代红利。在趣头条App逐渐失去了想象力和原有的光环后，米读，或许已经成为了趣头条最有想象力的产品。\n然而，盯上这一市场的企业并非趣头条一家。其中字节跳动推出番茄小说，还投资了塔读文学、闻秀科技等；巨头百度也亲自下场，既付费市场推出纵横中文网后，在免费阅读市场推出七猫小说，并且战略投资中文在线；面对免费市场的空间，已经掌握了付费市场大半江山的阅文集团推出了飞读，战略投资了中文在线。根据数据统计，虽然米读行动更早，但是后续出现在市面上免费阅读应用已经跟上了米读的脚步，甚至七猫已经小说的活跃用户已经超过了米读。\n\n△汽车智能化\n米读在2020年第四季度再次获得资本认可，完成了1.1亿美元C轮融资。然而在小说市场的竞争中，资金只是竞争中的一个维度，内容的质量则是决定性因素。未来，在这场内容的竞争中，面对阅文和字节跳动，趣头条在内容方面的建树和态度，似乎将会是制约着米读的发展。\n此外，创新业务需要时间积累，但谭思亮需要的是快速见效，所以在趣头条体系内，很难再出现另一个米读小说，因为趣头条已经等不起了。趣头条的下沉用户，能否支撑的其趣头条的新业务探索也成谜。毕竟互联网小白，接受能力和先驱对于新鲜事物的接受能力完全不能相比。\n疫情的冲击下，2020年线上经济开始爆发，虽然全年营收52.85亿人民币，但趣头条第四季度的数据却出现了下滑，营业收入13.02亿元，较去年同期16.58亿下滑21.5%。想象力见顶，营收数据下滑，财报公布后，资本市场快速做出反应，美股周四收盘，趣头条股价跌超25%。\n在两年内快速崛起的趣头条很快就陷入了增长和留存的阵痛期，2020年，趣头条对公司进行了第三次架构调整，其中涉及视频事业部、游戏事业部、创新BU改组为创新中心、增长和商业化将合并。如果不能解决这些问题，趣头条可能面临快速崩塌的风险。","news_type":1,"symbols_score_info":{"QTT":0.9}},"isVote":1,"tweetType":1,"viewCount":1032,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":324544542,"gmtCreate":1616020792586,"gmtModify":1704789739606,"author":{"id":"3566503132797575","authorId":"3566503132797575","name":"MrCEO","avatar":"https://static.tigerbbs.com/5571d08645d5b40441a4b13ce1575611","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3566503132797575","idStr":"3566503132797575"},"themes":[],"title":"","htmlText":"?","listText":"?","text":"?","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/324544542","repostId":"1196631643","repostType":4,"repost":{"id":"1196631643","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1615995642,"share":"https://ttm.financial/m/news/1196631643?lang=en_US&edition=fundamental","pubTime":"2021-03-17 23:40","market":"us","language":"zh","title":"Disney's short-term pull-up, California Disneyland will reopen","url":"https://stock-news.laohu8.com/highlight/detail?id=1196631643","media":"老虎资讯综合","summary":"3月17日，华特迪士尼短线拉升，接近抹平日内跌幅。华特迪士尼CEO察佩克：加州迪士尼乐园将在4月30日正式重新开放，届时将限制客流量。","content":"<p>March 17, Walt<a href=\"https://laohu8.com/S/DIS\">Disney</a>Short-term pull up, close to smoothing out the intraday decline. Walt Disney CEO Chapek: California Disneyland will officially reopen on April 30th, when traffic will be restricted.</p><p><img src=\"https://static.tigerbbs.com/f24e10f7fca1e4b7c3fe4315d597e71f\" tg-width=\"840\" tg-height=\"470\"></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Disney's short-term pull-up, California Disneyland will reopen</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDisney's short-term pull-up, California Disneyland will reopen\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time smaller\">2021-03-17 23:40</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>March 17, Walt<a href=\"https://laohu8.com/S/DIS\">Disney</a>Short-term pull up, close to smoothing out the intraday decline. Walt Disney CEO Chapek: California Disneyland will officially reopen on April 30th, when traffic will be restricted.</p><p><img src=\"https://static.tigerbbs.com/f24e10f7fca1e4b7c3fe4315d597e71f\" tg-width=\"840\" tg-height=\"470\"></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/24a5c9ee763bdd068795172812d82227","relate_stocks":{"DIS":"迪士尼"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1196631643","content_text":"3月17日，华特迪士尼短线拉升，接近抹平日内跌幅。华特迪士尼CEO察佩克：加州迪士尼乐园将在4月30日正式重新开放，届时将限制客流量。","news_type":1,"symbols_score_info":{"DIS":0.9}},"isVote":1,"tweetType":1,"viewCount":814,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":163685600,"gmtCreate":1623883085300,"gmtModify":1703822199312,"author":{"id":"3566503132797575","authorId":"3566503132797575","name":"MrCEO","avatar":"https://static.tigerbbs.com/5571d08645d5b40441a4b13ce1575611","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3566503132797575","idStr":"3566503132797575"},"themes":[],"title":"","htmlText":"Great","listText":"Great","text":"Great","images":[{"img":"https://static.tigerbbs.com/677fdb44bf49da65c433da42f9060ecd","width":"1080","height":"3120"}],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/163685600","isVote":1,"tweetType":1,"viewCount":4345,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":1,"langContent":"EN","totalScore":0},{"id":349375120,"gmtCreate":1617565852560,"gmtModify":1704700406340,"author":{"id":"3566503132797575","authorId":"3566503132797575","name":"MrCEO","avatar":"https://static.tigerbbs.com/5571d08645d5b40441a4b13ce1575611","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3566503132797575","idStr":"3566503132797575"},"themes":[],"title":"","htmlText":"666","listText":"666","text":"666","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/349375120","repostId":"1185840581","repostType":4,"isVote":1,"tweetType":1,"viewCount":1830,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}
