💰Netflix & ServiceNow just announced stock splits—time to chase or chill?

1. What the Split Really Means

A 1-for-10 (or 1-for-5) simply swaps one $100 bill for ten $10 bills—same market cap, smaller price tag.

But history shows smaller tags often lure bigger crowds:

  • Psychology: $800 → $80, retail clicks "BUY" faster.

  • Options: Lower strike prices → higher liquidity → easier covered-call / cash-secured-put income.

  • Index math: Price-weighted Dow loves "cheaper" shares; passive flows follow.

Splits don’t create value—they turn a good company’s sign into neon.

2. Deal Calendar – Mark Your Watch

Ticker

Split

Announced

Key Dates

Status

Trading Notes

$ServiceNow(NOW)$

5:1

29 Oct 25

Share-holder vote 5 Dec 25

Pending

37-day window = crowded fast money; wait for post-vote pullback.

$Netflix(NFLX)$

10:1

30 Oct 25

Record 10 Nov, Effective 17 Nov

Board approved

Large-cap split avg +1.8 % in first 5 days, but 54 % gap-fade on Day 1—let the 15-min gap fill before entry.

3. Scoreboard – Last 2 Years of Splits (effective → 30 Oct 25)

Semis = Superman

$Lam Research(LRCX)$ +105 %  $Broadcom(AVGO)$ +120 %  $NVIDIA(NVDA)$ +60 %

Consumer / SaaS = Solid

$Wal-Mart(WMT)$ +80 %  $Strategy(MSTR)$ +96 %  $Palo Alto Networks(PANW)$ +10 %

Exception = Warning

$Chipotle Mexican Grill(CMG)$ -52 % (earnings miss + guidance cut)

Take-away: Strong fundamentals + split = rocket fuel; weak core = split is makeup on a pig.

4. Next-In-Line Wish-List (>$500, >$2 B daily vol, no split ≄ 5 yr)

Ticker

Price*

Buzz

$Meta Platforms, Inc.(META)$

$666

Never split; press speculation Q4-25

$Costco(COST)$

$920

Last split 2000; analysts ringing bell

$MercadoLibre(MELI)$

$2,361

LatAm e-commerce, zero-split history

$ASML Holding NV(ASML)$

$1,075

EUV monopoly, 2007 last split

$AutoZone(AZO)$

$3,706

1994 finale, $3 k+ headline risk

*30 Oct close – not a forecast, just the rumor mill.

5. 4-Step Split Playbook

  1. Calendar: ≄30 days announcement → expiry = front-runners’ playground; don’t chase the last week.

  2. Liquidity: Avoid names <$1 Bæ—„ć‡volume – easy for market-makers to whip.

  3. Volatility: Post-split HV >50 % = scalp; HV <25 % = sell puts / covered calls.

  4. Risk Ctrl: Hard stop 2-3 %; split ≠ shield—Meta 2022 fell 18 % post-split on weak earnings.

Bottom line
A split is the market’s free liquidity adrenaline. Use it to amplify good stories, not to rescue bad ones.

Set alerts, stick to stops, and make sure you’re buying the dip, not the hype.

Data: Tiger Brokers, public filings as of 30 Oct 2025. Investing involves risk; past performance is not indicative of future results.

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# 💰Stocks to watch today?(5 Dec)

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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