GOOG Tests 52-Week Peak, Bulls Target $300 Mark
$Alphabet(GOOG)$
$291.74 (+0.40%) — Fresh 52-wk High Test: Momentum Builds, Eyes $295–$300
Alphabet closed at $291.74, up 0.40%, now ~0.2% below its 52-week high $292.34 (new high intraday).
YTD gain sits near +53% with volume (~14.1M) below the ~21.8M average—trend intact but not euphoric.
Drivers today:
(1) follow-through from Q3 beats with Search/YouTube resilience and Cloud profitability;
(2) ongoing AI product cadence supporting multiple-expansion;
(3) mega-cap bid as rates eased, lifting long-duration tech.
Technicals & 1-week view
Price holds a powerful up-channel above the EMA-20 ≈ $272.9 and EMA-50 ≈ $253.9; the short/medium trend remains decisively up.
MACD is positive with a rising histogram—momentum continuation bias.
RSI ~72–73 is overbought, arguing for either a shallow pullback or high-and-tight flag near highs.
Key levels: resistance $292.34 (52-wk/ATH print), then $295 and $300 psychological. First support $286–$287 (recent breakout shelf), then $276, deeper $273 (EMA-20) and $254 (EMA-50). A strong close >$292.5 would confirm a breakout; failure back below $286 invites a drift toward the 20-EMA.
Valuation & forecast. P/E (TTM) ~28.8x vs S&P 500 ~27x—slight premium for superior growth/AI optionality; beta ~1.08. Street 1-yr target ~$309.9. Base case target $295–$300 on a confirmed breakout; stretch $305–$310 (aligns with Street) if momentum persists and volumes expand. Risk skews to a quick RSI-cooling pullback toward $286–$280 if the breakout stalls.
Risk & Disclaimer
Ad-cycle sensitivity, AI monetization timing, regulatory scrutiny, and multiple compression on rate shocks can add volatility. Technical commentary only, grounded in today’s TradingView & Yahoo Finance snapshots—not investment advice.
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