On June 23, Zeta Global Holdings rose 8.34% in regular trading, trading at $19.81/share, with turnover of $138 million.
On the news front, Zeta Global and Palantir Technologies announced a deep strategic technology and commercial partnership to jointly build enterprise-level AI infrastructure for the future. The collaboration aims to achieve seamless integration of operational intelligence, customer intelligence, and marketing execution.
According to the announcement, Zeta's core data cloud will undergo foundational restructuring based on Palantir's Foundry architecture. Palantir's ontology and data governance capabilities will be deeply integrated with Zeta's AI-driven intelligent decision layer, Athena by Zeta. The partnership centers on building a unified data and AI marketing infrastructure, combining both companies' technological strengths to create next-generation marketing solutions.
Zeta Global operates an omnichannel data-driven cloud platform providing enterprises with consumer intelligence and marketing automation software, enabling personalized marketing across email, social media, web, chat, CTV, and video channels.
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