In Q4 2025, Google's ad revenue jumped 14% YoY to USD 82.3 billion, marking the strongest quarter in its history. This has followed a steady acceleration throughout the year - from 8.5% in Q1 25 to 14% in Q4, suggesting that the growth is sustained rather than a one time bounce.
Google's 2025 annual revenue surpassed USD 400 billion for the first time, with search ad revenue growing 11.5% in Q2 25, outperforming analyst forecast of 7.8%.
Contrary to fears that AI would cannibalise clicks, AI Overviews & AI mode have driven search usage to record levels.
Users are performing longer, more complex queries, which Google is successfully monetising by expanding the search funnel.
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Modify on 2026-04-23 08:32
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