To The Moon

YXT.com Group Holding Limited ( $云学堂(YXT)$ ), has partnered with Red Ant Decoration Co., Ltd. (“Red Ant Decoration”) to deploy YXT’s Talk2Win (formerly SaleSmart) solution. Focusing on customer insights, sales process management, and team capability development, the collaboration aims to advance data-driven and intelligent sales operations, supporting improved sales effectiveness across Red Ant Decoration’s more than 30 company-operated branches nationwide.

Founded in 1999, Red Ant Decoration is a leading home renovation company known for its culture-driven and creative approach in China. The company operates three brands and has served more than 200,000 middle- and high-end households. As its business has expanded, traditional sales management models that rely heavily on individual experience have faced growing challenges. Sales performance varies across stores, the reasons behind customer attrition are difficult to identify, sales follow-up lacks standardized practices, and successful approaches are difficult to replicate across locations.

While sales results can be measured, managers often lack timely visibility into why customers are lost, where communication breaks down, and how the practices of top-performing employees can be replicated. For a home renovation company operating multiple company-owned branches, turning fragmented information from sales conversations into organizational capabilities that can be analyzed, managed, and reused is an important step toward improving operational efficiency.

From the “Black Box” of Sales to Process Visibility: Enabling Data-Driven Management

Home renovation sales cycles are relatively long, and customer needs are complex. Purchasing decisions involve multiple factors, including budget, design proposals, and service experience. Relying solely on sales results or manual spot checks makes it difficult for managers to gain a comprehensive understanding of customer needs and identify specific issues throughout the sales process.

To address these challenges, YXT’s Talk2Win integrates AI-powered conversation analytics into actual business workflows. By analyzing interactions between sales representatives and customers, the system identifies customer budgets, core needs, key decision-making considerations, and potential objections. It then generates customer profiles and needs assessments to inform sales follow-ups and help managers better understand feedback from frontline interactions.

For sales process management, the system supports sales conversation capture and analysis, as well as data integration with CRM systems. It also incorporates a sales behavior assessment model covering more than 20 dimensions to identify potential issues, such as stalled follow-ups and skipped process steps. Managers can use these insights to identify problems and implement targeted interventions, shifting sales management away from experience-based judgment and manual spot checks toward more data-driven and refined operations.

By turning customer conversations into analyzable information, businesses can gain clearer visibility into their sales processes and establish a stronger foundation for optimizing service workflows and refining sales strategies.

From Individual Experience to Organizational Capabilities: Making Successful Practices Replicable

Making the sales process visible is only the first step. Sustained improvements in sales performance also require identifying employees’ capability gaps and transforming the experience of top-performing sales representatives into practices that the broader team can learn and apply.

YXT’s Talk2Win combines analysis of real sales conversations with AI-powered simulated training. On one hand, the system analyzes actual customer interactions to identify individual and team-level gaps in areas such as needs discovery and objection handling, providing insights for targeted coaching. On the other hand, through recommended sales scripts and AI role-play practice, sales representatives can repeatedly rehearse typical scenarios and develop practical skills based on proven approaches.

According to project data, following implementation, Red Ant Decoration achieved a 40% improvement in new-hire onboarding efficiency. This result highlights the potential of AI-assisted sales training and supports the company's efforts to strengthen knowledge transfer and talent development across its company-operated branches.

For businesses with multi-location operations, the value of AI extends beyond improving individual employee performance. It also lies in establishing a continuous process for identifying issues, training employees, and optimizing workflows, allowing successful practices to be captured and reused across teams rather than remaining with a small number of experienced employees.

Advancing Sales Management Through Intelligent Productivity

Red Ant Decoration’s experience demonstrates how YXT’s “Intelligent Productivity” strategy can be applied to sales operations. By using AI to analyze customer conversations, identify issues in the sales process, and translate analytical insights into employee training and management improvements, YXT helps connect enterprise knowledge, workforce capabilities, and business workflows.

For businesses operating multiple company-owned stores, the value of sales AI goes beyond analyzing what employees say. More importantly, it helps businesses understand customer needs, improve sales practices, and turn effective approaches into repeatable organizational capabilities.

As AI becomes increasingly integrated into customer engagement, process management, and talent development, businesses have the opportunity to establish continuous improvement cycles: identifying issues through business data, improving employee behavior through intelligent training, and evaluating results against business performance metrics.

YXT will continue to focus on real-world enterprise business scenarios, integrating intelligent knowledge systems with AI-powered workplace applications and business workflows. Through these efforts, the company aims to help businesses transform individual expertise into organizational capabilities, supporting improved sales effectiveness and sustainable business growth.

About YXT.com

YXT.com (NASDAQ: YXT) is a technology company focusing on enterprise productivity solutions. With a mission to "Empower people and organization development through technology," the Company strives to become the supreme provider in building and boosting enterprise productivity by combining over a decade of experience in tech-enabled talent learning and development and with AI-augmented task copilots and unleashing the power of knowledge and synergy. Since its inception, YXT.com has supported and received recognition from numerous Global and China Fortune 500 companies.