Amazon's (AMZN) Prime Day is set to see reduced participation from third-party sellers, especially those importing China-made goods, due to the impact of steep US-China trade tariffs, Reuters reported Monday.
The report said the pullback could lower Amazon's fees and advertising revenue for the event and limit discounted items' availability.
Amazon typically takes a 15% commission on each sale, not including fees for promotional placements like 'Best Deal' or 'Lightning Deal,' which can cost sellers $500 to $1,000, Reuters said.
Third-party sellers accounted for nearly 62% of units sold on Amazon in Q4 2024, Reuters said, citing e-commerce research firm Marketplace Pulse.
In 2024, US shoppers spent $14.2 billion during Prime Day, an 11% increase from the previous year, Reuters said, citing research firm Adobe Analytics.
While Amazon has not set a date for Prime Day 2025, it has confirmed the event will span four days in July, the report said.
Amazon did not immediately respond to MT Newswires' request for comment.
(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)
