$Apple(AAPL)$ People seem to forget, perhaps because of the uncharacteristic way in which Apple is already marketing it, that Apple Intelligence is still in beta. So of course it’s not going to move units just yet. But once this thing is fully baked and in the hands of hundreds of millions of iPhone customers, with constant iterations and improvements coming in for years to come, the buzz around how amazing Apple Intelligence is to use will spur more and more dissatisfied android and pc customers to make the switch to Apple hardware and its many lucrative services.

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