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2020-09-25
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Following Costco and Sam's, Hema also opened its first warehouse membership store in Shanghai
9月22日,盒马宣布第一家X会员店将于10月1日正式营业。首店位于上海浦东森兰商都中心B1层,占地面积达到 1.8 万平方米,门店采用仓储式货架,线上线下一体化运营。这是盒马在上海的又一力作,也是仓储
Following Costco and Sam's, Hema also opened its first warehouse membership store in Shanghai
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The store adopts warehouse shelves and integrates online and offline operations.</p><p>This is another masterpiece of Hema in Shanghai, and it is also the first Chinese brand in the warehouse-style membership track.</p><p><img src=\"http://inews.gtimg.com/newsapp_match/0/12507320134/0\"/>In June this year, Hema CEO Hou Yi publicly stated that he would open the first X membership store in Shanghai. Under the situation that Sam's Club and Costco, two American membership supermarkets, have made frequent moves in China recently, Hema's move is of great significance. iconic significance.</p><p>October 1st this year is not only the traditional Chinese Mid-Autumn Festival, but also the National Day. The Box Horse X member store chose this day to open, which is also quite symbolic and is considered as \"the Chinese's own member store\".</p><p>This is another major strategic layout of Box Horse in Shanghai after Box Xiaoma, which pioneered the new model of \"online ordering and counter pick-up\", announced the goal of opening 60 stores in August.</p><p>Hema began to take the lead in testing the \"Hema X Membership\" program in Shanghai as early as 2018, and launched it to other cities across the country in 2019. In fact, all innovative formats of Box Horse were first launched in Shanghai and replicated nationwide when they mature.</p><p>This is closely related to Shanghai's efficient and friendly business environment. At the same time, Shanghai's advantages are becoming more and more prominent in the online new economic era of online and offline integration. Under the special background of this year's epidemic, all industries are accelerating the process of online and offline integration.</p><p>Hou Yi said that the innovation of online and offline integration has won the recognition of Chinese consumers in a real sense, and the future retail industry must invest in the new online economy era.</p><p>Compared with the international giants in this track, \"<strong>We have a better understanding of Chinese people's consumption needs and have local characteristics.</strong>Zhao Jiayu, general manager of Box Horse's national standard product procurement and sales, said that Box Horse X member stores will build product categories around the scene of \"eating\".</p><p>Not long ago, under the background that Costco announced that its second store will also be located in Pudong, Shanghai, some insiders believe that in the Chinese market, the absence of online business will be Costco's biggest constraint, and Hema may become its most vigilant and even the biggest competitor in the future.</p><p>It is reported that Box Horse X member store is the world's first fully integrated online and offline member store, and the online trial operation will start tomorrow.</p><p></article></body></html></p>\n<div class=\"bt-text\">\n\n\n<p> source:<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202009221355027b3504af&s=b\">周到上海</a></p>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/289b82a155026055831ebe486b902c66","relate_stocks":{"COST":"好市多"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN202009221355027b3504af&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2069310774","content_text":"9月22日,盒马宣布第一家X会员店将于10月1日正式营业。首店位于上海浦东森兰商都中心B1层,占地面积达到 1.8 万平方米,门店采用仓储式货架,线上线下一体化运营。这是盒马在上海的又一力作,也是仓储式会员制赛道里的首个中国品牌。今年6月盒马CEO侯毅公开表达过会在上海开出首个X会员店,而在山姆会员店和Costco这两家美国会员制商超近期在中国动作频频的局面下,盒马此举具有标志性的意义。今年10月1日既是中国传统的中秋节,也是国庆节,盒马X会员店选择这一天开业,也颇有象征意味,被认为是“中国人自己的会员店”。这是继8月份首创“网订柜取”新模式的盒小马宣布开出60家门店目标后,盒马在上海的又一重大战略布局。盒马早在2018年就开始在上海率先试水“盒马X会员”计划,并在2019年推向全国其它城市。事实上,盒马所有的创新业态都是在上海率先推出,成熟后向全国复制。这与上海高效友好的营商环境密不可分,同时,在线上线下一体化的在线新经济时代,上海的优势也越来越突显。在今年疫情的特殊背景下,所有行业都在加速线上线下一体化的进程。侯毅说,线上线下一体化的创新,在真正意义上赢得了中国消费者的认可,未来的零售行业必须投入在线新经济时代。和这个赛道里的国际巨头相比,“我们更了解中国人的消费需求,更有本地特色。”盒马全国标品采销总经理赵家钰说,盒马X会员店将围绕“吃”这个场景来建构商品品类。在前不久Costco公开第二家门店也将落户上海浦东的背景下,有业内人士认为在中国市场,没有线上业务将会是Costco最大掣肘,盒马或将成为它最值得警惕、甚至是未来最大竞争对手。据悉,盒马X会员店是全球首个线上线下完全一体化的会员店,线上试运营会在明日开启。","news_type":1,"symbols_score_info":{"COST":0.9}},"isVote":1,"tweetType":1,"viewCount":2163,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":true}