$Amazon.com(AMZN)$ Consolidated revenue came in slightly light, though the comps were tougher because Prime Day timing shifted this year. The event fell in Q2 for most large countries this year versus Q3 last year, which was a -400bps drag on revenue. NA segment up +6% y/y, compared to +11% y/y last year. International up +8% y/y, compared to +10% y/y last year. AWS up +39% y/y, compared to +20% y/y last year. One thing worth noting: Amazon FY26 forward P/E sits at 24.6x, versus $Wal-Mart(WMT)$ at 42.6x and $Costco(COST)$ at 44.1x. Amazon gross margin is 51.47%, compared to Walmart at 24.69% and Costco at 11.13%.
With all these Mag 7 reactions, everyone seems to be turning bearish on $Apple(AAPL)$ now, which probably means it's headed to an all-time high next week.
$Apple(AAPL)$ A much-needed pullback as it faced resistance at the top of this channel and the 350 whole number mark. It pulled back to the bottom of the channel and closed right on the 9ema. Normal price action in a strong bull trend. The 339 area is worth keeping on radar since that's the level it needs to hold. This uptrend since August has touched and confirmed the trend line numerous times, which makes it more valid.
$Apple(AAPL)$ Some of those reports have to be phony. There have always been Apple haters and people spreading rumors. At the same time, when people get the earliest versions of new technology, there are always going to be some problems. You hope a company like Apple will stand by their product and fix them, and I have no reason to believe that won't be the case. I've been an early adopter with musical instruments since the 80s. When new tech came along, I always wanted the new instruments, and they always came with some issues. Those got worked through and corrected by the companies. I learned to live with that as an early adopter. There's no reason to believe Apple won't fully stand behind the products they sell.
$Apple(AAPL)$ Apple has an event coming up called "Pro and Tell" on October 28 in Los Angeles, California, and the invites are already out. The official icon shows the classic Apple logo swiping across the screen. The big focus looks like a new MacBook, and after years of speculation about a touchscreen OLED MacBook, this one seems to fit that description. There's been talk of the name "MacBook Ultra" floating around, though it seems Apple may stick with "Pro" for what could be its most premium laptop yet. There could be more on the way as well. Bloomberg's Mark Gurman has mentioned slightly redesigned OLED iPad minis and updated iMacs. The new iPad mini may not be a huge change compared to the 2024 8-inch model, but a new screen could give i
$Amazon.com(AMZN)$ Close over 265, I think. Everyone who sold this morning is probably in shock when they check the price, but they're too scared to chase at 265-266 because they got burned the past few days after chasing the big move on Monday when nothing really happened. Then it gaps up and rips through the level where you'd be chasing at the weekly highs. Just a guess, it could close stuck in the range at 262.5 since it's opex, but I think a 265 close makes more sense if this really is the continuation move.
$Apple(AAPL)$ The last two days have felt like watching pockets get picked. It looks like a liquidity event was created by hitting stop loss orders and pulling shorts in, which let the institutions vacuum up shares before earnings. AAPL has been a long-term hold for me since 2011/2012, and I'm staying with it. $345.00 is the breakout point, and volume needs to pick up on the breakout.