• 7
  • 1
  • Favorite

MicroStrategy Rebrands As Strategy With Bitcoin Logo

Grafa02-07 18:13

MicroStrategy, the business intelligence firm and Bitcoin (CRYPTO:BTC) treasury company, has rebranded itself as "Strategy" and adopted a new logo that incorporates the Bitcoin symbol.

The company's core business operations will remain unchanged, with a continued focus on business intelligence software and its Bitcoin corporate treasury strategy.

The rebranding aims to align the company's identity more closely with its strategic focus on cryptocurrency investments.

According to the announcement on February 5, the company's new logo features a stylized "B" to signify its Bitcoin strategy.

The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin.

The company also launched new websites for its AI-powered business intelligence software at StrategySoftware.com and a new merchandise store at store.strategy.com.

Michael Saylor, the Founder and Executive Chairman of Strategy, described the change as a move toward simplification and clarity.

"Strategy is one of the most powerful and positive words in the human language. It represents a simplification of our company name to its most important, strategic core," he stated.

The company has an earnings call scheduled for February 5, where more details about the rebrand were provided to investors.

The company's focus on Bitcoin began in 2020, and its stock has since functioned as an indicator of the cryptocurrency's market value.

Strategy currently holds 471,107 BTC in reserve, valued at over $45.6 billion, making it the world’s largest corporate holder of Bitcoin.

Other companies, such as Metaplanet and Semler Scientific, have followed MicroStrategy's lead by diversifying their treasury reserves with Bitcoin.

Executives from Semler Scientific and Metaplanet noted their firms were zombie companies before adopting Bitcoin.

Rumble, a video streaming platform, also announced a plan to allocate $20 million to Bitcoin.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Report

Comment1

  • limzihao03
    ·02-07 19:02
    Why would i bother holding msft when i can hold btc? Knowing msft shares fluctuate recklessly. They are far from having btc being the reserve stockpile...
    Reply
    Report
    Fold Replies
    • limzihao03
      exactly, msft is bascially a 3x leverage btc etf.... just a company holding btc and nothing. depending on btc yield. what a joke
      02-07 20:00
      Reply
      Report
    • JP25
      MSTR think they can control BTC prices.. lol.. that Saylor guy..
      02-07 19:44
      Reply
      Report
 
 
 
 

Most Discussed

 
 
 
 
 

7x24

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Company: TTMF Limited. Tech supported by Xiangshang Yixin.

Email:uservice@ttm.financial