Roblox Isn't Playing Games. Why the Stock Could Jump 50%
In September, a quirky game called Steal a Brainrot hosted 25 million players at the same time on Roblox's global platform, surpassing a record set just months earlier by Roblox's prior hit, Grow a Garden. Since it came out in May, Steal a Brainrot has been played over 42 billion times.Roblox's games are free to play, and the company has nothing to do with their creation. Roblox just provides the tools for making the games and the platform for their distribution, like a YouTube for games.And, like YouTube years ago, Roblox is blowing up an industry.Alex Hicks is a Roblox developer who had success making games when he was a teenager. "I grew up on it," he tells Barron's. "Coming home from school, I was excited to hop on, see what my friends were building, and they'd come look at what I was building." He now works with other developers across the world through a studio called Twin Atlas.