Long ago, I used to think naively that absolute stock price Is the greateat determinant when buying a stock. This is wrong. A $1 share can be expensive ( when it's intrinsic value is 0) whereas a $100 share is cheap when its worth is say, $200. So now wiser, I'd buy the $100 share. Also, don't buy trashy stocks but buy only the highest quality stocks eg, CRM, google, unh, Msft etc. Buy only when you have researched them & do your due diligence.