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canonwu
canonwu
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2021-04-08
Congratulations!William LI
蔚来第十万台量产车下线,李斌:心情有点波澜,没太大波动
从2018年5月27日第一台量产整车下线开始计算,蔚来用1046天完成了从1到10万台。ES6+EC6的组合在30万元以上中型SUV市场占据8.5%的份额;ES8在40万元以上中大型SUV市场占据6.4%的份额。李斌在下线仪式现场表示。李斌称,“今天的心情稍微有点波澜,没有太大波动。”但秦力洪却对蔚来现有的服务水平,不满意。十万台,对蔚来瞄准三分天下的奥迪奔驰宝马来说,不过是一个半月微不足道的销量。
蔚来第十万台量产车下线,李斌:心情有点波澜,没太大波动
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href=http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20210408090207787a4203&s=b><strong>界面新闻</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>在媒体面对面开始前,李斌向蔚来APP的群里,发了一个数额顶格的积分红包。看得出,他和秦力洪的心情很好。“2018年,大家都说蔚来自己的厂都没有,跟江淮合作还想把车卖这么贵,十个人里有九个人觉得不靠谱。”李斌说,“但不到三年,我们卖了十万台,平均售价42万多。”“在我们之前没有一个中国背景的品牌,敢把车做这样的定位。”李斌说,“很高兴看到蔚来鼓舞了中国汽车品牌。”蔚来能直接迈进奥迪奔驰宝马中型SUV...</p>\n\n<a href=\"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20210408090207787a4203&s=b\">Web Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/1f36b37eb8e9efe8641c7be55a7da26d","relate_stocks":{"NIO":"蔚来","BITA":"易车"},"source_url":"http://gu.qq.com/resources/shy/news/detail-v2/index.html#/?id=nesSN20210408090207787a4203&s=b","is_english":false,"share_image_url":"https://static.laohu8.com/9a95c1376e76363c1401fee7d3717173","article_id":"2125242967","content_text":"在媒体面对面开始前,李斌向蔚来APP的群里,发了一个数额顶格的积分红包。看得出,他和秦力洪的心情很好。“2018年,大家都说蔚来自己的厂都没有,跟江淮合作还想把车卖这么贵,十个人里有九个人觉得不靠谱。”李斌说,“但不到三年,我们卖了十万台,平均售价42万多。”“在我们之前没有一个中国背景的品牌,敢把车做这样的定位。”李斌说,“很高兴看到蔚来鼓舞了中国汽车品牌。”蔚来能直接迈进奥迪奔驰宝马中型SUV镇守的细分市场,为什么其它中国汽车品牌不行。没错,其它中国汽车品牌还真没这个本事。从2018年5月27日第一台量产整车下线开始计算,蔚来用1046天完成了从1到10万台。其中,1到5万台用了783天,5到10万台用了263天,第二个5万台的达成速度是第一个的三分之一。这是时间轴上的纵向比较,在和同行们的横向比对中,蔚来的成绩更“可怕”。连续四年推出4款新车,已交付的三款车型(ES8、ES6和EC6)的平均市场售价是42.75万。ES6+EC6的组合在30万元以上中型SUV市场占据8.5%的份额;ES8在40万元以上中大型SUV市场占据6.4%的份额。“我们公司的目标是成为用户最满意的公司,我们离这个目标差的非常远,不管十万还是五十万还是一百万,都是自然的结果,就跟人过生日一样。”李斌在下线仪式现场表示。“和燃油车相比,电动车的销量还是差距巨大,我更愿意在100万台的时候做个总结。”李斌称,“今天的心情稍微有点波澜,没有太大波动。”而在谈及高端市场时,李斌认为,“如果只看定价就觉得车进入了高端市场,有点太天真了。”“高端车拼的是技术领先,服务体系和质量保障,这些东西都做到了,才能对得住高端的定位。”而面对屡次被提及的特斯拉,李斌不得不再次澄清:特斯拉是我们非常尊重的公司,是竞争队友,蔚来的主要对手是汽油车。“把油车客户转换成电车客户。在这个过程中,所有优秀的电动汽车企业,都有机会。”正如李斌所言,蔚来的高端定位属性中,有很大比例来源于服务。但秦力洪却对蔚来现有的服务水平,不满意。“外界在这个时期里面有点神化蔚来的服务,我们自己认为服务我们做的不好,远远没有达到应该有的样子。大家都觉得我们好,我觉得需要集体反思一下是不是行业服务用户太烂,胜之不武。”秦力洪说。“花了那么多钱,把家人的生命安全都放在上,服务还比不上买几十块钱的外卖,这是不应该的。”十万台,对蔚来瞄准三分天下的奥迪奔驰宝马来说,不过是一个半月微不足道的销量。但对蔚来而言,这是规模化效应初步形成的标志,是自我造血能力产生的信号,这远比一个简单的数字有意义得多。","news_type":1,"symbols_score_info":{"BITA":1,"NIO":1}},"isVote":1,"tweetType":1,"viewCount":1184,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":true}