$EAST BUY(01797)$ is playing a smart game lately. Yu Minhong keeps the buzz going with his travel-and-stream combo, while Sun Dongxu quietly rolls out relatable new products，even sanitary pads for 6.18. They're pushing on all fronts，content, products, platforms，with flow, structure, and a clear game plan. It’s less like e-commerce and more like a well-organized campaign. And honestly? They’re winning some ground.
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