市场分析:Meta洽谈使用谷歌芯片 英伟达主导地位受到挑战
格隆汇2025-11-26
据知情人士透露,Meta Platforms正洽谈在其人工智能(AI)业务中使用谷歌制造的芯片,此举将有助于该公司摆脱对英伟达的依赖,实现多元化。这笔交易的价值可能达数十亿美元,但谈判仍在继续,未必会达成。其中一位知情人士说,目前尚未确定Meta会把这些被称为张量处理单元(TPU)的芯片用于训练AI模型,还是用于推理。推理是指已训练模型对查询生成回应的过程,所需算力低于训练。谷歌多年来一直致力于打磨自研芯片并扩大相关业务规模。若与Meta达成一笔重要交易,将为谷歌及其他芯片制造商撬动英伟达的市场主导地位提供契机。谷歌表示,Google Cloud正迎来对定制TPU和英伟达GPU “需求的加速增长”,并且该公司“致力于为两者提供支持,一如我们多年来所做的那样”。英伟达和Meta不予置评。“目前AI领域最大的看点是,谷歌和英伟达之间的竞争异常激烈”,数据中心运营商Core Scientific的首席执行官亚当.沙利文(Adam Sullivan)说。“他们正在竞相获取尽可能多的数据中心算力。”投资者、分析师和数据中心运营商表示,谷歌的TPU是英伟达在AI计算市场主导地位面临的最大威胁之一,但要挑战英伟达,谷歌必须开始更广泛地向外部客户销售这些芯片。
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