THOMSON REUTERS12-15 22:12
Zillow Shares Fall 6% Premarket; Report Says Google Testing Real Estate Ad Unit Portal
Google putting for sale listings directly into search results — even if it's a test — is a big deal.
The functionality includes full property detail pages, links to request a tour, and contact an agent — you know, the core business model of real estate portals.
This appears to be a test, live in a limited number of markets and only on mobile.
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