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Probably no one would have imagined that one day, \"Black Widow\" Scarlett Johansson's new enemy would be Disney.</p><p>On July 30th, Scarlett Johansson, the star of Marvel Comics' new film \"Black Widow\", filed a lawsuit in the Los Angeles High Court, accusing Disney of violating the contract between the two parties by releasing \"Black Widow\" in cinemas and Disney + streaming services at the same time.</p><p>Johnson stated in the lawsuit documents,<b>Her deal with Disney-owned Marvel Entertainment guarantees the film will be released exclusively in theaters, and her pay depends largely on how well it does at the box office.</b></p><p>At the same time, the lawsuit documents wrote that Disney deliberately induced Marvel to violate the agreement without justifiable reason, with the purpose of preventing Johnson from realizing the full benefits of her agreement with Marvel. According to the Wall Street Journal, a person familiar with the details of her contract said that the decision to put the film on Disney + for simultaneous release<b>It is expected to cost Johnson more than $50 million.</b></p><p>It can be said that although Black Widow herself died in the movie, in reality she is still fighting to defend her own interests. For Disney, betting on streaming media has cost them the support of global cinemas, and now they are in court with one of the meritorious feats of the \"Marvel Universe\". What they will lose next may not be just the box office.</p><p><b>01、</b><b>For Disney +, Disney is willing to let Marvel break its promise</b></p><p>Faced with the sudden pressure of public opinion, Disney still shows its always indifferent or even arrogant attitude.</p><p>A Disney spokesman responded in a statement, saying that the lawsuit is meaningless. \"This lawsuit is particularly sad and frustrating because it coldly ignores the terrible and long-term global impact caused by COVID-19 pandemic. Disney has fully complied with the contract with Ms. Johnson,<b>And in addition to the $20 million she has received so far, the on-demand release of Black Widow through Disney + has also significantly improved her ability to earn extra pay.</b>”</p><p>Basically, Disney didn't respond directly to the question of whether it violated the contract between the two parties, but changed the subject and blamed COVID-19 pandemic for the decision to let Black Widow release in theaters and streaming.</p><p><img src=\"https://static.tigerbbs.com/f4710f736180b18e5381b3abb29073b6\" tg-width=\"1080\" tg-height=\"608\" referrerpolicy=\"no-referrer\"></p><p>Black Widow goes live on Disney +</p><p>John Berlinski, a lawyer representing Johnson, said: \"As we all know, Disney released movies such as Black Widow directly to Disney + to increase subscribers, thus raising the company's stock price-and COVID-19 pandemic happened to be its best excuse. This certainly won't be the last case for Hollywood creators against Disney, and made it clear that no matter how the company pretends, it has a legal obligation to fulfill its contract.\"</p><p>It is also mentioned in the indictment documents that the annual bonuses of Disney Chairman Robert Iger and CEO Bob Chapek are directly tied to Disney + 's performance, and use it as a further motivation to finally put Black Widow on this first-class media platform.</p><p>Disney disclosed in 2021 that both Iger and Chapek received bonus incentives for the success of Disney +. \"In short, the message from Disney's top brass is clear: Grow Disney + subscribers, don't care about your contractual commitments, and you'll be rewarded,\" the indictment filing reads.</p><p>And in the prosecution documents, the prosecution also gave an email from Johnson's contract agent Kevin Yorn and Marvel's chief attorney Dave Galluzzi as early as May 2019. In fact, Johnson was already concerned about how Disney would handle \"Black Widow\" at that time. \"Widow\" is worried. But Dave Galluzzi promised at that time that Black Widow would have a traditional cinema release \"just like Captain Marvel\", and if the plan changed, they would communicate with Johnson and reach an agreement, because the original contract was based on a large box office bonus.</p><p>Obviously, things didn't develop as Dave Galluzzi said. Disney directly bypassed Marvel and made the decision to let \"Black Widow\" be released simultaneously with Disney + in theaters. After all, the former is the parent company that can make the decision. More importantly, Disney has no idea of re-communicating the contract with Scarlett Johansson at all. It just feels that including the revenue from streaming media on demand into the box office can still allow star actors to get a share of the revenue.</p><p><img src=\"https://static.tigerbbs.com/680780d736d817dce01093c477be2ef0\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\"></p><p>Stills of Black Widow</p><p>But in fact, there are precedents to follow in this matter. When WarnerMedia suddenly announced last year that it would simultaneously launch Wonder Woman 1984 and many subsequent new films in theaters and HBO Max, it had already communicated with the actors in advance, renegotiated the contract and made compensation.<b>According to media reports at that time, Warner paid an extra $10 million in bonuses for gal gadot and director Patty Jenkins to make up for their possible loss of box office share, and in exchange for their support for the mixed distribution model.</b></p><p>Obviously, for Disney, which has always been strong, they largely don't care about the theaters or what the stars think. After all, the ultimate goal of the new executives headed by Bob Chapek is just to use better financial figures to make Wall Street and investors happy.</p><p><b>02、</b><b>\"Black Widow\" may become the worst box office in Marvel Comics history, detonating everything</b></p><p>Just one week after it briefly became the box office record in the \"post-epidemic\" era with US $80 million, the North American box office of \"Black Widow\" plummeted on the second weekend, with only US $26 million recorded at the box office, a drop of nearly 69%, which is one of the biggest declines in the history of Marvel movies and the worst in the \"Marvel Cinematic Universe\" released by Disney. In addition, during the opening weekend from July 9th to 11th, its box office dropped by an unprecedented 41% from the premiere on Friday to Saturday.</p><p>In the following weeks, the box office revenue dropped sharply. At present, the global box office revenue is only 319 million dollars.<b>It also makes Black Widow likely to be one of the lowest-grossing Marvel films of all time.</b>The unfavorable box office also made Disney announce the on-demand revenue of \"Black Widow\" on Disney + for the first time-the unit price is 30 US dollars. In the first weekend, it earned a total of 60 million US dollars through Disney + 's paid-on-demand broadcast, but only in the first week. After that, Disney began to keep this part of the revenue secret.</p><p>Of course, the bosses of North American cinemas won't miss this opportunity to criticize Disney severely.</p><p><img src=\"https://static.tigerbbs.com/f2a693546740cc39463292a9dc99a538\" tg-width=\"1080\" tg-height=\"572\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>The high-definition resources of Black Widow spread quickly on the Internet</p><p>The National Theatre Owners Association of the United States analyzed in its first public statement that the box office of Black Widow fell by nearly 69% in the second weekend.<b>The main reason is that Disney puts films online on Disney + simultaneously, which gives piracy the opportunity to become popular all over the world, thus keeping fans away from theaters and paid genuine versions.</b></p><p>These theories are indeed supported by data. According to TorrentFreak, a website that has been tracking pirated news for a long time, Black Widow was the most downloaded movie by piracy that week.</p><p>This kind of influence may be more obvious in areas that have not yet been released. In recent years, the mainland has gradually become the second largest ticket warehouse in Marvel Comics after North America. However, if you look at the nearly 90,000 scores of Douban movies, you will know that even if it has not yet been released, some people who want to watch Black Widow have already seen it. At the same time, it is not difficult to find pirated resources or illegal online viewing channels on the Chinese Internet. Without the bonus of theater audition experience, it amplifies the shortcomings in the plot of Marvel Comics movies. Douban's 6.4 score also creates a new low for Marvel Comics movies.</p><p>In addition to offending North American cinemas, in Japan, another major Disney market,<b>Disney is also continuously boycotted by TOHO, Japan's largest cinema chain, because it insists on the mixed distribution model</b>, since \"Mulan\", TOHO has not released any Disney movies, which directly led to the first weekend box office of \"Black Widow\" in Japan being far less than that of the little-known Japanese local movie \"Tokyo Avengers\", entering the second week The box office results directly fell out of the top three.</p><p><img src=\"https://static.tigerbbs.com/8cb4bfe8b65134955101fb015e47527f\" tg-width=\"1080\" tg-height=\"719\" referrerpolicy=\"no-referrer\"></p><p>Stills of Tokyo Avengers</p><p>Doug Creutz, an analyst at investment firm Cowen, said Disney is trying to play it safe and strive for balance because the company still needs a healthy theater market. In a note to clients, he wrote that if theater schedules were to shrink significantly, Disney's overall box office could take a more devastating hit, which risks not being compensated by streaming video-on-demand. Even Disney doesn't always have its cake and eat it too.</p><p>The failure of \"Black Widow\" at the box office and word-of-mouth undoubtedly became the fuse that detonated everything, and finally turned the stars and studios who had made mutual achievements against each other.</p><p>At the same time, Scarlett Johansson's public lawsuit may also become the vane of the whole entertainment industry. In pursuit of performance growth, large film and television entertainment companies prioritize their streaming services, and increasingly put their most attractive content on streaming media.<b>The changes have huge financial implications for actors and producers who want to ensure streaming doesn't grow at their own expense</b>。</p>","source":"lsy1621496880762","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>After pleasing Wall Street, Disney was sued by \"Black Widow\"</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAfter pleasing Wall Street, Disney was sued by \"Black Widow\"\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">壹番财经</strong><span class=\"h-time small\">2021-07-30 23:04</span>\n</p>\n</h4>\n</header>\n<article>\n<p>For Disney +,<a href=\"https://laohu8.com/S/DIS\">Disney</a>\"Turned his back\" too much. Probably no one would have imagined that one day, \"Black Widow\" Scarlett Johansson's new enemy would be Disney.</p><p>On July 30th, Scarlett Johansson, the star of Marvel Comics' new film \"Black Widow\", filed a lawsuit in the Los Angeles High Court, accusing Disney of violating the contract between the two parties by releasing \"Black Widow\" in cinemas and Disney + streaming services at the same time.</p><p>Johnson stated in the lawsuit documents,<b>Her deal with Disney-owned Marvel Entertainment guarantees the film will be released exclusively in theaters, and her pay depends largely on how well it does at the box office.</b></p><p>At the same time, the lawsuit documents wrote that Disney deliberately induced Marvel to violate the agreement without justifiable reason, with the purpose of preventing Johnson from realizing the full benefits of her agreement with Marvel. According to the Wall Street Journal, a person familiar with the details of her contract said that the decision to put the film on Disney + for simultaneous release<b>It is expected to cost Johnson more than $50 million.</b></p><p>It can be said that although Black Widow herself died in the movie, in reality she is still fighting to defend her own interests. For Disney, betting on streaming media has cost them the support of global cinemas, and now they are in court with one of the meritorious feats of the \"Marvel Universe\". What they will lose next may not be just the box office.</p><p><b>01、</b><b>For Disney +, Disney is willing to let Marvel break its promise</b></p><p>Faced with the sudden pressure of public opinion, Disney still shows its always indifferent or even arrogant attitude.</p><p>A Disney spokesman responded in a statement, saying that the lawsuit is meaningless. \"This lawsuit is particularly sad and frustrating because it coldly ignores the terrible and long-term global impact caused by COVID-19 pandemic. Disney has fully complied with the contract with Ms. Johnson,<b>And in addition to the $20 million she has received so far, the on-demand release of Black Widow through Disney + has also significantly improved her ability to earn extra pay.</b>”</p><p>Basically, Disney didn't respond directly to the question of whether it violated the contract between the two parties, but changed the subject and blamed COVID-19 pandemic for the decision to let Black Widow release in theaters and streaming.</p><p><img src=\"https://static.tigerbbs.com/f4710f736180b18e5381b3abb29073b6\" tg-width=\"1080\" tg-height=\"608\" referrerpolicy=\"no-referrer\"></p><p>Black Widow goes live on Disney +</p><p>John Berlinski, a lawyer representing Johnson, said: \"As we all know, Disney released movies such as Black Widow directly to Disney + to increase subscribers, thus raising the company's stock price-and COVID-19 pandemic happened to be its best excuse. This certainly won't be the last case for Hollywood creators against Disney, and made it clear that no matter how the company pretends, it has a legal obligation to fulfill its contract.\"</p><p>It is also mentioned in the indictment documents that the annual bonuses of Disney Chairman Robert Iger and CEO Bob Chapek are directly tied to Disney + 's performance, and use it as a further motivation to finally put Black Widow on this first-class media platform.</p><p>Disney disclosed in 2021 that both Iger and Chapek received bonus incentives for the success of Disney +. \"In short, the message from Disney's top brass is clear: Grow Disney + subscribers, don't care about your contractual commitments, and you'll be rewarded,\" the indictment filing reads.</p><p>And in the prosecution documents, the prosecution also gave an email from Johnson's contract agent Kevin Yorn and Marvel's chief attorney Dave Galluzzi as early as May 2019. In fact, Johnson was already concerned about how Disney would handle \"Black Widow\" at that time. \"Widow\" is worried. But Dave Galluzzi promised at that time that Black Widow would have a traditional cinema release \"just like Captain Marvel\", and if the plan changed, they would communicate with Johnson and reach an agreement, because the original contract was based on a large box office bonus.</p><p>Obviously, things didn't develop as Dave Galluzzi said. Disney directly bypassed Marvel and made the decision to let \"Black Widow\" be released simultaneously with Disney + in theaters. After all, the former is the parent company that can make the decision. More importantly, Disney has no idea of re-communicating the contract with Scarlett Johansson at all. It just feels that including the revenue from streaming media on demand into the box office can still allow star actors to get a share of the revenue.</p><p><img src=\"https://static.tigerbbs.com/680780d736d817dce01093c477be2ef0\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\"></p><p>Stills of Black Widow</p><p>But in fact, there are precedents to follow in this matter. When WarnerMedia suddenly announced last year that it would simultaneously launch Wonder Woman 1984 and many subsequent new films in theaters and HBO Max, it had already communicated with the actors in advance, renegotiated the contract and made compensation.<b>According to media reports at that time, Warner paid an extra $10 million in bonuses for gal gadot and director Patty Jenkins to make up for their possible loss of box office share, and in exchange for their support for the mixed distribution model.</b></p><p>Obviously, for Disney, which has always been strong, they largely don't care about the theaters or what the stars think. After all, the ultimate goal of the new executives headed by Bob Chapek is just to use better financial figures to make Wall Street and investors happy.</p><p><b>02、</b><b>\"Black Widow\" may become the worst box office in Marvel Comics history, detonating everything</b></p><p>Just one week after it briefly became the box office record in the \"post-epidemic\" era with US $80 million, the North American box office of \"Black Widow\" plummeted on the second weekend, with only US $26 million recorded at the box office, a drop of nearly 69%, which is one of the biggest declines in the history of Marvel movies and the worst in the \"Marvel Cinematic Universe\" released by Disney. In addition, during the opening weekend from July 9th to 11th, its box office dropped by an unprecedented 41% from the premiere on Friday to Saturday.</p><p>In the following weeks, the box office revenue dropped sharply. At present, the global box office revenue is only 319 million dollars.<b>It also makes Black Widow likely to be one of the lowest-grossing Marvel films of all time.</b>The unfavorable box office also made Disney announce the on-demand revenue of \"Black Widow\" on Disney + for the first time-the unit price is 30 US dollars. In the first weekend, it earned a total of 60 million US dollars through Disney + 's paid-on-demand broadcast, but only in the first week. After that, Disney began to keep this part of the revenue secret.</p><p>Of course, the bosses of North American cinemas won't miss this opportunity to criticize Disney severely.</p><p><img src=\"https://static.tigerbbs.com/f2a693546740cc39463292a9dc99a538\" tg-width=\"1080\" tg-height=\"572\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>The high-definition resources of Black Widow spread quickly on the Internet</p><p>The National Theatre Owners Association of the United States analyzed in its first public statement that the box office of Black Widow fell by nearly 69% in the second weekend.<b>The main reason is that Disney puts films online on Disney + simultaneously, which gives piracy the opportunity to become popular all over the world, thus keeping fans away from theaters and paid genuine versions.</b></p><p>These theories are indeed supported by data. According to TorrentFreak, a website that has been tracking pirated news for a long time, Black Widow was the most downloaded movie by piracy that week.</p><p>This kind of influence may be more obvious in areas that have not yet been released. In recent years, the mainland has gradually become the second largest ticket warehouse in Marvel Comics after North America. However, if you look at the nearly 90,000 scores of Douban movies, you will know that even if it has not yet been released, some people who want to watch Black Widow have already seen it. At the same time, it is not difficult to find pirated resources or illegal online viewing channels on the Chinese Internet. Without the bonus of theater audition experience, it amplifies the shortcomings in the plot of Marvel Comics movies. Douban's 6.4 score also creates a new low for Marvel Comics movies.</p><p>In addition to offending North American cinemas, in Japan, another major Disney market,<b>Disney is also continuously boycotted by TOHO, Japan's largest cinema chain, because it insists on the mixed distribution model</b>, since \"Mulan\", TOHO has not released any Disney movies, which directly led to the first weekend box office of \"Black Widow\" in Japan being far less than that of the little-known Japanese local movie \"Tokyo Avengers\", entering the second week The box office results directly fell out of the top three.</p><p><img src=\"https://static.tigerbbs.com/8cb4bfe8b65134955101fb015e47527f\" tg-width=\"1080\" tg-height=\"719\" referrerpolicy=\"no-referrer\"></p><p>Stills of Tokyo Avengers</p><p>Doug Creutz, an analyst at investment firm Cowen, said Disney is trying to play it safe and strive for balance because the company still needs a healthy theater market. In a note to clients, he wrote that if theater schedules were to shrink significantly, Disney's overall box office could take a more devastating hit, which risks not being compensated by streaming video-on-demand. Even Disney doesn't always have its cake and eat it too.</p><p>The failure of \"Black Widow\" at the box office and word-of-mouth undoubtedly became the fuse that detonated everything, and finally turned the stars and studios who had made mutual achievements against each other.</p><p>At the same time, Scarlett Johansson's public lawsuit may also become the vane of the whole entertainment industry. In pursuit of performance growth, large film and television entertainment companies prioritize their streaming services, and increasingly put their most attractive content on streaming media.<b>The changes have huge financial implications for actors and producers who want to ensure streaming doesn't grow at their own expense</b>。</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/rIQpgFtxC7Ilzh5GcPD6wg\">壹番财经</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d0efeb01481c9ccb1eec77635e4a129a","relate_stocks":{"DIS":"迪士尼"},"source_url":"https://mp.weixin.qq.com/s/rIQpgFtxC7Ilzh5GcPD6wg","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1171728272","content_text":"为了Disney+，迪士尼“背弃”了太多。\n\n大概谁也不会想到有一天，“黑寡妇”斯嘉丽·约翰逊的新敌人会是迪士尼。\n7月30日，漫威还在公映的新片《黑寡妇》主演斯嘉丽·约翰逊向洛杉矶高等法院提起诉讼，指控迪士尼同时在影院和Disney+流媒体服务上映《黑寡妇》违反了双方的合同。\n约翰逊方面在诉讼文件中表示，她与迪士尼旗下漫威娱乐达成的协议保证该片将在影院独家上映，她的片酬在很大程度上取决于该片的票房表现。\n同时诉讼文件写道，迪士尼在没有正当理由的情况下故意诱导漫威违反协议，目的是阻止约翰逊实现她与漫威协议的全部收益。根据《华尔街日报》的报道，一位熟悉她合同细节的人士称，将这部电影放到Disney+上同步发行的决定预计将使约翰逊损失超过5000万美元。\n可以说尽管黑寡妇本人在电影里死了，但在现实中她却依然还在为捍卫自己的利益战斗着。而对迪士尼来说，押注流媒体已经让他们失去了全球院线的支持，如今又与“漫威宇宙”的功勋之一对簿公堂，接下来会失去的恐怕不再仅仅只是票房那么简单。\n01、为了Disney+，迪士尼甘愿让漫威违背承诺\n面对突如其来的舆论压力，迪士尼依然显示出其一贯毫不在意甚至傲慢的态度。\n迪士尼发言人在声明中回应，表示这起诉讼毫无意义，“这起诉讼尤其让人悲伤、沮丧，因为这是冷酷地无视了新冠疫情造成的可怕的、长期的全球性影响。迪士尼已经完全遵守了与约翰逊女士的合约，而且除了她迄今已经收到的2000万美元报酬，《黑寡妇》通过Disney+点播发行一事也显著提高了她赚取额外报酬的能力。”\n基本上迪士尼没有正面回应是否违反了双方合约的问题，而是转移话题将让《黑寡妇》进行院线与流媒体发行的决定归咎于新冠疫情。\n\n《黑寡妇》在Disney+上线\n代表约翰逊的律师John Berlinski则表示：“众所周知，迪士尼将《黑寡妇》等电影直接发布到Disney+上以增加订阅者，从而提高公司的股价——而新冠疫情恰好成为了其最好的借口。这肯定不会是好莱坞创作者对抗迪士尼的最后一个案例，并明确表示，无论该公司如何伪装，它都有履行合同的法律义务。”\n起诉文件中还提到，迪士尼董事长罗伯特·艾格和首席执行官鲍勃·查佩克的年度奖金与Disney+的表现直接挂钩，并将其作为将《黑寡妇》最终被放上这一流媒体平台的进一步动机。\n迪士尼公司在2021年曾披露，艾格和查佩克都因为Disney+的成功获得了奖金激励。“简而言之，迪士尼高层传达的信息很明确：增加Disney+订阅者，别在意你的合同承诺，你就会得到回报，”起诉文件中写道。\n并且在起诉文件中，起诉方也给出了约翰逊的合约代理Kevin Yorn与漫威首席律师Dave Galluzzi早在2019年5月的邮件，事实上在当时约翰逊方面就已经对迪士尼将会如何处理《黑寡妇》感到担心。但Dave Galluzzi当时承诺，《黑寡妇》将会进行传统的院线发行“就像《惊奇队长》一样”，而如果计划改变，他们将会与约翰逊进行沟通并达成一致，因为原先的合约是基于大额的票房分成奖金。\n显然之后的事情发展并未像Dave Galluzzi所说的那样发展。迪士尼直接绕开漫威做出了要让《黑寡妇》在院线与Disney+同步发行的决定，毕竟前者才是能拍板的母公司。更为关键的是，迪士尼也完全没有要与斯嘉丽·约翰逊重新沟通合约的想法，仅仅是觉得将流媒体点播部分的收入也归入票房，依然能够让明星演员获得分成收益。\n\n《黑寡妇》剧照\n但事实上，在这件事上完全也有先例可循，华纳传媒去年突然宣布要将《神奇女侠1984》以及之后的多部新片同步在院线与HBO Max上线时，就已经提前与演员们进行了沟通，并且重新协商了合约，并做出了补偿。据当时的媒体报道，华纳为盖尔·加朵与导演Patty Jenkins分别额外支付了一千万美元奖金，以弥补两人可能损失的票房分成，并换取二人对混合发行模式的支持。\n显然对于一向强势的迪士尼来说，他们在很大程度上既不在意院线也不在乎明星是怎么想的，毕竟以鲍勃·查佩克为首的新高管们的最终目的只是为了用更好的财务数字让华尔街与投资者开心。\n02、《黑寡妇》或成漫威史上最差票房，引爆一切\n在以8000万美元短暂成为了“后疫情”时代开画票房纪录仅仅一周之后，《黑寡妇》的北美票房在第二个周末便迎来暴跌，仅有2600万美元的票房入账，下降了近69%，是漫威电影有史以来最大的跌幅之一，也是迪士尼发行的“漫威电影宇宙”中最差的一部。此外，在7月9日至11日的开画首周末中，其票房从周五首映到周六更是空前地下降了41%之多。\n随后几周的票房收入更是急剧下降，目前全球票房收入仅为3.19亿美元，这也使《黑寡妇》可能会成为有史以来票房最低的漫威电影之一。票房不利，也让迪士尼破天荒首次公布了《黑寡妇》在Disney+上的点播收入——单价30美元，首周末通过Disney+的付费点播一共进账了6000万美元，但仅限第一周，之后迪士尼又开始对这部分收入讳莫如深。\n北美院线的老板们当然不会放过这个能把狠狠把迪士尼批判一番的机会。\n\n《黑寡妇》高清资源在网上迅速传开\n美国全国剧院所有者协会在第一时间的公开声明中就分析称《黑寡妇》第二个周末票房下降近69%，主要原因是迪士尼让影片同步上线Disney+，这让盗版有机会在全世界流行，从而使影迷们远离影院和付费正版。\n这些理论也确实不乏数据支持，根据长期跟踪盗版新闻的TorrentFreak网站称，《黑寡妇》是当周被盗版下载最多的电影。\n这种影响对于尚未公映的地区或许更加显性，最近几年内地已经逐渐成为了仅次于北美的漫威第二大票仓，但看看豆瓣电影接近9万人的打分就知道即便尚未公映，部分想看《黑寡妇》的人也都已经看过了，同时在中文互联网上要找到不论是盗版资源还是非法在线观看渠道都并不困难。而没有了影院试听体验的加成，更是放大了漫威电影剧情上的短板，豆瓣6.4分也创造了漫威电影的评分新低。\n除了得罪北美院线之外，在迪士尼的另一大市场——日本，迪士尼同样因为坚持混合发行模式而被日本第一大院线TOHO持续抵制，从《花木兰》至今，TOHO没有上映任何一部迪士尼电影，这也直接导致《黑寡妇》在日本的首周末票房远不及名不见经传的日本本土电影《东京复仇者》，进入第二周票房成绩更是直接跌出了前三。\n\n《东京复仇者》剧照\n投资机构Cowen的分析师Doug Creutz表示，迪士尼试图谨慎行事，力求平衡，因为该公司仍然需要一个健康的影院市场。他在给客户的一份报告中写道，如果影院排片大幅缩减，迪士尼的整体票房可能会受到更具破坏性的打击，这种打击有可能无法由流媒体视频点播弥补。就算是迪士尼也不总是能鱼与熊掌兼得。\n《黑寡妇》的票房与口碑双双失利，无疑成为了引爆一切的导火线，最终让原本相互成就的明星与制片厂反目成仇。\n同时，斯嘉丽·约翰逊此次的公开诉讼可能也会成为整个娱乐业的风向标。大型影视娱乐公司为了追求业绩增长，优先考虑他们的流媒体服务，并且越来越多地将他们吸引力最强的内容放在流媒体上。这些变化对演员和制片人却有着巨大的财务影响，而他们希望确保流媒体的增长不会以牺牲自己为代价。","news_type":1,"symbols_score_info":{"DIS":0.9}},"isVote":1,"tweetType":1,"viewCount":73,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":804153070,"gmtCreate":1627947080690,"gmtModify":1703498210649,"author":{"id":"4090992426104970","authorId":"4090992426104970","name":"QQ助手","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"4090992426104970","idStr":"4090992426104970"},"themes":[],"htmlText":"Good","listText":"Good","text":"Good","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/804153070","repostId":"1171728272","repostType":4,"repost":{"id":"1171728272","kind":"news","pubTimestamp":1627657469,"share":"https://ttm.financial/m/news/1171728272?lang=en_US&edition=fundamental","pubTime":"2021-07-30 23:04","market":"us","language":"zh","title":"After pleasing Wall Street, Disney was sued by \"Black Widow\"","url":"https://stock-news.laohu8.com/highlight/detail?id=1171728272","media":"壹番财经","summary":"为了Disney+，迪士尼“背弃”了太多。\n\n大概谁也不会想到有一天，“黑寡妇”斯嘉丽·约翰逊的新敌人会是迪士尼。\n7月30日，漫威还在公映的新片《黑寡妇》主演斯嘉丽·约翰逊向洛杉矶高等法院提起诉讼，","content":"<p>For Disney +,<a href=\"https://laohu8.com/S/DIS\">Disney</a>\"Turned his back\" too much. Probably no one would have imagined that one day, \"Black Widow\" Scarlett Johansson's new enemy would be Disney.</p><p>On July 30th, Scarlett Johansson, the star of Marvel Comics' new film \"Black Widow\", filed a lawsuit in the Los Angeles High Court, accusing Disney of violating the contract between the two parties by releasing \"Black Widow\" in cinemas and Disney + streaming services at the same time.</p><p>Johnson stated in the lawsuit documents,<b>Her deal with Disney-owned Marvel Entertainment guarantees the film will be released exclusively in theaters, and her pay depends largely on how well it does at the box office.</b></p><p>At the same time, the lawsuit documents wrote that Disney deliberately induced Marvel to violate the agreement without justifiable reason, with the purpose of preventing Johnson from realizing the full benefits of her agreement with Marvel. According to the Wall Street Journal, a person familiar with the details of her contract said that the decision to put the film on Disney + for simultaneous release<b>It is expected to cost Johnson more than $50 million.</b></p><p>It can be said that although Black Widow herself died in the movie, in reality she is still fighting to defend her own interests. For Disney, betting on streaming media has cost them the support of global cinemas, and now they are in court with one of the meritorious feats of the \"Marvel Universe\". What they will lose next may not be just the box office.</p><p><b>01、</b><b>For Disney +, Disney is willing to let Marvel break its promise</b></p><p>Faced with the sudden pressure of public opinion, Disney still shows its always indifferent or even arrogant attitude.</p><p>A Disney spokesman responded in a statement, saying that the lawsuit is meaningless. \"This lawsuit is particularly sad and frustrating because it coldly ignores the terrible and long-term global impact caused by COVID-19 pandemic. Disney has fully complied with the contract with Ms. Johnson,<b>And in addition to the $20 million she has received so far, the on-demand release of Black Widow through Disney + has also significantly improved her ability to earn extra pay.</b>”</p><p>Basically, Disney didn't respond directly to the question of whether it violated the contract between the two parties, but changed the subject and blamed COVID-19 pandemic for the decision to let Black Widow release in theaters and streaming.</p><p><img src=\"https://static.tigerbbs.com/f4710f736180b18e5381b3abb29073b6\" tg-width=\"1080\" tg-height=\"608\" referrerpolicy=\"no-referrer\"></p><p>Black Widow goes live on Disney +</p><p>John Berlinski, a lawyer representing Johnson, said: \"As we all know, Disney released movies such as Black Widow directly to Disney + to increase subscribers, thus raising the company's stock price-and COVID-19 pandemic happened to be its best excuse. This certainly won't be the last case for Hollywood creators against Disney, and made it clear that no matter how the company pretends, it has a legal obligation to fulfill its contract.\"</p><p>It is also mentioned in the indictment documents that the annual bonuses of Disney Chairman Robert Iger and CEO Bob Chapek are directly tied to Disney + 's performance, and use it as a further motivation to finally put Black Widow on this first-class media platform.</p><p>Disney disclosed in 2021 that both Iger and Chapek received bonus incentives for the success of Disney +. \"In short, the message from Disney's top brass is clear: Grow Disney + subscribers, don't care about your contractual commitments, and you'll be rewarded,\" the indictment filing reads.</p><p>And in the prosecution documents, the prosecution also gave an email from Johnson's contract agent Kevin Yorn and Marvel's chief attorney Dave Galluzzi as early as May 2019. In fact, Johnson was already concerned about how Disney would handle \"Black Widow\" at that time. \"Widow\" is worried. But Dave Galluzzi promised at that time that Black Widow would have a traditional cinema release \"just like Captain Marvel\", and if the plan changed, they would communicate with Johnson and reach an agreement, because the original contract was based on a large box office bonus.</p><p>Obviously, things didn't develop as Dave Galluzzi said. Disney directly bypassed Marvel and made the decision to let \"Black Widow\" be released simultaneously with Disney + in theaters. After all, the former is the parent company that can make the decision. More importantly, Disney has no idea of re-communicating the contract with Scarlett Johansson at all. It just feels that including the revenue from streaming media on demand into the box office can still allow star actors to get a share of the revenue.</p><p><img src=\"https://static.tigerbbs.com/680780d736d817dce01093c477be2ef0\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\"></p><p>Stills of Black Widow</p><p>But in fact, there are precedents to follow in this matter. When WarnerMedia suddenly announced last year that it would simultaneously launch Wonder Woman 1984 and many subsequent new films in theaters and HBO Max, it had already communicated with the actors in advance, renegotiated the contract and made compensation.<b>According to media reports at that time, Warner paid an extra $10 million in bonuses for gal gadot and director Patty Jenkins to make up for their possible loss of box office share, and in exchange for their support for the mixed distribution model.</b></p><p>Obviously, for Disney, which has always been strong, they largely don't care about the theaters or what the stars think. After all, the ultimate goal of the new executives headed by Bob Chapek is just to use better financial figures to make Wall Street and investors happy.</p><p><b>02、</b><b>\"Black Widow\" may become the worst box office in Marvel Comics history, detonating everything</b></p><p>Just one week after it briefly became the box office record in the \"post-epidemic\" era with US $80 million, the North American box office of \"Black Widow\" plummeted on the second weekend, with only US $26 million recorded at the box office, a drop of nearly 69%, which is one of the biggest declines in the history of Marvel movies and the worst in the \"Marvel Cinematic Universe\" released by Disney. In addition, during the opening weekend from July 9th to 11th, its box office dropped by an unprecedented 41% from the premiere on Friday to Saturday.</p><p>In the following weeks, the box office revenue dropped sharply. At present, the global box office revenue is only 319 million dollars.<b>It also makes Black Widow likely to be one of the lowest-grossing Marvel films of all time.</b>The unfavorable box office also made Disney announce the on-demand revenue of \"Black Widow\" on Disney + for the first time-the unit price is 30 US dollars. In the first weekend, it earned a total of 60 million US dollars through Disney + 's paid-on-demand broadcast, but only in the first week. After that, Disney began to keep this part of the revenue secret.</p><p>Of course, the bosses of North American cinemas won't miss this opportunity to criticize Disney severely.</p><p><img src=\"https://static.tigerbbs.com/f2a693546740cc39463292a9dc99a538\" tg-width=\"1080\" tg-height=\"572\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>The high-definition resources of Black Widow spread quickly on the Internet</p><p>The National Theatre Owners Association of the United States analyzed in its first public statement that the box office of Black Widow fell by nearly 69% in the second weekend.<b>The main reason is that Disney puts films online on Disney + simultaneously, which gives piracy the opportunity to become popular all over the world, thus keeping fans away from theaters and paid genuine versions.</b></p><p>These theories are indeed supported by data. According to TorrentFreak, a website that has been tracking pirated news for a long time, Black Widow was the most downloaded movie by piracy that week.</p><p>This kind of influence may be more obvious in areas that have not yet been released. In recent years, the mainland has gradually become the second largest ticket warehouse in Marvel Comics after North America. However, if you look at the nearly 90,000 scores of Douban movies, you will know that even if it has not yet been released, some people who want to watch Black Widow have already seen it. At the same time, it is not difficult to find pirated resources or illegal online viewing channels on the Chinese Internet. Without the bonus of theater audition experience, it amplifies the shortcomings in the plot of Marvel Comics movies. Douban's 6.4 score also creates a new low for Marvel Comics movies.</p><p>In addition to offending North American cinemas, in Japan, another major Disney market,<b>Disney is also continuously boycotted by TOHO, Japan's largest cinema chain, because it insists on the mixed distribution model</b>, since \"Mulan\", TOHO has not released any Disney movies, which directly led to the first weekend box office of \"Black Widow\" in Japan being far less than that of the little-known Japanese local movie \"Tokyo Avengers\", entering the second week The box office results directly fell out of the top three.</p><p><img src=\"https://static.tigerbbs.com/8cb4bfe8b65134955101fb015e47527f\" tg-width=\"1080\" tg-height=\"719\" referrerpolicy=\"no-referrer\"></p><p>Stills of Tokyo Avengers</p><p>Doug Creutz, an analyst at investment firm Cowen, said Disney is trying to play it safe and strive for balance because the company still needs a healthy theater market. In a note to clients, he wrote that if theater schedules were to shrink significantly, Disney's overall box office could take a more devastating hit, which risks not being compensated by streaming video-on-demand. Even Disney doesn't always have its cake and eat it too.</p><p>The failure of \"Black Widow\" at the box office and word-of-mouth undoubtedly became the fuse that detonated everything, and finally turned the stars and studios who had made mutual achievements against each other.</p><p>At the same time, Scarlett Johansson's public lawsuit may also become the vane of the whole entertainment industry. In pursuit of performance growth, large film and television entertainment companies prioritize their streaming services, and increasingly put their most attractive content on streaming media.<b>The changes have huge financial implications for actors and producers who want to ensure streaming doesn't grow at their own expense</b>。</p>","source":"lsy1621496880762","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>After pleasing Wall Street, Disney was sued by \"Black Widow\"</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAfter pleasing Wall Street, Disney was sued by \"Black Widow\"\n</h2>\n<h4 class=\"meta\">\n<p class=\"head\">\n<strong class=\"h-name small\">壹番财经</strong><span class=\"h-time small\">2021-07-30 23:04</span>\n</p>\n</h4>\n</header>\n<article>\n<p>For Disney +,<a href=\"https://laohu8.com/S/DIS\">Disney</a>\"Turned his back\" too much. Probably no one would have imagined that one day, \"Black Widow\" Scarlett Johansson's new enemy would be Disney.</p><p>On July 30th, Scarlett Johansson, the star of Marvel Comics' new film \"Black Widow\", filed a lawsuit in the Los Angeles High Court, accusing Disney of violating the contract between the two parties by releasing \"Black Widow\" in cinemas and Disney + streaming services at the same time.</p><p>Johnson stated in the lawsuit documents,<b>Her deal with Disney-owned Marvel Entertainment guarantees the film will be released exclusively in theaters, and her pay depends largely on how well it does at the box office.</b></p><p>At the same time, the lawsuit documents wrote that Disney deliberately induced Marvel to violate the agreement without justifiable reason, with the purpose of preventing Johnson from realizing the full benefits of her agreement with Marvel. According to the Wall Street Journal, a person familiar with the details of her contract said that the decision to put the film on Disney + for simultaneous release<b>It is expected to cost Johnson more than $50 million.</b></p><p>It can be said that although Black Widow herself died in the movie, in reality she is still fighting to defend her own interests. For Disney, betting on streaming media has cost them the support of global cinemas, and now they are in court with one of the meritorious feats of the \"Marvel Universe\". What they will lose next may not be just the box office.</p><p><b>01、</b><b>For Disney +, Disney is willing to let Marvel break its promise</b></p><p>Faced with the sudden pressure of public opinion, Disney still shows its always indifferent or even arrogant attitude.</p><p>A Disney spokesman responded in a statement, saying that the lawsuit is meaningless. \"This lawsuit is particularly sad and frustrating because it coldly ignores the terrible and long-term global impact caused by COVID-19 pandemic. Disney has fully complied with the contract with Ms. Johnson,<b>And in addition to the $20 million she has received so far, the on-demand release of Black Widow through Disney + has also significantly improved her ability to earn extra pay.</b>”</p><p>Basically, Disney didn't respond directly to the question of whether it violated the contract between the two parties, but changed the subject and blamed COVID-19 pandemic for the decision to let Black Widow release in theaters and streaming.</p><p><img src=\"https://static.tigerbbs.com/f4710f736180b18e5381b3abb29073b6\" tg-width=\"1080\" tg-height=\"608\" referrerpolicy=\"no-referrer\"></p><p>Black Widow goes live on Disney +</p><p>John Berlinski, a lawyer representing Johnson, said: \"As we all know, Disney released movies such as Black Widow directly to Disney + to increase subscribers, thus raising the company's stock price-and COVID-19 pandemic happened to be its best excuse. This certainly won't be the last case for Hollywood creators against Disney, and made it clear that no matter how the company pretends, it has a legal obligation to fulfill its contract.\"</p><p>It is also mentioned in the indictment documents that the annual bonuses of Disney Chairman Robert Iger and CEO Bob Chapek are directly tied to Disney + 's performance, and use it as a further motivation to finally put Black Widow on this first-class media platform.</p><p>Disney disclosed in 2021 that both Iger and Chapek received bonus incentives for the success of Disney +. \"In short, the message from Disney's top brass is clear: Grow Disney + subscribers, don't care about your contractual commitments, and you'll be rewarded,\" the indictment filing reads.</p><p>And in the prosecution documents, the prosecution also gave an email from Johnson's contract agent Kevin Yorn and Marvel's chief attorney Dave Galluzzi as early as May 2019. In fact, Johnson was already concerned about how Disney would handle \"Black Widow\" at that time. \"Widow\" is worried. But Dave Galluzzi promised at that time that Black Widow would have a traditional cinema release \"just like Captain Marvel\", and if the plan changed, they would communicate with Johnson and reach an agreement, because the original contract was based on a large box office bonus.</p><p>Obviously, things didn't develop as Dave Galluzzi said. Disney directly bypassed Marvel and made the decision to let \"Black Widow\" be released simultaneously with Disney + in theaters. After all, the former is the parent company that can make the decision. More importantly, Disney has no idea of re-communicating the contract with Scarlett Johansson at all. It just feels that including the revenue from streaming media on demand into the box office can still allow star actors to get a share of the revenue.</p><p><img src=\"https://static.tigerbbs.com/680780d736d817dce01093c477be2ef0\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\"></p><p>Stills of Black Widow</p><p>But in fact, there are precedents to follow in this matter. When WarnerMedia suddenly announced last year that it would simultaneously launch Wonder Woman 1984 and many subsequent new films in theaters and HBO Max, it had already communicated with the actors in advance, renegotiated the contract and made compensation.<b>According to media reports at that time, Warner paid an extra $10 million in bonuses for gal gadot and director Patty Jenkins to make up for their possible loss of box office share, and in exchange for their support for the mixed distribution model.</b></p><p>Obviously, for Disney, which has always been strong, they largely don't care about the theaters or what the stars think. After all, the ultimate goal of the new executives headed by Bob Chapek is just to use better financial figures to make Wall Street and investors happy.</p><p><b>02、</b><b>\"Black Widow\" may become the worst box office in Marvel Comics history, detonating everything</b></p><p>Just one week after it briefly became the box office record in the \"post-epidemic\" era with US $80 million, the North American box office of \"Black Widow\" plummeted on the second weekend, with only US $26 million recorded at the box office, a drop of nearly 69%, which is one of the biggest declines in the history of Marvel movies and the worst in the \"Marvel Cinematic Universe\" released by Disney. In addition, during the opening weekend from July 9th to 11th, its box office dropped by an unprecedented 41% from the premiere on Friday to Saturday.</p><p>In the following weeks, the box office revenue dropped sharply. At present, the global box office revenue is only 319 million dollars.<b>It also makes Black Widow likely to be one of the lowest-grossing Marvel films of all time.</b>The unfavorable box office also made Disney announce the on-demand revenue of \"Black Widow\" on Disney + for the first time-the unit price is 30 US dollars. In the first weekend, it earned a total of 60 million US dollars through Disney + 's paid-on-demand broadcast, but only in the first week. After that, Disney began to keep this part of the revenue secret.</p><p>Of course, the bosses of North American cinemas won't miss this opportunity to criticize Disney severely.</p><p><img src=\"https://static.tigerbbs.com/f2a693546740cc39463292a9dc99a538\" tg-width=\"1080\" tg-height=\"572\" referrerpolicy=\"no-referrer\" width=\"100%\" height=\"auto\"></p><p>The high-definition resources of Black Widow spread quickly on the Internet</p><p>The National Theatre Owners Association of the United States analyzed in its first public statement that the box office of Black Widow fell by nearly 69% in the second weekend.<b>The main reason is that Disney puts films online on Disney + simultaneously, which gives piracy the opportunity to become popular all over the world, thus keeping fans away from theaters and paid genuine versions.</b></p><p>These theories are indeed supported by data. According to TorrentFreak, a website that has been tracking pirated news for a long time, Black Widow was the most downloaded movie by piracy that week.</p><p>This kind of influence may be more obvious in areas that have not yet been released. In recent years, the mainland has gradually become the second largest ticket warehouse in Marvel Comics after North America. However, if you look at the nearly 90,000 scores of Douban movies, you will know that even if it has not yet been released, some people who want to watch Black Widow have already seen it. At the same time, it is not difficult to find pirated resources or illegal online viewing channels on the Chinese Internet. Without the bonus of theater audition experience, it amplifies the shortcomings in the plot of Marvel Comics movies. Douban's 6.4 score also creates a new low for Marvel Comics movies.</p><p>In addition to offending North American cinemas, in Japan, another major Disney market,<b>Disney is also continuously boycotted by TOHO, Japan's largest cinema chain, because it insists on the mixed distribution model</b>, since \"Mulan\", TOHO has not released any Disney movies, which directly led to the first weekend box office of \"Black Widow\" in Japan being far less than that of the little-known Japanese local movie \"Tokyo Avengers\", entering the second week The box office results directly fell out of the top three.</p><p><img src=\"https://static.tigerbbs.com/8cb4bfe8b65134955101fb015e47527f\" tg-width=\"1080\" tg-height=\"719\" referrerpolicy=\"no-referrer\"></p><p>Stills of Tokyo Avengers</p><p>Doug Creutz, an analyst at investment firm Cowen, said Disney is trying to play it safe and strive for balance because the company still needs a healthy theater market. In a note to clients, he wrote that if theater schedules were to shrink significantly, Disney's overall box office could take a more devastating hit, which risks not being compensated by streaming video-on-demand. Even Disney doesn't always have its cake and eat it too.</p><p>The failure of \"Black Widow\" at the box office and word-of-mouth undoubtedly became the fuse that detonated everything, and finally turned the stars and studios who had made mutual achievements against each other.</p><p>At the same time, Scarlett Johansson's public lawsuit may also become the vane of the whole entertainment industry. In pursuit of performance growth, large film and television entertainment companies prioritize their streaming services, and increasingly put their most attractive content on streaming media.<b>The changes have huge financial implications for actors and producers who want to ensure streaming doesn't grow at their own expense</b>。</p>\n<div class=\"bt-text\">\n\n\n<p> source：<a href=\"https://mp.weixin.qq.com/s/rIQpgFtxC7Ilzh5GcPD6wg\">壹番财经</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/d0efeb01481c9ccb1eec77635e4a129a","relate_stocks":{"DIS":"迪士尼"},"source_url":"https://mp.weixin.qq.com/s/rIQpgFtxC7Ilzh5GcPD6wg","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1171728272","content_text":"为了Disney+，迪士尼“背弃”了太多。\n\n大概谁也不会想到有一天，“黑寡妇”斯嘉丽·约翰逊的新敌人会是迪士尼。\n7月30日，漫威还在公映的新片《黑寡妇》主演斯嘉丽·约翰逊向洛杉矶高等法院提起诉讼，指控迪士尼同时在影院和Disney+流媒体服务上映《黑寡妇》违反了双方的合同。\n约翰逊方面在诉讼文件中表示，她与迪士尼旗下漫威娱乐达成的协议保证该片将在影院独家上映，她的片酬在很大程度上取决于该片的票房表现。\n同时诉讼文件写道，迪士尼在没有正当理由的情况下故意诱导漫威违反协议，目的是阻止约翰逊实现她与漫威协议的全部收益。根据《华尔街日报》的报道，一位熟悉她合同细节的人士称，将这部电影放到Disney+上同步发行的决定预计将使约翰逊损失超过5000万美元。\n可以说尽管黑寡妇本人在电影里死了，但在现实中她却依然还在为捍卫自己的利益战斗着。而对迪士尼来说，押注流媒体已经让他们失去了全球院线的支持，如今又与“漫威宇宙”的功勋之一对簿公堂，接下来会失去的恐怕不再仅仅只是票房那么简单。\n01、为了Disney+，迪士尼甘愿让漫威违背承诺\n面对突如其来的舆论压力，迪士尼依然显示出其一贯毫不在意甚至傲慢的态度。\n迪士尼发言人在声明中回应，表示这起诉讼毫无意义，“这起诉讼尤其让人悲伤、沮丧，因为这是冷酷地无视了新冠疫情造成的可怕的、长期的全球性影响。迪士尼已经完全遵守了与约翰逊女士的合约，而且除了她迄今已经收到的2000万美元报酬，《黑寡妇》通过Disney+点播发行一事也显著提高了她赚取额外报酬的能力。”\n基本上迪士尼没有正面回应是否违反了双方合约的问题，而是转移话题将让《黑寡妇》进行院线与流媒体发行的决定归咎于新冠疫情。\n\n《黑寡妇》在Disney+上线\n代表约翰逊的律师John Berlinski则表示：“众所周知，迪士尼将《黑寡妇》等电影直接发布到Disney+上以增加订阅者，从而提高公司的股价——而新冠疫情恰好成为了其最好的借口。这肯定不会是好莱坞创作者对抗迪士尼的最后一个案例，并明确表示，无论该公司如何伪装，它都有履行合同的法律义务。”\n起诉文件中还提到，迪士尼董事长罗伯特·艾格和首席执行官鲍勃·查佩克的年度奖金与Disney+的表现直接挂钩，并将其作为将《黑寡妇》最终被放上这一流媒体平台的进一步动机。\n迪士尼公司在2021年曾披露，艾格和查佩克都因为Disney+的成功获得了奖金激励。“简而言之，迪士尼高层传达的信息很明确：增加Disney+订阅者，别在意你的合同承诺，你就会得到回报，”起诉文件中写道。\n并且在起诉文件中，起诉方也给出了约翰逊的合约代理Kevin Yorn与漫威首席律师Dave Galluzzi早在2019年5月的邮件，事实上在当时约翰逊方面就已经对迪士尼将会如何处理《黑寡妇》感到担心。但Dave Galluzzi当时承诺，《黑寡妇》将会进行传统的院线发行“就像《惊奇队长》一样”，而如果计划改变，他们将会与约翰逊进行沟通并达成一致，因为原先的合约是基于大额的票房分成奖金。\n显然之后的事情发展并未像Dave Galluzzi所说的那样发展。迪士尼直接绕开漫威做出了要让《黑寡妇》在院线与Disney+同步发行的决定，毕竟前者才是能拍板的母公司。更为关键的是，迪士尼也完全没有要与斯嘉丽·约翰逊重新沟通合约的想法，仅仅是觉得将流媒体点播部分的收入也归入票房，依然能够让明星演员获得分成收益。\n\n《黑寡妇》剧照\n但事实上，在这件事上完全也有先例可循，华纳传媒去年突然宣布要将《神奇女侠1984》以及之后的多部新片同步在院线与HBO Max上线时，就已经提前与演员们进行了沟通，并且重新协商了合约，并做出了补偿。据当时的媒体报道，华纳为盖尔·加朵与导演Patty Jenkins分别额外支付了一千万美元奖金，以弥补两人可能损失的票房分成，并换取二人对混合发行模式的支持。\n显然对于一向强势的迪士尼来说，他们在很大程度上既不在意院线也不在乎明星是怎么想的，毕竟以鲍勃·查佩克为首的新高管们的最终目的只是为了用更好的财务数字让华尔街与投资者开心。\n02、《黑寡妇》或成漫威史上最差票房，引爆一切\n在以8000万美元短暂成为了“后疫情”时代开画票房纪录仅仅一周之后，《黑寡妇》的北美票房在第二个周末便迎来暴跌，仅有2600万美元的票房入账，下降了近69%，是漫威电影有史以来最大的跌幅之一，也是迪士尼发行的“漫威电影宇宙”中最差的一部。此外，在7月9日至11日的开画首周末中，其票房从周五首映到周六更是空前地下降了41%之多。\n随后几周的票房收入更是急剧下降，目前全球票房收入仅为3.19亿美元，这也使《黑寡妇》可能会成为有史以来票房最低的漫威电影之一。票房不利，也让迪士尼破天荒首次公布了《黑寡妇》在Disney+上的点播收入——单价30美元，首周末通过Disney+的付费点播一共进账了6000万美元，但仅限第一周，之后迪士尼又开始对这部分收入讳莫如深。\n北美院线的老板们当然不会放过这个能把狠狠把迪士尼批判一番的机会。\n\n《黑寡妇》高清资源在网上迅速传开\n美国全国剧院所有者协会在第一时间的公开声明中就分析称《黑寡妇》第二个周末票房下降近69%，主要原因是迪士尼让影片同步上线Disney+，这让盗版有机会在全世界流行，从而使影迷们远离影院和付费正版。\n这些理论也确实不乏数据支持，根据长期跟踪盗版新闻的TorrentFreak网站称，《黑寡妇》是当周被盗版下载最多的电影。\n这种影响对于尚未公映的地区或许更加显性，最近几年内地已经逐渐成为了仅次于北美的漫威第二大票仓，但看看豆瓣电影接近9万人的打分就知道即便尚未公映，部分想看《黑寡妇》的人也都已经看过了，同时在中文互联网上要找到不论是盗版资源还是非法在线观看渠道都并不困难。而没有了影院试听体验的加成，更是放大了漫威电影剧情上的短板，豆瓣6.4分也创造了漫威电影的评分新低。\n除了得罪北美院线之外，在迪士尼的另一大市场——日本，迪士尼同样因为坚持混合发行模式而被日本第一大院线TOHO持续抵制，从《花木兰》至今，TOHO没有上映任何一部迪士尼电影，这也直接导致《黑寡妇》在日本的首周末票房远不及名不见经传的日本本土电影《东京复仇者》，进入第二周票房成绩更是直接跌出了前三。\n\n《东京复仇者》剧照\n投资机构Cowen的分析师Doug Creutz表示，迪士尼试图谨慎行事，力求平衡，因为该公司仍然需要一个健康的影院市场。他在给客户的一份报告中写道，如果影院排片大幅缩减，迪士尼的整体票房可能会受到更具破坏性的打击，这种打击有可能无法由流媒体视频点播弥补。就算是迪士尼也不总是能鱼与熊掌兼得。\n《黑寡妇》的票房与口碑双双失利，无疑成为了引爆一切的导火线，最终让原本相互成就的明星与制片厂反目成仇。\n同时，斯嘉丽·约翰逊此次的公开诉讼可能也会成为整个娱乐业的风向标。大型影视娱乐公司为了追求业绩增长，优先考虑他们的流媒体服务，并且越来越多地将他们吸引力最强的内容放在流媒体上。这些变化对演员和制片人却有着巨大的财务影响，而他们希望确保流媒体的增长不会以牺牲自己为代价。","news_type":1,"symbols_score_info":{"DIS":0.9}},"isVote":1,"tweetType":1,"viewCount":17,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"lives":[]}