iPhone 17 Begins Sale! Can it Reverse Apple’s YTD Losses?

Tiger_chat
09-19

This year, the iPhone 17 series comes with notable changes: while the standard version only saw incremental updates, the Pro models underwent a major redesign. Altogether, the iPhone 17 lineup is expected to trigger a significant upgrade cycle.

At $Apple(AAPL)$ Beijing Sanlitun store, long lines had already formed early in the morning. By 9 a.m.—nearly an hour after opening—the queue was still just as long.

Outside the store, scalpers crowded the entrance, waiting to scoop up the first batch of products. One scalper said they were mainly buying and reselling the Pro series, with the orange model fetching a ¥500 premium and other colors going for ¥200 more.

It’s much weaker than in previous years. With only ¥200–¥500 of profit margin, scalpers are unlikely to make much money this time. As for the standard model, since it’s already priced lower and heavily promoted on e-commerce platforms, scalpers aren’t buying it at all—there’s simply no profit to be made.

The iPhone 17 series is indeed generating strong buzz this year. With subsidies from major Chinese platforms, the standard version is driving sales online, while offline stock is focused on the Pro and Pro Max models. The iPhone Air has yet to appear in physical stores.

For those eager to upgrade, it’s recommended to buy at launch. But if saving money is the priority, waiting for Singles’ Day could be wiser, as there seems to be ample room for price cuts.

The iPhone 17 officially goes on sale today.

Are you planning to upgrade?

Will iPhone 17 really deliver the expected upgrade boom?

Next week, sales forecasts will be released—can Apple turn around its year-to-date loss?

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Comment（6）

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  • highhand
    ·09-19
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    no I don't like to change phone. it's a hassle. and I don't use Apple. So I don't buy Apple. If I buy Apple stock, it's only for trading or sell puts when price drops below fair value or to a support. right now, Apple has to innovate if not it will be gone like Nokia phones.
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  • Venus Reade
    ·09-19
    For a while they said $210 was resistance, then it was $220, $230, now they say $241! Once we pass $241 it will be $250! :-)

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  • Enid Bertha
    ·09-19
    Apple is getting ready to finish the year around 300. Apple is the #1 investment for the rest of 2025.

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  • Reg Ford
    ·09-19
    Look at the market saturation. Will it limit the upgrade boom?
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  • Astrid Stephen
    ·09-19
    Wait for the initial sales data. It'll tell a lot. What do you think?
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  • Athena Spenser
    ·09-19
    Apple's past trends show it might, but tough competition remains. Thoughts?
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