Alibaba Group launched the public beta of its new Qwen App on Monday, marking its strongest push yet into the consumer artificial intelligence market.
Alibaba shares rose 3% in premarket.
The app is powered by the company’s latest Qwen3 model and is intended to bring its AI capabilities directly to everyday users.
The Qwen App is now available for free in China on iOS, Android, web, and PC platforms. It will serve as the main consumer interface for the company’s flagship Qwen series of models, the company said in a statement.
Alibaba said an international version of the app designed for users outside China will be introduced later.
The company describes Qwen as a smart personal assistant designed to carry out tasks and not just hold conversations. The app provides tools for deep research, AI-assisted coding, camera-based features, and voice interactions.
Alibaba said the assistant can generate a complete research report and create a multi-slide PowerPoint presentation within seconds using a single command.
The release follows Alibaba’s announcement earlier this year of plans to invest at least 380 billion yuan over the next three years in AI infrastructure, foundation model development, and AI-native applications.